Academic Library Web Sites and Distance Education

Abstract

This study focuses on college and university library services provided to distance education students and a content analysis of library Web sites. The Web sites chosen were categorized by the amount of distance education the institution offered to students. Results indicated that the size of the institution had the strongest correlation to library services offered to distance education students (Spearman's rho of .618), not the degree to which distance education is provided (rho of .076). This study suggests that just because an institution offers distance learning courses does not necessarily mean that its library offers a full range of Web services to meet distance learner needs, and it brings into question whether some institutions have been too quick to provide distance education services without properly addressing student library needs.     

Outreach to Distance Learners

Summary

It is the responsibility of any institution offering distance education programs to provide library resources and services for its students. In contrast to traditional students who can find the library on a campus map and go there, distance learners need orientation in order to “find their way” to their library. Librarians must be proactive in their efforts to make the library visible and accessible to these students. Library resources and services must be made available in ways compatible with the needs of students in these programs. The processes of designing, marketing, providing and evaluating appropriate library services demand continuous outreach to the distance education community.     

A university library management model for students’ learning support

Abstract

This research was aimed at developing a university library management model that would support students’ learning. The research was conducted in three phases: 1) an investigation into the requirements of a university library service of instructors; 2) an investigation into the attitudes of librarians, libraries’ administrators, and university’s administrators toward the roles of library and policy concepts relating to university library management that promote students’ learning; and 3) the development of a university library management model for students’ learning support. A mixed research method was applied comprising qualitative and quantitative approaches. Data was collected using in-depth interviews and questionnaires. The findings have led to a proposal of a university library management model that supports student learning, which is comprised of five components: 1) management policy and system; 2) learning resources; 3) learning support services; 4) learning environments; and 5) the competency and roles of information professionals. It can be stated that studies into Thai university library implementation, strategic plans, and self-assessment reports under the quality assurance system showed that even though libraries have updated resources and services following changing situations in policies, technologies, and users’ needs, there is no clear indicator that Thai university libraries have any strategy for acquiring roles to support students’ learning with practical outcomes. Through reliable research work, this study into a model for university library management would result in a means of developing university libraries that truly supports university student learning based on information from instructors, library administrators, and librarians.     

Libraries and Distance Education in Nigerian Universities: A Revisit

The emergence of the system of open and distance education is an inevitable development in the evolution of education internationally. With the increasing popularity of distance education, focus has turned to the role of libraries in the distance learning process. The library is an important tool for individuals' intellectual development. Academic libraries contain resources for research, teaching, and learning. This paper examines the efforts being made by Nigerian university libraries to fulfill the information needs of distance education students in their respective institutions.

This study was carried out in four Nigerian universities running distance education programs. The questionnaire method was used for data collection. The respondents used in this study were randomly selected from the distance learning (DL) students of the universities under study. It was discovered that DL students were not adequately catered for as far as the use of library resources is concerned. A student could graduate without having used libraries. The study recommends that adequate planning and financing should be made for DL students to be able to make use of the libraries and information resources. It adds that this would enhance their critical thinking and also enhance their degree of exposure to existing knowledge.     

Creating a Logo to Market Distance Learning Services

ABSTRACT

With distance education rapidly expanding at many institutions, the successful promotion of services designed for distance learning faculty, staff, and students is essential since most of the students will never visit the library building.

While many libraries have created a logo for their main web page that is also used on publications and handouts, an evaluation of distance learning sites and portals reveals that few libraries use a logo specific for distance learning. Creating a brand identity is a marketing element underutilized in promoting distance learning library services.

In the fall of 2004, it was determined that a distance learning specific logo would help to better promote services. The logo is used on all the library's distance learning sites as well as publications including brochures, bookmarks, and presentations. The goal is to create a unique “brand” to unify all of the library's distance learning materials.

This poster session focuses on the history of the design and selection of the logo. During the creation process, several images were considered as logos. The poster describes the reasons for selecting one design over others, and includes tips for the institutional approval process.

This poster demonstrates the uses of the distance learning logo to brand presentations, publications, and Web pages to successfully increase use of distance learning services, and create a name for the services.     

FROM THE EDITOR

Abstract

This paper reports on a survey of faculty perceptions of the role of the library in online distance education. The study is second in a series of related studies exploring The Pennsylvania State University's library services to patrons at a distance. In 2004, faculty of the World Campus (Penn State's online distance education program) were surveyed on their perceptions of e-learners' research needs. The faculty responded to questions on how their students access research information for their courses, whether they require their students to use the library as part of their courses, and their expectations of the library as an academic support service. The survey revealed that 60% of the responding faculty supply all of the required research information to students in their courses, and 62% do not require students to use the library as part of their course(s). The study concludes that online, distance-education faculty members have minimal to moderate expectations of the library in supporting their teaching and their students' research needs. Moreover, the study shows a significant lack of faculty awareness of existing library services and resources available to the e-learning community.     

When Off-Campus Means Virtual Campus: The Academic Library in Second Life

ABSTRACT

This article discusses how a library's consistent policy of accessibility and foresight positioned itself to serve its students, faculty and staff in the virtual world of Second Life. Always ahead of the technological curve, this library has been the front-runner in providing services to distance learners via text messaging, “chat,” e-mail, and telephone services and via its laptop librarian project across the campus. It now is poised and ready to provide service in Second Life. Collaboration between the library and teaching faculty culminated in the creation, development, and furnishing of a library in Second Life, an environment that gives new meaning to “off-campus” learning. Without marketing, but as a visible presence, the Second Life library was able to attract both off-campus guests and affiliated students and faculty and even participated in campus-wide projects. This experiment has enjoyed the support of both the university and library administration.     

A Systematic Approach to Assessing the Needs of Distance Faculty

Abstract

Beginning in the 1990s, various academic units within our health sciences institution moved aggressively toward providing courses and programs via distance education. Without a centralized campus distance education office, distance library services from our campus evolved sporadically in response to individual needs. In 2001, the library hired its first distance services librarian, whose primary responsibility was to develop a written distance library services plan. In accordance with the ACRL Guidelines for Distance Learning Library Services, the library determined that the formulation of an effective plan required a formal needs assessment of the faculty providing distance education. In this paper, we will discuss the process for developing this needs assessment, based on focus groups and a written survey instrument. We will also address some of the challenges we faced with this approach. Preliminary data identified copyright clearance and lack of awareness regarding library services as the major barriers to distance faculty seeking course support from the library.     

Planning for Distance Learning

Abstract

The article examines the role that student support services plays in planning a distance learning program, especially the services offered by a university library. The content of the paper is based on the experience the author acquired as a member of Texas Tech University's Distance Learning Council. The Council's efforts to plan a program that will include strong support from the Library are discussed.     

Collaboration: The Key to Unlocking the Dilemma of Distance Reference Services

SUMMARY

Distant education offerings are growing at a phenomenal rate for academic institutions, creating new groups of library users that are remote from the main campus with unique library and research needs. Recent studies examining the needs of this unique and growing population note that reference and research assistance are key services needed. Many institutions have appointed or hired distance education librarians to help provide services to distant learners. They are often, however, one-person operations that function more as coordinators rather than full-service providers. Since the coordinator cannot provide all of the reference services alone, the key to providing these services for distant education students is to create and sustain good working relationships both in the library and with external entities. Offerings to distance students include phone reference and accessibility to online resources, plus virtual reference and often 24/7 services. This article will examine issues and experiences in bringing together different groups to provide reference services to distant learning communities. It will also describe key relationships necessary for keeping distance reference services at an optimal level.     

Partners in Emerging Technology

Abstract

This paper discusses how the University of Wyoming Libraries have worked in partnership with the larger institution and its Outreach School to develop a strategic plan for the future of distance education at the University of Wyoming. This collaboration insures that distance learners receive comparable library services to on-campus learners. The authors focus on how the World Wide Web is utilized to provide library services to students, in particular to online students.     

Improving Reference Services Through a Library Website: Strategies for Collaborative Change

SUMMARY

Websites are virtual front doors to the university library for many distance education students and for those simply choosing to access the numerous resources available to them through the library from off-campus. A driving force behind the redesign of the library website was to provide a user-friendly, content-rich website that offers assistance at the point of need, wherever the student is located. The University of Oklahoma Libraries' Web Committee's research and development focus combined with a collaborative environment provided a positive impetus for change to the library website and improved reference services to the University community.     

The University Library's Role in Planning a Successful Distance Learning Program

Summary

This article examines the role a university library plays in planning the student support services that are so crucial to a successful distance learning program. The content of the paper is based on the experience the author acquired as a member of Texas Tech University's Distance Learning Council. The Council's efforts to plan, prioritize, and develop a distance learning program that will include strong support from the Library are emphasized. The work of the Distance Learning Council and its committees is discussed when it relates to the TTU Library's contribution to the program.     

Going Global: Providing Library Resources and Services to International Sites

ABSTRACT

The Brooklyn campus library of Long Island University (LIU) seized the opportunity to take a proactive approach to providing library resources and services to the university's Global College community. An active link connecting the library, Global College headquarters, and international sites has been created. After carefully evaluating the needs of faculty and students across the globe, the authors recount how the library supports the teaching and learning activities of this unique user group. This article describes the LIU Brooklyn campus library's efforts to promote and implement customized resources and services to users on different continents.     

Social media as a platform in academic library marketing: A comparative study

Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.     

Distance Education Support in University Libraries

Abstract

This article describes the current distance education environment for university libraries and the distance education library services for faculty and students. The authors surveyed selected Association of Research Libraries (ARL) members to determine current services and the changes in distance education library services since the 1996 ARL SPEC Kit Survey. The 2003 survey included the library services listing from the “Guidelines for Distance Learning Library Services: A Draft Revision,” prepared by the Distance Learning Section of the Association of College and Research Libraries, ALA.     

Creating a HIP in the library: A high-impact practice case study

Abstract

High-impact practices (HIPs) have been adopted on college campuses to enhance student learning. The academic library provides services and space contributing to learning at its institution. Librarians conduct space research to learn how the library building can better serve its users. Library space assessment is one way for librarians to engage with faculty and students to create an HIP in the library. This article is a case study of a collaboration between a librarian and a sociology professor to design an observational study. It demonstrates how librarians can contribute to HIPs at their institution by involving students in meaningful research.     

Surviving a Distance Learning Accreditation Visit

Abstract

Columbus State University (CSU) was the first higher education institution in Georgia to experience an on-site distance learning program review by the regional accreditation agency, the Southern Association of Colleges and Schools (SACS). Library services and personnel are essential in the support and delivery of distance learning at CSU and were therefore critical elements in the SACS review. The role of the library, campus preparations, the on-site visit, and the review outcomes are discussed in this paper. Initiated by a “substantive change” in the quantity of distance learning offerings, CSU's accreditation experience can prove beneficial to others as there is a similarity in the review process despite differences among institutions and accreditation agencies.