What Makes Characters’ Bad Behaviors Acceptable? The Effects of Character Motivation and Outcome on Perceptions,Character Liking,and Moral Disengagement

Many characters in entertainment content behave in morally questionable ways at least some of the time. However, the negative effects of those behaviors on individuals’ judgments of the character may be diminished in some instances. This study examined the effects of character motivation and outcome in a written narrative on character perceptions and moral disengagement. The findings of a 2 (motivation: altruistic, selfish) × 2 (outcome: positive, negative) experiment (N = 123) revealed that both motivation and outcome affect perceptions of the character's positive and negative attributes, character liking, and moral disengagement. Specifically, altruistic motivations and positive outcomes led to more favorable perceptions of a character's attributes, greater character liking, and more justification of the character's actions. Furthermore, moral disengagement mediated the effects of motivation and outcome on perceptions of characters' positive and negative attributes, and in turn positive attributes mediated the effect of moral disengagement on character liking. Implications for future entertainment research are discussed.     

Beyond Heroes and Villains: Examining Explanatory Mechanisms Underlying Moral Disengagement

In recent years, theorizing regarding the role and importance of media entertainment in everyday life has garnered much serious attention by media effects scholars. The role of moral judgments, sanctions, and lack thereof are areas in which theoretical development has expanded. The present study examines narrative exposure, identification, and moral judgment as indicators of the degree to which individuals may morally disengage during mediated entertainment experiences. In addition, this study attempts to further expand disposition theory and theorizing about the role of moral disengagement by moving beyond conceptualizations of good, bad, and morally ambiguous characters to explore more subtle moral distinctions between characters as they exist within the same narrative and along a continuum. Results suggest that identification and moral judgment serve as important mediators predicting moral disengagement; however, the nature of these relationships are moderated by the perception of the character’s moral fortitude.     

Repeated Exposure to Daytime Soap Opera and Shifts in Moral Judgment Toward Social Convention

This study examined the influence of prolonged exposure to soap opera on character dispositions and real-world moral judgments. Eight groups viewed from 0–7 weeks of soap opera prior to a final week after which participants completed measures of disposition towards show characters as well as perceptions of morality in real-world situations. Results demonstrated the effect of prolonged exposure on both the polarization of dispositions toward characters and a trend in moral judgments toward social convention. These findings highlight the role of disposition within social cognitive theory, and the importance of dispositional considerations in understanding learned morality.     

The influence of warning messages on the public's perception of substance use: A theoretical framework

We bring different theories together to develop a theoretical framework that helps to understand how early warning messages about (new) dangerous drugs can influence the public's perception of substance use. We bring together the agenda setting theory, framing theory, dual processing theory, social learning theory, health belief model, theory of planned behavior, and cultivation theory in order to explain how warning messages diffused through the mass media can have an impact on the receivers' perceptions. Based on these insights we construct the Integrated Media Effect Framework (IMFE) that takes into account the role of cultural and structural contexts in the realm of early warning systems (EWS). Ultimately, this framework provides valuable guidelines for conceptualizing EWS and for developing applications by governments.     

新型主流媒体新闻的身份建构:角色展演与道德规训

通过对三大央媒微信、微博报道的文本分析发现,新型主流媒体新闻的身份建构本质上是通过角色展演实现道德规训。一方面,身份建构的表征是角色展演,在角色展演中体现了基本的角色道德。另一方面,身份建构的旨归是形塑角色规范:道德规范、法律规范、伦理规范、技术规范。其中道德规训是新型主流媒体新闻进行身份建构的基本逻辑。为进行道德规训,新型主流媒体主要采取了叙述事件和价值判断相结合的方式。依托身份建构的这一逻辑,新型主流媒体新闻传递社会主流价值观,完成自身的职责和使命。     

Egoism Versus Altruism in Television Content for Young Audiences

The model of intuitive morality and exemplars is an organizational framework that was created to incorporate theories of basic human motivations with both micro- and macrolevel media research. Thus far, literature has integrated a framework of basic moral intuitions (here labeled altruistic motivations) with the model but has yet to integrate a framework of basic egoistic motivations. The current study integrates frameworks for both altruistic and egoistic motivations with the model in order to examine depictions of motivational incongruities (e.g., moral dilemmas) in television content for young audiences. Findings suggest that the frequency of depicted motivational incongruities increases as audience target-age increases. In addition, findings show that most motivational incongruities involve both egoistic motives versus altruistic ones, rather than just egoistic or altruistic motives alone. Discussion centers on implications for research on media and morality as well as entertainment theory.     

Are Good Characters Better for Us? The Effect of Morality Salience on Entertainment Selection and Recovery Outcomes

Two experiments examined whether one’s moral self-perception affects the selection of content (Study 1) and whether exposure to different character types results in any recovery benefits (Study 2). Study 1 found that individuals were more likely to select films featuring good characters and morally ambiguous characters than films featuring bad characters regardless of their moral self-perceptions. Study 2 found that individuals whose vices were made salient relaxed and psychologically detached more after reading stories featuring good characters and MACs than after reading a bad character story, whereas those whose virtues were made salient experienced an equal level of recovery benefits regardless of character type. Findings thus indicate that morality salience does not affect selection of content featuring different character types, but it does affect the recovery outcomes one experiences after narrative exposure.     

Determinants of social media information credibility among university students

This research explored the perceptions of university students about the credibility of information being shared on Facebook. The data were collected using an online questionnaire from university students who were Facebook users. A total of 325 usable responses were received which were analyzed using SPSS. The results revealed that these students perceive information shared on Facebook as credible and of good quality. The source credibility, medium credibility, and information quality had positive and significant relationships with each other. The age, social background, and educational level of students appeared to predict the credibility of information shared on Facebook. These results are useful for information professionals and social media managers in extent to understand and cater to the demands of information consumers. These findings would also be helpful for teachers, information providers, and researchers to understand the perspectives of developing countries' students on the credibility of social media information. Furthermore, this study is supposed to be a valuable addition in existing literature which could provide guidelines for novice researchers, interested in exploring the area, especially in the context of Facebook users in a developing country's context.     

基于社会符码理论的科学中心展品及其科技叙事结构分析

目前,学术界对于科学中心展示的探讨多集中在观众的满意度及其学习成效上,但对展示的概念以及如何进行科技阐释作为一种既定的程式却少有研究。因此,本文从伯恩斯坦的社会符码理论出发,对科学中心内展品以及贯穿其中的科技叙事结构进行探讨,形成科学展品的深奥、隐喻、公共及神秘(反思)的符码框架和包括技术、历史、社会文化及哲学四大层面的科技叙事结构,以期从展示本身的角度给科学中心提供可行的理论框架。     

Theory into practice: Connecting theory and practice: Women scientist role models in television programming

Bern's gender schema theory (Bern 1981, 1983, 1993) provides a useful framework for examining the influence of women scientist role models on girls’ perceptions of science and scientists. The purpose of this paper is (1) to describe how Bern's gender schema theory serves as a framework for guiding future research, (2) to examine the fundamental premises of Bern's gender schema theory as they relate to the processing of information about science and gender roles, and (3) to identify key conditions and criteria from gender schema theory to guide the design of television programs that use role models to reduce gender‐stereotyping of science.     

Gratifying Ambiguity: Psychological Processes Leading to Enjoyment and Appreciation of TV Series with Morally Ambiguous Characters

Morality plays an integral role in perceiving and judging fictional characters since liking morally good characters leads to a general enjoyment of the narrative if the outcomes of actions are favorable for the liked character. However, some fictional characters frequently violate moral standards but are still popular at the same time. To explain this paradox, the present study offers a two-process model on the appeal of morally ambiguous characters, proposing psychological mechanisms leading to either enjoyment or appreciation. These mechanisms were tested based on an online survey (N = 429) examining four different television series which featured morally ambiguous protagonists. Findings largely supported the notion that while liking the character leads to enjoyment, social comparison processes (based on moral principles) were associated with appreciation. This study extends findings of previous investigations by offering a more comprehensive understanding of how morally complex narratives can lead to entertainment experiences.     

Narrative Capacity,Resistance Performance,and the “Shape” of New Social Movement Networks

The current research explored two new social movement networks in the United States in order to demonstrate the impact of narrative capacity on the “shape” of an activist network. In particular, we found that activists in a network that demonstrated efficient narrative capacity described the hub organization in positive terms, while activists in a network that demonstrated poor narrative capacity held mixed perceptions about the hub. Some activists in the second network held positive perceptions about the organization, while others held negative perceptions. The observations from these two research sites led us to conceptualize activists' differing perceptions about their respective hub organizations as “distance” that they experienced from that hub. Therefore, two different star shapes emerged from our research: a symmetrical star and elongated star. Such findings demonstrate the importance for narrative capacity in the construction and maintenance of effective activist networks.     

Santosa. (2007). Waves of freedom: radio news agency KBR 68H. Jakarta,Indonesia: KBR 68H

Memory and storytelling can provide valuable tools for media scholars aiming to better understand popular media audiences from a historical perspective. Girls' stories are particularly important because they have been absent from most official recorded history and archived documents. In this study, we interview 30 U.S. women born 1918–1948 in order to uncover their girlhood experiences with mid-20th Century media. Their narratives reveal 1) a shared experience of radio listening; 2) an emphasis on the “experience” of using media artifacts rather than on the content; and 3) the appeal of music and dance as a girlhood pastimes.     

The Cultivation of Idealistic Moral Expectations: The Role of Television Exposure and Narrative Engageability

The aim of this study was to gain a better understanding of how fictional television shapes people’s expectations about the moral workings of the real world, relying on cultivation theory and models of narrative and moral effects as theoretical frameworks. Using a cross-sectional sample of the general German adult population, this study investigated the relationship between television viewing time (overall television and three genres—crime drama, medical drama, sitcoms) and narrative engageability with three idealistic moral expectations (just world beliefs, professional altruism of doctors, tolerance of otherness). Although genre viewing was not related to idealistic moral expectations, overall television viewing and narrative engageability proved to have consistent positive relationships. Results indicate that television viewing, the audience’s eagerness to engage with narratives (narrative engageability), and moral expectations about the real world are intertwined and mutually dependent.     

Effects of Hedonic and Eudaimonic Motivations on Film Enjoyment Through Moral Disengagement

In light of literature documenting differences in viewers’ entertainment preferences, this study (N = 168) examined how motivations for film consumption based on pleasure (hedonism) and meaning (eudaimonia) are associated with moral disengagement and enjoyment of content featuring a morally ambiguous character. Findings indicate that whereas hedonic motivation positively influenced moral disengagement, eudaimonic motivation had the reverse effect. Furthermore, eudaimonic motivation had a direct positive influence on enjoyment, and the relationship between hedonic motivation and enjoyment was mediated by moral disengagement. Implications for the role of morality as it relates to individual preferences for media consumption and enjoyment are discussed.     

Do Morals Featured in Media Content Correspond with Moral Intuitions in Media Users?: A Test of the MIME in Two Cultures

ABSTRACT

The model of intuitive morality and exemplars (MIME) predicts that moral representations in media content can activate related moral intuitions in audiences, and that audience members in turn are influenced by their moral instincts to select content featuring corresponding moral values. This proposition was tested and confirmed in a two-phase study. Content analyses measured the frequency of moral domain representations in top-rated popular TV serials from India and the U.S., while an implicit measure (MF-AMP) gauged the strength of corresponding moral intuitions in viewers and non-viewers of these shows.     

Evaluating Mediated Perception of Narrative Health Messages: The Perception of Narrative Performance Scale

Narrative media health messages have proven effective in preventing adolescents' substance use, but few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1,185 fifth graders in public schools at Phoenix, Arizona, completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a three-factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed.     

Predicting Parent-Child Differences in Perceptions of How Children Use the Internet for Help With Homework,Identity Development,and Health Information

Bioecological systems theory provides a framework to understand how factors in the child's environment contribute to parent-child differences in estimations of how often children are helped by their Internet use. A national sample survey of 456 matched parent-child pairs investigated how parents-child relational factors, parental attitudes toward the Internet, and the bio-ecology of the child, are related to differing perceptions of the frequency of using the Internet to seek help with homework assignments, to aid in identity development, and to find health information. While previous research shows that parents underestimate risky online behaviors, we investigate whether parent-child differences will emerge in regards to how often the child engages in the behaviors under investigation here. The findings show that parents overestimate these online activities, suggesting they are biased in their estimations. Parent-child relational factors emerged as predictors of parental overestimation for each of these online activities, with trust perceptions as the most consistent predictor. Parental attitudes toward the Internet predicted parent-child differences in perceptions of how frequently the child used the Internet for help with homework and identity development, while the bioecology of the child was only predictive in the case of using the Internet for help with homework.     

A Durkheimian analysis of the event at Masada

Josephus’ narrative of Masada, confirmed by archeological findings, included an account of two speeches by Eleazar to the beseiged urging mass suicide rather than surrender. Application of Durkheim's etiological theory to the event suggested strongly that the speaker's arguments and appeals directed to shared social and religious beliefs produced a state of extreme anomie. This condition, combined with altruistic predispositions and pressure of group resolve, accounted in large part for the effectiveness of the speeches.     

Homonationalism and Western progressive narrative: locating ‘conservative heartlands’ with Zenne Dancer (2012) and its Western reviews

In this paper, we analyze the Turkish film Zenne Dancer (2012), which is largely based on what has been called a first gay honor killing in Turkey. We employ a framing analysis to both the film's content and its Western reviews to compare how different media texts frame the murder. The results indicate that while both the film and the reviews recognize tradition, understood here as native and archaic values as well as Islamic religion, as a key factor behind the murder, they locate this tradition quite differently: the film relegates it to the eastern Turkey, and thus implicitly to Kurds, while the reviews tend to extend it to the entire country or even the whole Middle East. We relate these results to the Western progressive narrative that positions the West as a civic and moral ideal that could be achieved by others over time. In particular, we employ Puar's concept of homonationalism to show how different media texts challenge or exploit the Western imperative to ‘come out’ and what effects it has for the East–West juxtapositions.