Organizational Communication Researchers Meet the Real World: A Case Study of the Cancer Information Services Research Consortium∗

This essay focuses on consortial relationships between researchers and practitioners that are used increasingly to address intractable societal problems. I use the Cancer Information Services Research Consortium (CISRC) to illustrate my major substantive points. I explore what both parties have to gain and lose from these relationships. In the end we need to confront and understand the researcher-practitioner relationship to produce better research, more useful research, and more well-rounded graduates of our programs.     

Evaluating Scholarly Book Publishers—A Case Study in the Field of Journalism

By adapting multiple metrics used for journal article evaluation and replicating recent publisher metrics, the authors tested methods for evaluating scholarly book publishers. Using monographs published in journalism between 2007 and 2011 as a test case, results indicate that these methods may be useful to other scholarly disciplines.     

The Influence of E-book Format and Reading Device on Users’ Reading Experience: A Case Study of Graduate Students

To explore the influence of e-book format and reading device on users’ reading experience, this paper studied a group of graduate students’ reading speed and comprehension. The participants were asked to read same length content from the same monograph chapter in both fixed layout format file (PDF) and fluid format file (EPUB) on four different reading devices: laptop, tablet, dedicated e-reader and smart phone. Their reading process, speed and comprehension were recorded and compared. Through the experiment and depth interviews, this study found that e-book format and reading devices have influence on reading speed and reading comprehension level. Generally speaking, people read EPUB files faster than PDF files. For smart phone, dedicated e-reader and tablet, participants’ average reading comprehension is higher when reading EPUB file, while most participants read PDF file faster when they use laptops.     

Tennis Anyone? A Case Study of Inaccurate Patron Referrals

ABSTRACT

This case study examines how analyzing inaccurate referrals can provide key insights into managing change. Challenges in six operational areas are explored along with suggestions for alternate ways to respond.     

End of the Line?: A Case Study of a Cataloging Department Achieving BIBCO Status

The Cataloging and Metadata Services Department of the Pennsylvania State University Libraries successfully achieved full participation in the Library of Congress’ Monographic Bibliographic Record Cooperative Program of the PCC (BIBCO) in 2010. Reaching this goal means that the catalogers at Penn State are now fully engaged in all of the cooperative cataloging initiatives overseen by the PCC, as well as participating in cooperative quality control efforts for three formats within the OCLC Enhance Program. This article describes the journey toward achieving both BIBCO status and full participation in all cooperative programs and the importance for doing so. It also serves as a means to invite other institutions to take the next steps on their journey toward full participation in cooperative cataloging, or to join us in these important efforts.     

Why Change to the Chinese Classification Scheme? A Case Study in an Academic Library

This article provides a background for the change of the classification system for Chinese language materials at an academic library. It describes how the decision was made; how choices on partial reclassification or total reclassification were made; and how matters such as project planning, implementation, and vision for the future are being handled. It is hoped that the authors’ experience can offer tips for other libraries contemplating reclassification projects. By making use of the Chinese Library Classification (CLC) numbers from various sources in Mainland China, the authors envisage increased cataloging efficiency and cost saving in the long run.     

Nature of green advertisements in India: Are they greenwashed?

This study performs a systematic content analysis of Indian English green print advertisements for the years 2010 and 2011 to verify if greenwashing is prevalent. Green advertisements were analysed based on four dimensions – (1) claim specificity, (2) greenwashing category, (3) incidence of associative claims and (4) presence of certifications. The results indicate that 51.7% of the claims were greenwashed and most of them were vague or ambiguous (37.7%). Most claims lacked specificity (67.0%) and image claims (60.0%) were widely used. Very few advertisements (3.3%) employed certifications to substantiate their claims. Interestingly, we also found that more than half of the image-related claims (55.8%) were categorized as misleading and highly specific claims were considered acceptable. We suggest that either the self-regulatory body – the Advertising Standards Council of India – or the legal regulatory framework accommodate well-defined provisions for regulating green claims in advertisements to curb greenwashing.     

Another Lane on the Information Highway? A Case Study of Experimenting with Text Message Reference

This article examines the process of researching, adapting, and implementing a text message reference service and the conclusions reached after nearly 10 months of continuous service. This experiment involved a single BlackBerry passed in a rotating schedule among librarians to gauge student interest in a text reference service. Although implementing this service allowed the library to be at the technological forefront, this is a service that would be better provided via a software interface. Furthermore, the text message reference service needed a stronger marketing campaign to make students aware of this option.     

Discovery systems: Are they now the library?

Key points

• Library discovery systems have become successfully embedded in many academic and specialist libraries.
• Such systems require excellent metadata to ensure discoverability of content and increasingly publishers are charged with delivering that.
• Libraries’ traditional role in organizing their collections for effective discovery is being usurped by these outsourced systems.

     

Reading in the Borderland: An Ethnographic Study of Serious Readers in a Mega-Bookstore Café

Today, mega-bookstores are one of the most powerful sponsors of reading. They are not just selling books; they are teaching people new ways to read. The enthusiasm among some individuals to read in a retail store (as opposed to the home or library) did not occur spontaneously. Mega-bookstores’ marketing strategies underwrote a “commercial-contract approach to reading” and wider social formations helped enable it. This ethnographic study explores the tension between the reading environment constructed by one Borders bookstore in a midwestern college town and the different expectations and practices that serious and not-so-serious readers bring to the café. Although the reading culture in the café appears unstructured, Borders has made sure that little has been left to chance. Borders’ fluid “social, sensual” narrative of reading is designed to control store space by affirming the identities of its preferred customers and by promoting reading practices that translate into sales.     

Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns

A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.     

Comparative Study of Rural Residents＇ Information Needs and Behavior：A Case Study in Jiangsu Province

从分类建设农村信息化的角度,对江苏省苏南、苏中和苏北地区农民的信息需求与信息行为进行调查和比较分析,总结江苏省苏南、苏中和苏北地区农民的信息需求与信息行为特征的共同性和区域差异,在此基础上,提出相关建议：基于江苏省农民信息行为的共同特征改进江苏农村信息服务;基于江苏省农民信息行为的区域差异面向各地区农民开展分类服务;努力做好区域协调建设等。     

Libraries and museums in the flat world: Are they becoming virtual destinations?

In his recent book, “The World is Flat”, Thomas L. Friedman reviews the impact of networks on globalization. The emergence of the Internet, web browsers, computer applications talking to each other through the Internet, and the open source software, among others, made the world flatter and created an opportunity for individuals to collaborate and compete globally. Friedman predicts that “connecting all the knowledge centers on the planet together into a single global network… could usher in an amazing era of prosperity and innovation”. Networking also is changing the ways by which libraries and museums provide access to information sources and services. In the flat world, libraries and museums are no longer a physical “place” only: they are becoming “virtual destinations”. This paper discusses the implications of this transformation for the digitization and preservation of, and access to, cultural heritage resources.     

Does Audience Participation on Facebook Influence the News Agenda? A Case Study of The Rachel Maddow Show

Social media have been theorized as being able to break the press' monopoly on agenda-setting, giving the public greater influence over which stories are covered in the news. This study uses a cross-lagged panel analysis to determine to what extent audience conversations on The Rachel Maddow Show's Facebook Page may have influenced the selection of issues covered in the TV broadcast. Results show a positive correlation between stories discussed on Facebook and the subsequent airing of similar stories on TV. The evidence also suggests that social media may enable many factors that influence both the media and the public agendas.     

Features of Islamic Children’s Books in English: A Case Study of Books Published in Malaysia

The purpose of this study is to investigate the elements of Islamic children’s books that are written in English by focusing on books that are available in the Malaysian market and published in Malaysia. This study applies the content analysis method, by examining the selected books of their subject matter as well as the language. The results of the study reveal that Islamic books written for children in English are distinctive in terms of the content and language features.     

Charles Dickens’ David Copperfield as Information Object: A Case Study of Serial Literature in the Victorian World of Documents

ABSTRACT

Documents reflect the historical contexts of their creation, and in doing so, become information objects. The serial novel is a type of information object, but due to re-editioning, reversioning, and digitization, most readers have lost touch with its historical significance. This analysis of Charles Dickens’ David Copperfield (1849–1850) uses the lens of information theory, in relation to literary criticism, historiography, and the history of the book, to grasp the serial novel as an information object, arguing that doing so requires intimate familiarity with the physical nature of the book in parts and the historical context of its production.     

Publisher Package and Open Access Journals: Are Any of Them Predatory?

Similar to a study by Nelson and Huffman on the presence of predatory journals in aggregator databases, this study presents the results of a comparison between Jeffrey Beall’s List of Standalone Journals and a group of six commercial publisher and open access journal packages. A subject analysis of the predatory journals listed on Beall’s standalone journal list was also conducted along with an analysis of the trend in predatory publisher and journal growth. In the end, only a small number of predatory journals were found to exist within the publisher packages. The subject analysis of the journals on Beall’s standalone journal list revealed that most of the journals on his list were either multidisciplinary in nature or allied with science, medicine/health, and technology subjects. However, because the number of predatory journals discovered in the publisher packages was too small, a meaningful statement about the predominant subject areas of the predatory content found in the publisher packages could not be made. Finally, within the context of the publishing world at large, based on the historical development of predatory publishers and their journals, a dramatic increase in their growth is forecast. Because Beall’s lists of predatory publishers and standalone journals were often used by authors for guidance but are no longer available, several tools for evaluation of publisher and journal quality are summarized.     

Organizational Change and Renewal: Can Strategic Communication Methods Ease the Pain? A Case Study from the University of Southern Queensland

ABSTRACT

Strategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed to, and actively support the university's goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behavior of library staff does not truly reflect the library's and the university's branding or goals, this undermines more explicit measures of value. It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organization, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape. In large-scale organizational change, both intellectual and emotional buy-in to the organization can wane. We seek to show how a people-centered change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organizational change.     

Is Desirability of the Trait a Boundary Condition of the Proteus Effect? A Pilot Study

Although previous research has shown that individuals take on aspects of the avatars they embody in virtual environments, studies have not yet tested whether this phenomenon, known as the Proteus effect, extends to traits that are undesirable to have, such as narcissism. A total of 133 female participants completed a shopping simulation in virtual reality. In this simulation, half embodied an avatar of Kim Kardashian, a celebrity known for her narcissistic behavior and materialistic purchases, while the other half embodied a generic female avatar of similar appearance. Participants then chose between luxury and nonluxury brands for a variety of objects. Results indicated that participants did not take on the luxury purchase behaviors of Kim Kardashian and in fact showed lower narcissism scores after embodying her than those embodying a generic avatar. These results suggest a self-serving component to the Proteus effect, in that individuals may only take on desired aspects of the avatars they embody and distance themselves from undesired aspects.