Self‐Perceptions of communication effectiveness: An exploratory study

With increasing evidence of non‐maximal communication skills, an investigation of variables that could impact the inclination of students to continue development was undertaken. This study initiates exploration of student perceptions of communication effectiveness relative to self peers and people‐in‐general. Results indicate that most students perceive themselves to he very effective communicators and perceive others to be less effective. A reverse pattern was evidenced by high apprehensive students. The challenge for communication education is discussed. Potential action paths are elaborated.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

Goals,obstacles, and strategies in risk communication: A problem‐solving approach to improving communication about risks

Research in the field of risk communication, the study of communication about uncertain physical hazards, has chiefly focused on enhancing understanding of risk concepts or making the development of risk management policy more democratic. For risk communication to be effective, a third focus is also necessary: risk communicators need an understanding of communication as a problem solving process. To facilitate this understanding, this paper offers a framework for analyzing risk communication situations and developing messages to use in those situations. The paper discusses four goals frequently pursued by risk communicators: creating awareness about the existence of important phenomena, enhancing understanding of complicated ideas, developing agreement about policy options, and motivating action. Obstacles to these goals and strategies for achieving them are identified in a diverse set of literatures.     

Ego‐involvement,self‐monitoring,and conformity in small groups: A communicative analysis

This investigation compared social judgment theory and the construct self‐monitoring as explanations of conformity behavior in small groups. Highly ego‐involved discussants communicated with greater emotionality and dominance and with less reasonableness than their low ego‐involved counterparts; but, the impact of ego‐involvement was partially mediated by self‐monitoring.     

A meta‐analysis of the cross‐situational consistency of communication apprehension

Parks’ (1980) criticism of the cross‐situational consistency of communication apprehension produced several studies that replicated the measures and procedures, hut found different results. A meta‐analysis of 17 studies was conducted to determine what conclusions are warranted given the available data. The meta‐analysis disclosed a large effect (combined z = 17.48, p < .0001) for cross‐situational consistency. The average r between trait‐CA and state/situational anxiety was .473. Further analysis of the “file drawer problem” showed that over 96 non‐significant tests must be unpublished in various file drawers to reduce the combined z to statistical non‐significance. Thus, the meta‐analysis warrants a strong claim for the cross‐situational consistency of communication apprehension     

Evaluation fidelity: An examination of criterion‐based assessment and rater training in the speech communication classroom

The purpose of this study was to further investigate the effectiveness of speech evaluation procedures and measures. Specifically, this study examines the relationship between rater training and evaluation fidelity— a concept which focuses on the shared understanding of meaning between speech raters and students in terms of what is expected and what is performed. To do so, two studies were conducted. Study one hypothesized that evaluation fidelity would be associated with rater training such that inter‐rater (instructor‐instructor) reliability would be higher after training. The findings suggest that participants in Study one increased their evaluation fidelity in terms of total scores. The variance and frequency reports confirmed that the range of scores decreased (higher evaluation fidelity) after training. Study two hypothesized that instructors who provided their students with training in using the “Criteria for Evaluating Speeches” form would achieve higher evaluation fidelity than those instructors who do not. Results support this hypothesis and reveal higher evaluation fidelity between instructors and students in the group where students received a copy and explanation of the criterion‐based assessment tool.     

The sub‐text: Unspoken communication

We rarely think of the possible beneficial results of training in something “everyone knows how to do”—such as learning from television. This article is drawn from Mr. May's M.A. thesis, completed in 1963 at the University of Maryland under the direction of Prof. George F. Batka. Mr. May is presently working toward a PhD. in the University of Wisconsin, as a teaching assistant in the Division of Radio‐Television‐Film.     

Aggressive communication in the coach‐athlete relationship

This study concerned how coaches’ efforts to solicit better performance from athletes related to male athletes’ perceptions of their coaches’ communication and to athletes’ self‐reports of satisfaction and performance. Data were collected from 192 former male high‐school athletes. Results indicated that when male athletes perceived that their coaches used more aggressive tactics athletes evaluated their coaches communication unfavorably and that when male athletes evaluated their coaches’ communication unfavorably they reported less satisfaction with their coaches, less team success in terms of win‐loss percentage, and less sportsmanship.     

The impact of a communication intervention on work‐unit productivity and employee satisfaction

This study investigated the impact of a 10‐week program, designed to communicate job‐specific and general company information, on levels of worker satisfaction and work‐unit productivity. Data were collected from assembly line workers in a large health care industrial plant. Differences between scores on a general satisfaction measure administered before and after the program were observed suggesting that attitudes about the organization did improve after the program. When compared with a control period, work‐unit productivity also improved after the program. Implications of these findings for future organizational communication research were discussed.     

E‐mail communication in workplace romantic relationships

This study examined workplace romantic relationship partners’ e‐mail practices and perceptions. Results suggest that the relationship may play an integral role in determining participants' uses and perceptions of e‐mail Workplace romantic couples used e‐mail as frequently as face‐to‐face communication to interact with romantic partners and rated it as both rich and important Participants used e‐mail for both work‐related and social tasks. In addition, participants used business e‐mail addresses for communicating with relational partners and perceived that few organizational policies existed regarding its use. Theoretically, these findings suggest the importance of studying the relationship as a factor that affects e‐mail practices and perceptions. Practically, results indicated that e‐mail may present an additional channel for enhancing communication and connectedness in workplace romantic relationships, and that organizations may need to reflect more carefully about policies concerning e‐mail use in the workplace.     

Willingness to communicate,communication apprehension,introversion, and self‐reported communication competence: Finnish and American comparisons

The purpose of this research was to make comparisons between Finnish persons and persons from other populations, particularly those from the United States, on a variety of common measures of communication orientations. The results of the study indicated that differences between Finnish and United States samples do exist, but the differences are primarily restricted to willingness to communicate and introversion. Data relating to communication apprehension and self‐perceived communication competence for the two cultures are remarkably similar. However, these two variables appear to be much less predictive of willingness to communicate for Finns than they are for Americans.     

Broadcasting in industrially‐developed nations: An annotated bibliography

Dr. Browne is a long‐time member of the speech‐communication faculty at the University of Minnesota, and has often contributed to the Journal in the past, usually on foreign and international broadcasting topics.     

Corporal punishment and communication in father‐son dyads

This study was based on a communication‐oriented perspective of corporal punishment of children. The perspective posits that physically aggressive influence tactics would be associated with aggressive communication and a set of communication outcomes. The perceptions of 74 father‐son dyads were solicited to test these relationships. Results indicated that when there was lower argumentativeness and higher verbal aggressiveness in father‐son communication there was more corporal punishment as an influence tactic and that fathers and sons perceived the relationship as less favorable in terms of influence success, communication competence, affirming style, and credibility.     

Uses of computer‐mediated political communication in the 1992 presidential campaign: A content analysis of the Bush,Clinton and Perot computer lists

This article presents a content analysis of three computer‐mediated communication (CMC) networks used for political discussion during the 1992 Presidential election campaign. Data indicate that the main use of computer networks in the campaign was to assert personal opinions about the candidates, issues, and the election. Other uses were talking about one's own life and experiences, telling others what they should be doing, and posting information for others to read. Significant differences were found between the three campaigns for uses of these computer networks. The Clinton network was used more than the other two for posting information. The Perot network was used more than the others for asserting opinions. This study indicates that voters have specific functions for the use of computer networks as new channels of political communication. Future research should examine what groups of voters use these networks the most and how such use affects candidate image formation. Suggestions are offered for the study of campaign computer lists in the upcoming presidential election of 1996.     

Ethnocentrism,intercultural communication apprehension,intercultural willingness‐to‐communicate,and intentions to participate in an intercultural dialogue program: Testing a proposed model

This study investigates the relationships between ethnocentrism, intercultural communication apprehension, intercultural willingness‐to‐communicate, and college students' intentions to engage in an intercultural dialogue program. Data collected from a survey of 339 students in a midwestern university were used to test a proposed model. The results show that ethnocentrism and intercultural communication apprehension are related to each other and that intercultural willingness‐to‐communicate is influenced by both ethnocentrism and intercultural communication apprehension. Both ethnocentrism and intercultural willingness‐to‐communicate have a direct influence on students' intentions to engage in an intercultural dialogue program, but intercultural communication apprehension does not directly influence intentions. Implications of these findings are discussed.     

Trends in global communication policy‐making: Lessons from the Asian case∗

This paper surveys current trends in the restructuring of global communications since publication of the MacBride Commission Report on NWICO. Focusing on a specific region, Asia, the analysis addresses implications of the shift in communication policy from the dominant, twentieth century democratic conception of the ‘public’ as a community of free citizens, to a more archaic conception of the ‘public’ as individual consumers in a laissez‐faire’ market. The paper inquires into evidence of this policy shift in the Asian context as well as into the contemporary relevance of concerns expressed by NWICO advocates. Based on a substantive examination of recent literature, it is argued that since communication is a precondition to development, access to and control over the means and processes of communication are properly questions of great social importance. The paper further argues that current Asian trends converting communication into a commodity run counter to the possibilities for rational and autonomous public communication necessary to the practice of liberal democracy. A headlong rush to a global economic market as the definer of communication processes has forced governments to share power with national and multi‐national private commercial interests, thereby radically altering the very structure of institutions shaping communication policy and practice. Consequences of this restructuring have been to virtually eliminate any influential national or global setting where these issues may be debated and addressed.     

Has lead‐in lost its punch? An analysis of primetime inheritance effects: Comparing 1992 with 2002

Abstract

Recognizing the recent dramatic increase in the number of channels available to the typical American household coinciding with an equally dramatic decrease in audience ratings for the major broadcast networks, there was reason to hypothesize that, in recent years, lead‐in or inheritance effects have diminished. However, an analysis of prime time ratings comparing 1992 with 2002 for ABC, CBS, NBC and Fox showed no support for this notion, suggesting that, despite the recent upheavals in the television industry, lead‐in has not lost its punch.     

An investigation of the relationship between cognitive complexity and listener‐adapted communication

This study investigated the hypothesis that dyads composed of two cognitively complex individuals would be more successful at a communication task than would dyads composed of two individuals who are both noncomplex. Another hypothesis was that mixed dyads (one person complex, one noncomplex) would be more effective than noncomplex dyads but not as effective as complex dyads. The data supported the hypotheses. When both members of a dyad were complex or when the complex member of a mixed dyad was the person giving directions, the directions were more effective than when both members are noncomplex or when the noncomplex member of a mixed dyad was giving directions.     

Hong Kong media system in transition: A socio‐cultural analysis

This paper examines the media system of Hong Kong from a socio‐cultural perspective. It proposes to analyse five major factors that determine a media system, namely, political structure, economic structure, media proprietors’ culture, media practitioners’ culture, and audience's culture. Interactions of these five factors result in four ideal‐type media systems. They are: Type I, Free System; Type II, Relatively Free System; Type III, Relatively Repressive System; and Type IV, Repressive System. Analysed in this context, the present media situation in Hong Kong can be considered to be a relatively free system. However, it is also observed that the media system in Hong Kong is likely to become a relatively repressive system after 1997. The paper further suggests that the socio‐cultural model developed here can be used for cross‐cultural comparison.     

Age and sex differences in willingness to communicate,communication apprehension,and self‐perceived competence

Age and sex differences in willingness to communicate (WTC), communication apprehension, and self‐perceived communication competence were examined using three age cohorts of participants drawn from junior high, high school, and university student populations. Results indicate that junior high females are higher in WTC than their male counterparts and females at the university level are higher in communication apprehension and lower in self‐perceived competence than are male university students. Communication apprehension and self‐perceived competence show a consistent negative relationship that does not vary with age or sex in the present sample. The degree to which communication apprehension arid self‐perceived competence predict WTC varies with age and sex. In all three age cohorts, communication apprehension is a significant predictor of WTC among women. Among men, self‐perceived competence emerges as a significant predictor of WTC in all three age groups.