Social media as a platform in academic library marketing: A comparative study

Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.     

In it for the Long Run?

While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.     

民族记忆视域下少数民族档案文献遗产保护现状与推进策略——基于云贵地区的调查

少数民族档案文献遗产承载着少数民族的历史文化和精神传统,是少数民族记忆宝库的重要组成。云贵地区少数民族档案文献遗产具有鲜明的地域性特征,是保有其文化特色的“记忆之源”,由此带来了档案文献遗产保护的特殊性和内在需求。基于调查和分析,笔者归纳了云贵地区少数民族档案文献遗产保护面临的遗产保护观念欠缺、管理机构各自为政、官方统计信息不全、民间普查征集困难、文字信息难以读解、库房保护条件有限、专门修复技艺稀缺、数字保护面临瓶颈、组织运行管理不力、工作标准规范缺乏十个方面的问题。针对上述问题,笔者分别从探索基于多元主体协同的保护模式、落实基于客体分级认知的保护策略、优化基于整体环境保护的预防措施、实现基于自主技术创新的方法应用、建立基于区域保护中心的运行机制五个方面提出了整体性的推进策略,最终目标是实现对云贵地区少数民族档案文献遗产的精准保护与记忆传承。     

Engagement@web 2.0 between the government and citizens in Singapore: dialogic communication on Facebook?

Responding to the rapid adoption of new technologies, political parties, both incumbent parties and minor ones, have been quick to leverage web 2.0 technologies for party communication and mobilization. A coterie of work addressed how social media such as Facebook are used as political tools for the promotion of candidate and party campaign platforms. However, a present bias is observed as current literature focus on western democracies. To bridge the gap, this study examines the gradual, yet significant, evolution in technology deployment by the ruling elite in Singapore. This paper traces the developments in e-engagement to bridge the affective gap between the ruling elite and an increasingly IT-savvy population, one which has demonstrated its astuteness in using new media to articulate its disenchantment. Developments in the last five years indicate that the government's earlier endeavor to centralize and streamline its political engagement via a single portal, REACH, is insufficient to say the least. Between the general election in 2006 and the watershed election in May 2011, the repertoire of media tools deployed by the political elite has broadened, with the inclusion of personal blogs, Facebook, and Twitter. In this paper, we apply Kent and Taylor's public relations dialogic communication framework to examine how Facebook fosters greater mutuality, propinquity, and empathy between the government and the electorate. However, problems arising from new technologies themselves inadvertently create risks and challenge the government's ability to commit to dialogic communication.     

Information networks and social media use in public diplomacy: a comparative analysis of South Korea and Japan

This article examines how South Korean and Japanese public diplomacy organizations employ digital media to embrace the principle of ‘networked public diplomacy’ through analyses of the web and social media practices. A network analysis was used to map interorganizational information networks among core public diplomacy organizations in each country. To reveal the key organizations' communication strategies on Facebook, a content analysis was also conducted. The findings indicate that Japan had a strong internal network infrastructure achieved through dispersed connections and partnerships; however, Korea had a centralized network, including a limited number of dominant actors. The results of content analysis suggest that both South Korea and Japanese public diplomats focused on promoting their cultural products and national values through their use of texts and visual images. In addition, user profile analysis gaged the degree of users' engagement in the organizations' profiles and identified the demographic features of users. Comparative data suggest the Korean public diplomacy organization was more successful at attracting and engaging with foreign public than the Japanese public diplomacy organization. These results imply that although these two countries had similar sociopolitical backgrounds and perspectives of public diplomacy, they had distinct forms of internal information networks, communication strategies, and social networking performances with public.     

Emerging themes in Finnish archival science and records management education

The paper focuses on the convergence of Finnish research and education in archival science with information science in general and in records management with information management in particular. Two issues influencing this development are: the convergence of professionals previously worked in the archival and library sectors and in information management and services; and the wide-spread, extensive growth in the use of digital technology to manage internal and external organizational information. At the level of society the opportunities provided by digital technology to manage heritage information in memory organizations like archives, libraries and museums, are tremendous and the role of documentary heritage at the global, European and national levels is well recognized. These developments are changing the information and operating environments of memory organizations and public and private enterprises. These changes, in turn, are generating new requirements in archival science and records management education and research. This paper focuses on the implications of these changes for the planning, implementation and further development of an information studies curriculum. This curriculum development is considered crucial in order to respond to the new demands, and is also implicitly linked to the emerging Finnish information society. This article is based on Huotari, M.-L. and Valtonen, M.R., “Integrating Records and Archives Management with Information Studies in Finland”, in L. Ashcroft (ed.),Continuity, Culture, Competition—the Future of Library and Information Studies Education, Proceedings of the 4th British-Nordic Conference on Library and Information Studies 21–23 March 2001, Dublin, Ireland, pp. 249–254 (Dublin: MCB UP Limited, 2002).     

Personal documentation on a social network site: Facebook,a collection of moments from your life?

Social networking on the Web has become very popular in recent years. Used by more than 950 million people worldwide, Facebook is one of the most popular of these services. One interesting aspect of Facebook is that users can converse through various formats, including wall posts, photographs, Web links, music, and video clips of stories and interests surrounding their daily lives. This phenomenon raises an important question for archivists in regard to personal history on the Web: What are the new ways that contemporary people document their life stories? This study looks at Facebook activities from the perspectives of personal documentation. Using an online survey, this study investigates how Facebook content presents users themselves and their everyday stories, whether they perceive their activities of using Facebook as personal documentation, and what factors influence such activities. The findings of this study show the current status of Facebook usage. Facebook content indeed indicates information of self-presentation and personal documentation of everyday lives of users. Attitudes about and activeness on Facebook are the major factors that influence self-presentation and personal documentation activities on Facebook. Generic external factors, such as personal archiving in general, do not show strong associations with personal documentation activities as factors. Based on this understanding, we discuss the roles of information professionals and cultural heritage institutions in dealing with a new type of personal record on the Web.     

Participatory media new and old: semiotics and affordances of museum media

The move from “old” to “new” media centrally involves a shift in participatory possibilities, through which individuals and communities differentially access and populate the public sphere, assume voice, and partake in open discussion and debate. This paper offers a rich ethnographic case study of new participatory media in the shape of commenting systems in museums. By portraying the similarities and the differences in communicative affordances between two museum media—traditional visitor books, on the one hand, and a digital and immersive interface, on the other hand—light is shed on how media invite and intervene in possibilities for public participation. Furthermore, with their emphasis on visual design and display, studying participatory public media in museums helps highlight the semiotic construction of the public sphere as such, and how the notion of the public and laypersons’ contributions are materially displayed. Analysis of communicative affordances reveals the politics of remediation, and supports recent hesitations with regard to the promise of newer and “smarter” media: digital media affords more interaction than their analogue predecessors, but participatory content-production via analogue media is found to be discursively richer on a number of grounds.     

“We are a United Humanity”: Death,Emotion and Digital Media in the Church of Sweden

This article seeks to bring together the study of death, digital media, emotion and religion, using a Christian organization as a case study. The Swedish national church (Svenska kyrkan) has a large but declining membership and uses digital media extensively. We will analyze two of its attempts to respond to grief through media: a hybrid digital-physical technology installation in Swedish cemeteries and a series of posts about death and sadness on Facebook. In both projects, the Church presents emotion as a universal shared experience that unites all humanity, using this discourse to bring together its religious and non-religious audiences.     

Interpersonal Goals and Political Uses of Facebook

Many have noted the immense potential of social media as a catalyst for political engagement. While we know a great deal about the people who use social media for politics, and even why they do it, we know very little about when, or under what conditions, political uses of social media actually occur. In this article I extend interpersonal goals theory to examine when political social media use happens. Results suggest that, above and beyond cognitive political engagement, interpersonal goals contribute significantly in explaining political behaviors on Facebook. I find that political posts entail greater affective and interaction-related risks than following political pages or updating one’s profile, while “liking” political posts affords users a low-cost/low-reward strategy for managing interactions. As such, this study provides evidence that political expression on Facebook takes several distinct forms.     

Toward a typology of government social media communication: Democratic goals,symbolic acts and self-presentation

Social media have provided new environments for both individuals and organizations to communicate. The literature on government use of social media has noted that these platforms provide a variety of democratic functions for government institutions, in their ability to increase transparency and citizen participation. However, there is less recognition and understanding in this context about the symbolic and presentational content governments communicate on social media. This is the case despite the fact that social media are tools for self-presentation, the exchange of symbolic content, and marketing. We have conducted a literature review from diverse sources, including e-government, business, human-computer interaction, social psychology and human communication to develop a typology of government communication on social media. We present a classification scheme with 12 specific categories and discuss the potential purposes of these various types of communication. Via empirical content analysis, we code a total of 2893 Facebook posts of local governments across the U.S., in a pilot and in a confirmatory study. This analysis allows us to better understand the categories of communication and the extent of their presence. Although we find that most content on local government Facebook pages falls into the category of democratic information provision, almost half of all messages refer to symbolic and presentational types of information exchanges. We illustrate our results with examples, and present a discussion of these findings with implications for practitioners and future research.     

面向文化传播的非遗传承人自媒体数字资源语义组织研究

文章以非遗传承人在自媒体中发布的数字资源为研究对象,构建了由非遗项目、非遗自媒体资源,传承主体、时间、地点、事件6个大类组成的非遗传承人自媒体数字资源领域本体,以及数据-语义-关联-应用四层非遗传承人自媒体数字资源语义组织理论框架,据此可以实现对非遗传承人自媒体数字资源的语义组织。     

Digitally-Wired and Mobile Device-Driven: Are Singapore Teenagers Still Reading?

Singapore teenagers are digitally-wired and mobile device-driven. Growing up digital, the question is how are their reading habits like? To better understand the state of reading for leisure in a highly digitally-wired country, the Singapore’s National Library Board (NLB) conducted the inaugural population-wide National Reading Habits Study in 2016 among Singaporeans aged 13 years and above. A mixed-method research design in the form of a quantitative survey and focus group discussions was employed for the study. This paper focuses on the reading habits of teenagers between the ages of 13 and 19. The study ascertained that 71% of Singapore teenagers read any material for leisure frequently, i.e. at least a few times a week. Half of them (51%) indicated reading online articles on social media or websites, with the proportion for social media higher compared to websites. However, few of them had read news (35%) or books (32%) frequently. The study also found that the internet and digital devices are a double-edged sword, as they help them to read more, but at the same time distract them from reading due to their active connection to friends on social media. Strategies to better engage Singapore teenagers are discussed.     

面向数字人文的中央苏区档案数据多源整合的动因、条件与路径研究

中央苏区革命期间,保留了珍贵的档案文献、革命文物、旧居以及实景遗址遗产。对分属不同机构且形式多样的中央苏区档案进行多源数据整合,既有中央苏区档案自身价值及保存现状、中央苏区各档案资源的内在关联性和时空场景的整体历史叙事需求等内在动因,也有其理论前提、国家政策扶持、各机构资源共建共享的共同目标以及技术赋能的外在条件。本文在分析中央苏区档案数据多源整合的动因、条件的基础上,探讨中央苏区档案以数字人文项目为纽带,通过对不同数据结构进行多源异构整合,再现历史以及场景等方式的实现路径。     

Digital Cultural Heritage and the Crowd

Libraries, archives, and museums have a long history of collaboration with members of the public. There is already considerable interest in extending this relationship, inviting members of the public, often referred to as “the crowd,” to tag and classify, transcribe, organize, and otherwise add value to digital cultural heritage collection content. In this essay, current discussions of crowdsourcing are connected with the mission and values of cultural heritage organizations and a framework is offered for thinking about distinct components of different kinds of projects that have been lumped together.     

Beyond the “Like”: How People Respond to Negative Posts on Facebook

New features of social network platforms afford users the ability to navigate potentially sensitive situations in ways they could not before. This study surveyed 260 Facebook users to uncover how people are using this social media platform’s new “reaction” buttons to respond to others’ posts about negative topics such as traumatic life situations, catastrophic current or past events, and interpersonal crises. Results suggest that users do not perceive the reaction buttons as adequate tools to help them interact with those that are close to them. Instead, these new paralinguistic digital affordances seem to help users engage in social grooming.     

The Role of Civility and Metacommunication in Facebook Discussions

Social media’s potential for political and social discussion provides great promise since deliberation is key for democracy. Unfortunately, there is a problematic presence of incivility in conversations on digital platforms. We conducted an experiment to examine the effects of this phenomenon, driven by the elaboration likelihood model. Each of our four conditions showed a media outlet’s Facebook post with a story about genetically modified organisms and a comment section beneath with one of the following: a civil discussion, an uncivil discussion, an uncivil conversation with metacommunication encouraging civility, and a control group. Results revealed a mediated relationship of exposure to civil and metacommunicative comments on willingness to engage in a discussion through mental elaboration. We also found evidence of modeling behavior for civility and metacommunication.     

Confronting connectivity: feminist challenges to the metropolis

Google suggests that connectivity is the new paradigm for politics in the digital age. I argue that the effect of connectivity is a shift in the operation of power from the centralized institutions of the state to the decentralized logistics of inclusion of the digital metropolis. Explaining this power's features, I elaborate a media theory of inclusive disjunction and a feminist theory of pornographic exposure. Locating cultural resistance to connectivity, I look to feminist artistic responses to the city, from which I explore the feminist imagining of connectivity through the metaphor of the storm to reclaim their bodies as sites of contestation.     

Need for relatedness: a self-determination approach to examining attachment styles,Facebook use,and psychological well-being

Employing attachment theory and self-determination theory, this study argues that attachment style represents essential innate needs for social connection among individuals and an important antecedent factor in social media research. Thus, attachment style influences how individuals use Facebook for social interaction to satisfy their need for relatedness and achieve psychological well-being. The results from university and national samples showed that individuals with high secure attachment gain satisfaction of the need for relatedness and perceive positive well-being, individuals with high attachment avoidance do not use Facebook for need satisfaction and perceive negative well-being, and individuals with high anxious attachment gain a sense of community through Facebook but still perceive loneliness. Indirect analyses showed that individuals with high secure and anxious attachment dimension lead to higher Facebook use, which provides a higher level of satisfaction of relatedness needs and results in more positive psychological outcomes. Additionally, communication with good friends on both Facebook and offline predicted higher well-being. These results successfully linked attachment theory to the self-determination process and extended both theories into the realm of social media. This study also provided a theoretical framework for future studies to examine the association between Facebook use and well-being. After controlling for personality traits including extraversion and self-esteem, attachment style still had considerable influence on psychological well-being, showing that attachment style is a distinct factor in predicting variances in well-being and further showing that innate need for relatedness is important when studying the need satisfaction process in social media. Future directions are discussed.     

Twitter and Facebook for User Collection Requests

Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.