Reconciling Hall with discourse,written in the shadows of ‘“Confederate” and Rainbow Flags

ABSTRACT

This essay addresses Stuart Hall and discourse theory, focusing on his essay “Signification, representation, ideology.” Reflecting upon recent events involving representation and identity—US legalization of gay marriage, murders at a gay nightclub, removal of the “Rebel Flag” from the South Carolina state capitol, Donald Trump’s presidential campaign—I attempt to destabilize the counterproductive dualism of material/discourse in Hall’s critique of poststructural discourse theory. Finding amenability between Hall and Foucaultian discourse theory, I describe Hall’s utility for discourse scholars, such as his perspectives on ideological practices and generation of new discourses as an interventionist act.     

Tailoring Library Instruction for Non-Science Majors Taking Hybrid and Online Science Classes: Student Perceptions of Information Literacy in the Virtual Environment

An instruction librarian and a biology professor at a small, urban commuter college campus worked together to provide research instruction to non-science majors in selected hybrid and online biological sciences classes. They collaboratively designed in-class and online learning tools, as well as homework assignments aimed at developing non-science majors’ information literacy skills. Through an array of innovative technologies and pedagogical models (including online screencasts, Twitter conversations, and embedded librarianship), they sought to engage non-science majors in the scientific discourse and to encourage them to access and assess reputable online science materials. This study explores the efficacy of their pedagogical partnership.     

A Likely Past: Abortion,Social Data,and a Collective Memory of Secrets in 1950s America

This essay analyzes the collective mnemonics embedded in the statistical discourse of Planned Parenthood's 1955 conference, Abortion in the United States. Conferees recalled a culture that was diseased, remembered both through social data on abortion pathology and epidemiology. The essay conceptualizes how to think of social data as a collective memory of secrets that is incumbent to biopower, particularly regarding statistical anonymity as a form of strategic amnesia. Although primarily a study of this conference, the essay notes the broader importance of collective memory and secrecy for the study of biopower.     

Super bowl advertising as commercial celebration

The Super Bowl symbolizes the increasing acceptance and prevalence of advertising in society. The essay analyzes the discourse around Super Bowl advertising. After first examining the reasons why national advertisers are attracted to the Super Bowl, the essay then examines pre‐event discourse about Super Bowl advertising, discourse that elevates advertising during the event, and post‐event discourse about Super Bowl advertising. Ultimately, the paper argues that because Super Bowl advertising has been granted such social attention and legitimacy, it encourages the celebration of advertising as a beloved form of mediated entertainment.     

论新闻源与新闻的话语主体

本文从话语理论这一视角出发,考察新闻源对新闻话语的生成所产生的影响,认为在许多情况下,记者虽然是新闻话语的写作者,但他并非是话语的主体,他只不过是充当了编码者和代言者的角色,权威的新闻源才真正是新闻话语中说话的人。     

Justifying Kosovo: Representations of Gendered Violence and U.S. Military Intervention

This essay examines the public discourse, comprised of both official governmental communication and media coverage, of the American-led military intervention in Kosovo in 1999 as a site of representations of gendered violence. The project considers the implications for such representations for both the prevention of gendered violence and its future employment as a justification for military operations. The essay concludes by cautioning that prominent rhetorical strategies employing such representations ultimately undermine efforts to prevent gendered violence.     

ETV's financial dilemma

Cagney and Lacey marks a change in the traditional law‐and‐order, police‐detective genre because character, rather than crime, activities are the dominant elements of the series. Character dramatization is achieved through five discourse patterns that interact in individual episodes and continue across episodes and seasons. The integration of discourse patterns results in a narrative that is serial in nature and cumulative in effect. This essay traces these discourse patterns and demonstrates how the series evolved into a hybrid program form that explored, in an innovative way, television's dramatic narrative potential.     

“A Free and Responsible Press”该怎样翻译

在社会责任理论的形成过程中,A Free and Responsible Press是一部至关重要的学术文献。本文从报告名称的翻译、报告内容的评价、组织者的译名和委员会性质的认定等四个方面,列出了存在的诸多问题并作简要分析,以期引起国内新闻传播学者对学术话语问题的关注。     

The use of twitter by mayors in Turkey: Tweets for better public services?

This article aims to provide an overall picture of the use of Twitter as a significant social media tool by mayors in Turkey and to investigate, using content analysis and tweet categorization, whether Twitter is used by mayors in Turkey to offer better public services. Thus, this study focuses on the impact of Twitter in Turkey on transparent, participatory and citizen-oriented local public services. Our analysis has revealed that mayors in Turkey use Twitter especially to share information, send personal messages and share their location and activities. The use of Twitter for transparent, participatory and citizen-oriented public service delivery is not common among mayors. Twitter is adopted and used by mayors mostly for the purposes of self-promotion and political marketing in Turkey.     

Speech and history

This essay explicates Chaim Perelman's concept of the universal audience as a tool that can be used to establish the reasonableness of arguments in rhetorical discourse. The concept is applied to the process of invention where it serves as a “check” on the reasonableness of the arguments being constructed.     

A Little Birdie Told Me: Factors that Influence the Diffusion of Twitter in Newsrooms

Twitter has become a global, social media platform that is reshaping the way journalists communicate, gather information, and disseminate news. This study builds on the relatively young field of research by using diffusion of innovation theory to gauge what factors influence the spread and adoption of Twitter. Case-study and in-depth interview methods were used in collecting data from 50 journalists at 4 metropolitan newspapers. Results show that the adoption and implementation of Twitter relies on peer pressure and coaching to get reluctant journalists to try Twitter. Adoption is then immediate because journalists see how Twitter is a gateway to new sources of information and story tips. Ultimately, journalists embrace Twitter because it provides instant gratification from followers, allowing them to share stories with a broader, global audience.     

Virtuality and the Television Audience: The Case of Futurama

This essay examines the impact of Internet-based discourse on television audiences by examining the specific case of the recent program Futurama. Futurama has inspired the development of a vast and diverse virtual community dedicated to discussions of the program and the production of a variety of secondary discourses. .     

Speaking Like a State: Listening to Benjamin Franklin in Times of Terror

This essay reconstitutes Benjamin Franklin's characteristic political style as a particular inflection of liberal irony, arguing for a way of speaking today that checks arrogance with humility and attempting to unlock the psychosocial economy of political enjoyment implicit in this rhetoric. To do so, the essay traverses four bodies of discourse (including recent political thinking about civic character, Franklin's oratory in 1787 at the constitutional convention, passages from his letters, and an excerpt from his autobiography) in order to extract strategies for managing situations in which democracy becomes prone to the enjoyments of terror and tyranny.     

"Our Bruised Arms Hung Up as Monuments": Nuclear Iconography in Post-Cold War Culture

Traditionally, communication scholars have examined nuclear discourse at the expense of nuclear images. This essay compensates by developing a nuclear-critical iconology, one sensitive to the role of images in creating and disrupting popular consent to the production of nuclear weapons. As such, this essay contributes to larger critical projects concerned with visual rhetoric and post-Cold War culture. Following a review of Cold War nuclear iconography and the changing post-Cold War nuclear condition, I examine three aesthetics in post-Cold War nuclear iconography for their signi.cance and potential consequences.     

Tweeting the Viewer—Use of Twitter in a Talk Show Context

Twitter is currently one of the most popular outlets of so-called social media, Internet services that allow their users to communicate and share content in a variety of ways. As with the Internet itself, Twitter has been heralded to hold interesting possibilities within the context of journalism—potentially bringing journalists and their respective audiences closer to each other through supposedly common Twitter practices like @ messages and retweeting. This article presents a large-scale empirical study on Twitter use in the journalistic context. The aim is to assess patterns of journalist-audience interaction on Twitter. Specifically, the article outlines a structural analysis of Twitter use pertaining to the first season of the current events talk show Hübinette, which aired on Swedish public service television during the fall of 2011. Employing state-of-the-art approaches for data collection and analysis, the article shows that while traditional patterns of journalist-reader relationships are most common, some users are employing the Twitter platform in somewhat unforeseen ways.     

A Trickster-Like Woman: Subversive Imagining and Narrating of Social Change

The rich diversity among women has long challenged feminist rhetorical study to go beyond essentialism and universalism. Current feminist rhetorical study commits itself to theoretical pluralism, political inclusiveness, and the democratic values of equality for all peoples. However, the attention to the difference-between women and the simultaneity of oppressions has also fragmented women's identity and their social-change agenda. The essay performs a rhetorical analysis of a feminist text, in which a new position of women as trickster-like figures is introduced. The essay concludes that the open and shifting locations taken by trickster-like figures warrant trickster discourse to be the dynamic, open, and radical narrative form needed for the feminist social-change agenda. As such, trickster discourse, along with trickster-like figures, can have significant implications for feminist praxis and theorizing.     

Training Versus Monitoring: A Qualitative Examination of Athletic Department Practices Regarding Student-Athletes and Twitter

Twitter has created a number of issues for collegiate athletic programs. Via their tweets, student-athletes have sparked public relations issues for athletic departments and educational institutions. This research examined the messages student-athletes receive from athletic department officials and coaches about Twitter. Semi-structured interviews with 20 student-athletes at a Division I school were conducted. Results revealed that these messages occurred in 1 of 3 areas: (a) (non)training, (b) surveillance/monitoring, and (c) reactive training. The results indicate that student-athletes are left to their interpretations of what constitutes inappropriate Twitter content while also being subjected to monitoring. Education about Twitter typically occurs after a violation of an unclear or unknown policy. This reactionary and ambiguous approach to Twitter appears to be doing little to mitigate controversial tweets. Athletic administrators are encouraged to devote resources to front-end, rather than back-end, training and to define clear boundaries for Twitter usage.     

Collective Trolling as a Form of Organizational Resistance: Analysis of the #Justiceforbradswife Twitter Campaign

This case study analyzed Twitter posts from the #JusticeForBradsWife campaign against the Cracker Barrel (CB) restaurant chain. Participants in the counterinstitutional movement employed diverse message strategies of humor and resistance in using social media as a site for discourse. Thematic analysis of the most influential users revealed humor strategies including: connecting to popular culture, political comic relief and using hyperbole. Participants’ resistance strategies included: making calls for action, critiquing CB products and business partners, attacking CB patrons, critiquing CB’s social media management, and offers of support from outside organizations. These strategies reflected collective trolling, where trolling behaviors created a hidden and public hybrid form of collective resistance from nontraditional stakeholders who had contradictory goals. Implications and directions for future research are discussed.     

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.