Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology

An audience-centric typology is conceptualized to assist media managers implementing windowed distribution strategies in an attempt to account for media consumption cannibalization. Diffusion theory identifies the demographics most likely to consume substitutive television content, while uses, gratifications, media habits, and consumption values are collaboratively used to re-segment the audiences based on platform selection motivators. Psychographic labels are then applied using the dominant characteristic of each audience type and then matched to a specific windowed distribution strategy. The strategies are based on existing windowing tactics used by ABC, CBS, FOX, and NBC or emerging strategies that are reflective of changing market trends.     

Content strategy in LibGuides: An exploratory study

Since its inception in 2007, Springshare's LibGuides has become a popular content management system (CMS) with academic libraries. The challenges of managing LibGuides content through a cohesive content strategy have not been well documented. The researchers conducted a survey of academic libraries that were using the LibGuides platform in Fall 2019 to determine how institutions are managing content challenges. Of 120 respondents, only 53% of the respondents indicated that their institutions had content guidelines that LibGuides authors were expected to follow. The top three most observed elements of these content guidelines were page design (80%), content reuse policies (77%), naming conventions (73%), and navigation (3%). 15% of respondents' institutions did not review guides once they were published. Of those that reviewed guides post-publication, authors (84%) most frequently reviewed their own guides. These findings imply that LibGuides are largely cared for on an honour system. Guidelines tend towards quantifiable elements and omit more abstract concepts.     

Content Analysis of Mediated Associations: An Automated Text-Analytic Approach

Due to the fact that mediated associations are a central aspect of many mass communication theories, their measurement is of central interest for communication research. Mediated associations are defined as the repeated pairing of an object (e.g., social group, political party) with specific attributes (e.g., crime, economy). In this article, we introduce a recently developed, automated text-analytic technique. We present an application of this method in the media stereotyping domain via the content analysis of German news coverage of Islam. As predicted, the analysis revealed substantial mediated associations between Islam-related concepts and violence (e.g., “Koran + violence”), terror (e.g., “Islam + terror”), dehumanization (e.g., “Muslims + animal-related terms”), and general negativity (valence). We discuss the promises and pitfalls of this method, make software suggestions, and provide application-related information for speedy dissemination in communication research.     

Writing About Women: An Examination of How Content for Women Is Determined in Newspapers

This study examines how news producers determine content that particularly interests women readers, along with how community- and organizational-level factors may influence those depictions. A Web survey of 145 newspaper editors and reporters found that newspapers that focus on enterprise reporting also subscribe to the importance of content for women, as do newspapers with editors who believe that women's topics are important to readers. Implications for the findings are discussed.     

Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry

Although there have been efforts to define, describe, and classify business models, current literature does not provide a structured method of comparing business models between companies within or between industries. This article outlines a conceptual business model and proposes 5 components that a business model for content delivery should include: the product, the consumer, the revenue, the price, and the delivery. By using the newspaper and magazine industry as an example, we empirically test the impact of these 5 components on profit. Furthermore, we address 2 key issues content providers are confronted with when selling digital content: First, how much of the digital content is available free or at cost, and second, is the digital product as complementary or a substitute to the physical product. Finally, we assess the risk of cannibalizing the physical product with the digital one by a multiple regression analysis.     

国际视野下的数字人文教育--基础设施视角的社区驱动型数字人文课程登记中心

数字人文以其新实践、新途径和新方法丰富了传统的人文学科领域。进入21世纪以来,暑期学校、研讨会和其他类似形式的教育活动普及了一系列与之相关的必备技能,以保证学生、学者们能够把握数字时代的新机会,同时世界各地推出了越来越多相关的学士和硕士项目。本文论述的焦点--数字人文课程登记中心(Digital Humanities Course Registry,DHCR)的创建就是为了展现全球日益兴盛的数字人文教育状况,其使命是广泛收集同类课程的资料,提供数字人文领域教学和培训的最新动态。文章探讨了数字人文这一新兴领域,并对CLARIN和DARIAH这两个欧洲基础设施进行介绍--它们是DHCR的共同运营者。文中还具体描述了DHCR的数据模型和数据管护流程,简要介绍其历史。利用DHCR实时数据,以定量方式描绘了数字人文教学的国际格局。     

An Assessment of the Lasting Effects of a Stand-Alone Information Literacy Course: The Students' Perspective

The authors wished to measure the degree to which a library information literacy course establishes a foundation for life-long learning. A web-based survey was administered to 2147 currently-matriculating Louisiana State University students who had taken the one-credit information literacy course, Library and Information Science (LIS) 1001 (Research Methods and Materials). Though the response rate was relatively low, the survey revealed clear evidence that students continue to use the materials and skills taught in the course throughout their college careers for both course work and personal research.     

Open Pathways to Student Success: Academic Library Partnerships for Open Educational Resource and Affordable Course Content Creation and Adoption

This paper explores the current state of open educational resources (OER) including notable library-lead and multi-institutional programs. The potential for OER and affordable course material creation and adoption programs to impact student retention and persistence is examined. Potential additional partnerships and future directions for library-lead programs are discussed as well as the framework necessary for assessing the impact of library-lead OER initiatives.     

Wiki Technology Enhanced Group Project to Promote Active Learning in a Neuroscience Course for First-Year Medical Students: An Exploratory Study

A wiki group project was integrated into a neuroscience course for first-year medical students. The project was developed as a self-directed, collaborative learning task to help medical students review course content and make clinically important connections. The goals of the project were to enhance students’ understanding of key concepts in neuroscience, promote active learning, and reinforce their information literacy skills. The objective of the exploratory study was to provide a formative evaluation of the wiki group project and to examine how wiki technology was utilized to enhance active and collaborative learning of first-year medical students in the course and to reinforce information literacy skills.     

用户产生内容(UGC)模式探究

UGC(用户产生内容)是当前国际主流媒体兴起的一种思路,即在编辑的规范和指导下,把内容的产生过程交付到用户手上,让用户获得主语权。UGC网站的表现形式多种多样,UGC网站内容与传统内容有所不同,UGC模式存在一定的问题,UGC模式下需要一定的对策进行内容维护及用户维护。     

Crisis-Management Content in LIS Curricula: Developing a Model for Future Improvement

Abstract

Although the field of crisis management has grown considerably, academic curricula do not seem to have kept pace. This study investigates how library and information science (LIS) programs are addressing the need to provide adequate and relevant crisis management course content, so as to better empower librarians and other information professionals during community-based disasters and unpredictable circumstances. Twenty-eight ALA-accredited MLIS programs were evaluated. A four-phase model for evaluating crisis management content in LIS education (CM-LIS) has been developed. Crisis management topics were identified and categorized under the four phases: landscape survey, strategic planning, crisis management, and organizational learning. Six broad LIS subject modules were also identified to analyze the percentage of coverage of these topics. In the 264 course syllabi evaluated, curricula indirectly prepare librarians on how to meet and respond to crises and disasters within their communities; however, in many cases, this is given low priority. There is not a strong consideration for natural disasters and the societal calamities and unrest that dominate the media and occupy the minds of individual communities. This study gives insight into crisis-management education within LIS graduate degrees and should stimulate additional research to further investigate the preparedness of librarians and other information professionals to interact with communities in need in times of crises.     

读书活动:引领国民阅读的有效方式

引领国民阅读是当代图书馆的一项重要职能,而举办读书活动是发挥这一职能的有效方式。文章结合本馆实际,论述了读书活动的意义、策划、主题的确定和举办方式,最后提出应注意的问题。     

阿里巴巴的进化史与小资本主义的平台化:对本土语境平台化的考察

针对数字平台在中国的迅速扩张,本文以阿里巴巴为例,反思西方平台化研究的局限,质询本土语境如何塑造了中国的平台化进程。以小资本主义为本土语境的切入点,本文搭建了一个集纳国家、中小企业、风险资本、平台运作机制的整合性框架,用以分析阿里巴巴的进化史。本文提出,阿里巴巴瞄准并利用了小资本主义传统中国家与中小企业的结构性张力,通过不断调整与国家、中小企业、风险资本、平台机制的关系实现了平台扩张。强调语境化、历史化和多元力量的整合性框架打破了西方平台研究的标准叙事,为平台研究提供了新的思路。     

档案内容管理引论

档案内容管理,就是实现档案的内容化管理,从档案的内容着手对档案进行管理。当然,我们并不是退回到原来的事由原则上,而是在尊重来源原则和全宗原则管理好实体档案的基础上,研究档案及其内容,一方面应对档案利用者的咨询并积极地提供利用,另一方面,也促进档案管理的良性发展。