中国古代文献收藏活动与文化价值观的关系分析

我国是世界文明古国,有着极其灿烂的文明。我国古代文献收藏活动的发展体现了文化价值观的发展。研究古代藏书活动是研究我国古代文化的一个重要的方面,是打开我国五千年文明史的密钥,并且有助于当代文明的完善与发展。通过对中国古代藏书活动的阐述,分析了文献收藏活动与文化价值观的关系,以期对现代的文献收藏有一定的指导意义。     

The accessibility of Chinese local government Web sites: An exploratory study

With the rapid development of Chinese e-government, Chinese citizens are encouraged to access e-government services as their convenience. However, the accessibility of Chinese e-government Web sites has been overlooked. This research study tries to provide an overview of the accessibility of Chinese local government Web sites. Three hundred twenty-four Chinese local government Web sites were examined to find out how accessible they are with reference to the Web Content Accessibility Guidelines 1.0 (WCAG) published by the World Wide Web Consortium (W3C). This research found that all the surveyed Chinese e-government Web sites failed one or more W3C's accessibility measures and thus many disabled Chinese people may have substantial problems to access them. Several valuable recommendations are made based on the research findings and the China's actual conditions.     

Putting community first: mainstreaming CSR for community-building in India and China

Community-building is studied as a multidimensional process that leads to sustainable improvements in the well-being of individuals, families, communities, and society as a whole. The study looks at the role organizations play in developing countries as an integral function of inter-connectedness between organizations and community. A total of 100 Indian and Chinese organizations were analyzed for the available corporate social responsibility (CSR) information and initiatives using quantitative content analysis. The sample was drawn from the 2011 Forbes Global 2000 list. Significant differences were found between Indian and Chinese organizations in the levels of community-building. Findings also revealed information on the most common CSR terms, issues, and modes used by the organizations and how those differ culturally. Cultural scores on collectivism were also looked at for each country to analyze the relationship between organizations and community-building.     

Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study

India has a growing rural consumer base that has been largely ignored by advertisers. Today, Indian rural consumers, especially women, are increasingly literate, brand savvy, and possess rising disposable incomes. Considering the nation's love for films and the availability of television broadcasting, celebrity endorsement has become one of the most popular strategies used by advertisers in India. However, its impact on rural consumers has yet to be tested. Using self-categorization as the theoretical framework, the current study examined the influence of endorser types (national celebrity, regional celebrity, and noncelebrity) on advertising attitudes and purchase intention of Indian rural women. In addition, the authors also analyzed the impact of the three dimensions of source credibility. A sample of rural women (N = 167) from the Kudumbashree mission, one of the largest woman empowerment projects in the country, was recruited for the experiment. Findings showed that noncelebrity endorsers were most effective and that trustworthiness was valued more than expertise and attractiveness. Implications for advertisers are discussed.     

An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities

Electronic bulletin boards have become popular with the advent of inexpensive computers, easily available channels, and large networks. With public message posting, millions with like interests can post, read, and provide immediate feedback. This study focused on adoption and social impact issues the characteristics bulletin board users possess and how board use affects other communication media. A random sample of bulletin board users was selected from two services, CompuServe and Prodigy, and interviewed on‐line. These groups were cross analyzed for the two areas of interest. A typology of uses was constructed through a content analysis for future analyses     

Love is all you need: A content analysis of romantic scenes in Chinese entertainment television

A large sample of entertainment television programs that were aired on 28 channels in China in 2004 was analyzed for romantic and sexual content. Romantic scenes, typically portraying men and women already in committed relationships, appeared in 80% of the 196 programs analyzed. The analysis suggested that, according to Chinese television in the early part of the twenty-first century, emotional love was more important than physical sexual interaction in romantic relationships. More than half of the 1112 romantic scenes analyzed depicted love between the partners without any discussion or display of physical sexual behavior. Only 8% of scenes included discussion or depiction of sexual behavior (e.g., touching, kissing, and intercourse) without some sense that the partners were in a loving, committed relationship. Sexual intercourse was implied or depicted in fewer than 2% of the romantic scenes. Findings are discussed in light of the Chinese government's periodic regulation of sexually suggestive media content and attempts to filter Internet content. The extent to which such content may affect young viewers' perceptions of romantic relationships and sexual behavior is also discussed.     

Road to international publications: an empirical study of Chinese communication scholars

This paper examines factors motivating Chinese communication scholars to publish in international journals and how these factors shape their knowledge production. We also investigate these scholars’ treatment of particularity, which is central to debates on Asian approaches to communication scholarship. Based on in-depth interviews with 22 Chinese communication scholars, this study finds that Chinese scholars choose to publish overseas both as a result of institutional incentives and an attempt to relieve themselves from institutional and sociopolitical constraints in China. While promoting international publications, these institutional and sociopolitical factors also markedly influence the knowledge production process, leading to the segregation of international and local knowledge production; scholars’ active self-censorship; and their efforts to subject to perceived international biases. The study also demonstrates that while adopting an eclectic and pragmatic attitude toward particularity, Chinese communication scholars are generally cautious of advocating particularity. The attitudinal and behavioral eclecticism and institutional and sociopolitical constraints jointly result in a fragmented particularity in the international publication of Chinese communication scholars. The findings’ implications for Asian approaches to communication studies are discussed.     

我国电视新闻栏目现状及走向研究——以中央电视台新闻节目为例

本文以中央电视台电视新闻节目为例 ,对我国的电视新闻栏目现状及走向进行了分析.     

Chronicling a crisis: media framing of human trafficking in India,Thailand, and the USA

Despite the vast research on human trafficking, little is known about mass media coverage of the issue. This study, a quantitative content analysis of English-language news coverage of human trafficking in the USA, India, and Thailand, analyzes human trafficking coverage before and after the launch of a large-scale international anti-trafficking treaty to determine whether the treaty had an impact on the amount and framing of media coverage on the issue. Findings reveal that while coverage of the issue increased after the treaty, was more localized, and suggested causes and remedies more frequently, it also placed less blame for the problem occurring, focused primarily on crime and policy sides of human trafficking rather than human rights or public health, and lacked the voices of victims. How the news media, and in turn the public, deal with mediating such an issue is a significant and meaningful question, and this paper suggests that United Nations policy-makers need to take proactive steps in order for policy information to be more thoroughly disseminated via the news media.     

关于大陆互联网站外来文化信息传播状况的实证研究

本文对大陆一些具有代表性的互联网站上有关国外电影及文学作品的信息进行了一系列的调查。调查表明 ,在大陆网站上 ,有关外国电影的信息 ,无论是绝对数量还是相对数量 ,都是非常可观的。而外国文学的信息则从相对数量上来说较少。这在一定程度上表明 ,不同的外来文化产品 ,籍互联网产生作用的范围与程度有所不同。文章对这种现象进行了深层分析。并以此说明 ,应当充分研究不同类型的外来文化信息在互联网上的传播机制 ,以兴利除弊     

To name or not to name: a cross-cultural comparison of on-air attribution in US and Chinese TV news

This study investigates the Sino-US difference in the journalistic practice of providing on-air attribution for those interviewed in television news. Through a content analysis, this study compares how CBS News, a premier US TV network, and CCTV, China's most watched network, attributed their interviewees with on-screen name credits (names, titles and affiliations). The findings show that US journalists were more likely to provide on-screen name credits than their Chinese colleagues who, in turn, were more likely to give credits to interviewees who were older, male and government officials. This study should contribute to a better understanding of how cultural values and political ideologies may affect the way interviewees are treated in television news.     

电视会终结吗?——新媒体时代电视传播模式的颠覆与重构

电视会终结吗?这是伴随着新媒体时代到来而浮出水面的一个问题。事实上,新媒体时代可能带来的不是电视媒体自身的终结,而是传统电视传播模式的终结。未来电视的传播将不再是基于频道和栏目(节目)的单向线性传播,而是基于碎片化信息的、由电视媒体及其观众两大主体共同完成的多级传播。     

Beauty,binaries, and the big screen in China: character gender in feature films

This study examines gender constructions of the main characters in Chinese top-grossing feature films, 2002–2011, and the sex of content creators in relation to film content. Content analysis of 332 characters reveals that women are more likely than men to be young, sexualized, and conform to an ideal image. Male characters are older and reflect traditional Chinese norms of masculinity. Women are rarely present among content creators and are most likely to be writers or producers. Findings indicate that Chinese film content reflects the growing Chinese beauty economy.     

Facilitators and barriers to the use of a structured hand-off: a pediatric hospital exploratory case study

Competent communication practices among healthcare providers are a key factor in maintaining patient safety during transfers of patient care. Research shows that the majority of errors in patient care are related to communication problems, and a majority occur during patient hand-offs. This project is a qualitative study exploring the facilitators and barriers of structured hand-off at a pediatric hospital. Our data analysis indicates that while the hand-off process is facilitated by structure, clarity, and adequate time, it is hindered by lack of time, distractions, human factors, and a number of social and organizational factors that complicate physicians’ roles. Using structurating activity theory (SAT) to frame findings, analysis points to a structural tension between worker autonomy and organizational control as the primary cause of poor adherence to structured hand-off among pediatric residents. We draw on constructs of SAT to identify practical strategies for managing this contradiction at a system level.     

Academics' attitudes towards use of electronic journals: A case study of Punjab and Chandigarh

The article examines academics attitude towards e-journal use. A well structured questionnaire was designed to elicit the opinions of the users. Responses were gathered from 542 faculty members of five universities. The results of the study showed that the characteristics that affect the choice of e-format over print in order of preference are ‘faster access’, ‘available from desktop’, ‘convenience’, ‘remote access’, ‘timeliness’, ‘available at all times’, ‘hyperlinks’, ‘multi-user access’, ‘currency of information’, ‘inclusion of audio–video material’, ‘interactivity’ and ‘animation of graphics’. The characteristics that affect the choice of print format over electronic in order of priority are ‘physical comfort’, ‘portability’, ‘ability to underline’, ‘familiarity with format’ and ‘ability to browse’. A majority of the teachers use e-journals for ‘research’, ‘teaching’, ‘writing reports’, ‘current awareness’, ‘background research’ and ‘internal/external presentations’. The problems faced in accessing e-journals are ‘access difficulties’, ‘discomfort of reading from computer screen’, ‘lack of IT knowledge/skill’, ‘information overload’ etc. A majority of the teachers want future e-journals to have features such as ‘full text index of every article’, ‘searching capability across a wide range of journal articles’, ‘searching capability within an article, display relationship between a wide range of works’ and ‘links to multimedia files’, etc. On the basis of the findings, some suggestions are made for maximizing the use of e-journals.     

Full-text and bibliographic database searching in the health sciences: an exploratory study comparing CCML and MEDLINE

An exploratory study to investigate perceived differences between searching full-text databases and bibliographic databases was undertaken. BRS's full-text database, Comprehensive Core Medical Library (CCML), and BRS's current MEDLINE file (MESH) were compared. Identical literature search topics were run in the two databases and the results evaluated regarding currency of search results, success in answering specific questions, uniqueness of information retrieved, and relevancy of retrieval. Additionally, connect time and costs were noted to aid in determining the feasibility of offering full-text database searching as a service for which the authors' institution would charge.     

Communication and marginal sites: the Chipko movement and the dominant paradigm of development communication

This article uses the Chipko movement in northeastern India to propose an additional way to think alternatively about communication and development. The Chipko movement took place in the 1970s. Movement members demanded better local resource management by the state and for a greater voice in the determining the use of the local forests. Acknowledging that alternatives to the dominant paradigm of communication and development already exist (the participatory communication models and the participatory action research models), this essay shows even these alternatives did not address certain problems associated with the dominant paradigm. After a brief review of the dominant paradigm and the alternatives this article examines certain dimensions of the Chipko movement, such as the role of movement leaders, resource management, and strategies of communication, and argues that a Chipko-based ‘regions in protest’ model should take a place among the various models posed as alternatives to the dominant paradigm.     

地方公共文化服务保障立法研究——以北京市为例

[目的/意义]探究地方公共文化服务保障立法的时代背景、基本原则和关键问题,为推进公共文化服务地方立法提供参考借鉴.[方法/过程]通过文献回顾与走访调研,对北京市公共文化服务保障立法的必要性、可行性、立法原则和拟解决的关键问题进行分析.[结果/结论]推动公共文化服务高质量发展、发挥全国文化中心引领示范作用、落实"十四五"...