知识共享的可能性:一个博弈分析

将组织的知识共享实践理解为员工之间在提供和保留知识的选择中相互博弈最终达到均衡的过程。首先分析知识共享的博弈特征，然后运用不完全信息动态博弈理论对知识共享的可能性进行阐述，并得出组织的知识共享行为是可能发生并有效维持下去的结论。     

电视节目编排三论

电视节目编排在实践中已有了许多成功的探索,在理念上也得到了初步的梳理。然而,进一步厘清电视节目编排在电视生产与传播中的地位,分析影响电视节目编排的几个因素,探究富有建设性的编排策略,对我们的电视节目编排实践以及理论研究仍有十分重要的意义。     

文献学新论

文献学新论周文骏，杨晓骏Ａｂｓｔｒａｃｔ：Ｔｈｅｄｏｃｕｍｅｎｔａｔｉｏｎｓｃｉｅｎｃｅｉｓｓｔｕｄｙｗｈｉｃｈｒｅｓｅａｒｃｈｅｓｉｎｔｏｔｈｅｃｈａｒａｃｔｅｒｉｓｔｉｃｓａｎｄｌａｗｓｏｆｄｏｃｕｍｅｎｔｓａｓｗｅｌｌａｓｔｈｅｌａｗｏｆｓｏｃ...     

Possibility of knowledge translation between various subject domains

The possibility of theoretical knowledge universalization enabling knowledge translation between various fields of science is discussed. It is hypothesized that theoretical knowledge is of a fractal character. Examples are presented confirming the existence of a strong analogy between such dissimilar fields as quantum physics, sociology, and economics. Computer experiments on knowledge translation are suggested that could give answers to many important questions about the structure and evolution of our knowledge.     

A Marketplace Theory of Media Use

This study articulates a theory of media use that, with the proliferation and diversification of the mass media, conceptualizes news coverage as a commodity or product. From marketing to mass communication, we extend a conceptual framework of product purchase, articulating 4 determinants of attitude toward newspaper (AN), which, in turn, influences newspaper readership. Determinants of AN are news credibility, attitude toward diversity aspects of journalism, attitude toward financial aspects of journalism, and individual differences. The study, using a well-fitting structural equation model, demonstrates the role that each of these measures plays in predicting media use and, furthermore, validates the applicability of the marketplace theory of media use. The model was tested with data from a telephone survey of 803 adults in a large California urban center.     

A Proposal for Integrating Structuration Theory With Coordinated Management of Meaning Theory

This study focused on a unique comparison of American, Japanese, and Filipino younger and older adults' intra- and intergenerational communication experiences, and their implications for elder subjective well-being. Hypotheses largely supported and cross-cultural differences notwithstanding, younger adults were more likely to report nonaccommodation from, to feel obligated to be polite to, and to avoid older adults than their same-aged peers. Similarly, older adults judged other older adults to be, whilst more accommodating, more nonaccommodating and to require more obligatory respect than younger adults. Both inter- and intragenerational communication experiences were predictive of measures of subjective well-being but, again, with contrastive patterns across cultures. The theoretical relevance of these findings is highlighted.     

知识组织中著者自建元数据的可行性研究

本文探讨了知识组织中知识著者自建元数据的可行性 ,其结果显示知识著者完全可以按照DublinCore标准创建合格的元数据。研究结果同时也显示知识著者认为元数据能有效促进组织知识资源的可获取度 ,他们应该参与对其自身知识作品的元数据加工工作。本文认为一个简单的Web表单就可以帮助著者创建高质量的元数据。最后本文指出下一步研究需要注意的一些问题。     

高校图书馆培养硕士研究生的可行性探讨

高校图书馆设立硕士点培养研究生,不仅能解决高层次人才短缺的问题,而且能推动图书馆事业的发展。论文阐述了高校图书馆培养硕士研究生的必要性和可行性,并就培养方式等问题作了探讨。     

电视新闻细节论

本文旨在创立电视新闻细节的全新概念,阐述其定义、特征、作用     

A Meta-Analysis of Research on Inoculation Theory

A meta-analysis of 54 cases testing the effectiveness of inoculation theory at conferring resistance and examining the mechanisms of the theory was conducted. The analyses revealed inoculation messages to be superior to both supportive messages and no-treatment controls at conferring resistance. Additionally, the results revealed refutational same and refutational different preemptions to be equally effective at reducing attitude change. However, the data were not consistent with some predictions made in narrative reviews of inoculation. No significant increase in resistance as a function of threat or involvement was found. Further, instead of a curvilinear effect for delay on resistance, the point estimates from our meta-analysis revealed equivalent resistance between immediate and moderate delays between inoculation and attack, with a decay in resistance after two weeks.     

翻译二度编码论--对媒介跨文化传播的理论与实践之思考

本文从符号传播、语言传播切入 ,提出了“翻译二度编码论”的核心理念及观点 ,从理论与实践两个向度对媒介跨文化传播中的诸多命题进行了辨析     

IPOP: A Theory of Experience Preference

The theory and practice of IPOP emerged from structured observations and interviews with visitors to the Smithsonian Institution museums in Washington, D.C. from the 1990s to the present—a dataset useful in constructing a long view. This research has had one overarching intention: to serve museum visitors better, that is, to provide visitors with experiences that are above average, special, significant, and memorable. In numerous studies and interviews during the last 16 years, visitors have repeatedly spoken about their reactions to Smithsonian museum exhibitions in four typologies distilling their primary interests: I = ideas, P = people, O = objects, and—as we were obliged to add at a later stage—a second P for “physical.” The evidence suggests that exhibitions that strongly appeal to all four visitor typologies will be highly successful with visitors.     

A Theory of Political Campaign Media Connectedness

The study of political mass communication information outlet effects has been dominated by two types of studies, those which focus on a single outlet and those which look at the comparative influence of multiple outlets. The current study seeks to advance a third study type by offering a theory of political campaign media connectedness. Three axioms are offered in this work. In addition, a series of hypotheses involving five political communication campaign information outlets (conservative political talk radio, FOX cable TV news, daily newspapers, national network TV news, debate viewing) are posited. This work emphasizes the need to understand how various information outlets function in coordination with one another to produce a potentially diverse set of direct and indirect political campaign media effects. Future lines of theoretical inquiry and empirical research are outlined.