How efficient is your publishing operation?

Increasing financial pressures on academic publishing and a rapid rate of change create a need for a wider range of financial information to ensure optimum efficiency, and to ensure that the financial implications of new developments are fully understood and planned for. The article describes a number of practical techniques and concepts to respond to these new requirements.     

论伦理道德在出版业发展中的作用

出版业的发展除了依赖于政治、经济、科技的力量,还必须依靠伦理道德的作用.运用伦理道德规范来处理出版业的利益关系,以伦理道德规范作为发展出版业的有力支撑点和自律驱动力,将会加快出版业发展的速度.     

医学期刊出版流程中“利益冲突”的控制策略

针对医学期刊中利益冲突产生的原因及表现形式,提出了在论文出版流程的各个环节控制或消减利益冲突影响的措施和建议。认为医学期刊从业者需要潜心研究控制利益冲突的相关措施,从而保证医学期刊科学信息的真实性,维护医学期刊自身的公信力和品牌信誉,维护科学出版的公正性和客观性。     

数字出版如何为传统科技期刊服务

数字出版正在给科技期刊出版业带来深刻变革。通过分析数字化技术在过去和现在科技期刊发展中发挥的作用,提出"技术为内容服务"的思想。传统科技期刊代表着内容的源泉,而数字出版商提供了服务渠道和发行渠道,展望了在数字出版技术的推动下科技期刊的发展前景。     

对数字出版新的商业模式的探讨

数字出版已克服了主要的技术和资金难题,商业模式成为困扰其发展的瓶颈.本文从数字出版商业模式的定义出发,按照数字出版企业内容的经营方式,将现有商业模式概括为直接销售产品、广告创收、服务营销三种模式,逐一对其进行分析,指出了其存在的问题.由此提出了版权赢利、用户创造内容、专业出版服务、增值服务赢利和联合经营等五种新的数字出版商业模式.     

数字化视野大众出版商业模式浅议

在传统出版业面临重重困境的今天,数字化被看作是出版业未来必然的出路和希望所在.相比专业出版和教育出版领域内数字化出版的迅猛增长,大众出版领域内的数字化进程要缓慢得多.本文从产品价值构成与产业链的变化、超级平台的出现、营销模式的变化和赢利模式的变化四个方面.探讨数字化出版前景下,大众出版现有商业模式所面临的变化和挑战.     

出版企业如何提升议价能力

出版企业的生存压力除了来自市场上的竞争者外,还有随着上游作者和下游发行企业议价能力提升而带来的压力。出版企业需要将提升自身的议价能力提上议事日程。提升出版企业议价能力可以从准确定位,提高产品与服务的不可替代性,提高品牌竞争力以及与上下游建立战略联盟等方面来实现。综合利用这些营销战略,有助于出版企业掌握与上下游议价过程中的主动权。     

科技期刊出版中信任的价值探析

探析科技期刊出版中作者与编辑之间、编辑与审稿人之间、作者与审稿人之间以及编辑部成员之间信任的价值。认为建立作者、读者、编辑、审稿者等刊物利益相关者之间的信任感,可以为科技期刊的质量提升提供保证。     

3G时代科技期刊如何利用微信出版提高影响力

利用微信的特点,尝试性地将论文的重要结论、精华图片与当前热点问题相结合,采用微信进行出版,提升了科技期刊在作者和读者中的关注度,同时提高了科技期刊的影响力.     

学术期刊也能搞多种经营

针对当前许多人认为学术期刊难以开展有效经营的观点，提出以学术引导期刊经营的理念，指出今日学术期刊的生存之道应是依靠学术导向开展多种经营。介绍了作为学术期刊的《中华内科杂志》近年来在经营方面所采取的多种措施，以及所取得的经验。     

How to spot Ugly Black Ducklings: the next competitive frontiers in scholarly publishing

This paper reviews events of SSP 2013 and AAUP 2013 within the context of Nassim Nicholas Taleb's notions of Black Swans (unexpected game changers) to anticipate the formation of competitive arenas (i.e. new models and revenue streams) for scholarly communications. It examines Tim O'Reilly's keynote address at SSP 2013, the advice of Michael Schrage from the opening Plenary at AAUP 2013, and Tim Sullivan's discussion of Harvard Business Publication's use of a topical blog network as new publishing platform to access global digital communications networks. The essay extrapolates from the case studies presented to overlay the strategies of successful practitioner presses and the advice of sought‐after business consultants on the work of academic houses, to imagine the next competitive frontier(s) in scholarly publishing.     

论地方教育出版社数字出版商业模式创新

地方教育出版社在数字出版发展中难有作为的重要原因之一,就是缺乏成熟的商业模式.本文根据地方教育出版社主要服务对象的具体情况,综合现代远程教育的研究成果,借鉴教育出版数字化商业模式创新方面的成功经验,提出以适应性学习支持系统为核心整合资源、建立优化出版流程、设计赢利模式的地方教育出版社商业模式创新路径.     

医学期刊如何缩短论文的收发时差

对数种医学期刊论文的收发时差进行了统计;分析论文收发时差过长的原因.所采取的缩短稿件收发时差的有效措施初见成效.     

Why I value non‐profit society scholarly publishing

Key points

• The job of society publishers is to carry out the directives and achieve the goals set by the organization's elected and volunteer leaders.
• Society journals form an integral part of the work and outreach of the society and its mission.
• Scholarly societies help develop new findings and individual careers, and a publications outlet supports both of these activities.

     

Challenges to scholarly publishing

Conclusion Threats to professional and scholarly publishers abound since publishing is at a strategic inflection point. The inability of users to identity quality information, the advent of new technologies and services, and the fact that users want a variety of experiences all threaten your well-being. However, focusing on marketing, editorial, reputation, and by partnering effectively, publishers can avail themselves of the marketing opportunities presented, ironically enough, by the very threats themselves.     

Publishing and the digital library: adding value to scholarship and innovation to business

Sydney eScholarship is a framework and suite of services that enables integration of digital collections, open access repositories, and research data services with scholarly publishing. The primary platform for scholarly publishing at the University of Sydney – Sydney University Press – currently operates as part of the University Library's Sydney eScholarship program. Three sets of publishing initiatives demonstrate the integration of the digital library with scholarly publishing to deliver different forms to different audiences: (i) new publishing and the literary canons – rediscovery, customisation and critical interpretations; (ii) book and web – open access publishing; (iii) publishing in the mix – data and experimental scholarly publishing.