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Here is a book that makes you want to shout, Finally!For decades, political scientists and communication researchershave been focusing intensively on the question of how peoplemake their final voting decision and how this decision is influencedby reporting in the mass media and campaign advertising. Nevertheless,even though there is enough literature on this subject to filla library, only very few studies have dealt with the issue ofemotional appeals in election coverage and campaign advertisingandvoters emotional, possibly irrational reactions to theseappeals. Although numerous findings in the fields of psychology,neuroscience, and behavioral research suggest that emotionalappeals and reactions play an important role when it comes toall kinds of decisionswhich, of course, also includesvoting decisionssocial researchers in the United Statesand elsewhere have, 相似文献
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《Library Acquisitions: Practice & Theory #》1994,18(1):126-128
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Books that explore the existence and nature of the culture warin the USA are being published at a feverish clip. Some assertthat America is a nation divided between blue and red states,between Christian fundamentalists and secular liberals. Othersargue that the country is really better thought of as variousshades of purple, with substantial shared values and some disagreements,which are exploited by politicians. Michael Adams adds a 相似文献
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