The face(t)s of biotech in the nineties: how the German press framed modern biotechnology

The following article deals with the different images of modern biotechnology created by the German press in the last decade of the twentieth century. To describe these images we have chosen the theoretical concept of framing, which in general denotes the idea that the media deal with certain issues in different ways and that therefore the coverage offers different perspectives to the reader. We understand a frame as a certain pattern of a text that is composed of several different text elements. We assume that some of these text elements group together systematically in a specific way, thereby forming a certain pattern that can be identified across several texts in a sample. These patterns we call frames. By means of cluster analysis we are able to identify not only predefined but also newly emerging frames and the way framing of an issue changes over time. This methodological approach allows us to give a dynamic overview of how the German press dealt with biotechnology in the early and late nineties.     

企业社会化媒体的内涵、特征及研究趋势

企业社会化媒体(ESM)是近年来一个新兴的研究领域,已经受到国内外学者和业界的广泛关注。今天,这个领域的一些基本概念已经达成共识,但进一步的研究尚在探索之中。本文从内涵、特征的角度对ESM的一些基本概念和性质进行梳理和总结,并进一步从研究视角、层次、主题和方法四个维度探讨了ESM的研究现状。论文结合业界和学界对ESM本质的探索,展望其未来的发展趋势。本文对研究者了解ESM的现状和把握未来的研究趋势,以及洞察ESM对经营管理的影响,具有一定的启示作用。     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

The benevolent health worm: comparing Western human rights-based ethics and Confucian duty-based moral philosophy

Censorship in the area of public health has become increasingly important in many parts of the world for a number of reasons. Groups with vested interest in public health policy are motivated to censor material. As governments, corporations, and organizations champion competing visions of public health issues, the more incentive there may be to censor. This is true in a number of circumstances: curtailing access to information regarding the health and welfare of soldiers in the Kuwait and Iraq wars, poor health conditions in Aboriginal communities, downplaying epidemics to bolster economies, and so forth. This paper will look at the use of a computer worm (the benevolent health worm) to disseminate vital information in␣situations where public health is threatened by government censorship and where there is great risk for those who ‹speak out’. The discussion of the benevolent health worm is focused on the Peoples’ Republic of China (China) drawing on three public health crises: HIV/AIDS, SARS and Avian Influenza. Ethical issues are examined first in a general fashion and then in a specific manner which uses the duty-based moral philosophy of Confucianism and a Western human rights-based analysis. Technical, political and legal issues will also be examined to the extent that they better inform the ethical debate.     

Foreign direct investment in industrial research and development: A study of German MNCs

This paper reports on the international research and development (R&D) investments of German multinational corporations (MNCs). Based on a detailed empirical survey of laboratory sites established by 49 German MNCs, we examine (i) the level and pace of R&D internationalization, (ii) the motivations and mandates of overseas R&D laboratories, as well as (iii) the strength of the laboratories’ internal and external ties. Participating firms account for about 46% of all German enterprises with international R&D activities and approximately 66% of the nation's privately funded R&D expenditures in 1999. The findings indicate that the timing and organization of German owned overseas R&D investments more closely resemble Japanese or French than US or Swedish firms. Furthermore, in line with prior studies, German MNCs increasingly invest in international R&D for resource as opposed to market-seeking motives. The paper also finds significant differences with regard to the laboratory's mission and its geographical location on one hand, and its internal and external embeddedness, on the other.     

泛珠三角各省区科技实力评价与比较研究

通过对泛珠三角各省区科技实力指标体系进行分析,设置了适合泛珠三角各省区科技实力评价指标体系。在此基础上,构建了泛珠三角各省区科技实力的因子分析评价模型,并应用该模型对泛珠三角各省区科技实力进行了合理的评价与比较。     

德国高校人力资源开发与管理的启示

高校的人力资源开发与管理是促进高等教育发展的重要环节.因此,加强这方面的研究受到各国政府的高度重视.为此,借鉴国外高校先进的人力资源开发和管理的做法显得十分必要,德国高校的人力资源开发与管理将会给我们很多启示.     

媒资内容管理实验研究

结合本馆的项目研究与工作实践,就媒资内容管理的实施运行作实验性的总结;设立特色项目,运用视频处理技术和网络信息技术,搭建信息化视听平台,通过规范化的数据描述,来创建独具特色的数据库.     

美国与德国科技研发体系比较研究

产业界和政府研发机构部是两国科研体系中的主体，高等院校也部起着重要的作用，而两国的非营利科研机构在各自国家中扮演着截然不同的角色。政府逐渐从科研活动的领导者和执行者转变成科技成果催化者和规则运行督导者。     

The impact of social media on consumer acculturation: Current challenges,opportunities, and an agenda for research and practice

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.     

Truth and opinion in climate change discourse: the Gore-Hansen disagreement

In this paper, I discuss the "inconvenient truth" strategy of Al Gore. I argue that Gore's notion of truth upholds a conception of science and policy that narrows our understanding of climate change discourse. In one notable exchange, Gore and NASA scientist, James Hansen, disagreed about whether scientific statements based on Hansen's computer simulations were truth or opinion. This exchange is featured in An Inconvenient Truth, yet the disagreement is edited from the film and presented simply as an instance of Hansen speaking "inconvenient truth". In this article, I compare the filmic representation of Hansen's testimony with the congressional record. I place their exchange in a broader historical perspective on climate change disputation in order to discuss the implications of Gore's perspective on truth.     

Envy on social media: The good,the bad and the ugly

Observing the positive aspects of others’ lives on social media (SM) can bring about envy among users. Drawing from social comparison and technology acceptance theories, this study develops a research model to explain how envy occurs and impacts SM users’ behavior. In this work, we conducted two studies across three different SM settings to investigate two types of envy, benign and malicious envy. The results show that malicious envy is negatively related to the dependent variable of SM use intention while benign envy facilitates it. The findings provide many valuable contributions to both information systems (IS) academia and industry. This study identifies the unique SM factors intertwining with envy. Moreover, this work helps SM users and practitioners be aware of the potential envy issue on SM so they can take effective actions to enhance SM use.     

企业人力资源管理人员薪酬满意度实证研究

以企业人力资源管理人员为研究对象,对其薪酬满意度构成维度、薪酬满意度状况进行了理论和实证研究,得到的结论为:企业人力资源管理人员薪酬满意度由薪资水平、福利、非经济报酬、薪资晋升、薪资政策与管理五个维度构成;非经济报酬是企业人力资源管理人员薪酬满意度的重要构成维度.并提出了提高其薪酬满意度的建议.     

基于人力资源管理视角的家族企业继承问题探讨——以浙江中小型家族企业为例

从人力资源管理的角度看,目前浙江中小型家族企业的继承问题已经提上日程。本文运用人力资源管理相关理论分析了浙江中小型家族企业的继承问题,并提出了如何更好地顺利完成家族企业的继承,如以血缘关系为基础确定家族,建立现代经理人制度等,并分析了这些措施适用的特定环境。     

人力资源与区域经济发展研究简评

人力资源对经济发展具有重要意义，必须正确定义可持续发展、人力资源及其关系，国外学者对人力资源与经济发展已进行了较深入的研究，中国在对此研究方向时，必须结合中国的实际情况，运用新的科学理论及技术工作进行深入研究。     

软科学研究中科学计算与人为因素的关系

软科学研究有三大要素 :信息、专家和模型[1] 。丰富详尽而又确切可靠的情报资料是分析研究的坚实基础。课题组研究人员和咨询专家的技术水平和分析能力是研究成果质量高低的决定性因素。把复杂的课题逐层分解 ,用系统工程方法建立模型 ,将定性问题定量化计算 ,是人们正确认识复杂问题的科学手段 ,是研究结论科学性的重要保证。课题组的研究分析 ,咨询专家的意见和建议 ,是研究工作中的人为因素。建立模型 ,进行计算则要按所用软科学方法的基本原理和特定要求操作。在软科学课题研究过程中 ,正确认识并妥善处理科学计算和人为因素之间的关系…