微信O2O对餐饮业影响及其发展的调查研究和对策分析——以广州市餐饮行业为例

本次调研将对不同年龄阶段的消费者对微信O2O在餐饮行业中的使用情况、微信O2O对不同规模的餐饮行业商家带来的经营状况的改变进行深入调查研究。在大数据的基础上,运用聚类分析、OLS最小二乘法、SWOT分析法等定性和定量的科学分析方法,分析年龄段与微信O2O应用情况的关系和微信O2O应用所带来的影响与商家规模之间的关系,进而对微信在餐饮行业中O2O的使用和以广州市为代表的中国餐饮业提供针对性、原创性的具体建议。     

电商O2O平台配送模式研究

目前O2O市场大环境并不乐观,所以很多平台开始多元化发展。除了一直热度不减的餐饮行业,娱乐、服务、生鲜等都在尽力完善。由于行业属性的不同,那么配送方式就不能用之前外卖O2O单一配送方式进行了。所以O2O平台想要适应更多的行业,扩展经营范围,势必从完善配送模式开始。     

服务主导逻辑视阈下的O2O电商模式及应用研究

消费升级背景下传统电子商务服务体验不佳的弊端日渐显露,线上线下融合发展成为共识,但目前尚未形成有效实践模式。基于服务主导逻辑视角提出O2O(online to offline)电子商务模式内涵及价值创造过程模型,认为O2O电子商务模式是由内部和外部、微观与宏观等不同类型利益相关者构成的服务生态系统,包括价值主张、资源整合、服务交互和环境适应等基本价值创造过程,以及线上服务平台和线下服务网点两类服务交互界面,并讨论模型应用过程中应注意的关键环节,为相关企业的O2O电子商务转型实践提供参考。     

线上线下(O2O)混合教学模式研究——以犯罪学课程为例

目前的线上线下(O2O)教学还处于探索阶段,面临一定的问题,如专业教师掌握现代教育技术水平的差异较大、对线上线下(O2O)教学模式不了解等问题,对犯罪学线上线下(O2O)教学改革问题的研究,能在一定程度上有效解决目前我们面临的问题,促使我校的教学跟上现代社会信息化的潮流,搭建信息化教学管理平台,完善我校线上线下(O2O)教学模式,具有重要的现实意义。     

J品牌O2O门店服饰营销策略研究

随着消费者对电子商务的要求不断提高,人们在网购服装时不再仅仅满足线上的优惠价格,而开始追求在实体店享受的体验式服务,服饰类O2O门店应运而生。J品牌作为国内首批尝试服饰类Online to Offline(O2O)商业模式的企业之一,将其线上旗舰店和线下实体店相结合,并在其O2O门店采用了基于数据挖掘的精准营销、优化O2O电商平台和手机客户端营销的营销策略。通过分析这三种营销策略的实施情况及所达到的效果,得到O2O商业模式下有效的服饰营销策略,具有一定的借鉴意义。     

O2O在线外卖用户满意度研究与实证分析

O2O在线外卖顾客满意度评价体系区别于传统的餐饮顾客满意度评价,为提高O2O模式下在线外卖的顾客满意度,本文通过对顾客满意评价体系以及餐饮行业顾客满意因素研究,提出了O2O模式在线外卖用户满意度的模糊评价模型。模型给出在线外卖顾客满意的4个影响因素,即食品因素、价格因素、服务因素以及便利因素,其中食品因素对顾客满意的影响程度最大。利用模型对在线外卖的代表性平台"饿了么"进行顾客满意度的实证分析,验证了模糊评价体系可行性,并根据评价结果提出了提高O2O在线外卖顾客满意度的措施建议。     

基于O2O服务耦合度的企业运营模式选择研究

为探讨"触网"商家的O2O(Online to Offline)运营模式选择策略,基于两种典型运营模式的特性分析,构建了商家、平台、消费者的三方行为框架。研究发现:商家经营产品类别的差异决定了O2O服务耦合度的大小,进而影响企业O2O运营模式选择。经营"服务型产品"的商家倾向于借助第三方平台网站布局线上,而经营"实物型产品"的商家则趋于通过自建线上平台实现信息与流程的闭合。     

O2O环境下服务提供商市场进入渠道策略研究

针对O2O背景下准备进入市场的新服务提供商,建立了新服务提供商与第三方平台的博弈模型,得到了服务提供商最优价格和渠道策略,并分析了不同佣金率、线上市场分配比例以及市场拓展率对服务提供商实体店价格以及最优渠道策略的影响。研究表明,当佣金率和市场拓展率均较低且线上市场分配比例处于中间水平时,服务提供商将以传统渠道策略进入市场,否则以O2O渠道策略进入市场;当渠道竞争强度和市场拓展率较低且线上市场分配比例较高时,服务提供商以传统渠道策略进入市场时的实体店价格更高,否则以O2O渠道策略进入市场时实体店价格更高。     

社区连锁店O2O商业模式发展路径研究

探究社区连锁店O2O商业模式的具体路径是该文关注的焦点。社区连锁店联姻O2O在降低流通费用和增加消费者效用方面拥有巨大优势。基于此优势,在分析社区连锁店O2O模式的一般思路后,提出社区连锁店O2O商业模式的具体路径,即APP式线上线下模式、平台式线上线下模式及平台积分式线上线下模式。     

从大学生网络消费现状看O2O模式的发展前景

介绍了O2O模式的概念和特点,分析了O2O模式的发展现状,在对江汉大学大学生问卷调查分析的基础上,剖析了O2O模式的优势和劣势,从四个方面总结了O2O模式未来的发展。     

Students' Reactions to the Introduction of Videoconferencing for Classroom Instruction

This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.     

Cooler temperatures inductive to locust outbreaks

Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.     

Exploring Multiplexity: Social Network Structures in a Computer-Supported Distance Learning Class

A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.     

The Role of Intermediating Institutions in the Diffusion of Electronic Data Interchange (EDI): How Industry Associations Intervened in Denmark, Finland, and Hong Kong

Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.     

How Electronic Publishers are Protecting Against Piracy: Doubts About Technical Systems of Protection

The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.     

Rough Justice: A Statistical Assessment of ICANN's Uniform Dispute Resolution Policy

Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP.     

Prevalence of soft neurological signs in Chinese people

Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.     

Monoculture Rubber Plantations Have Negative Ef ects on Controlling Splash Erosion

<正>In Xishuangbanna,one of China’s most biodiverse regions,landscape has changed dramatically during the past three decades due to the conversion of tropical rainforest to rubber plantations.In steep areas,terraces are often constructed before planting rubber trees,which causes two important changes in the soil:the destabilization of soil in the bench terraces and the increased vulnerability of unvegetated riser faces to erosion.Few studies have documented the nature and intensity of erosion on bench terraces.Prof.LIU Wenjie and his colleagues from the Xishuangbanna Tropical Botanical Garden(XTBG)conducted a study in Menglun County(21°5′39″N,101°15′55″E),Xishuangbanna to evaluate the influence     

Chinese Scientists Use Earth Observation Technologies to Study and Protect Wild Camels

<正>Chinese scientists plan to apply Earth Observation technologies to protect the critically endangered wild camels(Camelus ferus).With the help of remote sensing,satellite positioning,geographical information system and wireless sensors networks,they will be able to access the distribution and population of the wild camels and protect their habitats.The project will be carried out by the International Research Center for Wild Camel Conservation,which was jointly established earlier this year by the Institute of Remote Sensing and Digital Earth(RADI)of the Chinese     

More than Skin Deep – Understand Skin Biology by Means of Dermatogenomics

<正>The Paul Gerson Unna Research Group on Dermatogenomics was founded in October 2012 at the Partner Institute for Computational Biology.The ultimate goal of the group is to understand the biology of skin and skin appendages.