论商务英语翻译中的跨文化因素

商务英语翻译在商务活动中发挥着至关重要的作用,而跨文化因素直接影响商务英语翻译的有效性。本文论述了这两者之间的相互关系并提出了如何在商务英语翻译中融入跨文化意识,提高译者跨文化素养。     

跨文化交际与商务英语礼貌套语的翻译

从文化的定义出发,结合跨文化交际与翻译的关系,在分析英汉商务文本的基础上,探讨了商务英语中,尤其是商务英语信函中礼貌套语的翻译。     

商务英语翻译中的跨文化意识

商务英语翻译是通过语言的转换来实现不同语言、多元文化间有效传递商务信息的活动。论文以跨文化意识为切入点,分析了文化差异对商务英语翻译的影响,探讨在商务英语翻译过程中实现跨文化交流的策略。     

跨文化交际与商务英语礼貌套语的翻译

从文化的定义出发,结合跨文化交际与翻译的关系,在分析英汉商务文本的基础上,探讨了商务英语中,尤其是商务英语信函中礼貌套语的翻译。     

跨文化意识下改译在商务广告翻译中的应用

本文旨在突出商务英语广告翻译中跨文化意识的重要性和改译应用的必要性。文章先提出跨文化和广告翻译的密切联系,后引出改译在翻译中作为连接不同文化的桥梁。同时,针对如何应用改译和培养改译技能提出若干建议。     

跨文化商务谈判中文化差异对英语翻译的影响研究——评《商务英语谈判》

近年来,随着全球经济一体化进程的不断发展,国际贸易往来日益频繁,商务英语翻译的重要性日益凸显.然而,在跨文化商务谈判中,不同文化背景与文化差异为翻译工作带来了巨大挑战.因此,加强跨文化商务谈判中文化差异对英语翻译的影响研究,在跨文化语境下提高商务英语翻译的有效性与准确性,对于降低跨文化语境下商务英语翻译的消极影响具有重要意义.由余慕鸿、章汝雯编著、外语教学与研究出版社出版的《商务英语谈判》一书,综合全面地介绍了商务英语谈判的相关知识,理论与实践相结合,融实用性与可操作性于一体,可作为国际金融、贸易等专业学生的英语翻译教材使用.     

翻译中的文化模式因素——读《跨文化交际翻译》

影响翻译优劣的因素有很多种,而文化因素无疑是其中最重要的。《跨文化交际翻译》一书以文化为基点,探究跨文化交际对翻译的影响。本文旨在通过解读《跨文化交际翻译》分析文化因素对翻译的影响。     

浅谈商务英语教学中的文化因素

经济全球化的深度和广度不断拓展,使得越来越多的人们和企业逐渐认识到了商务英语的重要性,并且开始关注商务英语的教学现状。在商务英语的教学中渗透文化因素,对于体现文化特色,开展商务交流活动具有很重要的作用。同时,促使文化因素融入到商务英语的教学过程中,对于学生在今后的工作中更好的开展跨文化的商务交流以及提升学生的商务交际能力具有很大的作用。     

新时期国际商务英语翻译策略探究

随着改革开放的不断深入,跨文化下的国际商务活动强调商务英语翻译的重要性。一方面,商务活动的成功,依托于有效的商务英语翻译;另一方面,商务英语翻译具有特殊性,即多重性,强调翻译原则的严格遵循,以及翻译策略的有效应用。本文立足于国际商务英语翻译的三大原则,阐述了新时期国际商务英语翻译的若干策略,以提高商务英语翻译的有效性。本文旨在强化对商务英语翻译的认识,并为今后相关领域的研究提供一定的参考资料。     

从跨文化的视角看宗教文化与翻译

翻译是一种跨文化交际,是语际间的信息传递,归根结底是一种文化互动。从宗教文化在跨文化交际中的地位出发,充分考虑了宗教因素在翻译中所起的作用,从而探讨了在多元文化大语境下宗教文化的翻译策略,以辅助翻译工作,增强翻译工作者的跨文化交际的敏感性。     

Students' Reactions to the Introduction of Videoconferencing for Classroom Instruction

This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.     

Cooler temperatures inductive to locust outbreaks

Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.     

Exploring Multiplexity: Social Network Structures in a Computer-Supported Distance Learning Class

A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.     

The Role of Intermediating Institutions in the Diffusion of Electronic Data Interchange (EDI): How Industry Associations Intervened in Denmark, Finland, and Hong Kong

Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.     

How Electronic Publishers are Protecting Against Piracy: Doubts About Technical Systems of Protection

The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.     

Rough Justice: A Statistical Assessment of ICANN's Uniform Dispute Resolution Policy

Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP.     

Prevalence of soft neurological signs in Chinese people

Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.     

Monoculture Rubber Plantations Have Negative Ef ects on Controlling Splash Erosion

<正>In Xishuangbanna,one of China’s most biodiverse regions,landscape has changed dramatically during the past three decades due to the conversion of tropical rainforest to rubber plantations.In steep areas,terraces are often constructed before planting rubber trees,which causes two important changes in the soil:the destabilization of soil in the bench terraces and the increased vulnerability of unvegetated riser faces to erosion.Few studies have documented the nature and intensity of erosion on bench terraces.Prof.LIU Wenjie and his colleagues from the Xishuangbanna Tropical Botanical Garden(XTBG)conducted a study in Menglun County(21°5′39″N,101°15′55″E),Xishuangbanna to evaluate the influence     

Chinese Scientists Use Earth Observation Technologies to Study and Protect Wild Camels

<正>Chinese scientists plan to apply Earth Observation technologies to protect the critically endangered wild camels(Camelus ferus).With the help of remote sensing,satellite positioning,geographical information system and wireless sensors networks,they will be able to access the distribution and population of the wild camels and protect their habitats.The project will be carried out by the International Research Center for Wild Camel Conservation,which was jointly established earlier this year by the Institute of Remote Sensing and Digital Earth(RADI)of the Chinese     

More than Skin Deep – Understand Skin Biology by Means of Dermatogenomics

<正>The Paul Gerson Unna Research Group on Dermatogenomics was founded in October 2012 at the Partner Institute for Computational Biology.The ultimate goal of the group is to understand the biology of skin and skin appendages.