南京电视收视市场分析

本文讨论的是南京电视市场的一次销售。在南京的电视市场上,我们要生产什么样的产品销售给客户?南京的电视客户希望看到什么样的电视产品?南京的收视市场畅销品种是什么?本文从三个纬度上探讨这一问题:客户想要什么产品(播前调查)?生产商提供了什么产品(播出量)?客户购买了什么产品(收视率)?     

电视节目创新可持续发展之路

创新机制：激励内容产品研发。电视节目创新机制一方面是电视媒体获取各种“创意”并将其集成转化为电视节目产品的生产机制;另一方面也是电视媒体调动各生产要素进行生产,使电视各环节处于协调统一、高效运作的组织和环境机制。     

中美同类电视产品的文化语境解析

一、不同文化语境下电视产品的性质 商业化电视文化时代的到来和高技术渗透到电视产品的生产领域,冲击了传统电视节目制作的基石,改变了电视节目的性质,使具有商业性和公益性双重特性的电视产品在不同的文化语境中凸显各自的文化魅力.     

东方卫视电视产品生产机制研究

当电视节目变身为电视产品,电视节目的制作播出进入全媒体协作的体系之下,电视产品的生产就被置于一个全新语境中,其生产、文本、消费需要一个全新的机制。本文以东方卫视为研究样本,分析其偏向新闻型的素养特质,解读其版权引进之策略,提出以原创节目凝聚生产实力的观点,引进和原创这两个电视产品生产取向因遵循了行业规则确可实现节目生态之平衡。     

电视产业价值链的内涵及运用

电视产业价值链包括电视传媒产品的创意、生产、播出(发行)、销售、服务等多个环节,电视产业价值链运营的具体内容主要包括媒介资本运营、内容运营、后内容产品经营、下游产品延伸、频道网络、广告和受众反馈等。通过对电视产业价值链构建的产业政策背景分析,对广播电视产业价值链构建现状及发展,提出广播电视行业相应的对策和措施。     

制约电视产业发展的因素分析

电视产业,是当下传媒一个热门名词.特别是在国家提倡电视媒体产业剥离的今天,首先要弄清电视产业生态链主要由资源供应链、产品生产链、市场销售链和信息反馈链四个部分构成这个问题,才能实施电视产业的社会化,这也是电视产业从投入到生产再到价值实现的一个完整的商业循环过程.     

电视创收经营发展对策

电视产业价值链包括电视传媒产品的创意、生产、播出(发行)、销售、服务等多个环节,电视产业价值链运营的具体内容主要包括媒介资本运营、内容运营、后内容产品经营、下游产品延伸、频道网络、广告和受众反馈等。通过对电视产业价值链构建的产业政策背景分析,对广播电视产业价值链构建现状及发展解构,基于完善广播电视产业价值链构建,提出发展广播电视行业相应的对策和措施。     

全媒体时代一支不可小视的传播新军——央广手机台上海世博会报道综述

激烈竞争迫使媒体为提高影响力采用新的生产方式和报道手段,以增强自身个性化传播的特质。手机电视因为伴随性强、私密度高、定向性突出、信息议程化范围广等特质,对产品生产提出了不同于传统媒体的要求。本文记录了中央电台央广手机台（手机电视）采用微型节目形态,对上海世博会进行多角度、连续性、主题化、全方位、大跨度的报道实践,对广播全媒体产品的建构提供了有益借鉴．     

电视编辑艺术性的把握

随着现代科技的进步和信息技术的发展,电视这一几乎普及到每一个家庭的现代传媒手段,也开始进入了数字电子传播时代。而作为生产电视产品的重要手段----电视编辑技术,也突破了原有线性编辑的技术局限,开始迈入数字化编辑新时代。数字技术的非线性编辑为电视创作多样化的发展奠定了坚实的物质基础,开拓了更广阔的创作空间。越来越多的电视产品在非线性技术的推动下,质量越来越高、形式越来越丰富,丰富了电视荧屏,满足了观众对电视节目多样化的需求,体现出新技术应用下的电视编辑实践取得丰硕的成果。电视编辑是电视整体制作中的重要一环,电视编辑的艺术性则是创造多样化电视产品的手段和途径,只有将艺术性与技术性两方面完美结合,才能创造出更多更好的电视产品,以此吸引更多的观众,增大电视节目收视率。     

文化供给侧改革的电视尝试——以《朗读者》“逆袭”为例

目前,文化产业本身的供给侧存在着“供需错位”结构型失衡问题,阻碍了其发展.以文化产品和生产供给端为突破口进行调整,能提供文化经济发展的新动力.具体到电视文化产品上的体现是,现阶段的电视荧屏在消费主义和娱乐至上的风潮下涌现大量同质化、泛娱乐化严重的综艺节目.有两种方法可以让文化精神枯萎,一种是让文化成为一个监狱,一种是把文化变成一场娱乐至死的舞台.①《朗读者》的出现,可以看成改变电视文化萎缩的尝试性努力.     

A Longitudinal Analysis of Foreign Program Imports on South Korean Television, 1978–2002: A Case of Rising Indigenous Capacity in Program Supply

A time-series analysis using the 25-year longitudinal data shows that the proportion of foreign imports aired on the Korean terrestrial broadcasters decreased between 1978 and 2002. The findings indicate that Korea's competitiveness in producing television content has risen over the period, as Korea's economy and television advertising market grew consistently and rapidly in spite of the short-term drop in the late 1990s. The rise of domestic television programming output was particularly evident in drama series. The Korean case defies the crude form of Americanization of television in developing countries. However, it also shows that it will take time and resources for a country to enter into the phase of increasing indigenous television content.     

Perceived Source Credibility of Local Television News: The Impact of Television Form and Presence

An increasing number of local news stations are producing and broadcasting their newscasts in high-definition television (HDTV), but to date there has not been an investigation of audience perceptions of news in high definition. This study presents the results from an experiment investigating the influence of television form (image quality and field of view) on presence and audiences' perceptions of source credibility for news anchors and local news. The results demonstrate that improved image quality (HDTV) has a positive influence on audience perceptions of source credibility and the overall credibility of newscasts. Implications are discussed.     

Extending the Broadcast: Streaming Culture and the Problems of Digital Geographies

This article examines the recent move by many television sports broadcasters of streaming their content online behind geographically restricted “geofences.” Despite the increasing use of this distribution method, we argue that Internet users are increasingly bypassing geofences that center sports consumption within a nationalized television broadcasting framework through the use of VPN (virtual private network) technologies. Importantly, the geographic fluidity of the Internet often allows users to do this legally—producing meaningful ruptures in the logic that seeks to replicate the structures of mediation central to the television broadcast model within the space of the Internet. We argue that the streaming of sports content, then, should be understood and analyzed as an enforcement of corporate media strategies and reflection of telecommunication policy, as well as a cultural practice and tactic. Large transnational media corporations, typically the holders of popular sporting rights, attempt to bend digital sports content consumption to the broadcast models that they have historically employed. Yet, amidst this emerging model of digital broadcasting lie the problems of digital geography and the cultural practice of a streaming culture within the conditions of post-convergence. This practice often rejects the restrictions and stipulations of digital broadcasting in favor of a globetrotting, station-hopping exercise of content hunting.     

The Forerunners of a New Era

This article explores the relationship between historicality and historiography, with particular focus on the tension between claims of the historicality of broadcast events and later absences in broadcast historiography. It analyses two types of claims of historicality: first as a provider of images of history in the making; and second, as a kind of prototype, a forerunner of a new era in which television has a central position in a global society. Looking at the production and organization of the broadcast of Yuri Gagarin's return to Moscow in April 1961, the article argues that historiography is often too bound up in the present and remains blind to perspectives falling outside the dominant narratives of the current. The claims of being forerunners, on behalf of the agents involved in producing the broadcast, fit poorly with later historical events and are perhaps nothing more than the ruins of an anticipated future. But as such it may teach us just as much about the forgotten aspects of television history as it does about our practices of writing it.     

Competition between the cable and broadcast industries: A niche analysis

The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market.     

俄罗斯电视结构的主要特征

与苏联时期相比 ,俄罗斯电视结构发生了很大变化 ,其中政治因素与经济因素的影响共同存在。并且 ,就俄罗斯电视业的进一步发展而言 ,经济因素所起的作用更为重要。目前 ,在俄罗斯的电视结构中 ,无线电视占据主导地位 ,有线电视与卫星电视发展缓慢 ;电视网参与全国电视市场的竞争 ;国家电视台与商业电视台并存成为俄罗斯电视结构中一个引人注目的现象 ;公共电视台的建立正在酝酿中。     

Partisan Balance and Bias in Network Coverage of the 2000 and 2004 Presidential Elections

This study conceptualizes news bias as a causal factor producing systematic imbalance in the coverage of conflicting sides. Partisan bias is distinguished from structural bias by coverage that systematically favors one side with more prominence and attention. Content analysis was used to compare the television networks' balance in their treatment of Republican and Democratic candidates in stories and segments covering the 2000 and 2004 presidential elections. Presidential candidates received balanced aggregate treatment in both elections. But individual networks differed in their partisan balance. CBS News consistently favored the Democratic candidate in both elections, unlike the mixed results for ABC and NBC. CBS's pattern of imbalance, especially in the 2004 election, suggests a possible political bias in its coverage.     

Cohort Trends in Media Use in the United States

In this study, I replicate recent research conducted in Germany (Peiser, 1996) on differential effects of television on birth cohorts' media use in the first 2 decades after the diffusion of television. Cohort analyses of television viewing, attitude toward television, and newspaper reading were conducted using secondary data from the corresponding decades in the United States. Unlike in Germany, the American television generation apparently developed a closer relation with television than the preceding cohorts. As in Germany, newspaper reading was lower among the younger cohorts. The study's results point to a displacement process in the United States, and they suggest that the effects of growing up with television may depend on a country's television system.     

Feeling Connected via Television Viewing: Exploring the Scale and Its Correlates

Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing.