The Portrayal of Public Relations in the News Media

This study explored the meanings and connotations of public relations in news stories carried by major newspapers and network television. The findings suggest that the term public relations was primarily used to suggest image building, reputation management, and persuasion efforts. News story interpretations of public relations terms were likely to refer to publicity, image, campaigns of persuasion, and marketing efforts to promote an organization's claims. The results reveal that negative connotations of public relations prevail in journalists' stories discussing the practice of public relations. The results imply that public relations practitioners trying to pitch their clients' stories need to understand how journalists will likely perceive the stories' news value. Two-way communication should begin with media relations via an understanding of journalists' viewpoints.     

Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics

The 2012 London Olympics was the most-watched TV event in U.S. history and represented a vast expansion to online and mobile environments. This study examined audience's multiplatform media uses during the 2012 London Games. Results indicate that significant positive relationships existed between and among Olympics viewing on television, on the web, and via mobile. Motivations, preferences, audience availability, and media use routine significantly predicted Olympics viewing on various platforms. Findings highlight the interplay between active choice, habit, and structure in determining viewing of big sporting events through both traditional and newer media.     

大众传媒与公众身份的建构

本文从哈贝马斯的“公共领域”理论切入 ,结合中外大众传媒的实际 ,对大众传媒与公共领域的关系 ,“大众”、“受众”、“公众”之关系 ,以及“公立身份”的建构等问题进行了深入的理论辨析。     

Crisis Leadership and Hurricane Katrina: The Portrayal of Authority by the Media in Natural Disasters

This study used the perspectives of Kenneth Burke to reveal how the media characterized the crisis responses of legitimate authorities during the natural disaster that affected the residents of New Orleans and its surrounding area as a result of Hurricane Katrina. A textual analysis of 52 articles drawn from the New York Times and the Times-Picayune of New Orleans from August 29 to September 3, 2005, indicate that positive and negative terms clustered around the military, the Department of Homeland Security, President Bush, the federal government, and the local government. The findings suggest that the media stepped outside their role of objective observer and assumed a privileged position to point blame toward those with legitimate authority. This positioning implicitly empowered the media to evaluate crisis responses and create a view of reality reflecting their perspective. Understanding how the media create images and depictions can affect how authorities frame their initial crisis responses.     

Creating Core Serials Lists in a Public Library

The creation of two core serials lists, a general reference serials list and a general periodicals list, is examined in a case study of a medium-sized, multi-branch public library. Definition, purpose and background of core serials lists are given, and the methodologies for creating core lists of serials for various purposes are reviewed. The process of core serials list creation at the Tucson Public Library is described and recommendations for other small and medium public libraries wishing to develop and maintain their own core lists are made.     

论公共外交概念理解的国别和时代差异

公共外交作为一种植根于特定国际环境、文化背景的国际交往方式,在不同国家和不同时代具有不尽相同的内涵。本文立足于中国实践对公共外交的内涵进行重新梳理,对我国公共外交理论现实指导意义的提升有着重要意义。     

Maintaining and Sharing a Haudenosaunee Identity: Onondaga Collective Memory and Social Media

In this article, I survey the Onondaga Nation's social media outlets in the light of collective memory theory. The article identifies several core topics of the nation's identity narratives which, all together, are perceived as an expression of Onondaga functional memory. The role of wampum belts as medial cues to that memory is highlighted as well as the role of social media in the struggle against the negative effects of native media invisibility.     

An In-Depth Look at RACE: Creating a Public Relations Plan

Course: Introduction to Communication

Objectives: To provide students with a fun and interactive way to practice and observe communication concepts discussed in class. Students will (1) be able to identify nonverbal behaviors, (2) practice the stages of group development, (3) understand how important listening is in solving a murder mystery, and (4) gain an understanding of how perceptions are formed.     

Media Consumption and Public Connection: Toward a Typology of the Dispersed Citizen

This paper explores the nature and extent of citizens’ connection to public space through media consumption. It reports on a study of data from two qualitative sources: panel responses and individual in-depth interviews. The authors’ findings are, first, that people's media consumption and forms of public connection may be significantly constrained by limitations on their time—not just objectively, but also subjectively (their sense of lacking time to use media or pursue information). Second, such is the complexity of how people think about their public connection that research methodologies must be sensitive to the details of people's reflexivity, while enabling effective typologies of the positions people take up in thought and practice. Third, such research may reveal not a consensus, but instead a range of incompatible framings of whether public connection matters and how it can be achieved. Research should aim, therefore, not at a redefinition of something as unified as “civic culture,” but rather at tracking the hetereogeneity of the “dispersed citizen.”     

Public Radio at a Crossroads: Emerging Trends in U.S. Public Media

While useful in establishing U.S. public media, the Public Broadcasting Act of 1967 is an imperfect instrument for moving public radio to a secure future. Policies governing public broadcasting are insufficient to address the economic, political, social, and technological changes upending media organizations, both commercial and non-commercial. The urgent need is for more flexible structural arrangements as public radio and public television stations merge, partner with non-profit media entities, and seek funding that builds on the strength of the local public radio network as well as responds to the demand for imaginative, on-demand content from national networks.     

多语种采访多媒体联动新媒体应用把握奥运报道国际话语权和舆论引导权

2008年8月,第29届夏季奥林匹克运动会在北京举行。中国国际广播电台作为国际奥委会指定的奥运会持权转播商,秉承"中国立场、世界眼光、人类胸怀"的传播理念,发挥多语种采访、多媒体联动、新媒体应用优势,努力把握奥运报道的国际话语权和舆论引导权,对北京奥运会进行了多角度、多侧面、全方     

区别经营性媒体与公益性媒体的合理性分析

媒体活动所产生的经济利益和社会利益皆为矢量,其和为综合利益。根据媒体经济利益与社会利益间的位置关系,综合利益可分为两类:综合利益有效与综合利益无效。应对外部性和无谓损失的措施可以实现对综合利益有效的追求。将经营型媒体交给市场,将公益性媒体交给政府,应为新一轮媒体管理改革的逻辑起点。     

Developing Media Literacy in Public Libraries: Learning from Community Media Centers

The rise of digital media labs and spaces for content creation in public libraries has been documented in the scholarly literature. However, fewer studies have investigated the outcomes of media literacy initiatives in community media centers (CMCs) and how they might inform similar programs and services in public libraries. This article reports findings from a study that used qualitative research to investigate the current goals and activities of CMCs across the United States. The findings show that the educational, social, and community benefits of these programs could be useful for public libraries to consider in developing or augmenting their own media literacy initiatives.     

Gender,Sports, and New Media: Predictors of Viewing during the 2008 Beijing Olympics

The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms.     

大众传媒中的石库门与上海人身份认同的历史变迁

石库门住宅,指住宅单元出入口采用石库门式样大门的住宅。上海的石库门住宅起源于1870年前后,它最初出现于英租界,其后流传于上海老城厢内外及近郊一带,几乎遍布全市大小弄堂,成为上海民居中一种重要的类型。到1949年上海解放时,这类住宅多达20万幢以上。[1]上海是一个移民城市,而石库门则是移民的住所。作为近代上海人生息繁衍的空间,石库门是了解上海人来历、特征以及理解近代中国社会变迁的钥匙。从19世纪70年代到21世纪初,上海石库门从最初的富人、中产阶级住宅到     

新媒体时代的大众阅读与公共图书馆对策

媒体与大众阅读的关系密不可分,以互联网、手机等为代表的新媒体时代已经到来.新媒体时代的大众阅读出现了诸多新的特点与发展趋势,这些发展变化对公共图书馆事业发展提出了前所未有的挑战.图书馆员应顺应时代的发展需要,树立新的理念、采取新的对策以适应读者阅读需求的变化.     

Authors Using Social Media: Layers of Identity and the Online Author Community

This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity and making contact with readers. They tend to adopt a multi-layered approach to self-presentation and the lines between their ‘public’ and ‘private’ identities are blurred. The research reveals a limited author-reader community, but a much stronger online author–author community, founded upon practical support and encouragement. There are implications for the publishing industry as authors believe their publishers lack social-media expertise. The commercial benefits of maintaining a social-media presence are unclear for many authors.     

Financing Public Media in Spain: New Strategies

This article attempts to explain the key points of the new financing reform of public service broadcasting in Spain. The following questions are analyzed: controversial points; the new law, private broadcasting, and the telecommunications sector; and the future of public service broadcasting in Spain. Deliberative discussion with 80 participants was conducted evaluating their views regarding public media. The central problem was the role that people feel the RTVE Corporation should play in the future. With that role in mind, participants were asked to evaluate the financial situation of public broadcasting in Spain. The new Financing Law of the RTVE Corporation, based on the immediate cessation of advertising, was passed in August 2009. According to the law, for every new service provided by RTVE, it should be assigned additional funding. It is not clear yet how this process will work in the future.