简析低价竞争战略的成功模式

以低价占领市场、吸引顾客，是企业竞争中最常用的模式之一。概括而言，低价竞争的成功模式主要有：凭借资源要素的成本优势低价取胜，凭借职能领域的成本优势取胜，凭借价值链管理的成本优势低价取胜和凭借业务流程创新低价取胜等四种。通过剖析分属于上述四种模式的比亚迪、格兰仕、沃尔玛和戴尔的经验，可以为我国企业提供很多启迪。     

对财产保险公司产品和服务创新的几点思考

我国财产保险公司的经营仍处在粗放阶段,规模增长快,但经济效益和社会效益并不理想。针对产品同质化、延伸服务少、综合技能弱、理赔效率低等诸多问题,保险公司必须通过提供多样化的、适应市场需求的产品和综合性、长链条的服务来拓展市场、提高效益;各相关政府部门也应该通过联合和协调,促进保险公司服务方式的改进。推动保险事业的发展和社会的和谐。     

论我国股市的制度成本及其控制

我国现阶段利用股市这一筹资机制的制度成本颇高，主要表现在上市公司过度融资所造成的社会资本浪费，业绩信号失真所带来的社会资源配置失当，以及上市公司管理层经营动能的弱化等，要提高股市的制度收益，就必须压缩和控制其制度成本，因此，需要纠正一些不当的指导思想和认识，规范股市中的行为。     

Exploratory Analysis to Identify Concepts,Skills, Knowledge,and Tools to Educate Business Analytics Practitioners

Recent technological advancements in data storage and processing have changed how companies conduct their business. An increasing number of firms have started putting their efforts in extracting information from their databases to improve profitability and reduce costs using quantitative approaches. Thus, the job market has been experiencing a rapidly growing demand for business analytics (BA) practitioners, and universities across the globe are increasingly responding to this newly emerged field by offering both undergraduate and graduate level degrees as well as certificate programs. Thus, this research aims to provide a framework for academic institutions to develop a state‐of‐the‐art master's in business analytics (MSBA) curriculum by identifying concepts, skills, knowledge, and tools (CSKT) that industry seeks in BA practitioners. Our data‐driven methodology utilizes peer institution analysis, indeed.com web scraping, and focus group analysis with mid‐ and senior‐level analytics leaders from major companies. Our contribution to the literature and recommendations to institutions developing MSBA programs are offered at the end.     

Learning productivity: a case analysis of the 'e-BOSNO' course for manager teams

Action learning in a workplace context, focused on projects relating to real business needs, is the basis of the management seminars offered by the BOSNO (in Dutch, ‘BedrijfsOpleiding voor Samenwerkende Nederlandse Ondernemingen’[Company training for Dutch companies working in cooperation with each other]) consortium in The Netherlands. In the seminars, managers from participating companies work in teams on multiple‐step problem analysis and solution strategies, supported by workplace coaches. The teams also interact with each other so that peer learning is stimulated. To extend the BOSNO management seminar model in both depth and flexibility, a new approach called e‐BOSNO was designed in which a web‐based learning support environment played a critical role. This paper describes the e‐BOSNO design process and gives results from the first cycle of e‐BOSNO. The results showed the participants to be much more active and interactive than in previous e‐BOSNO seminars, even though there were fewer face‐to‐face meetings. Workplace‐oriented learning occurred and was shared in a way which makes it available for reuse in subsequent e‐BOSNO seminars.     

Determining Optimal Skillsets for Business Managers Based on Local and Global Job Markets: A Text Analytics Approach

We are experiencing a significant shift in management practices—moving from intuition, experience, and gut‐feeling driven decision‐making to one that is driven by data, evidence, and computational sciences. This shift, which is often called the analytics revolution, is not only changing the business landscape from a practical perspective but also redefining the white‐collar job market. The goal of this study is to employ a data‐ and analytics‐driven approach to analyze a large and feature‐rich dataset (which is composed of the recent job postings and the extant published literature) to characterize the state of the current business job market, especially to magnify the analytics related features and expectations including the geographic (i.e., local vs. global) differentiators. Using several graphical and tabular representations, in this paper we report on our thought‐provoking findings that collectively illustrate the changing face of knowledge, skills, and abilities required by the current local and global business job markets.     

洋快餐在中国本地化中的文化策略及其启示

以麦当劳和肯德基为代表的洋快餐在中国市场取得了的巨大成功,这和他们在中国本地化过程中使用的各种文化策略密不可分。本文就是从不同的方面探讨这些洋快餐企业的文化营销策略,并总结这些文化策略给中国企业"走出去"带来的启示。     

Keeping U. S. Companies Competitive: How Performance Technologists Can and Should Contribute

Even in a U. S. economy that is suffering from falling productivity rates, declining market share, and continuing trade balance deficits, some businesses are successful. This article describes some strategies these companies have adopted to stay competitive. What sets the productive companies apart is their ability to shift rapidly to new ways of doing business. In making such transitions, the successful companies recognize that, while machinery and equipment are important factors in winning the race for productivity improvement and global competitiveness, the most important factor is the effort made by human beings. We suggest that since the improvement of human performance is the concern of performance technologists, they should be contributing to the competitiveness of their own and their clients' organization. This article gives examples of innovations that have restored companies to competitiveness and suggests ways that performance technologists can prepare themselves to assist their own companies and clients to introduce similar innovations.     

论外包模式在中国企业的实施

管理模式是一种系统化的指导与控制方法。它把企业中的人、财、物和信息等资源，高质量、低成本、快速及时地转换为市场所需要的产品和服务。外包是社会生产进一步细化、竞争加剧的产物。这种经营模式使企业在成本控制、资源配置、量化管理等方面更具有弹性与可操作性，因此将成为企业增强自身竞争力的必然选择。本文对外包模式在中国企业的实施作了详尽的探讨，通过分析其利弊，提出了一些应对策略，以及根据中国现状对外包业务的发展前景作了展望。     

商务英语人才需求与培养质量对接的对策研究——基于广东工贸职业技术学院商务英语专业三届毕业生的调查分析

为培养出更多符合社会需要的商务英语人才,分别采用发放问卷、电话访谈、召开座谈会等方式对广东工贸职业技术学院商务英语专业2010—2012届毕业生以及他们的用人单位进行了＂商务英语人才需求与培养质量＂调查.调查结果表明,社会对于商务英语人才的需求量在总体上升,对人才质量要求也在提高.但目前用人单位具体需求与商务英语专业学生的能力表现仍有一定的出入和矛盾.基于调查,提出了推进教学改革、调整课程设置、注重素质教育的应对措施.     

我国保险业的市场结构演进及其决定因素分析

利用1997—2004年间我国保险业的数据从市场份额、市场集中度以及进入壁垒等因素分析了保险市场结构演变状况，并从规模经济、产品差别化、绝对费用优势、行政壁垒鲁维度探讨了保险市场结构及其演变的决定因素。     

顺德区珠宝市场分析

运用问卷调查法、实地观察法、访谈法等深入调研顺德区珠宝市场的品牌竞争、商圈分布、定价策略、本地居民的消费习惯和消费倾向等,分析区内珠宝市场的未来发展趋势并对珠宝企业提出相应的对策建议。     

中国股票市场政府与上市公司行为博弈

股票市场是发达市场经济的产物,它的发展需要以社会化的融资需求、高度发展的信用水平、产权清晰的股份公司为基础。中国股票市场是在由计划经济向市场经济转轨的过程中,在市场发育的基础条件不具备的背景下,政府出于为国有企业筹集资金与转换经营机制目的建立起来的,股票市场具有强外生特点。强外生的股票市场对政府行为产生了强烈的内生需求,政府也提供了明显向国有企业倾斜的制度安排。政府设计制度,导致国有企业的股票发行重数量、轻业绩,并且,政府以不严格监管作为隐性担保满足国有企业上市筹资的行为偏好;在再融资环节不断降低发行要求,为国有企业配股或增发股票开了绿灯;在退市环节搞"拉郎配",为国有上市公司提供了保护伞。当发行公司"领悟"到政府行为的这一特点时,与政府展开博弈,博弈的均衡结果是政府放松监管,绩差公司发行股票。研究中国股票市场政府与上市公司的行为博弈,规范政府行为,对于进一步健全、完善中国股票市场具有重要意义。     

产业服务市场细分研究

一、引言产业服务可定义为:“一个组织提供给另一个组织的基本无形的,不会导致任何所有权改变的行为或活动。它的生产过程可与或不与有形产品联在一起。”[1](P308)产业服务可以分为两种不同类型:一类是纯粹的服务业,它包括运输、广告、管理咨询、营销咨询、工程咨询以及律师等     

‘Tomorrow's Schools’ in New Zealand: from social democracy to market managerialism

This paper uses one national case to illustrate how diverse ideological agendas of central state agencies contest the discursive space within which major education policy reforms are developed. In Aotearoa New Zealand in 1988, ‘self‐managed’ schools were promoted ostensibly to allow parents more say in their children’s education and local school administration. The Tomorrow’s Schools reform policy texts included an existing social democratic partnership rhetoric, positioning principals as professional leaders working collaboratively with elected parent boards of trustees. However, the new ideology of ‘parental choice’ of school within a local schooling marketplace, underpinned by a chief executive or market managerial model of principalship, was later operationalised through mechanisms of ‘steerage’ from the centre. To explain this shift, we examine selected policy text pre‐cursors to the reforms and identify how contrasting forms of ‘principal’ and ‘teacher’ identity emerged within social democratic, neo‐liberal and market managerial ideologies. We further show that while radical (Treasury) market liberal arguments for labour market deregulation and consumer choice failed to gain widespread support, the State Services Commission preferred market managerialist strategies for promoting public accountability of schools (based on aggregate student achievement outcome data and centrally determined national educational priorities) were successfully embedded during the 1990s.     

Privatization and sponsorship: the re‐agenting of the school system in England 1

In this article I use the concept of ‘re‐agenting’ to explore and explain the role of non‐state agencies, principally private companies and business entrepreneurs, as key instruments in the government’s transformation of the school system in England. Their role takes both for‐profit and not‐for‐profit forms. The outsourcing to private companies of the implementation of government education policies and the delivery of educational services to schools and local authorities has created a profitable market. Equally significant is the growing involvement of the private sector in schools through the sponsorship of specialist schools and Academies on a non‐profit basis.     

我国A股上市物流公司成本管理的现状、问题及优化路径——基于DEA模型的分析

主要从DEA评价模型的视角分析了我国A股上市物流公司成本、管理的现状,研究发现其成本管理效率相对较低,利润水平低于行业的平均水平,缺少专门的会计核算制度,成本控制意识薄弱,绩效考核方法落后,缺少专业性的物流人才。在此基础上,提出了优化A股上市物流公司成本管理的具体策略,从而有助于提高其成本管理的效率,进而提高企业盈利能力。     

Riding over socialism and global capitalism: changing education governance and social policy paradigms in post‐Mao China

In coping with the challenges of globalization, various reform measures, in the field of social policy, have been initiated in post‐Mao China. Strategies such as privatization, marketization, commodification and societalization have been adopted to redefine the relationship between the state, the market and other non‐state sectors involved in social policy provision and financing. In particular, the restructuring of state‐owned enterprises and the de‐monopolization of the state in social policy provision has inevitably led to significant changes in the post‐Mao welfare regime. This article has chosen a theme ‘riding over socialism and global capitalism’ to examine how the Chinese government reinvents its social policy delivery by adopting new governance strategies to cope with the growing impacts of globalization. With particular reference to higher education, this article focuses on how the three major aspects of higher education governance, namely, provision, financing and regulation, have changed since the economic reform started in the late 1970s. This article concludes by asking whether the introduction of new governance strategies and new reform strategies in education have weakened the state capacity.     

International education and the employability of UK students

A common theme within the literature on higher education is the congested nature of the graduate labour market. Researchers have highlighted the lengths to which many students now go, in response to this congestion, to ‘distinguish themselves’ from other graduates: paying increased attention to university status; engaging in a range of extra‐curricular activities; and pursuing postgraduate qualifications. Studies that have focused on the strategies of Asian students, specifically, have pointed to the important place of studying abroad as a further strategy in this pursuit of distinction. Given that there is now some evidence that the number of UK students enrolling on a degree programme overseas is increasing, this article explores the extent to which an overseas education can be seen as part of a broader strategy on the part of British students to seek distinction within the labour market and whether such an education does indeed offer tangible employment benefits.     

生物技术产业核心竞争力微观机制解析——基于江苏省的数据检验

生物技术企业是江苏省高科技产业发展的重要方向,而核心竞争力的培育是促进江苏省生物技术企业发展的关键性策略。江苏省生物科技企业核心竞争力体系包括五个要素：战略管理能力、技术研发能力、市场开发能力、生产运营能力与环境适应能力。根据江苏省生物技术企业运营实践的数据调查,借助于验证性因子分析方法,实证性的研究揭示了企业核心竞争...