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运用内容分析法对图书馆近5年的招聘启事进行实证研究。通过分析招聘职位、专业门槛和能力需求等内容,从招聘的视角总结我国图书馆行业现存的6个去职业化问题。提出建立资格认证制度、变革与行业脱节的专业教育、转变服务理念等对策。 相似文献
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Major cultural values in Chinese and Indian TV commercials were identified in this content analysis. Commercials in both countries were found emphasizing modernity over tradition as a dominant value. Chinese commercials used more traditional values while Indian commercials reflected a more Western value orientation. Foreign brands used modernity more frequently than domestic brands. Foreign brands of Eastern origin used modernity even more often than those of Western origin. Product category emerged as the most important variable affecting cultural values in both countries' commercials. While contributing to international advertising research, this study provides implications for international advertising practice. 相似文献
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This study examines gender constructions of the main characters in Chinese top-grossing feature films, 2002–2011, and the sex of content creators in relation to film content. Content analysis of 332 characters reveals that women are more likely than men to be young, sexualized, and conform to an ideal image. Male characters are older and reflect traditional Chinese norms of masculinity. Women are rarely present among content creators and are most likely to be writers or producers. Findings indicate that Chinese film content reflects the growing Chinese beauty economy. 相似文献
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Meghan R. Sobel 《亚洲交流杂志》2013,23(4):315-332
Despite the vast research on human trafficking, little is known about mass media coverage of the issue. This study, a quantitative content analysis of English-language news coverage of human trafficking in the USA, India, and Thailand, analyzes human trafficking coverage before and after the launch of a large-scale international anti-trafficking treaty to determine whether the treaty had an impact on the amount and framing of media coverage on the issue. Findings reveal that while coverage of the issue increased after the treaty, was more localized, and suggested causes and remedies more frequently, it also placed less blame for the problem occurring, focused primarily on crime and policy sides of human trafficking rather than human rights or public health, and lacked the voices of victims. How the news media, and in turn the public, deal with mediating such an issue is a significant and meaningful question, and this paper suggests that United Nations policy-makers need to take proactive steps in order for policy information to be more thoroughly disseminated via the news media. 相似文献
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Paromita Pain 《Journalism Practice》2017,11(10):1319-1337
This study uses qualitative interviews with 66 women journalists from print, broadcast, and online media in India, to understand how women political reporters assigned to the political beat negotiate gender issues and organizational and news routines while being effective journalists entrusted to cover matters of policy and enhance political awareness among audiences. Using Shoemaker and Reese’s hierarchy-of-influences model that introduces five levels of influence on news content, this study explores how institutional, news gathering, societal procedures, and professional practices influence the functions of women journalists on the political beat and percolate into the content they produce. The results show that in India’s growing media market, organizational and news routines, as well as the contentious issue of gender, control access to beats, especially the political beat, and percolate into news content produced by women political reporters. 相似文献
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Sarabdeep K. Kochhar 《亚洲交流杂志》2013,23(5):421-440
Community-building is studied as a multidimensional process that leads to sustainable improvements in the well-being of individuals, families, communities, and society as a whole. The study looks at the role organizations play in developing countries as an integral function of inter-connectedness between organizations and community. A total of 100 Indian and Chinese organizations were analyzed for the available corporate social responsibility (CSR) information and initiatives using quantitative content analysis. The sample was drawn from the 2011 Forbes Global 2000 list. Significant differences were found between Indian and Chinese organizations in the levels of community-building. Findings also revealed information on the most common CSR terms, issues, and modes used by the organizations and how those differ culturally. Cultural scores on collectivism were also looked at for each country to analyze the relationship between organizations and community-building. 相似文献
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Pamela K. Morris 《亚洲交流杂志》2013,23(3):242-261
This research expands scholarship on cross-cultural investigations by examining ideas of beauty through the lens of outdoor advertisements. Using a content analysis method, 293 images of women in outdoor advertisements from six different cultures, including Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey, were reviewed through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings revealed that differences across cultures exist and that beauty ideals are culture dependent. 相似文献
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This study examines the self presentation practices of Indian Muslim men and women in online matrimonial advertisements. Findings indicate that while Indian Muslims are using the new medium to adhere to traditional cultural and religious values, they are also making critical adjustments to adapt to the medium itself. While Muslim men and women claimed to possess different attributes in their profiles drawing upon gender role expectations in Indian society, they were identical in their preference for light skin or what is termed as ‘fair complexion’ in Indian English. An overwhelming majority of advertisers claimed to possess desirable skin tones and body types. Few Indian Muslim profiles highlighted external manifestations of religiosity, such as praying five times a day, wearing a hijab or burqa, and observing Ramadan. Further, results of this study also illuminate the influence of South Asian culture on Islamic practice, which is evident in the mention of caste identifications in the online matrimonial profiles. 相似文献
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Hannah Feldshuh 《亚洲交流杂志》2018,28(1):38-54
In the last 10 years, the term ‘leftover women’ (剩女)—educated, unmarried women over the age of 27—has emerged as a visible stereotype in popular consciousness in China. Despite the surplus of men that is a result of China’s One Child Policy, women are blamed for marriage market challenges through sexist narratives and terminology. While some scholarship treats ‘leftover women’ as an accepted demographic phenomenon with clear causes and impacts, it can also be viewed as an artificial construct created through socially generated gender stereotypes and furthered through media messaging. This article examines and compares sociological research on Chinese marriage patterns, presentations of ‘leftover women’ in contemporary Chinese media, and independent interview findings to understand the role of media in the construction of gender discourse and the perpetuation of gender stereotypes. These rigid concepts of gender roles and ideal womanhood have far-flung consequences, both for women who internalize these misperceptions and for the social hierarchies supported by antiquated gender constructs. 相似文献
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认为抽样框确立方式的局限性主要来自网络数据库、网站/网页目录列表、搜索引擎等方面,导致抽样框容易产生偏差或样本不具有代表性;抽样方法的局限性主要是非概率抽样应用较多却在估计抽样误差方面有明显不足,概率抽样的应用有下降趋势。建议结合使用多种方式确立抽样框,利用元搜索引擎搜集信息;而抽样方法的确立应尽量使用概率抽样,其中分层抽样和多阶段抽样是比较可行的。 相似文献
13.
Minjie Li 《Journalism Practice》2018,12(1):56-75
On April 24, 2015, Olympic gold medalist Caitlyn Jenner confirmed her transgender identity on the 20/20 Special: Bruce Jenner—The Interview with Diane Sawyer and started her own reality show, I am Cait. This study identifies patterns of second-level intermedia agenda setting in the framing of transgender issues, examining the extent to which Jenner’s high-profile planned media events about her gender transition influence how national print newspapers and television report transgender-related stories and the salience of certain story attributes. More specifically, through a comparative quantitative content analysis, this study found that transgender-related reports appearing after Jenner’s interview were more likely to (1) mention alternative non-binary gender discourses to highlight transgender subjectivity, (2) take the intersectionality perspective to address the complexity of transgender issues from the aspects of race, class, and sexuality differences, (3) differentiate transgender issues from LGB (lesbian, gay, and bisexual) issues, and (4) take in-depth approaches to report the stories. 相似文献
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认为信息分析方法可以用于社会科学研究,具有客观、系统和定量的特点。内容分析作为一种典型的信息分析方法展示了这些特点。但它也具有抽样过程的人为性、手工标引的低效率、人工作业的低信度问题。网络时代出现的文本挖掘方法能够处理海量文献、处理非结构化数据,其研究品质远远高于手工信息分析方法。 相似文献
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印度的信息资源开放获取活动及启示 总被引：5，自引：0，他引：5
全面阐述和分析了印度信息资源开放获取的理论、政策和资源建设等方面的发展现状。在总结印度开放获取经验的基础上，对我国如何推进开放获取事业的发展，提出了作者的见解。 相似文献
16.
Subash Vadamalai Kanda 《Publishing Research Quarterly》2007,23(4):270-277
This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka.
It also gives an insight into the markets in South India for English and Regional language books. As many international publishers
are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which
prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic
and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the
article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership
with Indian companies has worked well for many international publishers. All the statistics and data have been collected and
referenced to the best knowledge of the author. 相似文献
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国内外网络内容分析应用现状研究 总被引：2，自引：0，他引：2
以文献计量方式描述国内外网络内容分析文献（案例）的出版年代分布、学科分布、网络内容分析应用的媒介类型及应用主题与目的;归纳建立内容分析应用程序及指标体系,并以此为依据,通过案例文献分析目前国内外网络内容分析在主要操作指标上的应用规范状况,最后给出几点建议。 相似文献
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在运用内容分析方法对现有涉及我国数字内容产业的法律法规以及各项政策文本进行分析的基础上,研究我国数字内容产业政策工具在管理主体、存在问题和不同层次政策工具组合等方面的特征。研究结果表明,我国数字内容产业政策存在现有政策工具体系搭配不协调、政策工具体系结构失衡、与产业活动不匹配等诸多问题,并提出相应的政策完善建议,包括调整环境型政策工具结构、加强需求型政策工具使用、完善政策工具体系结构等。 相似文献
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[目的/意义]描述并分析我国网络内容政策法规的基本信息和文本内容,了解其存在的问题和不足,与主要发达国家网络内容政策法规予以对比,给出相应解决办法,为我国网络内容治理提供法制保障。[方法/过程]在政府门户网站和政策法规专业数据库中搜索网络内容政策法规,经筛选,共得到有效样本202个。将所得数据导入Nvivo11,采用内容分析法从颁布时间、颁布主体、颁布形式三个角度对我国网络内容政策法规文本的基本信息予以探索,并从网络内容主体和网络内容客体两个维度对政策法规文本内容展开分析。同时,对政策法规颁布主体进行共词分析,采用社交网络分析法利用VOSviewer软件绘制政策法规颁布主体合作网络图。[结果/结论]研究发现我国网络内容政策法规存在颁布主体多元、立法层级低和政策法规内容科学性有待提升等问题,通过与主要发达国家网络内容政策法规的对比分析,建议从改革管理体制、加快重点领域立法、完善网络服务提供者相关规定、明确违法内容判定标准四个角度予以完善。 相似文献