Stuart Hall’s encoding/decoding model and the circulation of journalism in the digital landscape

ABSTRACT

Notions of circuitry are central to Stuart Hall’s conceptualization of how communities, cultures, and media constitute each other. This is very explicit in his encoding/decoding model from 1973. Hall here reserves the term “circulation” for a delimited process within a broader argument for a circular movement, or a “reproduction” of culture through media. In this broader view, however, Hall sees circulation as both technological and hermeneutical processes through which meaning and/or ideology move into and out of discursive form. The encoding/decoding text(s) refer on several occasions to “current affairs” but later applications of this model have somewhat neglected the sphere of journalism. This paper consequently situates Hall’s notions of circulation in relation to new modes of circulating journalism on participatory digital platforms. Given the status of Hall’s model, the overall goal of this re-reading is twofold: seeing Hall through contemporary issues puts into perspective key aspects of Hall’s thinking, while Hall’s framework in turn helps illuminate important characteristics of how journalism is ascribed meaning in a digital landscape. The paper ultimately argues that while Hall’s insistence on seeing the circulation of journalism within a broader circuit of culture is as important as ever, some of his main tenets and assumptions need to be rethought and supplemented in light of newer developments.     

How can Journalists Promote News Credibility? Effects of Evidences on Trust and Credibility

ABSTRACT

With reference to the current debate about a loss of trust in news media, journalism experts in practice and research often demand that journalists should concentrate on enhancing the quality of their reporting and hence focus on facts and evidences. Building on research on trust and credibility, we investigate how the use of different forms of evidences affects the credibility and quality evaluation of news stories, as well as the reading experience from the audience’s perspective. We conducted an online experiment to detect the influence of the presence of scientific sources, statistical information, and their visualization in an online article. Our findings indicate that these evidences increase the perceived credibility. At the same time, we found that adding scientific sources, statistical data and, visualizations to an article does not lessen its reading enjoyment but improves its perceived vividness in the view of news users. Further results and implications are discussed.     

From the media of the periphery to peripheral media: The changing priorities of Brazil’s alternative ecology

ABSTRACT

This article proposes a new appraisal of Brazil’s alternative media. By investing in the concept of the periphery, this study draws on past literature, semistructured interviews, and data collected from across the country (n = 50) to propose a repertoire analysis of media producers’ views of the country’s popular notion of the periphery. Evidence shows that they have shown nuanced views of the periphery as a site of purpose, pluralism, and authorship. Despite crisis and turmoil, this study presents some paths that could help reorientate the priorities of alternative media research toward a closer consideration of the periphery as entity that appears much more in line with local realities and expectations than previous international debates.     

Evaluating Virtual Reference from the Users’ Perspective

Abstract

This article discusses the evaluation of virtual reference services from the user perspective. It is one outcome of a long-term research project, The Library Visit Study, which has been conducted in three phases at the University of Western Ontario for more than a decade. These studies have identified the need for, and essential components of, reference interviews and good reference behaviors. The third phase of this research focuses on the factors that make a difference to the users’ satisfaction with their virtual reference experience and whether these are the same or different from the ones we identified as important in face-to-face reference. An examination of user accounts of virtual reference transactions indicates that the reference interview has almost disappeared. Among the reasons identified for staff failure to conduct reference interviews in the virtual environment are: the nature of written vs. spoken interaction; the librarian's perceived need to respond quickly in this environment; and the rudimentary nature of the forms used in e-mail reference. The article includes a list of behaviors that users identified as either helpful or unhelpful and concludes with some implications of the research for good virtual reference service.     

Brick,Mortar, and Screen: Networked Digital Media,Popular Music,and the Reinvention of the Public Radio Station

ABSTRACT

This article details the various forces that shaped public radio station KEXP’s evolution from the 70s to today. It addresses the ways that Seattle’s specific cultural, economic, and technological advantages enabled it to take on its current form as a key presence in global pop music curation and discovery. It argues that the station’s progression thus represents a potential model for other legacy public radio stations in an era of diminishing public and institutional funding. However, this approach’s viability will depend upon how effectively stations are able to leverage their local communities to compete in the networked digital media paradigm.     

Deadline 2025: AIATSIS and the audiovisual archive

ABSTRACT

The Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS), Australia’s archival repository for Aboriginal and Torres Strait Islander cultural heritage, is the nation’s peak body for collecting, recording, archiving and returning Indigenous-related knowledge and information. Since 1964 AIATSIS has amassed the world’s largest collection of print, audio and film materials on Australian First Nations peoples. This paper canvasses the Deadline 2025 campaign for audiovisual collections at risk and the complexities of preserving audiovisual archives. It argues that while the Plan’s institutional focus is essential, equally essential is institutional leadership in establishing integration with community-held archives, supported by appropriately resourced and skilled community-based partnerships.     

Emotionally Intelligent Leadership at 30 Rock: What Librarians Can Learn from a Case Study of Comedy Writers

ABSTRACT

Emotional intelligence is the ability to manage one's own and others’ emotions and build relationships with people. Emotionally intelligent leadership is more and more important in today's ever-changing organizations like libraries. This article uses Goleman's five-point framework of emotional intelligence (self-awareness, self-regulation, motivation, empathy, and social skills) to analyze the leadership in the comedy sitcom 30 Rock and critique the importance of emotional intelligence in leadership.     

Special Collections in View: Marketing and Outreach as Reference Services

Abstract

This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.     

Budget Planning and Performance Measures for Virtual Reference Services

Abstract

The Tampa-Hillsborough County Public Library, as a county government agency, is required to follow a specific budget planning process in order to obtain funding for library programs and services. One tool of this planning process-the “decision unit”-requires advanced planning and continued evaluation of potential and existing library services. Prior to receiving funds for any new service, performance measures must be established in order to measure the success of the service in relation to the public money invested. This article will look at the evaluation process built into the funding of the library's participation in a statewide virtual reference service and the implications for continuation and/or expansion of this service based on continued assessment.     

Applying the structure‐conduct‐performance framework in the media industry analysis

Abstract

This article reviews the application of the Industrial Organization (10) framework of Structure‐Conduct‐Performance (S‐C‐P) in media market research. The constructs and premises of this economic model are restated, and the orthodox economic notions of market performance and the logic that underlies the model are clarified. Alongside these elucidations, this article discusses common conceptualizations and interpretations found in media market studies. Media issues such as content diversity and media concentration, which are often studied through the S‐C‐P approach, are also re‐examined. These deliberations are intended to contribute toward a more consistent framework for the study of media industries and markets.     

Library and information services in the pacific islands

Abstract

The article deals with changes in the reading habits of Estonians in recent years. It includes overviews of studies conducted since the 1960’s and discusses the impact of the printed word on Estonian national culture. Factors influencing this impact include the Lutheran cultural heritage and the Estonians' ethnic homogeneity. The article’s main emphasis is on changes since the transition to the market economy. Under the impact of mass media, reading has become more casual and less frequent. The number of traditionally large Estonian home libraries is diminishing, giving to public libraries a more significant role in the delivery of printed materials.     

Cop talk and media use

This article reports on the ways police officers in their everyday conversations reference the entertainment media.     

Shaping the Corporate Perimeter in a Changing Media Industry

ABSTRACT

A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete.     

A Profession Without Limits: The Changing Role of Reference Librarians

ABSTRACT

Reference librarians, specifically those working in academic health sciences environments, have expanded their roles and taken on new and unique responsibilities. While librarians at The George Washington University’s Himmelfarb Health Sciences Library continue to provide traditional reference services, they have gone beyond their comfort zone in many cases to become involved in activities that are outside of the librarian’s established role. This article describes the current roles of Himmelfarb’s reference librarians, as well as the way these librarians prepared for these roles and addressed the associated challenges.     

Applying the communication theory of Diffusion of Innovations to economic sciences: a response to the ‘Using gossips to spread information’ experiments conducted by the 2019 Nobel Laureates

ABSTRACT

Drs Abhijit Banergee, Esther Duflo, and Michael Kremer won the 2019 Nobel Prize in Economic Sciences for their remarkable series of large-scale field experiments to lessen global poverty. The main theoretical framework that they employed was the diffusion of innovations research and practice paradigm (DOI) which has had a long presence in communication research dating back to the 1940s. Here, we reviewed the Nobel laureates’ article, ‘Using gossips to spread information: Theory and evidence from two randomized controlled trials,’ that is illustrative of how economists applied the communication theory of diffusion of innovations to their projects of social change. The present article poses questions and makes recommendations for similar future projects from a communication perspective.     

Training,Supervising, and Evaluating Student Information Assistants

Abstract

Training, supervision, and evaluation of student assistants is not a topic covered in most library school curricula; it is a skill that it is assumed one will have or acquire through on-the-job experience. This article focuses on the hiring, supervision, training, and evaluation of student information assistants in the reference/electronic resource setting. Student Information Assistants are known by many names-reference assistants, peer counselors, research assistants, and database assistants, to name a few-but within this article I will use the name Student Information Assistants (SIAs).     

Batter Up: Classifying Pre-World War II Baseball Cards Using Dewey Decimal

Abstract

Within cataloging non-book items, literature on sports cards is limited and not rooted in academic research. Sports cards provide valuable statistical information and evidence of lineups. This article addresses the gap by examining Jefferson Burdick’s The American Card Catalog. Known as the Dewey Decimal system of trading cards, the Catalog is the preeminent resource for collecting pre-World War II cards. This article expands upon Burdick’s work and guides librarians through the building of a class number for individual sports cards. The result incorporates classification methods to support user search, and highlights the historical value of cards within library collections.     

Role regulation and normative expectations: the discursive erasure of Middle Eastern forced migrants in U.S. news outlets

ABSTRACT

This thematic analysis of 510 news articles – spanning the leftist-rightist ideological spectrum – examines media rhetoric surrounding President Trump’s 27 January 2017 Executive Order (EO) 13769 barring immigrants and refugees from U.S. resettlement. In this article, I examine how both liberal and conservative news media rhetoric reinforce respectability politics that create a hierarchy of victimhood for those affected by the EO. Interrogating U.S. civil society’s discursive construction of the forced migrant, I expose expectations for appropriate roles for these communities seeking asylum, though these roles are often veiled by normative U.S. mythology. As this analysis illustrates, the news media articles’ discursive erasure of Syrian, Iranian, Sudanese, Iraqi, Libyan, Somali, and Yemeni immigrants and refugees elide forced migrant self-representation and neglect the political/historical reasons for fleeing from their nations of origin.     

Metadata as a machine for feeling in Germaine Greer’s archive

ABSTRACT

What happens when a human coder meets a machine one? This article explores this question with reference to the archive of Professor Germaine Greer: Australian-born feminist, performer, scholar, and professional controversialist. It does so by staging two very different data encounters with the 70,000-word finding aid for the print journalism series, a key component of Greer’s archive. The first encounter is archivist’s creation of the finding aid; the second, archivist and literary scholar’s interpretation of this archival metadata using sentiment analysis. Interrogating these activities side-by-side opens up a productive middle ground between humanities scholars and computer technicians, between historians and archivists, between the hand made and the machine made.

This article argues that sentiment analysis offers a new and highly productive method of interrogating archival metadata, and that, as a method which privileges emotive understandings of content, it is particularly appropriate to the study of feminist archives like Greer’s. It also argues that these kinds of detailed finding aids are new datasets that reward analysis in their own right, and particularly when considered in dialogue with—rather than simply used as straightforward navigational tools for—the ‘original’ archival content.