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基于微博的图书馆社会化媒体营销研究 总被引：1，自引：0，他引：1
微博作为一种新型的社会化媒体营销工具,提供了一个用户直接参与交流的平台。以新浪微博为例,介绍图书馆如何构建微博平台,探讨微博在图书馆信息发布、参考咨询、创建用户交流平台及用户研究方面的营销应用,以及运行中需要注意的事项。 相似文献
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以网络媒体上具备整体策划、系统制作、完整情节的52部图书馆微电影为研究样本,从微电影的物理属性、内容形式、宣传方式、图书馆类型4个方面进行调查研究,指出在微电影制作的取名、徽标、内容与形式环节存在着不完善的因素,在视频制作来源、视频形式、微电影宣传方式方面存在营销目的不明确的问题。以解决实际问题为出发点,提出打造长效微电影创作团队,建立长期的播放与宣传机制,增强读者观看的便捷性的基于微电影的图书馆社会化媒体营销策略。 相似文献
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Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49
AbstractThis article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations. 相似文献
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Michael Ahenkorah-Marfo Harry Akussah 《International Information and Library Review》2017,49(2):87-96
Librarians have different perceptions on the employment of social media in library services. This research focused on investigating the perceptions that academic librarians in Ghana hold about the employment of social media in providing reference and user services. A quantitative research approach employing a Likert-type questionnaire was used in soliciting the views of 99 librarians from six top public and private universities in Ghana on their perspective on the use of social media in providing reference and user services. The findings of the study indicate mixed perceptions on the application of social media in reference and user services. These are variously attributed to lack of skills on the part of librarians to use social media, low bandwidth and poor internet connectivity, and inadequate support/motivation from parent institutions among others. As a result, librarians found the traditional mode of service delivery more comfortable, though they knew the importance of social media in their services. The study recommended, among others, development of skills and sensitization workshops to whip up interest in librarians to use social media in reference and user services. 相似文献
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As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices. 相似文献
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Jamie Lausch Vander Broek 《图书馆管理杂志》2015,55(2):131-141
In the past seven years, the University of Michigan Library's programming model has evolved to be responsive and reflective of staffing areas of interest and expertise. Our team-based, iterative model enables us to develop responsive exhibits, workshops, experiences, and events in our community. This article explores our experiences in developing this model through the lens of some of our collaborations with the Ann Arbor District Library (AADL). Our approach to programming opportunities builds on learning by doing, building deeper, mutually beneficial relationships with other organizations, and continually making sure we are truly developing programming with our audience (our community) in mind. While public and academic libraries often develop distinct sets of services, collections, and expertise to serve their respective communities, successful collaborations can yield interesting opportunities for more effective engagement and programming. Our relationship with AADL has helped us to identify and better understand how we can connect our teaching and research missions with the interests and needs of the broader community in which we are situated. 相似文献
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Jennifer Wright Joe 《图书馆管理杂志》2015,55(8):667-680
Libraries have always tried to identify the places their patrons visit and the tools they use to make sure they are fully serving these patrons. Since a high percentage of adults in the United States use some form of social media, libraries should be visible there too. This column offers guidelines and advice for implementing social media in the academic library in two areas: marketing and instruction. The guidelines will help library administrators plan, implement and assess social media campaigns in both areas and will ensure that valuable time and resources are not wasted. 相似文献
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新媒体环境下图书馆营销面临新的挑战,针对高校图书馆营销对象的新特点,高校图书馆应充分利用各种新的营销技术手段,加强硬件、软件系统建设,构建更加人性化的图书馆立体营销模式,实现传统营销与新媒体营销相融合。 相似文献
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《The Reference Librarian》2013,54(82):57-68
Abstract Librarians at Northwest Vista College, a new community college, speculated that keeping faculty members informed about the library and its various resources would result in more instructors sending students to the library for library instruction and, ultimately, it would result in more students who were familiar with and comfortable using the library. This paper describes the librarians' comprehensive faculty outreach effort, which involved putting on special workshops for faculty, creating online forms, and Web links on the library Web page, and taking every opportunity to increase contact and collaboration between librarians and Other faculty and Staff. 相似文献
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Stephanie M. Swanberg Nancy Bulgarelli Mithya Jayakumar Erin Look Tyler B. Shubitowski Rose Wedemeyer Emily W. Yuen Victoria C. Lucia 《Journal of the Medical Library Association》2022,110(2):212
Background:Public libraries serve as community centers for accessing free, trustworthy health information. As such, they provide an ideal setting to teach the local community about health and health literacy, particularly during public health crises like the COVID-19 pandemic. Since 2018, an outreach partnership between an academic medical library and public library has developed, delivered, and continuously evaluated a health education program targeting public library users.Case Presentation:Health education activities were integrated into three existing public library programs: adult workshops, child and family programming, and circulating family activity kits. Prior to COVID-19, events were held at the public library, which then pivoted online during the pandemic. An interprofessional team approach combined the expertise of academic medical and public librarians, medical school faculty and staff, and medical students in developing the educational programs. Twelve in-person and five virtual programs were offered, and five circulating health education family kits were launched. Activities were assessed using program evaluation surveys of the adult and children''s programs and circulation statistics of the kits.Conclusions:This case report showcases the lessons learned from implementing a longitudinal outreach partnership between an academic medical library and public library before and during the COVID-19 pandemic. The interprofessional team approach and flexibility in program design and delivery in both the in-person and virtual environments proved critical to the success of the partnership. This partnership could serve as a model for other libraries interested in pursuing interprofessional collaborations in educating local communities on healthy behavior and health information–seeking practices. 相似文献
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Bettina Peacemaker Sue Robinson Emily J. Hurst 《College & Undergraduate Libraries》2016,23(1):101-108
Academic libraries worldwide use social media to inform and connect with users. Virginia Commonwealth University (VCU) Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across twenty-two channels, we needed to ensure that social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies. 相似文献
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Elizabeth Ramsey 《College & Undergraduate Libraries》2016,23(3):328-334
The concept of social capital and its contribution to success and well-being in a variety of settings has potential for academic library outreach. Research has found that those with extensive and varied networks of social relationships can benefit in myriad ways, including academic and professional achievement. A connection has also been found between lower levels of social capital and negative effects on individuals as well as communities generally. Academic libraries are strategically positioned to enhance the social capital of their users, effecting positive differences in engagement, retention, and success after graduation. 相似文献
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Shaharima Parvin 《International Information and Library Review》2013,45(4):328-335
AbstractThis article explores ways that academic libraries can promote their resources and services, as well as their roles in their communities with the help of Pinterest. It is the first study to examine the usage of Pinterest in an academic library of Bangladesh. Academic libraries have many options for using Pinterest to enhance resources and services. It is a versatile way for academic libraries to connect with patrons as well as reach patrons to enlighten about the significance of the library’s roles in communities. This article provides a literature review giving a special focus on the opportunities of using Pinterest for academic libraries. In addition, the author provides examples of successful ways of using the Pinterest account of East West University library, Dhaka, Bangladesh. 相似文献