UTAUT as a Model for Understanding Intention to Adopt AI and Related Technologies among Librarians

This study explored the intention to adopt various AI and related technologies by academic and public librarians. A survey was disseminated through various library organization lists to collect input on issues surrounding AI attitude and intentions among librarians in North America. We utilized the Unified Theory of Acceptance and Use of Technology (UTAUT) as a framework and performed structural equation modeling (SEM) and related statistical analyses (using SPSS and AMOS). Our findings confirm that the UTAUT can partially predict the likelihood of AI and related technologies adoption intentions among librarians. The model showed that performance expectancy (PE) and attitude toward use (ATU) of AI and related technologies had significant effects on librarians' intention to adopt AI and related technologies, while social influence (SI) and effort expectancy (EE) did not. We conclude that UTAUT is a viable integrated theoretical framework that, when properly designed and executed within a study, and lends itself to robust statistical analyses such as SEM. UTAUT is helpful as a framework for future approaches to designing and promoting adoption and use of emerging technologies by librarians.     

Behavioral Intention to Adopt Digital Library by the Undergraduates

The purpose of this research is to investigate the factors that affect undergraduates' behavioral intention to use digital library among the private universities in Malaysia. The target respondents are undergraduates from Malaysian private universities. Questionnaires were distributed among 500 undergraduates through either online or face-to-face method. Reliability test, normality test, Pearson Correlation Coefficient analysis, and Multiple Linear Regression (MLR) were carried out for data analysis. Performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and information quality had a positive and significant association with behavioral intention to adopt a digital library except for effort expectancy. This research successfully reinforced that the inspiration to ameliorate Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by synthesis of Information Systems Success Model (ISSM). This proposed framework with a combination of ISSM and UTAUT 2 has enhanced the fitness of UTAUT 2. Universities that have yet to implement digital library can comprehend undergraduates' needs better by considering all the significant factors to develop a digital library. The universities with the digital library may also notice the important features of the existing digital library that should be maintained and upgraded constantly so that they can fulfil undergraduates' requirements.     

技术交易中的用户行为与市场策略研究

以技术采纳理论中的UTAUT模型为研究框架,纳入风险认知要素,构建技术市场用户行为分析模型,通过模型中绩效预期、付出预期、社会影响、促成条件和风险认知五个要素系统分析其与技术市场中用户认知和行为的关系,并提出多重整合、市场推广及风险控制三项策略,最后指出技术市场用户行为未来研究的两个方向。     

The roles of privacy concerns and trust in voluntary use of governmental proximity tracing applications

A growing aspect of e-government is healthcare-related. Although preventative e-health services provided by governments like proximity tracing applications (PTAs) can bring important benefits, their adoption is lagging behind expectations. Researchers and policymakers need a better understanding of the factors that influence their adoption. The paper draws from the Unified Theory of Acceptance and Use of Technology (UTAUT) model and extends it by including privacy concerns as an explanatory factor regarding the intention to use PTAs. The study empirically evaluates the impact of privacy concerns together with two of its antecedents – trust in government and trust in technology – on the intention to use a PTA. Data from 762 adult respondents from Slovenia and Germany were collected and analysed using partial least squares structural equation modelling (PLS-SEM). The main findings are: (1) even in the unique context of a PTA the universal predictors of UTAUT have a significant impact; (2) privacy concerns have a direct impact on intention to use; and (3) trust in government and trust in technology both have a significant impact on privacy concerns. The theoretical implications are important for technology adoption research on e-health services provided by the government generally and PTAs in particular.     

高校科学研究情境下人格特质对知识共享的影响——以目标导向为中介变量

[目的/意义] 基于大五人格特质理论和目标导向理论,以学习导向和绩效导向为中介,构建高校教师人格特质差异对知识共享行为影响的模型。从人格特质和目标导向视角解释个体人格差异对知识共享行为的影响,有助于高校更好地激发高校教师在科学研究中的知识共享行为。[方法/过程] 通过对202名高校教师进行问卷调查,构建影响高校教师知识共享行为的概念模型,采用层次回归分析和Bootstrap方法进行检验。[结果/结论] 实证结果显示：①尽责性人格和亲和性人格对教师知识共享行为均有显著的积极影响,而开放性人格的影响不显著,其中尽责性人格的影响度最高;②学习导向和绩效导向在人格特质对知识共享行为的影响中起到部分中介作用;③相较于绩效导向,学习导向的中介效应更强,说明教师进行知识共享的学习动机更为强烈。     

数字反哺与群体压力:老年群体微信朋友圈使用行为影响因素研究

本文以北京市60岁以上使用微信朋友圈的老年群体作为研究对象,使用整合型技术接受和使用理论模型(UTAUT)作为理论框架,通过结构方程模型对老年群体使用微信朋友圈的意愿与行为进行分析。研究发现,影响老年群体微信朋友圈使用行为关键的两个潜变量是使用意愿和数字反哺;在影响使用意愿的潜变量中总效应最高的两个潜变量依次是子代社会经济地位、社群影响,而风险感知与使用意愿呈负效应;在影响使用行为的潜变量中,使用意愿、子代社会经济地位和数字反哺意愿是效应最高的潜变量。在此基础上,本文延展和构建了老年群体的新技术使用UTAUT模型。     

移动图书馆用户使用意愿实证研究

[目的/意义]移动图书馆的发展使得公众随时随地享受图书馆公共馆藏资源成为可能.基于用户角度分析影响移动图书馆用户使用行为意愿的因素,对推动移动图书馆的应用可起到重要作用.[方法/过程]鉴于用户对移动图书馆的使用意愿受到多方面因素的影响,以整合式技术接受与使用模型理论为基础,引入感知风险、信息质量、服务质量3个变量,构建出6个变量的移动图书馆用户使用行为意愿影响因素理论模型,采用实证研究方法,通过结构方程模型探究6种因素对用户使用行为意愿的影响作用.[结果/结论]数据分析表明,感知风险变量对移动图书馆用户使用意愿产生负向影响,绩效期望、信息质量和服务质量3个变量对移动图书馆用户使用意愿产生正向影响,而努力期望和社会影响两个影响因素显著性未达到标准.     

新媒体环境下大学生听书行为意向影响因素研究

[目的/意义] 以大学生有声书用户群体为对象,探究其听书行为意向影响因素,与图书馆界引入有声书资源或听书服务的理论设想相呼应,为高校图书馆开展听书信息服务提供实证参考。[方法/过程] 在整合式技术接受模型（UTAUT模型）基础上,结合大学生群体与有声书资源的特征,尝试性地引入感知成本、感知娱乐以及个人创新性三个听书行为意向影响因素,构建大学生听书行为意向影响因素模型,并通过问卷法收集相关数据,对该模型进行实证检验与修正。[结果/结论] 绩效期望、社群影响、便利条件、感知成本与个人创新性对大学生的听书行为意向有显著影响;努力期望与感知娱乐性对大学生的听书行为意向的显著影响未得到验证,作为调节变量的学生类型的作用也并未得到验证。最后,在研究假设验证结果基础上,修正原有的大学生听书行为意向影响模型。     

Why do people use information kiosks? A validation of the Unified Theory of Acceptance and Use of Technology

The importance of information kiosk development and implementation in the context of E-Government policies has been discussed in previous research. While many governments are today making considerable investments to implement information kiosks, previous research suggests that citizens may not use information kiosks in spite of their availability. However, the successful implementation of information kiosks depends significantly on whether or not citizens are willing to adopt the new information technology (IT). Therefore, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this study investigates the determinants of use behavior regarding information kiosks and the moderating effects of age and gender differences on the relationships between the determinants and behavioral intention/use behavior. Data collected from 244 respondents in Taiwan were tested against the research model using structural equation modeling techniques. The results partially support the applicability of the UTAUT in the context of information kiosks. The findings of this research provide several prominent implications for the research and practice of information kiosk development and implementation.     

Virtual healthcare in the new normal: Indian healthcare consumers adoption of electronic government telemedicine service

Digital healthcare is in the spotlight due to the prevailing COVID-19 situation. To get the deeper understanding of the healthcare consumers' adoption of e-government telemedicine service (EGTMS), the present research extends the unified model of e-government adoption (UMEGA) with perceived severity, self-efficacy, and political trust. The extended UMEGA model is empirically validated with 452 valid Indian healthcare consumers' responses. The findings reported that performance expectancy, perceived severity, effort expectancy, and perceived risk significantly influenced Indian healthcare consumers' attitudes towards EGTMS. Further political trust showed significant influence over social influence. However, social influence is observed as non-significant. Furthermore, attitude, political trust and facilitating conditions significantly influenced individuals' behavioral intentions towards EGTMS and observed significant influence of self-efficacy on effort expectancy. This is the first study that reveals the critical factors of Indian healthcare consumers' behavioral intention towards EGTMS. With the upsurge in e-government healthcare services, the outcomes of the study will benefit stakeholders such as governmental agencies, marketers, public administrators, and healthcare professionals as they provide suitable strategic recommendations to design and implement e-government telemedicine services.     

Time span of news coverage as an antecedent of perceptual and behavioral components of third-person effect

This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect.     

个人信息管理工具使用意愿研究——以桌面搜索工具为例

选取桌面搜索工具作为PIM工具的典型代表,从用户视角研究影响用户接受桌面搜索工具的关键因素。采用偏最小二乘（PLS）结构方程模型（SEM）的方法建立用户使用意愿的概念模型,通过问卷调查进行实证分析。结果表明,任务-技术匹配、效率期望、个人差异、感知有用性和感知易用性是影响用户接受桌面搜索工具最为关键的因素,而用户使用过程中的愉快感对工具易用性的影响不大,此外再次验证用户的使用意愿决定其实际使用行为。     

Examining the antecedents and outcomes of smart government usage: An integrated model

Smart government is viewed as the highest modernization stage of public agencies. Governments seek to employ disruptive technologies to substantially transform government-citizen relationships, enhance citizens’ experiences, transform public decision making, emphasize citizen engagement in the democratic decision-making process, provide more agile and resilient government structures, create substantial public value and generally improve quality of life. Despite its numerous potential advantages, smart government is still in its early phases of development. Examining issues related to the usage behavior of smart government services has received little attention. Outcomes of the usage of online technologies in general, and electronic public services in particular, have been largely overlooked. Accordingly, this study aims at developing and empirically validating an integrated model of smart government usage by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) through the incorporation of a set of determinants and outcomes of smart government usage following an extensive review of extant literature. The data were obtained from 414 smart government clients in the United Arab Emirates through an online questionnaire and analyzed using structural equation modeling (SEM). The results of this study indicated that, among all significant antecedents of smart government usage, performance expectancy has the strongest impact, whilst facilitating conditions has the weakest influence. It has been also reported that personalization has no significant effect on smart government usage. The results further revealed that the strongest impact of smart government usage is on information transparency. Implications for theory and practice are also offered.     

用户人格特质对互联网信息采纳行为的影响研究

[目的/意义]探究互联网情境下用户人格特质对互联网信息采纳行为的影响,为规制互联网行业发展及引导互联网用户信息采纳行为提供理论依据。[方法/过程]基于信息采纳模型、人格特质理论,探究用户人格特质变量对互联网信息采纳行为的调节效应。采用综合社会调查数据(CGSS),使用ologit回归模型对理论假设进行分析验证。[结果/结论]研究发现,信息采纳模型在互联网情境下更为重要,互联网信息质量与来源可信度决定互联网用户信息有用性的感知水平,进而影响信息采纳行为;用户人格特质变量对互联网信息采纳行为存在显著的间接影响力,且这种影响力存在显著的性别差异。     

电子书用户使用意愿影响模型构建与实证

[目的/意义] 探究用户使用电子书意愿的影响因素，以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础，从需求满足和外部情景因素两个层面构建影响因素模型，并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份，使用AMOS21软件对模型进行验证。[结果/结论] 研究发现，需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用，而激励措施对使用意愿有负向影响作用，努力期望对使用意愿的影响不显著，并依据研究结果提出促进电子书产业发展的建议。     

Factors affecting users' intention to use mobile health services of public libraries

Mobile health services are a new direction for public libraries development. However, it is unclear which factors affect users' intention to use the mobile health services of public libraries (MHSPL). Integrating the unified theory of acceptance and use of technology theory along with trust and privacy concerns. This study proposes a conceptual model to investigate factors that affect users' intention to use MHSPL. The conceptual model is empirically examined, and the hypotheses are tested using a survey sample (N = 415). The findings indicate that users' intention to use MHSPL is directly influenced by performance expectancy, effort expectancy, and trust. Trust also mediated users' intention to use MHSPL, leading to an indirect effect of social influence and privacy concerns. Additionally, people with different experiences using MHSPL have significant differences in their intention to use MHSPL. These findings contribute to a deeper understanding of users' behavior of MHSPL and can help facilitate and improve health services provided by public libraries.     

The adoption of electronic tax filing systems: an empirical study

This paper discusses the factors affecting the adoption of electronic tax-filing systems. Using the technology acceptance model (TAM) as a theoretical framework, this study introduces “perceived credibility” as a new factor that reflects the user's intrinsic belief in the electronic tax-filing systems, and examines the effect of computer self-efficacy on the intention to use an electronic tax-filing system. Based on a sample of 260 users from a telephone interview, the results strongly support the extended TAM in predicting the intention of users to adopt electronic tax-filing systems. The results also demonstrate the significant effect that computer self-efficacy has on behavioral intention through perceived ease of use, perceived usefulness, and perceived credibility. Based on the findings of this study, implications for electronic tax filing in particular and for e-government services in general are discussed. Finally, this paper concludes by discussing limitations that could be addressed in future studies.     

The prediction of Internet utilization behavior of undergraduate agricultural students: An application of the theory of planned behavior

Abstract

The theory of planned behavior has received significant attention more recently. This study used a survey to apply the theory of planned behavior to predict the Internet utilization behavior among 214 undergraduate agricultural students in Iran. Coefficient correlations and linear regressions were employed to analyze relationships among constructs. Results revealed that subjective norm and intention were the strongest predictors of the Internet utilization behavior, which explained 57% of the variance. Perceived behavioral control was the most significant predictor of the Internet use intentions. Subjective norms, to a lesser degree also had important influences on intention. Attitude did not surface as an effective direct predictor of the Internet utilization behavior. Finally, the theory of planned behavior was supported as an effective model explaining the Internet utilization behavior. The most prevalent reason to stop using the Internet was that they were experiencing problems getting access to the Internet.     

餐饮外卖移动APP信息采纳行为影响因素实证研究

[目的/意义] 移动商务快速发展,O2O模式的移动商务越来越受到大众的关注,研究餐饮外卖移动APP信息采纳行为对于移动互联网环境下用户信息行为的研究及推进O2O模式移动APP的应用起到重要作用。[方法/过程] 以技术采纳和使用整合理论及感知信息质量理论为基础,构建餐饮外卖移动APP信息采纳行为影响因素模型,运用问卷调查的方法进行实证研究、收集调查数据,对数据进行统计分析,探究所构建模型的适用性及各影响因素的影响方向及程度。[结果/结论] 餐饮外卖移动APP信息采纳意向受到绩效期望、社会影响、感知信息质量正向影响;感知风险对采纳意向未达到显著性影响;采纳意向和促进因素正向影响采纳行为。