Yu Fei： Wuyutai＇s Senior Tea Art Specialist

My interview with Yu Fei, a senior tea art specialist of Wuyutai, took place at the second floor of Wuyutai＇s flagship store at Wangfujing, the most famous shopping street in Beijing. This teahouse is not only a place to drink tea, but also an exhibition space to display the history and tradition of Chinese tea culture. One of the most prominent exhibit is the old signboard made 127 years ago,inscribed with five Chinese calligraphic characters meaning ＂Wuyutai Tea Shop＂.     

Wuyutai： a Leading Tea Brand of China

Wuyutai is a time-honored tea brand that enjoys great popularity in Beijing. Its history can date back to 1887 when the brand＇s founder opened a small tea shop in the capital city of the Qing Empire.Today, this small tea shop has grown to be a flagship company in China＇s tea industry, with 220 chain stores and annual sales volume of more than RMB500 million.     

Olympic Village Permeated with Fragrance of Chinese Tea

When elegant images of Chinese porcelain and the huge character of ＂Cha＂, meaning ＂tea＂, were shown in the hi-tech scroll of Chinese ink painting at the opening gala of the Beijing Olympic Games, the global audience seemed overwhelmed by the brilliant history of Chinese ancient civilization as represented by the miraculous Silk Road through which tea and porcelain accounted for major exports of the Central Kingdom. Recognized as a symbol of Chinese culture, the art of tea has been demonstrated at the Olympic opening ceremony and in the Olympic Village for the first time in history.     

Green Tea

Wu Yu Tai, a 100-year-old brand name, not only represents a high quality of tea but also symbolizes the time-honored Chinese tea culture.     

Zhang Lanlan: Devoting Youthful Years to Tea Industry

For a tea company, staff mem- bers of its purchase depart- ment are absolutely the busiestwhen spring tea comes to season. They travel from one tea plantation to another, purchasing fresh tea and managing quality control. Ms. Zhang Lanlan, purchasing manager of Bei- jing Wuyutai Co., Ltd., showed me a list of green tea that Wuyutai would purchase for its Beijing shops in the spring season, when she shared with me her experience and channels for tea purchase.     

A Bridge Connecting the Headquarters and Outlets An interview with An Dongjuan,Wuyutai＇s operation supervisor

Wuyutai, a time-honored brand of Chinese tea shop founded in 1887, has established it- self as China＇s leading tea company with up to 300franchised chain stores. Its success is owed not only to its motto of＂best tea for you as always＂and scientific management, but also to its well-trained and devoted staff members keeping abreast of the times. As a key element of its ad- ministrative structure, the Operation Center bridges Wuyutai＇s headquarters and numerous out- lets. Its operation supervisor An Dongjun is an outstanding staff member in this department     

A Relish for Wuyutai Tea Interview with Wuyutai Taiyuan Franchise,Store

In the past fifteen years, Wuyutai has witnessed rapid development with remarkable achievement; this tea house with I00 years of history has expanded from a single store to 300 franchises covering the North China. During this period, Wuyutai has shared the storm and stress with her franchises and kept improving the quality of tea products. The top dass products and service have always been the key to success. Looking forward, Wuyutai Tea Company will value her customers and pay special attention to quality as always. As the champion of China＇s tea industry, Wuyutai will keep providing good tea products, draw a brand new blueprint and continue her legend.     

Exhibition Showcases Tea and Wine Culture

During his state visit to France and Belgium this year, Chinese President Xi v Jinping stressed the importance of cultural origins and ties. In his speech delivered at the College of Europe, Xi took Chinese tea and Western wine as examples, noting that ＂Chinese tea＇s conservativness and restrainedness and European wine＇s vibrancy and warmth represents two different ways in enjoying life and interpreting the world.＂     

Wuyutai＇s Tea Appeals to World Expo Visitors

Atea business conglomerate, jointly-founded by Beijing Wuyutai Tea Company, Shanghai Tea Company, Kunming Colorful Yunnan Tea Company and Xiamen Huaxiangyuan Industrial Company, was recently inaugurated in Shanghai as an authorized tea product ＆ service provider for the 2010 Shanghai World Expo. This conglomerate offers to World Expo visitors nearly 100 types of tea product in four varieties, including jasmine tea, green tea, oolong tea and pu＇er tea. Madame Sun Danwei, president of Wuyutai Tea Company, said that the authorized gift tea products, as represented by＂Aroma of Yutai＂,     

A Relish for Wuyutai Tea Interview with Wuyutai Dalian Franchise Store

In the past fifteen years, Wuyutai has witnessed rapid development with remarkable achievement; this tea hose with I00 hundred years of history has expanded from a single store to 300 franchises covenng the North China. During this period, Wuyutai has shared the storm and stress with her franchises, kept improving the quality of the tea products. The top class products and service has always been the key to success. Looking forward, Wuyutai Tea Company will value her customers and pay special attention on the quality as always.As the champion of China＇s tea industry, Wuyutai will keep providing good tea products, draw a brand new blueprint for her future and continue her legend.     

Wuyutai Teahouse： A Hundred-year-old Brand Name

One century may occupy only a page in a history text book, but for the famous Chinese tea shop Wuyutai, that means several generations of contribution and pursuit. One hundred years ago, to Beijing local people, Wuyutai was only one of numerous tea shops run by immigrant businessmen from south China. Now, they say, ““Our Wuyutai has enjoyed a history of more than one hundred years.““ The past century has witnessed this tea brand name‘s integration with Old Beijing.     

Century-old Tea Brand Projects New Image

Wuyutai, a century-old tea brand name, started its business with the sale of jasmine tea and over years, its business scope has been widely developed to include a variety of tea types. In particular, in the recent years, it has evolved into a group corporation through intensified tea processing, chain-store operation and opening flagship stores with cultural elements, witnessing an annual sales volume of up to 600 million RMB yuan （approx. 90 million USD）.     

Centennial Flavor of Wuyutai＇s Jasmine Tea

Beijing doesn＇t produce tea but people of old Beijing were fond of flagrant flavor of jasmine tea and developed a habit of drinking jasmine tea every day. Like salt and oil, jasmine tea is a necessity of every family. When a visitor came in old times, the family host would serve him with a lidded cup of jasmine tea. When the tea cup＇s cover is opened, the whole room would be permeated with fragrant aroma of jasmine flower.     

Aromatic Tea in Wuyutai’s Nanchang Store

Nanchang enjoys a reputation for numerous lakes in the city. The mother river, Ganjiang River traverses the city, and the Teng Wang Pavilion nestles near water, constituting a magnificent picture of autumn scenery. My visit to Nanchang this time was totally for tea. Jiangxi province is traditionally noted as a tea     

NE·TIGER A RISING CHINESE LUXURY BRAND

China＇s booming market and growing consumers of luxury goods have attracted world luxury brand names to come for a new round of gold rush. Flagship stores and outlets of famous brands such as Louis Vuitton and Giorgio Armani are burgeoning in big cities across the country. In this intense struggle for market shares in the world＇s fourth largest economy with the biggest potential population of luxury consumers, a local Chinese brand name is growing fast to become an inevitable rival of those Western heavyweights. From Millionaire Fair to Extravaganza, it has been invited as an equal member to stand amidst world top-class brand names such as Rolls Royce, Cartier and Dior. It is NE.TIGER, a shining fashion brand founded in China and by a Chinese designer. ＂In fact, China has exported numerous luxuries to the rest of the world for hundreds of years, such as silk, porcelain and tea. In the contemporary time, NE.TIGER will continue this glorious tradition and try to be the best example of China＇s high-end brand names,＂ said Zhang Zhifeng, chairman and chief designer of NE·TIGER.     

China National Tea Museum

Walking along the West Lake, unwittingly I was already in the heart of the hometown of tea - Shuangfeng （double peaks）, Glowing rays shone over rounding ranges of hills, fragrance of tea leaves permeated, and fresh springs wound through valleys, I realized that I had been in China National Tea Museum, a retreat from the hurly-burly of metropolitans.     

We Are Destined to Have This Type of Literature

Over the past decade or so, the topic of world literature and Chinese literature has been frequently discussed and seminars on the topic held quite often. It would be impossible twenty years ago. After keeping closed and backward for quite a long time, China has adopted the policy to open its door to the outside world. As a result, Chinese economy has seen rapid growth and economic globalization has changed Chinese people＇s mindset and way of thinking, and Chinese literature as well.     

Fragrant Jasmine Tea： Tasteful and Healthy

Beijing locals are fond of tea and many of them drink tea as part of their life. Habitual tea drinkers are particular over tea quality and tend to savor jasmine tea from a covered bowl which they consider an elegant way. I was born of a native Beijing family. My grandparents all had a habit of drinking tea, in particular, jasmine tea sold by Wuyutai, a century-old tea brand. In my lifetime I have enjoyed all tea varieties but jasmine tea is my favorite, In autumn, I often drink jasmine tea all day long.     

Chinese Tea Spreads Fragrance around the Globe简

As the representative inheritor of scented tea-making skills, which was named as national intangible cultural heritage, Ms. Sun Danwei said, ＂The song Jasmine Blossoms is the song of the world, and now we will bring the jasmine tea to the rest of the world and make Wuyutai an international brand.＂     

Innovative Breakthroughs Made for Time-Honored Brand

More than 100 years ago, a merchant from Anhui founded a tea shop called "Wuyutai" in Beixinqiao in the downtown of Beijing. His name is Wu Xiqing. 124 years have passed from then on and today Wuyutai has emerged as a major brand of Chinese tea industry.