Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0-321-07898-5.

The authors of this book, Eric Shiraev and Richard Sobel, feltthe need to write a textbook on public opinion that would capturethe imaginations of the readers. In order to engage studentsand teachers alike in an active exploration of this domain theychose a combination of a critical thinking approach, an internationallycomparative perspective, and the use of numerous practical examplesof public opinion research on current political and social issues.The book is intended for introductory or middle level undergraduatecourses in public opinion, but could also be beneficial to upperlevel