浅论数字化信息的网上销售

数字图书馆是技术发展的产物,伴随着它的发展,数字化信息的销售已成为人们议论的话题.本文讨论了数字化信息的销售问题.     

媒介终端化与终端媒介化——新媒体营销背景下市场话语权的双重分配

媒介终端化和终端媒介化是两种新的市场现象,也是两种营销模式和媒介发展趋势。对这两种关联现象进行分析和梳理后发现,媒介终端化和终端媒介化是一个双向运动的过程,其实质是在新媒体营销背景下,媒介和终端在经过市场价值裂变过后,各自功能和地位发生变化,从而引发的一场市场话语权的重新分配。     

从《武昌革命真史》出版始末看出版人的责任担当

辛亥革命元老曹亚伯撰写的《武昌革命真史》是研究辛亥革命的重要参考史料之一。该书最初于1930年3月由中华书局刊印发行，6月16日即被国民政府宣布禁售。文章从出版角度梳理该书出版始末，分析其被禁售的原因，以此来反思出版人在出版过程中的作用与责任担当。     

首次销售原则在我国图书馆传播与利用数字作品中的延伸性适用探讨

[目的/意义]探究首次销售原则适用对图书馆传播和利用数字作品的积极影响,提出立法建议。[方法/过程]解读首次销售原则的法理特征及其延伸适用于数字技术和网络环境的障碍,介绍理论研究与立法建议、司法实践取得的部分成果,分析我国司法解释对发行权适用于网络环境的规定,以及相关人民法院在审理与判决图书馆版权纠纷案件中对该问题的认识。[结果/结论]在我国法律制度中信息网络传播作品的行为包括发行行为,图书馆从事的基于网络传播的业务和服务活动受到发行权的掣肘。所以,将数字首次销售原则适用于图书馆具有立法的正当性,应从图书馆的类型和图书馆传播与利用数字作品的目的性质、服务对象、行为方式、作品范围等方面细化适用条件,并赋予这项原则强行法属性。     

The Fortsas catalogue

Examines two items in Sir William Osler's Bibliotheca Osleriana, both relating to the Fortsas library sale hoax of 1840.     

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伴随着数字图书馆的发展,数字化信息的销售已成为人们议论的话题。本文即讨论数字化信息的销售问题。     

数字电视产品差别定价中的"捆绑"策略

本文分析了“捆绑销售“在数字电视产品定价体系中的有效性,并针对数字电视产品的特性,给出了具体的“捆绑销售“策略.     

New Issues,New Developments and New Challenges for Negotiating the International Rights Contract

A guide to basic contractual provisions and current publishing trends for consideration in negotiating a concise, successful International Rights Contract, which includes: assessing the rights available for sale and ways in which to successfully exploit and maintain those rights.     

网络小说及其读者关注度分析

基于iResearch、Alexa、Google Ad Planner、Google Trends for Websites等国内外知名网站流量统计工具,针对网络小说网站的流量、点击量及用户使用情况进行查询分析发现,排名前5位的文学网站分别为起点中文网、快眼看书、晋江原创网、搜读网及纵横中文网。卓越网、当当网两个国内知名图书销售网站的小说销售排行榜显示,网络小说在实际销售中所占的比例较高,发展潜力巨大,其中悬疑探险类、言情类小说是现今网络读者喜爱的类型,有很大的市场需求。     

网络环境下法学中文图书采购研究

本文分析了网络环境下法学中文图书出版、发行销售的新趋向，指出了法学中文图书采购面临的问题及应对的措施。     

Boss Broker:

Founded in 1976, Info/motion was a home-based information business located in the Berkshire Hills of Western Massachusetts. Over the next decade, until its sale in 1986, the company grew from a one-person operation to high of seven, often part-time staff. This article is a personal recollection about being the boss, and about the evolution from one-person shop to employer. It is about the management of people: finding them, training them, losing them.     

网络书店营销分类探讨

图书营销分类是书店陈列和揭示图书、指导读者查询和购买图书最基本的工具,具有导购和促销的重要作用,营销分类对于网络书店更加重要.本文对网络书店营销分类的原理及发展趋势进行了探讨.     

网络作品技术措施与著作权限制的冲突及协调

认为网络作品的技术保护措施与著作权限制的冲突主要表现在首次销售原则、时间性限制和合理使用等方面，只有对这种冲突进行有效的协调，才能维护权利人的利益与社会公众利益的平衡。     

Managing advertising sales

Revenue derived from the sale of advertising space is integral to the economy of most professional journals. The selling operation can be carried out in–house or contracted out to a specialist agency. Which is the more cost effective? Factors to be considered in making the choice are discussed.     

An Architecture of Collaboration

The market for reading is expanding significantly, but the gains are seen almost entirely outside the prevailing supply chain. Fixed on the creation, management and sale of physical and digital objects, publishers view other forms of writing and reading as potential threats to their established markets. To take advantage of market growth, publishers need to rethink traditional models and develop an “architecture of collaboration”, exploring ways to engage with companies and communities to find new sources and uses of what was once just book content.     

加拿大公共图书馆一瞥

用印度图书馆学家阮岗纳赞的“图书馆五原则”,检视加拿大公共图书馆标准化的服务体系,并以多伦多公共图书馆流通领域为例,介绍图书经费的来源、热门书籍的确定、逾期图书的罚款处理、馆际互借的操作流程和图书馆员工如何想方设法向成年人、老人和儿童提供精湛和优质服务。     

试论图书馆的服务层次和服务策略

文章认为图书馆服务包括为用户提供图书情报产品和服务项目,将图书馆的服务细分为核心服务、形式服务、期望服务、延伸服务和潜在服务五个层次,图书馆必须根据自身的营销目标,对服务的宽度、长度、深度和相关度进行最优组合.     

International rights business in Asia Frankfurt book fair an overview of doing business in Asia

The Frankfurt Book Fair sponsors an annual International Rights Directors Meeting to provide an opportunity for professionals from over 107 countries to get together and discuss new developments in the sale or purchase of reprint, translation and adaptation rights with related copyright issues. It seems to make sense to share the presentations that focus on countries for which information is not readily available.     

PAINTING THE ROSES RED: VOLUNTEERING IN THE COMMUNITY

To most of us engaged in higher education, volunteering is an activity confined to those moments outside work where one is found organising activities with the guides or running the local jumble sale; at Edge Hill Learning Services, however, staff took a fresh look at this community role and decided to bring it in from the cold and develop the concept.     

企业口碑营销中的话题策划

如今消费市场愈发成熟,消费者对传统广告形成信息免疫力,口碑营销可以说是一种性价比极高的营销方法。这一方法已经为众多不同性质、不同行业的企业所应用。本文将探讨企业如何进行口碑营销的话题策划,如何通过口碑传播的方式强化公众认知,进而达到树立品牌形象并且进行成功的口碑营销。