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Pamela K. Morris 《亚洲交流杂志》2013,23(3):242-261
This research expands scholarship on cross-cultural investigations by examining ideas of beauty through the lens of outdoor advertisements. Using a content analysis method, 293 images of women in outdoor advertisements from six different cultures, including Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey, were reviewed through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings revealed that differences across cultures exist and that beauty ideals are culture dependent. 相似文献
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Cen April Yue 《亚洲交流杂志》2013,23(6):500-524
ABSTRACTApplying four generic principles that are most relevant to strategic public relations management, this study examines the extent to which public relations is strategically managed in China. Public relations practitioners from four types of organizations participated an online survey (N?=?92) and an interview (N?=?20). It was found that public relations mainly contributes to routine operations rather than strategic policy-making. While typically given a direct reporting line with top management, public relations departments are not trusted to handle government relations and are considered inferior to the marketing department. Practitioners in the survey indicated the use of all four models to various degree in their organizations, despite that interviews revealed the difficulty to implement symmetrical communication model as compared to the other three models. In addition, practitioners were more proficient in fulfilling technician roles than managerial roles. 相似文献
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May O. Lwin Jun-Qi Loh Marilyn Hui-Ying Peh Sarah Ann Rodriguez Nur Hanisah Binte Zelani 《亚洲交流杂志》2017,27(1):49-64
Apology has been found to be the most effective strategy in times of crises. However, there is a dearth of research on the kinds of apology used and how primary stakeholders, in particular consumers, received them. This study aims to examine consumer responses to the types of apologies offered post crises against the levels of attribution of responsibility. We also assess the potential mediating role of ethical concerns by developing the Perception-Behavioral Model of Crisis Response. An experiment was conducted to ascertain consumers’ impression of the organization post-apology. The results showed that the attribution of crisis responsibility significantly influences complaining, withholding and negative word-of-mouth behaviors. However, a very high degree of apology issued by the organization does not necessarily translate to reduced negative responses from consumers in light of the large attribution of responsibility. Finally, the Perception-Behavioral Model of Crisis Response suggests that ethical concerns can mediate negative behavioral intentions from consumers. 相似文献
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This study examined the influence of the global reach of the product, multinational vs. domestic, on the degree of standardization of and the use of advertising values in 2008 Beijing Olympic commercials telecasted in China. This study is the first to examine systematically advertising standardization and values within one country in a mega-sporting event context. Overall, the study revealed that multinational product advertisements are more likely to be standardized, and more likely to portray Western-oriented values in their advertisements compared to domestic product advertisements. These findings indicate the importance of considering the global reach of the product in advertising to meet the expectations of the customers, especially during international sporting events such as Olympic Games. 相似文献
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《The Reference Librarian》2013,54(73):281-292
Abstract Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians. This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals. 相似文献
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Sarabdeep K. Kochhar 《亚洲交流杂志》2013,23(5):421-440
Community-building is studied as a multidimensional process that leads to sustainable improvements in the well-being of individuals, families, communities, and society as a whole. The study looks at the role organizations play in developing countries as an integral function of inter-connectedness between organizations and community. A total of 100 Indian and Chinese organizations were analyzed for the available corporate social responsibility (CSR) information and initiatives using quantitative content analysis. The sample was drawn from the 2011 Forbes Global 2000 list. Significant differences were found between Indian and Chinese organizations in the levels of community-building. Findings also revealed information on the most common CSR terms, issues, and modes used by the organizations and how those differ culturally. Cultural scores on collectivism were also looked at for each country to analyze the relationship between organizations and community-building. 相似文献
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Israel’s public diplomacy efforts in the U.S. are aimed at garnering American public support for Israeli foreign policy. This study aims to identify the networks of Israeli public diplomacy toward the United States. Using the theoretical frameworks of networked public diplomacy and strategic narrative, the authors try to understand how network strategy is used and information is circulated to create a strategic narrative. Therefore, the two methods of social network analysis and qualitative content analysis are applied to identify the networks of Israeli public diplomacy in the United States and the content produced by it. The study finds that in Israel’s public diplomacy model, the networking method stands in contrast to its government-oriented strategic narrative. Thus, new forms of communication are applied to conduct old strategies. The research identifies four types of actors who apply new public diplomacy techniques and dissects the strategic narrative they employ to affect the American public in the service of Israeli interests. Despite the effort to apply new forms of public diplomacy, strategic narrative production and dissemination remain highly governmental and closed, which is indicative of the persistence of old forms of public diplomacy. 相似文献
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《Medical reference services quarterly》2013,32(1):21-32
NurseSearchTM is a floppy disk, abridged version of the Cumulative Index to Nursing and Allied Health Literature (CINAHL), covering about sixty journals. The program is a menu-driven software package designed to allow end users with no prior searching experience to perform their own searches. It is available in annual editions from 1985 to the present. This paper describes the introduction of NurseSearchTM within the Libraries at Kent State University and its School of Nursing. Reactions of new users to selected program operations are identified. Conclusions from a trial period are set forth. 相似文献
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[目的/意义] 对美国图书馆协会设立的\"达纳图书馆公共关系奖\"进行介绍与分析,旨在为我国图书馆营销与公共关系活动的开展提供借鉴。[方法/过程] 通过网络调查法、文献分析法和邮件调查法,从奖项名称、奖项申请、获奖内容、奖励办法等方面分析该奖项,并重点研究评审标准。[结果/结论] 该奖项的评审标准由需求评估与规划、实施与创新、评估3部分构成,总结得出评审标准是由战略规划、环境分析、目标用户、项目预算、品牌构建、沟通策略和评估构成的公共关系项目体系。对我国图书馆公共关系活动的启示包括：制定战略规划、建设专业化团队、目标用户细分、树立品牌意识、注重构建社会关系。 相似文献
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广告场是指由广告信息交换所引起的各种关系的总和。广告场根据其信息的承载程度,可以分为单体广告场和群体广告场。涉及到场时、场强、场域三个要素,关系到广告传播过程中的技术、精神、利益三个层面。广告场理论所关注的核心是在新传播模式下广告传播活动中多角关系的利益冲突与利益共享、相互牵制和和谐发展等相关问题。 相似文献
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This study provides a comprehensive update of Chinese public relations education. Particularly, it (1) examined the challenges facing Chinese public relations education and (2) explored the positive changes that have emerged in Chinese public relations education. Researchers conducted 49 face-to-face in-depth interviews with Chinese public relations educators, students, and professionals supplemented with a content analysis of 22 Web sites of Chinese universities with public relations programs. Major findings include: (1) absence of doctoral programs, (2) rigid public relations curriculum structure, (3) dominance of traditional public relations pedagogy, (4) lack of qualified public relations educators, and (5) inadequate institutional recognition. In addition to these key challenges that Chinese public relations education confronts, it has also been undergoing some promising changes. For example, public relations education is adjusting to meet the needs of students. Educators are developing both educational and professional expertise. Moreover, there has been a rise of government public relations in the context of China's rapid economic and political reform. 相似文献
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《Journalism Practice》2013,7(4):430-445
The combined interplay of commercialisation, digitalisation and globalisation offers opportunities for international non-governmental organisations (NGOs) to gain more news access. We set up a quantitative content analysis to study how and to what extent press releases from the international NGO Médecins Sans Frontières (MSF) were adopted in foreign coverage by four Flemish newspapers (1995–2010). First, the analysis shows that fewer articles were based on MSF press releases in 2010 than in 1995. Furthermore, we found that Flemish journalists generally supplemented the MSF press releases with additional information. The decreased agenda-building capacity of MSF can be explained by the nature of events (violent conflicts in 1995 versus natural disasters in 2010) and by the increased competition between NGOs in 2010. The fact that MSF press releases and articles increasingly discuss global issues nonetheless indicates that globalisation offers opportunities for international NGOs to enhance their agenda-building capacities. Second, our research found less evidence to support often heard complaints about “churnalism” in newsrooms and showed that public relations can also be a positive factor in the news production process; specifically, we found that MSF press releases are often used to counterbalance the “official” message coming from political representatives or contending parties. 相似文献
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Myoung-Gi Chon 《亚洲交流杂志》2013,23(5):424-440
Government agencies may face a crisis due to their inappropriate responses to natural or man-made disasters. However, crisis communication in government public relations has not been extensively researched. This study aimed to explore a segmentation framework to predict the communicative action of citizens by using political dispositions, situational variables and organization–public relationships (OPRs). Ideology, voting history, trust, and problem recognition were significant factors to predict pro-government megaphoning, whereas referent criterion was a significant factor to predict anti-government megaphoning. 相似文献
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论公共关系给图书馆带来的四大影响——基于案例分析的综合研究 总被引：1，自引：0，他引：1
文章研究了公共关系在国内的产生及图书馆公共关系活动的开展情况,并基于案例分析了公共关系给图书馆带来的增进对图书馆的了解、提高图书馆效益、提高图书馆地位、促进图书馆发展四大影响,认为各图书馆通过开展公共关系活动,协调图书馆的社会关系,对图书馆自身而言,能优化图书馆的工作,提高整体效益,从而塑造良好的形象;对图书馆事业而言,能提高图书馆的社会地位;促进图书馆事业的发展。 相似文献
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本文从农产品广告现状出发,透过现象看本质,分析并指出影响农产品广善发展的主要障碍点,同时提出解决的策略及措施,以期消除障碍,提高农产品广告传播的质量与水平。 相似文献