A Study on the Implicatures in Chinese Advertising from the Perspective of Flouting the Maxims of Cooperative Principle

Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.     

Perspectives on the Applicability of Cooperative Principle and Politeness Principle in China

As two main universal principles in conversation,Cooperative Principle and Politeness Principle play important roles in communication and intercultural communication.While in language teaching and learning in China,the neglect of the principles is caused by various reasons and thus leads to communication disorder in intercultural communication.The issue should draw the attention of English teachers who can lead students into the acquisition of the two principles in language learning.     

A Pragmatic Analysis of Verbal Humor in Friends

Friends is a very popular sitcom in America and even in China for its great humor, especially for its verbal humor. In order to understand the American humor better, the author tries to find out and appreciate the verbal humor in the framework of Grice’s Cooperative Principle and John Austin’s Speech Act Theory. By this, the paper helps to grasp the wise humor in Friends and convince people of the strength and operability of Cooperative Principle as well as Speech Act Theory.     

Cultivating Students’ Cultural Awareness inEnglish Teaching

With the fast development of Chinese economy and society,the communication between China and foreign countries has been more and more frequent.And China is a country where English is taught as a foreign language.Therefore cultural differences have become more and more significant in English teaching.Both language teachers and students should be aware of the differences between eastern and western culture in their teaching and study.     

Rethink Chinese Culture Mentioned by Foreigners and Find a Way to Make It Heard

As China is getting more and more attention and Chinese culture is marching to the world, there come many internet videos on how foreigners think about China. By analyzing two videos"Chinese in foreigners’ eyes"and"China, How is it", I am going to talk about the most impressive culture mentioned by foreigners in these videos with further discussion. And only when we deeply understand our culture, not just see it by its out layer, can we explain our culture to the world effectively. In the first part, I will talk about the most impressive Chinese culture in foreigners’ eyes, and in the second part I will talk about some effective and objective ways to show what China is about.     

Rethink Chinese Culture Mentioned by Foreigners and Find a Way to Make It Heard

As China is getting more and more attention and Chinese culture is marching to the world, there come many internet videos on how foreigners think about China. By analyzing two videos“Chinese in foreign...     

A Comparison between Life of Chinese Women and That of American Ones

The United States is the largest developed country in the world and China is the largest developing country in the world. As America and China are playing increasingly important roles in the world, people are eager to learn more about these countries. This paper makes a comparison of the lives of Chinese and American women so as to give readers an idea of the cultures, customs and values of these two countries. The discussion of women’s lives in China and America is conducted from three aspects, namely, occupation, women and family, women’s education.     

LEARNING ENGLISH WELL NEEDS FOUR SKILLS

Through the last two decades, China has developed at very fast speed. The connection between China and other country have become more and more fi‘equent. So English is not just a fashion, but is also a tool of communication. The role of English becomes more important in the involvement with western country.     

The Application of Politeness Principle in English Class Teaching

Politeness embodies human civilization,acting as one behavioral criterion of moral significance to maintain the harmonious personal relationships.Politeness Principle,an essential research topic in pragmatics,is greatly meaningful in people’s daily communication.It is also needed in English class which involves the communication between teacher and students.With a theory basis of Politeness Principle put forward by Leech,this paper explains the content of Politeness Principle and probes into the application of Politeness Principle in English class teaching,citing the application of Tact Maxim,Approbation Maxim,Modesty Maxim and Agreement Maxim as examples to suggest that pleasant class atmosphere,good relationships between teacher and students,enthusiasm,politeness awareness and communicative competence can be obtained when the teacher observes Politeness Principle.     

On Chinese Student Learning English

English is regarded as one of the most important languages in the world. It is an international official language used by more than half of the earth. As the pace of globalization speed up, different countries contact with each other more frequently. Under this circum stance, China appears a wave of interest in learning English. Today, China has become the largest market for English teaching in the world. The discussion in this paper is focused on the importance of English learning and some experiences in English learning. It gives us a vivid explanation about the interactive functions of English learning and Chinese language study.     

浅析礼貌原则如何"援救"合作原则

语言学习的最终目的是交际,而在交际过程中。只有谈话双方遵守一定的原则,谈话才能顺利进行。合作原则和礼貌原则是语用学研究的两个重要原则,二者的关系也是语言学界的热门话题。本文结合前人的研究成果,通过实例分析论证礼貌原则如何"援救"合作原则。     

从对格莱斯"合作原则"的违反谈禅宗公案中的语言哲学

语言哲学家格莱斯提出解释语言间接性的合作原则及其准则虽然具有相当的普遍性,但也受到不少批评。在解释不同语言背景下的言语活动时,他有一定的局限性,特别是文化背景与西方相差甚远的中国。中国禅宗公案中的对话,体现出来的含义反映了语言思想跨越时空鸿沟的语境特征。通过探讨禅宗公案中对格莱斯合作原则的不经意的违反,试图探讨其有别于西方会话原则的自身特点。     

会话目的与合作原则的违反

Grice的合作原则与会话含义理论没有说明人们为什么要违反合作原则,Leech的礼貌原则对合作原则违反的解释存在明显不足。通过对不同目的关系下违反合作原则的现象进行分析发现,造成合作原则违反的原因主要有交际能力的不足、目的关系的冲突和修辞目的的需要。说明在交际能力许可的情况下,会话双方的目的关系和发话者的修辞目的是合作原则违反的决定因素。从而得出在交际能力许可的情况下,会话目的是合作原则违反的决定因素的结论。     

礼仪的跨文化差异与语用研究

本文旨在畅述讲座实用中的礼仪及其文化特征。首先中国及西方诸国的历史背景上来解读礼仪。随后西方和中国的著名学者在这方面所做的研究加以简要的探讨。比如合作原则 (CP) ,礼貌原则 (PP) ,和面子理论 ,以及中国学者顾曰国 (GuYueguo)的礼貌原则。最后 ,通过比较中西各国文化发展的差异特征来解读礼仪在文化上的价值     

从对格莱斯“合作原则”的违反谈禅宗公案中的语言哲学

语言哲学家格莱斯提出解释语言间接性的合作原则及其准则虽然具有相当的普遍性,但也受到不少批评。在解释不同语言背景下的言语活动时,他有一定的局限性,特别是文化背景与西方相差甚远的中国。中国禅宗公案中的对话,体现出来的含义反映了语言思想跨越时空鸿沟的语境特征。通过探讨禅宗公案中对格莱斯合作原则的不经意的违反,试图探讨其有别于西方会话原则的自身特点。     

反讽的语用研究

从合作原则、礼貌原则、言语行为理论等语用的角度探讨反讽问题。反讽是说话人出于礼貌故意违反质量准则而产生的，通过表面上对合作原则的违反，反讽原则使说话人能够给自己不礼貌的言语披上一层礼貌的面纱，从而既从根本上遵循了合作原则和礼貌原则,又表达了自己的真实意图。反讽是一种间接言语行为，一种“戴了面纱的”威胁面子的言语行为。     

谈《勒索》中对会话合作原则的违反

小说《勒索》在对话描写中有意违反会话合作原则,使语言表达准确到位,把人物性格刻画得更加鲜明突出,将人物心理活动描写得更加深刻细腻.     

从《红楼梦》中王熙凤的讲话看"合作原则"与"礼貌原则"

本文通过分析《红楼梦》中王熙凤与贾母及邢夫人等人的对话说明在交际中往往“礼貌原则”比“合作原则”更重要，更具约束力。     

双关语在广告中的语用分析

广告作为大众传媒中的一种形式,越来越引起语言学家的关注。本文从语用学的角度来分析广告中的双关语。着重从合作原则、经济原则探讨了双关语在广告中的作用。     

民生主义与儒学

“民生主义”是三民主义学说中最具特色的部分,从其思想来因和理论源泉作一番比较研究,无疑对于我们今天建设和谐社会具有一定的启示作用。民生主义除受亚当.斯密和亨利、乔治等人的社会经济学说以及俄国社会主义的影响外,儒家大同思想也是不可忽视的来源之一。孙中山以民本思想为本位,从中国的实际出发,继承和创新了儒学的“经世致用”精神,注重社会物质和道德教化协调发展。