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祝建华(2004)的新媒体权衡需求理论通过比较新旧媒体对受众需求的相对满足程度来解释一项新的技术的采纳和使用,本研究由此得到启发,并试图从另一个视角探讨权衡需求理论的适用性——新媒体平台的人际交往中是否也存在权衡需求成为了本文研究的重点问题。本文选取了微信的使用作为研究内容,通过定量分析来建立新媒体人际交往——关系视角的权衡需求理论,将微信人际交往按"强关系"、"中等关系"和"弱关系"进行分类,讨论权衡需求与微信的使用行为之间的关系。通过问卷调查得出关系维度中,相比手机等其他媒体,微信确实能更好地满足人们维系社会关系的需求,受众总体上认同微信能更好地满足维系社会关系的需求。 相似文献
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任何一种传播媒介都是以受众为传播对象,并以实现对受众的有效传播为目的的。因此,任何大众传媒都必须重视研究受众需求,特别是媒体自身受众的需求,广播自然也不例外。 相似文献
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当前中国慈善业已步入稳步发展时期,慈善公益项目受到了社会的广泛关注和积极响应。本文缘起于对媒体呈现的慈善报道的关注。市场经济浪潮下利益分化严重、人们的价值取向多元,大众媒体对多元慈善的报道给受众的心理及行为产生了深远的影响。本文以受众对慈善报道的态度和行为为研究对象,运用问卷调查的方式,从受众心理出发,了解受众需求,剖析受众接触慈善报道的心理机制,探讨媒体慈善报道带给受众的各种心理效应,从而为进一步完善慈善报道提供相应的传播策略。 相似文献
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在全媒体时代,受众接收信息的态度、心理都发生了转变,当下的媒体环境提供给受众充分的信息选择和使用的权利。相较于传统的信息接受者的身份,现在受众似乎定位为媒体的消费者更为准确。新闻信息的传播要取得好的效果,媒体要获得好的经济效益,就必须以满足受众需求、适应受众兴趣为前提。只有充分了解受众的心理需求,时刻关注受众的心理转变,媒体才能更好地服务受众。 相似文献
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当今,媒介环境正在巨变,电视受众的收视需求也随之"升级".网络媒体信息传播速度快、互动性强的特点对电视媒体的受众青睐度产生冲击,但其自身的传播弊端也为电视媒体重塑受众认同提供基础,本文将对新媒体环境下电视受众的需求方式进行分析,提供相应对策以满足受众的需求. 相似文献
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本研究较好地解释了媒体感知价值在社交媒体领域的缘起、研究路径和未来研究价值,研究认为,媒体感知价值是多维度的概念,在媒介形态的更替中起到了较大的作用;媒体感知价值是一种效用,是受众在媒介消费过程中的感知利得和感知利失之间的综合权衡。 相似文献
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近年来,随着社会的发展和改革的逐步深入,各种各样的职业和行业越来越精细化,社会群体分众化趋势也越来越明显。受此影响,紧随时代潮流的媒体受众也不可避免地出现了分化,他们要求媒体的报道更加细致、更为专业、更合口味。反映社会现实、引导社会舆论是媒体的功能,在社会分化和受众需求多样化的背景下,以满足观众收视需求为职责的 相似文献
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Although scholars recognize the importance of the communication of affect to the study of communication, no valid operationalization of the motivation and / or ability to communicate affect exists. This study describes alexithymia—an individual variable reflecting the reticence to communicate affect—and reports the reliability and validity of an instrument to measure alexithymia. 相似文献
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《Journal of Informetrics》2020,14(2):101036
Predicting the number of coauthors for researchers contributes to understanding the development of team science. However, it is an elusive task due to diversity in the collaboration patterns of researchers. This study provides a learning model for the dynamics of this variable; the parameters are learned from empirical data that consist of the number of publications and the number of coauthors at given time intervals. The model is based on relationship between the annual number of new coauthors and time given an annual number of publications, the relationship between the annual number of publications and time given a historical number of publications, and Lotka's law. The assumptions of the model are validated by applying it on the high-quality dblp dataset. The effectiveness of the model is tested on the dataset by satisfactory fittings on the evolutionary trend of the number of coauthors for researchers, the distribution of this variable, and the occurrence probability of collaboration events. Due to its regression nature, the model has the potential to be extended to assess the confidence level of the prediction results and thus has applicability to other empirical research. 相似文献
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[目的/意义]数据泄露事件频频发生,越来越多的社交网络用户对自己隐私保护行为的有效性产生了质疑,甚至因此放弃对隐私信息的保护策略。本文试图从隐私保护自我效能的角度,探寻社交网络用户放弃隐私保护行为的原因。[方法/过程]通过对自我效能相关文献的梳理,引入隐私疲劳作为中介变量,建立结构方程模型,通过问卷调查法获取数据进行分析。[结果/结论]社交网络用户的隐私保护自我效能并不能直接对其隐私保护脱离行为产生影响,需要通过完全中介变量隐私疲劳来产生间接影响。不同来源的隐私保护自我效能会产生不同的影响。 相似文献
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《Library & information science research》1994,16(4):299-314
Library time-series, as described in the literature, have been based on monthly data that mask the highly variable nature of library circulation and other internal statistics. This article presents a model of an 8.4-year time-series of weekly academic library journal pickup data. Using MINITAB and SPSS procedures, various models, which included seasonality and intervention variables, were tested. Although periodicity was observed by spectral analysis, it was not a factor in providing a better model. Rather, the best fit was achieved with a model which included an intervention variable based on library hours. 相似文献
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通过对湖南省城乡居民关于信息分化的认知调查,来帮助人们了解社会公众对这一问题的认知情况,探求信息分化的主观成因。经统计分析发现,公众对信息分化的主观认知主要由其客观社会经济地位决定和制约,公众自身的信息意识、信息状况自我评价、受教育程度有很强的解释力。在不同职业身份的公众中,知识分子具有最强的信息意识,对信息分化认知程度最高。 相似文献
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《文物保护研究》2013,58(3):198-205
AbstractThe body of the Great Sphinx has suffered severe weathering, exfoliation and wind erosion; the face is not reached by coarse granules and is well preserved. The body lies below the level of the desert, and the excavated area that surrounds the Sphinx constitutes a low-pass filter for the size of the sand grains. In past millennia, when the Sphinx was immersed in the floating sand dunes, severe wind erosion was caused by the coarse quartz granules that advance by saltation in the first metre above the variable sand level. Clearing out the excavated area has proved to be an effective preservation technique. 相似文献
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Empirical communication scholars and scientists in other fields regularly use regression models to test moderation hypotheses. When the independent variable X and moderator M are dichotomous or continuous, the practice of testing a linear moderation hypothesis using regression analysis by including the product of X and M in a model of dependent variable Y is widespread. However, many research designs include multicategorical independent variables or moderators, such as in an experiment with three or more versions of a stimulus where participants are randomly assigned to one of them. Researchers are less likely to receive training about how to properly test a moderation hypothesis using regression analysis in such a situation. In this tutorial, we explain how to test, visualize, and probe interactions involving a multicategorical variable using linear regression analysis. While presenting and discussing the fundamentals—fundamentals that are not software specific—we emphasize the use of the PROCESS macro for SPSS and SAS, as it greatly simplifies the computations and potential for error that exists when doing computations by hand or using spreadsheets based on formulas in existing books on this topic. We also introduce an iterative computational implementation of the Johnson-Neyman technique for finding regions of significance of the effect of a multicategorical independent variable when the moderator is continuous. 相似文献
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[目的/意义] 验证高校图书馆服务场景各维度对服务效果的影响,藉此提出高校图书馆服务场景优化策略。[方法/过程] 在对商业服务场景的已有研究成果进行提炼并融合高校图书馆实际服务场景特点的基础上,以室外变量、一般室内变量、布局与设计变量、标识变量、人员变量5个维度为基础,在问卷调查的数据基础上,利用SPSS分析各维度对服务效果的实际影响。[结果/结论] 5个维度均对高校图书馆服务场景有不同程度的影响力,其中以人员变量最为重要,布局与设计变量次之,再次是其余3个维度。综合整个研究结果,发现馆员友好度、馆内人员密度、参考咨询可及性、他人外显情绪、服务功能、Wi-Fi等上网设置、服务台、灯光、静音程度、室内地面、周围环境是比较重要的因素。 服务场景对于高校图书馆的实际服务效果具有较强的影响力,高校图书馆需要采用加大要素调节力度、完善设计布局、降低人为负面影响等相应策略,提升高校图书馆的实际服务效果。 相似文献
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制度不仅是影响科技资源配置方式的重要变量,而且是决定科技资源配置效率的关键因素。本文把制度因
素引入对科技资源配置研究的理论框架,分析了建国以来我国科技资源配置的制度变迁历程,揭示了我国科技资源配置
制度变迁的基本特征,提出了新时期科技资源配置制度创新的基本方向。 相似文献