Startups Within the U.S. Book Publishing Industry

This article is based on a study of approximately 900 new businesses in the book publishing sector, most created since 2007. It seeks to gain a quantitative view of these startups, their business mission, funding and outcome. It discusses the forces that created an opportunity for these businesses.     

图书质量:出版宏观管理的一个重要范畴

研究出版改革新形势下图书质量宏观管理问题。图书质量管理是出版宏观管理的一项重要任务,应致力于图书质量评价体系的研究,建立和完善图书质量管理体系。对图书质量管理的实施及策略问题也进行了阐述。     

Enforcing Copyright in the Book Publishing Industry in Ghana

A strong copyright regime is crucial for the development of local print publishing industry. However, piracy and other acts of copyright infringement are prevalent in the print publishing industry which denies creators and right owners from fully enjoying the reward of their labor and investment. This study therefore seeks to explore the acts of copyright infringement; enforcement provisions in the Copyright Act, 2005, 690 [10]; assess publishers and stakeholders understanding of these provisions and to identify the challenges in enforcing copyright in the Publishing Industry. The study adopted both questionnaires and interviews as research instruments. Seven institutions and organizations were interviewed, and questionnaires were administered to 43 individual companies within the book trade. The research subjects were sampled using the purposive and stratified sampling methods respectively. Findings from the study indicate that acts of copy infringement in the book publishing industry in Ghana have caused tremendous financial loss to the rights owners. Evident from the analysis are the difficulties associated with enforcing the law due to lack of awareness of the law by the right owners, and lack of awareness and expertise by enforcement agencies. The study recommends public awareness campaigns for the public and stakeholders in the industry. It is also important that training is given to law enforcement agencies and the support of stakeholders enlisted in enforcing the law.     

浅析加拿大图书出版业的文化保护政策

介绍加拿大图书出版业的文化保护政策,包括在制度层面与经济层面支持本国图书出版商,维持其生存并参与全球竞争.具体而言,制度层面的扶持政策包括修订《版权法案》、签署《保护和促进文化表现形式多样性公约》以及对于教育产业的制度扶持;经济层面的扶持政策包括联邦政府层面加拿大遗产部的加拿大图书基金、遗产部资助的加拿大图书出口协会的出口营销援助计划和国外版权营销计划,以及加拿大艺术理事会的亏损补助基金和新出版商基金等项目.同时,这些文化保护政策也衍生出一些问题与困境,有待进一步探讨与研究.     

An Overview of Taiwan’s Book Publishing Industry

Taiwan’s book publishing industry has undergone a sea change: martial law, economic rise, fluctuating sales, on-line and bricks-and-mortar bookseller competition, and digital publishing. The author examines these various eras, developments and offers future insight.     

媒介融合理论对图书出版的启示

随着计算机技术和网络技术的发展,各种媒介界限逐渐模糊,呈现出融合发展的趋势.以数字技术为共同基础将各种媒体串联起来,深刻改变着人们获取信息和阅读的方式,改变整个传媒生态环境.这些变化,都极大地渗透和影响到图书出版行业的发展.文章将在梳理媒介融合理论的基础上,分析其对图书出版业所带来的影响和应对之策.     

中国图书出版产业规模经济效应分析

分析中国图书出版产业规模状况以及图书出版单位扩张规模的市场行为特征,利用前10家图书出版单位的相关数据分析2004--2006年图书出版产业总收益的影响因子,发现资产规模对总收益的影响明显,但是通过对收益规模弹性系数的分析,发现图书出版产业规模经济性不强.     

图书出版产业链演化与企业经营的研究述评

综合学者的研究发现,信息传播技术进步和电子产品多元化,是引致产业链演化的关键要素。学者主要从提升内容质量以强化品牌、发展数字出版和传播媒介多元化的角度,提出图书出版产业的发展建议。构建基于产业链环节的价值创造模块化的投资战略,是学者热衷于探讨的产业链演化背景下图书出版企业的经营策略。     

2010: The Turning Point for Chinese Book Publishing Industry

This is the only English language summary report on the major and rapid developments that have taken place in China’s book publishing industry during 2010. The key companies and individuals who have been the change agents are presented in context of the developments in traditional and digital book publishing. The transition to capital investment and shares sold in the major Chinese stock markets is described including specific examples of this completely new business practice. The further dramatic growth of the mobile phone market with related information delivery for publishers is presented with financial data for the past, present and future trends for the installed base. The new roles of the General Administration for Press and Publications (GAPP) is described in relation to the reorganization of smaller publishing companies into groups with outside capital investments. Also, the role of GAPP in relation to the new requirements of copyright for digital and electronic publishing is covered. Very interesting is the emergence of three major players in e-commerce selling both consumer products and books as a form of online department stores. Finally, the emergence of Chinese language publishing as a regional language including the mainland China, Hong Kong and Taiwan is a welcome new development.     

现代出版业应重视出版评论工作

出版评论与现代出版产业相伴而生,是现代出版业行业自觉性的集中体现。出版评论对现代出版业起着引导、协调、监督等作用。出版评论工作的滞后已经影响到我国出版业的可持续发展,出版界应充分重视出版评论工作。     

立足地域特色与资源优势优化创新选题思路--新疆图书选题存在的问题与发展对策

分析新疆出版业图书选题存在的问题,指出新疆具有浓郁的地域特色和丰富的民族文化资源,图书选题策划应当充分发挥地域特色和资源优势,着力策划民族语言类、非物质遗产类、“一带一路”类选题,繁荣区域文化,打造有新疆特色的民族出版业。     

从互动到融合:图书出版与影视业融合的多维分析

媒介融合与产业融合方兴未艾,研究如何行之有效地推动图书出版业与影视业的融合发展,形成新业态、新盈利模式,实现两个产业的升级转型,具有重要的现实意义和理论价值.文章分析了图书出版业与影视业的产业关联与互动,总结了目前较为可行的融合发展模式,最后从选题、媒体特性、版权三方面提出图书出版业与影视业媒介融合发展的建议.     

英国现代图书出版业的特点及对我国出版业的启示

2003年岁末,在新闻出版总署的组织下,笔者有幸参加了赴英编辑出版和版权业务高级研修班,深入英国的出版社和英国的大学实地考察了英国出版业的历史和现状,结合中国的出版现状进行思考和比较分析,很有启发,感觉英国出版业在全球化出版、出版集团化与小型出版社专业特色化、注重市场营销、政府对出版业的支持等方面都有值得我们借鉴之处.     

The Future of Book Publishing: Seven Technology Trends and Three Industry Goals

The Publishing Industry, as many other ones, is facing all the risks and opportunities linked to a digital transformation. This text provides new dimensions for analyzing seven technological trends and their potential impacts on the book publishing industry. The key consideration is that book publishing is totally dependent on Open Web Platform future. In such an agile environment, the publishing industry should focus on three key objectives in order to keep or even extend its influence on the internet world.     

2000年以来英国图书出版业发展特征和趋势研究

从出版图书数量的角度来看,英国与美国、中国一样,每年出版的新书种类超过12万种;从图书销售市场的角度来看,英国仅次于美、德、日、中,是拥有第五大国内市场的出版大国,更是世界上最大的l图书出口国<'[1]>;从出版管理和技术发展的角度来看,英国拥有先进的出版管理理念和操作技术,是其他国家同行学习的典范.本研究课题基于出版产业链的研究视角,通过收集和整理2000/01到2006/07年英国图书出版产业的相关数据.试图分析和总结2000年以来英国图书出版业的发展特征和趋势,以期有助于中国同行更好地了解英国的图书出版现状和制定相关的决策.     

按需印刷和按需出版及其对图书行业的影响

按需印刷和按需出版是数字环境下出现的全新的印刷出版方式,它突破了传统出版模式的诸多限制,重新组合图书出版发行流程中的各个环节,并将对图书馆的工作产生重大的影响。本文在介绍按需印刷和按需出版的概念以及国内外发展现状的基础上,分别阐述了其对于整个图书产业链中印刷、出版、发行与收藏利用等方面的影响,并特别对图书馆工作将发生的变化提出了一些设想。     

受众分层视角下的图书受众与图书出版研究

借用大众传播学中的受众分层方法,将以图书为媒介的受众划分为阅读趋零型、目标明确型和营销导向型,分别分析三种类型受众的特征,初步探讨图书出版针对三种类型受众的可行发展途径。研究表明：培养阅读趋零型受众的阅读习惯（兴趣）、保证目标明确型受众的图书资讯和购买渠道需求的双满足、综合运用好威信效应、晕轮效应和从众心理以引导营销导向型受众的图书购买决策,是建立在受众分层基础上的图书出版的可行发展路径。     

欧洲图书出版业财税激励制度及其对中国的启示

商业风险较大的图书出版业承担着重要的文化传承使命,这一性质特点决定国家应对其进行必要支持。欧洲多数国家对图书出版业采取的定价销售、税收优惠和定向财政基金资助等手段,有效维护促进了本国产业的快速健康发展。图书出版业的发展是文化振兴繁荣的重要内容,我国需适度借鉴欧洲国家成熟有益做法,确立完善的图书定价基准和销售制度,建立更合理的图书税收优惠制度,构建更公正的图书财政基金资助制度。     

论图书出版发行中的整合营销

本文针对图书市场的现状，提出了面对消费者的整合营销的理念，并具体论述了整合营销的流程和控制实施。     

论出版工作室发展的产业链意义

从出版产业政策调整、出版产业转型和出版单位创意策划能力不足三个方面回顾了出版工作室兴起的产业背景,分析了出版工作室的四项基本职能,重点论述了出版工作室发展对我国出版产业链建设所具有的三个方面的重要意义.