The Effects of Instructor Credibility,Grade Incentives,and Framing of a Technology Policy on Students’ Intent to Comply and Motivation to Learn

This experiment assessed whether instructor credibility (low or high) moderated the effects of grade incentives (rewards or punishment) and advantage framing (gain or loss) of technology policies on students’ intent to comply and motivation to learn. Results indicate that credibility increased motivation to learn. Significant moderated moderated mediation was found: a three-way interaction affected both intent to comply, and motivation to learn as mediated by attitude toward the policy. Specifically, credibility positively influenced learning outcomes via attitude when the syllabus used opposing frame-incentive structure (i.e., gain-framed punishment and loss-framed reward).     

Do You Enjoy TV,while Tweeting? Effects of Multitasking on Viewers’ Transportation,Emotions and Enjoyment

The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.     

Are Good Characters Better for Us? The Effect of Morality Salience on Entertainment Selection and Recovery Outcomes

Two experiments examined whether one’s moral self-perception affects the selection of content (Study 1) and whether exposure to different character types results in any recovery benefits (Study 2). Study 1 found that individuals were more likely to select films featuring good characters and morally ambiguous characters than films featuring bad characters regardless of their moral self-perceptions. Study 2 found that individuals whose vices were made salient relaxed and psychologically detached more after reading stories featuring good characters and MACs than after reading a bad character story, whereas those whose virtues were made salient experienced an equal level of recovery benefits regardless of character type. Findings thus indicate that morality salience does not affect selection of content featuring different character types, but it does affect the recovery outcomes one experiences after narrative exposure.     

One “Nation,” Under Stephen? The Effects of The Colbert Report on American Youth

This study examines the effect of The Colbert Report, Comedy Central's mock conservative talk show, on young adults. By fashioning his character as a hyperbolic ideologue, Colbert is mocking personalities such as Bill O'Reilly. However, this study finds that when young adults are exposed to The Colbert Report's humor, they are not led to be more critical of the far right. Instead, the opposite happens, and there is an increased affinity for President Bush, Republicans in Congress, and Republican policies. Ironically, Colbert's attempts to poke fun at conservative commentators may be helping those same commentators spread their message.     

Effects of Cognitive,Affective, and Behavioral Factors on College Students’ Bottled Water Purchase Intentions

Consumption of single-use bottled water has created severe environmental pollution problems around the world. By incorporating the theory of planned behavior with the additional cognitive and behavioral factors of perception, prior behavior, and knowledge variables, this study examined college students’ bottled water consumption intentions. Results show that perceived peer norm, behavioral control, and perceived bottled water benefits are significantly related to purchase intentions, as are prior levels of bottled water and tap water consumption. The same is not true for attitude toward and knowledge of bottled water consumption. Perceived tap water benefits negatively moderated the attitude-purchase intention relationship, whereas prior bottled water consumption negatively moderated the behavioral control-purchase intention link.     

Perceptions of social‐sexual communication at work: The effects of message,situation, and observer characteristics on judgments of sexual harassment

Social‐sexual communication at work may contribute to either the initiation of an organizational romance or sexual harassment. We examined forces that influence perceptions of sexual messages as harassing rather than flirtatious. We presented 94 working adults with questionnaires soliciting workplace attitudes and experiences. Then, participants reviewed newsletters describing male and female coworkers in a fictitious organization. Finally, participants evaluated the degree of sexual harassment evident in six hypothetical interactions wherein one of the employees introduced in the newsletter makes a suggestive remark to his or her coworker. Newsletters and questionnaires manipulated the explicitness of messages, the initiator's status as supervisor versus subordinate, the attractiveness of the message initiator and target, and the initiator's sex. Message explicitness accounted for 88% of the variance in perceptions of harassment. A five‐way interaction among message and situational cues suggested that perceptions of sexual harassment are also influenced by contextual information. Females rated highly explicit messages as more harassing than did males, and individuals who were more accepting of socializing or dating between coworkers rated scenarios as less harassing. Exposure to socializing at work had a curvilinear association with perceptions of harassment such that low to moderate exposure corresponded with perceptions of greater harassment and moderate to high exposure was associated with lower ratings of sexual harassment. The discussion highlights applications for sexual harassment training programs within organizations.     

That Sounds Familiar: The Relationship Between Listeners’ Recognition of Celebrity Voices,Perceptions of Vocal Pleasantness,and Engagement with Media

The human voice is a major component of popular media, yet its role in people’s media experiences has received minimal research attention. To address this gap, we investigated how recognition of celebrity voices interacted with perceptions of and engagement with audio-only media. After listening to famous actors reading stories, participants indicated whether they recognized each voice, rated its pleasantness, and completed parasocial interaction and narrative transportation measures. Results indicate that recognized voices were perceived as more pleasant. Additionally, vocal pleasantness was associated with increased parasocial interaction and transportation. Findings partially support the prediction that vocal recognition enhances parasocial interaction.     

Communicating Prevention: The Effects of the keepin’ it REAL Classroom Videotapes and Televised PSAs on Middle-School Students’ Substance Use

This study sought to determine if exposure to two communication-oriented activities, videotapes and public service announcements, accounts for changes in substance use among adolescents participating in the Drug Resistance Strategies Project's keepin’ it REAL adolescent substance use prevention curriculum. Middle-school students (4,734, 72% Latino) responded to questionnaires related to these analyses. An analysis of covariance (ANCOVA) model was fit separately to six substance use outcomes. The results suggested that intervention students who saw four or five videos engaged in less substance use in the past month than did students who saw fewer videos. Having seen the PSAs one or more times did not predict the reported change in substance use.     

Where Have All the Milestones Gone? The Decline of Significant Research on the Process and Effects of Mass Communication

Between about 1930 and the early 1980s, a number of seminal research studies yielded most of today's theories of the process and effects of mass communication. Since that time, few studies have made significant theoretical contributions. This apparent slowdown is inconsistent with certain trends in the media industries and in the academy that logically should result in greater production of seminal studies. The question is why so few milestones have been produced in recent years? A possible answer is that certain trends are taking place in U.S. society that tend to reduce the number of ground-breaking studies that will be produced by contemporary academics. Specifically, social scientists have turned from media studies to their more traditional research agenda; increasing attention is being paid to qualitative analysis by today's media scholars, and many are now preoccupied with critical perspectives rather than research. Additionally, higher pay in applied research may be drawing bright doctors of philosophy away from basic studies; heavy use of part-time instructors increases the workload of full-time faculty; and, finally, funding for basic research in mass communication is increasingly difficult to find.     

Do You See What I See?: Third-Person Effects on Public Communication Through Self-Esteem,Social Stigma,and Product Use

In this experiment I examined the effect of self-esteem, negative stigma of product in a message, and product use as a form of ego-involvement on the third-person effect in an effort to understand the variables underlying the third-person effect. The findings broaden 1 belief about the third-person effect in relation to public communication and call into question 2 others. This has ramifications in the area of public opinion regarding socially stigmatized messages, particularly in the realm of tobacco and alcohol advertising, suggesting the perception that a publicly communicated message containing a social stigma can influence the level of the third-person effect, indirectly affecting public communication and opinion formation.     

A Replication of Xu & Burleson (2001) “Effects of Sex,Culture, and Support Type on Perceptions of Spousal Social Support: An Assessment of the ‘Support Gap’ Hypothesis in Early Marriage”

In response to recent calls regarding the social sciences’ “replication crisis,” we have endeavored to replicate Xu and Burleson’s (2001) research study, “Effects of Sex, Culture, and Support Type of Perceptions of Spousal Support: An Assessment.” This study, which examines the support gap hypothesis and its different manifestations among men and women from the United States of America and China, has contributed greatly to scholarly conversations on social support, sex, culture, and support gaps. Results from our study partially replicate Xu and Burleson’s (2001) original findings and provide general empirical evidence for the support gap hypothesis. Differences in findings between the two studies and their implications are discussed.     

The Effects of Edits on Arousal,Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?

This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.     

Is plus size equal? The positive impact of average and plus-sized media fashion models on women’s cognitive resource allocation,social comparisons,and body satisfaction

During individual laboratory sessions, 49 women with an actual-ideal self-discrepancy randomly viewed 12 images of media fashion models varying in body types. Heart rate was recorded during image exposure. Self-report social comparisons and body satisfaction were measured following exposure to each image. A visual recognition test was administered following the last image. The results indicated that women reported the greatest body satisfaction and the least amount of social comparisons when viewing plus size models, but body satisfaction decreased and social comparisons increased when viewing average sized followed by thin size models. Further, as social comparisons increased (e.g., internal processing), external resource allocation and encoding decreased. The theoretical and applied implications from these findings are discussed.     

How Much Should a Corporation Communicate About Corporate Social Responsibility? Reputation and Amount of Information Effects on Stakeholders’ CSR-Induced Attributions

This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions.     

“Why Aren’t You a Sassy Little Thing”: The Effects of Robot-Enacted Guilt Trips on Credibility and Consensus in a Negotiation

Robots are becoming increasingly popular in social applications and have demonstrated effectiveness in a variety of contexts such as education, health, task management, and other complex cooperative roles. The purpose of this study was to examine human–robot interaction in a nonassistive environment: a negotiation scenario. Specifically, the authors examined what effect message appeals (guilt trip, no guilt trip) and robot agency (principal, agent) had on the negotiation outcomes and perceptions of credibility. Results indicated a significant main effect of agency and an interaction effect between agency and guilt messaging on perceptions of robot credibility such that participants rated a robot agent employing no guilt trips as more credible than one negotiating as principal or one utilizing guilt trips. Neither guilt nor agency had a significant effect on the overall concession of the negotiation task.     

Can government’s presence on social media stimulate citizens’ online political participation? Investigating the influence of transparency,trust, and responsiveness

This paper empirically investigates the association of quality information provided by a government agency on social media and citizen’s online political participation. It further answers the why and how questions regarding the existence of this relationship by examining the mediating influence of transparency, trust, and responsiveness. The data was collected from 388 followers of the social media platforms of a government agency i.e. Punjab Food Authority and the findings of the analysis were obtained using structural equation modeling technique. The results reveal that the agency’s provision of quality information on social media was significantly related to perceived transparency, trust in agency, perceived responsiveness, and citizens’ online political participation. Moreover, the results show that perceived transparency mediates the relationship between agency’s provision of quality information on social media and citizens’ trust in agency. Additionally, trust in agency was an insignificant predictor and perceived responsiveness was a negative predictor of citizens online political participation, Also, trust in agency and perceived responsiveness suppressed the relationship between agency’s provision of quality information on social media and citizens’ online political participation. This study aims to bring awareness and contribution to the body of knowledge about the governmental use of social media and its resulting benefits since in developing countries like Pakistan the research in this area is sparse. Further, it provides strategic and practical suggestions to agencies regarding advantages of utilizing social media in their communication with citizens.     

“I own it,don’t I?” The Rules of Academic Copyright Ownership and You

Abstract

This article delves into a few areas of copyright law that academic authors often overlook: joint author’s rights and the work made for hire doctrine. Scholarly publications produced by university professors often include more than one author. The default copyright laws apply to any such works if there is no specific written agreement to the contrary. Thus, it is important to understand what those default rules are in order to determine whether it is appropriate to deviate from them in an author agreement. Similarly, the work made for hire doctrine would normally apply to make all work produced by professors owned by the university. Luckily, many universities do not wish to own such work and give it back to professors through university statutes and other governing documents. However, it is crucial to understand whether the default rules apply or the university permits professors to negotiate their own author agreements with publishers. Finally, if authors own their own scholarly works, publishers can expect that they will negotiate their rights in the publishing agreements to benefit the terms most favorable to the author. And yet, many faculty members simply sign a standard authorship agreement without asking for concessions on the part of the publisher. Thus, this article empowers professors to exercise their copyright rights to the full extent of the law and to negotiate their author’s agreements to benefit themselves and society as a whole through open access and the use of Creative Commons licenses.     

Effects of reintegration difficulties,perceived message acceptance and perceived autonomy support on U.S. military Veterans’ evaluations of messages encouraging them to seek behavioral health care

This online experiment integrates confirmation, politeness, and self-determination theories to examine how Veterans evaluate family members’ messages encouraging them to seek behavioral health care. Veterans (N?=?226) evaluated messages manipulated to express high or low levels of acceptance and autonomy support, completed outcome measures (persuasiveness, relational impact, identity management, emotions), and reported on their own reintegration difficulties. Positive associations were found between perceived message acceptance and three outcomes, and perceived autonomy support and two outcomes. Reintegration difficulties were associated with more negative message perceptions. Perceived acceptance and autonomy support also mediated a number of associations between manipulated message features and outcomes, as well as reintegration difficulties and outcomes. Theoretical and practical implications are discussed.     

Advisor–Advisee Communication Two: The Influence of Verbal Aggression and Humor Assessment on Advisee Perceptions of Advisor Credibility and Affective Learning This paper was presented at the 2004 National Communication Association Convention in Chicago,Illinois.

The goal of the current study was to further the research line initiated by the authors that examined the influence of a variety of communication variables in the Graduate Advisor–Advisee interpersonal relationship. The current study examined the relationship between advisee perceptions of advisor verbal aggression and humor assessment and the impact these variables have on advisee affect and advisee perceptions of advisor credibility (competence, caring/goodwill, and trustworthiness). Findings revealed that advisor humor assessment was positively related to both advisee affect and advisee perceptions of advisor credibility. The study further found that advisor verbal aggression was negatively related to both advisee affect and advisee perceptions of advisorp credibility.