Designing an “Architecture of Information”— The United States Holocaust Memorial Museum

For the permanent exhibition at the United States Holocaust Memorial Museum the design approach was minimal and transparent, and the designers were in dialogue only with the story — not with the history of design or the conventions governing most museum presentations. We reached for a sense of immersion by trying to erase the seams between exhibits and architecture. Display strategies included the removal of conventional barriers of certain glass-encased vitrines: some objects can be touched, and reactions sought are as visceral as they are intellectual. We tried above all to see that people leave the museum not profoundly dejected but with some other feeling evoking the resilience of life and hope. The design intended to make the environment so united with its subject that memory of the museum experience and the sharing of memory through discussion will carry on in the lives of the visitors.     

The Effect of Visitors ‘ Agendas on Museum Learning

It has been argued that visitors' pre-visit “agendas” directly influence visits. This study attempted to directly test the effects of different museum visit agendas on visitor learning. Two new tools were developed for this purpose: (1) a tool for measuring visitor agendas; and (2) a tool for measuring visitor learning (Personal Meaning Mapping). Visitor agenda was defined as having two dimensions: motivations and strategies. Personal Meaning Mapping is a constructivist approach that measures change in understanding along four semi-independent dimensions: extent, breadth, depth, and mastery. The study looked at 40 randomly-selected adults who were visiting the National Museum of Natural History's Geology, Gems and Minerals exhibition. Visitor agendas did significantly impact how, what, and how much individuals learned. Results are discussed in terms of the current debate about education vs. entertainment.     

The Big Deal — ten years on

This paper describes the highlights of an exploratory deep log analysis of journal usage on OhioLINK, conducted as part of the MaxData project. OhioLINK, the original ‘Big Deal’, provides a single digital platform of nearly 6,000 full‐text journals for more than 600,000 people in Ohio and the investigation aimed to assess it after approximately 10 years. The data was generated from an SPSS analysis of the raw (unprocessed) server logs for June 2004 to December 2004. Approximately 1,215,000 items were viewed on campus in October 2004 and 1,894,000 items viewed off campus between June and December 2004. There are a number of usage analyses including: demand and activity; number and name of journal; date of publication; subject/discipline of journal and method of searching/navigating.     

A Taxonomy of Museum Program Opportunities—Adapting a Model from Natural Resource Management

This paper describes a conceptual framework for the way museum managers might categorize different kinds of program opportunities, both existing and potential. This systematic approach to program planning may be useful to managers in museums seeking to expand their programs' scope and scale. The basis for this concept is borrowed from the outdoor recreation discipline, which sought, in the 1970s, to find a common language to describe supply and demand for recreation opportunities and to understand recreation opportunities in a geographic context of available natural resources. In this paper, the concept is adapted for museums and museum going as a leisure activity. The article first explores the linkages between museum supply and demand as they relate to a larger leisure marketplace. The Recreation Opportunity Spectrum (ROS) is then described as it is used for outdoor recreation decision making. Following this practice, museum demand opportunities are defined and elaborated by example, and a “Visitor Opportunity System”—modeled after ROS—is presented. Specific examples are provided for applying this system approach to a variety of museum practices and planning scenarios.     

Pauahi Bishop Museum: A Hawaiian Museum—Challenging the Past to Face the Future

Bishop Museum has been the focus of attention in Hawaiì and the mainland for its changes in direction from a traditional natural history museum to an entrepreneurial science learning center. Attention has focused on how well the museum, in changing its direction, serves its communities, especially its the Native Hawaiian community, and whether it should be undertaking contract research projects and contract public programs in partnership with hotels and other commercial businesses. The author, involved in a key role in several projects representing this change in direction, discusses controversial projects associated with repatriation, contract archaeology, and exhibits. The projects are described within the context of the museum's history as a Hawaiian institution. The controversies are then examined in terms of how the museum managed them and in so doing, how it met its mission of education and service. As we enter the twenty-first century, our ability to work with the community, especially the Native Hawaiian community, and remain financially viable will determine how we fare.     

A History of Broadcasting in the United States

Scholars have extensively theorized how citizens’ political discussion networks have implications for elected political actors and can affect political and civic participation and knowledge. We shift the focus to another important political actor—corporations—to examine whether political discussion networks affect citizens’ perceptions of a politically involved corporation and their intentions to engage in consumer activism. With social network influence perspective and an egocentric design, we examined the influences of one’s network characteristics, opinion climate, and network heterogeneity. We found that the ethnic diversity of discussion partners and heterogeneity of opinions substantially influenced perceptions and behavioral intentions.