党报社会新闻视点探析——以《四川日报》为例

本文以《四川日报》社会新闻报道为例,深入阐述了社会新闻是党报新闻宣传报道的重要组成部分,办好社会新闻是当前党报新闻宣传改革创新的一个落脚点,提出了党报社会新闻报道应找准的几个视点.     

The Changing Role of the Local News Media in Enabling Citizens to Engage in Local Democracies

Using Leeds City Council in the United Kingdom as a case study, we analyse comparatively the changing role of local journalism in the public communications and engagement strategies of local government. Drawing on over 20 semi-structured interviews with elected politicians, Council strategists, mainstream journalists, and citizen journalists, the article explores perceptions of the mainstream news media's role versus new modes of communication in engaging and communicating with citizens. We evaluate the Council's perceptions of its online and offline practices of engagement with different publics, and focus in particular on their interactions with journalists, the news media, and citizen journalists. The article considers how moves towards digital modes of engagement are changing perceptions of the professional role orientations of journalists in mediating between the Council and the general public.     

I Got a New Puppy! The Impact of Personal,Opinion, and Objective Tweets on a Journalist’s and a News Organization’s Perceived Credibility

ABSTRACT

This experimental study examined the impact of posting different types of tweets on a journalist’s perceived credibility. Three-hundred-and-eighty-seven participants were randomly assigned into one of three groups. One group saw tweets from a journalist that were about the journalist’s personal life, another group saw tweets from the same journalist that were written objectively about news stories, and the third group saw tweets from the same journalist that contained the journalist’s opinion regarding news stories. Participants who read the personal tweets about the journalist’s life rated the journalist highest in perceived credibility. The perceived credibility of the journalist was ranked significantly lower by participants who read the tweets that only contained the journalist’s opinion. Participants were also asked to rate the credibility of the organization for which the journalist worked. The perceived credibility of the organization was rated significantly higher by those who read the objective tweets. Organizational credibility was rated lowest by those who read the tweets that contained the journalist’s opinion. This study has important implications for journalists who use Twitter and wish to improve their personal and organizational perceived credibility.     

探析移动端展览应用的传播实践——以故宫博物院“故宫展览”数字化项目为例

通过移动端推送博物馆展览是博物馆信息化的重要内容,但不少博物馆面临数字化应用无法实现服务质量和用户体验的预期,导致下载量和使用量较低的处境。本文以“故宫展览”数字化项目为例,通过对开发数字产品观念意识、展示设计能力的分析,总结出在设计数字产品中结合博物馆需求与观众需求,结合观众心理习惯与博物馆特色,构建以“物”为核心的展示内容,兼顾知识性与趣味性的展示形式,应用分众化传播策略等方法,探讨借助移动端数字应用对博物馆以教育为目标的传播属性起到的积极作用。