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随着新媒体的出现与蓬勃发展,博物馆文化的传播方式发生了巨大改变。新型的网络媒体——微博具有方便及时、传播迅速、互动性强等优势,是现代博物馆吸引观众和展示自身形象的重要平台。本文以国内最具影响力的新浪微博为例,对当前新浪微博中博物馆微博的数量、类别、页面设置、微博内容以及影响力等方面进行了详细分析。总体上看,目前我国博物馆在应用微博方面正处于起步阶段,并且具有很广泛的发展空间。博物馆微博在自身运营方面尚需要进一步改进,要充分利用微博的巨大优势和潜能,真正发挥出博物馆微博的重要作用。 相似文献
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新浪自2011年4月启用了新域名weibo.com后,被称为最正宗的"微博"门户网站,新浪微博的用户数和活跃程度也得到了快速的提升。根据新浪的第二季度财务报告显示,截至2011年6月30日,新浪微博注册用户数已于近期突破2亿大关,①而新浪微博的影响力仍在不断提升。 相似文献
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新浪微博的品牌接触点研究 总被引:1,自引:0,他引:1
新浪微博从开始内测就广受追捧,如今更是吸引了5000多万用户的加入。新浪微博成功的原因在于它在传统营销师手段的基础上创新地采用了新型营销手段,在与用户的接触点上深度挖掘。本文着重探讨新浪微博通过不同的接触点管理模式实现成功营销的途径。 相似文献
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企业品牌微博除了让用户多一个渠道全面了解该企业的品牌、文化和产品外,还提供了一个企业与目标消费者面对面进行互动交流,深度沟通的品牌传播平台,从而提升了品牌在消费者心目中的形象,提高品牌的知名度。本文通过问卷调查法,在网络普及率和微博使用率较高的上海发放问卷,从品牌微博关注情况和内容发布情况,对品牌微博的使用情况做出了分析。并针对调研的情况和成功品牌微博的要素重要性认知情况,提出新浪品牌微博的营销传播策略。 相似文献
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我国的传播学界习惯将凯瑞的《作为文化的传播》与戴扬和卡茨所著的《媒介事件》视为一脉相承的传播学仪式研究著作.并出现了相当一批打着“仪式观”旗号,而实际上却是秉持着“传递观”的行为研究、应用研究.笔者认为,《媒介事件》与《作为文化的传播》从“仪式”内涵到研究范式均存在很大的不同,并指出凯瑞的仪式观和我国主流的哲学观、传播价值观以及民主观均不相符.而我国学者明明秉持着“传递观”却非要戴上“仪式观”的帽子则反映出根深蒂固的实用主义色彩. 相似文献
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理性观与知识观是图书馆学术研究中一个无法回避的基本问题,无论是探讨图书馆职业精神、核心价值,还是研究图书馆知识组织、制度建设,如果没有正确理性观、知识观,不仅无法得出科学的结论,而且极有可能导致误导性后果。 相似文献
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介绍知识管理领域的几位代表性人物及其著作;重点介绍卡尔·爱立克·斯威比的经典著作《知识型企业的管理》一书;并针对该书的主要论点,就斯威比的知识管理过程论与其他研究者的资源论进行对比研究,提出现代知识管理是资源论与过程论的统一的观点。 相似文献
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AbstractIn South Africa the education system for black children is fraught with problems. These problems are the direct result of apartheid and have been compounded by poverty and illiteracy. In this article the problem of poorly qualified or unqualified teachers is discussed especially with regard to the teaching of map skills to children in their fifth school year. The project team needed to develop affordable materials which could be used in large classes by teachers after a very short period of training. Books and other materials which are available commercially were examined, but for various reasons were found to be unsuitable for local conditions. After determining the extent of the problem, the project team followed a grassroots process of developing a flip chart which teachers learnt to use with confidence and which enabled pupils to master the concepts and skills necessary for understanding a map. 相似文献
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《资料收集管理》2013,38(3-4):92-94
A researcher with wide interests in the field of music and the music librarian at the same institution describe their separate views of collection development for university and college music libraries. Typically, articles on collection development are written from the perspective of the librarian/subject speclalist. This piece incorporates the viewpoints of two persons with differing academic functions and differing approaches to academic music libraries. One is an eclectic faculty member with a broad spectrum of research interest. The other is an experienced music librarian who manages the music library at the faculty member's institution. Two separate essays briefly outlining the views of the faculty member/consumer and the music librarian/supplier are given below. The essays were independently conceived, and were not coordinated or cross-checked prior to their joining here. 相似文献
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Patrick Gallagher 《Publishing Research Quarterly》2007,23(2):137-140
Until 50 years ago the purpose of publishers in Australia was to act as distributors for overseas companies, mainly British.
From 1970 onwards a local publishing industry began to develop, taking advantage of the greatly increased investment by publishers
in distribution systems to service the “closed market.” In 1991 the “30-day rule” was introduced, leading to an increased
amount of local printing of overseas titles, and a growing number of rights purchases of overseas-published books. The pros
and cons of “separating out” Australian rights are addressed in this paper. 相似文献