Promoting Discovery: Creating an In-Depth Library Marketing Campaign

ABSTRACT

This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors.     

从细微之处看图书馆和谐服务环境的创建

服务细节决定着和谐服务环境创建的成败。文章通过流程、规范、沟通、导示、操作等细节案例,详细地阐述了在读者服务工作中细节是如何影响和谐服务环境的创建。     

走马观花网上行--论公共图书馆网站建设

本文指出了我国公共图书馆网站建设中的现存问题，简析了出现这些问题的原因，并从五个方面提出了相应的改进对策。     

Framework for Change: Creating a Diversity Strategic Plan within an Academic Library

Abstract

In December 2017, Clemson University’s administration via the Assistant Vice President for Strategic Diversity Leadership charged each college and the University Libraries with creating and implementing a diversity strategic plan to align with the ClemsonForward institutional strategic plan and assessment system. Clemson University Libraries answered this charge by creating a Libraries Diversity Plan Working Group (LDPWG), which applied a provided institutional framework to conduct an inventory of current diversity, equity, and inclusion (DEI) initiatives and obtain input, feedback, and support from all the Libraries’ faculty and staff as well as the organization and institution administration to create an ambitious diversity strategic plan. The LDPWG worked for sixteen months to create an updated organization mission statement, a sustainable diversity statement, and an accountable roadmap, furthering Clemson University Libraries’ DEI initiatives and impact regarding six strategic priority areas: climate and infrastructure, recruitment and retention, education and training, research and scholarship, leadership support and development, and strategic partnerships.     

Creating Core Serials Lists in a Public Library

The creation of two core serials lists, a general reference serials list and a general periodicals list, is examined in a case study of a medium-sized, multi-branch public library. Definition, purpose and background of core serials lists are given, and the methodologies for creating core lists of serials for various purposes are reviewed. The process of core serials list creation at the Tucson Public Library is described and recommendations for other small and medium public libraries wishing to develop and maintain their own core lists are made.     

Creating and Capitalizing on the Town/Gown Relationship: An Academic Library and a Public Library Form a Community Partnership

This article highlights the birth and current benefits of a partnership between Keene State College and Keene Public Library. It is a smaller one-on-one partnership that represents a rarer model than that of consortia and joint-use library partnerships. The authors offer additional ideas for partnering with local community groups in order to strengthen the town/gown relationship.     

公共关系定量研究中的理论贡献的方式——对《PR Review》、《PR Research》中定量研究论文的内容分析

本研究从理论贡献的方式的角度,对《PR Review》、《PR Research》中采用社会科学定量研究方法的论文进行内容分析(N=214),发现在使用了某种理论或理论概念的161篇(75%)研究中,6%提供了概念的测量方案,12%检验了已有的理论或假设,30%提出了新的影响因素或适用范围,对关系理论,情景理论和卓越理论的验证和发展占主导地位。本文提供了一个公共关系定量研究中理论贡献方式的图谱,可成为公共关系定量研究理论创新的参照。     

公共关系:档案行政新策略

将传统的档案行政与站在时代前沿的公共关系联系到一起，似乎有一丝牵强附会的意思，但却是伴随着现代行政和公共关系的不断发展而自然而然产生的一种新型的现代行政理念。     

网络公共信息资源获取的选择与规划分析

本文从网络公共信息获取方式及其比较入手，分析了网络公共信息资源获取的必要性、充分性和网络公共信息服务开展所要涉及的问题，并就我国网络公共信息服务体系的调整提出了相应的建议和对策。     

Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal

Sports events such as the Olympics are ideal venues for a country to exercise public diplomacy and to promote a competitive identity. Along this line of theorizing, the present study examined how Britain planned and presented the opening ceremony of the London Olympics and how the media in Britain, the United States, and China portrayed the show, specifically focusing on the salience of media coverage, valence of particular attitudes expressed, and differences in themes coverage. A content analysis was conducted on 221 news stories sampled from major media outlets in these countries. Results showed only a few themes with unique Britishness were prominently and positively covered, whereas others without distinctive British characteristics were less mentioned. Implications for public diplomacy are discussed.     

网络公关：话语权争夺和网络舆论引导——以美国总统大选中奥巴马的网络公关为例

网络公关的实质即话语权的争夺和对网络舆论的引导.当前各种公关活动依靠网络媒体的传播优势取得了空前成功,但同时也带来了各种潜在的隐患.     

公共图书馆创建学习型社会的思考

阐述了公共图书馆创建学习型社会的优势和必要性，提出了创建学习型社会的具体策略。     

中国公共关系伦理的理论流派与实践类型

本文分析了公关伦理的哲学基础、理论流派和实践类型。公关伦理遵循伦理学的目的论和义务论两种思想方法;中国大陆的公关伦理主要表现为新闻伦理、劝服伦理、社会责任伦理和决策伦理四种形态;其实践类型主要有伦理型的商业实践,慈善性的社会捐助,社区性的志愿者活动,关联性的公益营销,公益性的宣传支持,政治性的沟通合作,文化性的娱乐活动共七大类,其中,以公益性的宣传支持和慈善性的社会捐助为主要实践活动。     

Children's Museums: A Look Back at the Literature

This article examines nine articles from the Curator archive, from 1960–2017, on the topic of children's museums. It concludes that despite enormous changes in these museums over the 60‐year span, there are a number of trends consistent in the literature. The article concludes with a call to museums to invest in research in order to understand the impact of our work, and to help us ensure we are really achieving what we claim to.     

An Historical Look at the Studies on the Subject Authority File in Turkey

Abstract

Libraries are bridges between information and the library user in the context of information retrieval. Library users want to access information resources according to their topic. Therefore, it is important to create subject entries in bibliographic records. If subject added entries and their redirects are done correctly, it will make it easier for users to access the information they are looking for. In this article the collaborative studies and projects made in Turkey are being discussed.     

Building Digital Resources: Creating Facilities at INSA

Today libraries are at a transition phase where twin processes of paper-based environment and changing information-seeking patterns in the electronic/digital environment go hand-in-hand. Hence, all components of the information chain are in a state of flux. The rapid growth in computer and communication technologies have greatly benefited the advanced countries, while the developing countries have not adequately reaped the benefits of such facilities to the desired extent. The application of information technology (IT) in India started on a very modest scale. During the past decade or so several Indian libraries have initiated activities to create, acquire, and provide access to electronic resources. The establishment of networks has had a great impact on libraries and information centers (LICs) in the country, and have further buttressed the IT applications in the LICs to a certain extent. The emergence of the Internet, especially the World Wide Web (www), added a new dimension to information creation and delivery, which also globally triggered digitization programs. Buying access or acquiring digital resources started taking root. The digitization of records (document management) crept in, which attracted librarians and people from other professional backgrounds into records management. This was followed by content management, (currently a popular phrase in this part of the world), also known as digitization. The digitization of documents is now becoming a major activity in libraries and archives. The Indian National Science Academy (INSA) is a premier scientific body engaged in the dissemination of information to the scientific community at large, publishing and promoting scientific endeavors, besides having other multifaceted human welfare-oriented activities. The growing acceptance of digital media has resulted in libraries buying and providing access to Internet resources, acquiring CD-ROM-based data-sets, and providing services for stand alone or networked CD-ROM environments, and digitizing documents. The Academy library facilitates all three. The Academy has initiated several digitization initiatives for content development and management by way of the scanning of publications, image management, and conversion from digital documents to web-enabled resources. The Academy has adopted a three-pronged approach of providing access to digital resources, and acquiring and creating digital resources, for which INSA suitably augments with IT infrastructures and takes initiatives to provide links to requisite data sets for the benefit of its users. INSA developed and provided IT facilities at a modest scale to its users at a time when only a limited few had developed such facilities in the country. The facilities developed at INSA augur well with the initiation of pilot and sponsored projects pertaining to digitization of records and making provision for creating digital resource bases, thereby contributing to the national digital repository on the one hand and providing access and visibility to national resources on the other. The article dwells upon various elements that have contributed to providing services in the changing information seeking patterns of users in the electronic environment, and the building of digital resource bases, while facilitating others to get involved in digital content creation activities. It is hoped that such endeavors shall help in the building up of a national digital knowledge resource base for the country, and INSA would in the process act as a facilitator.