Interactivity-as-Product and Interactivity-as-Process

This article attempts to clarify the murky conceptual water of “interactivity,” arguing that the term refers to two distinct phenomena: interactivity between people and interactivity between people and computers or networks. The former orients research on the process of interactivity. The latter orients research on the product of interactivity. That two distinct phenomena have been labeled with the same term causes problems when one wants to move from theorizing about interactivity in the abstract to investigating what effects interactivity has and then to operationalizing measurement terms. Studying interactivity-as-process entails a research focus on human interaction. Studying interactivity-as-product entails a research focus on user interactions with technology. In wading into the murky waters of what interactivity is, we must not lose sight of why it matters. In research focused on the opportunities and constraints for citizen participation in the political process afforded by communication technology, for example, interactivity is a variable of importance.     

Internet Indiscipline: Two Approaches to Making a Field

This essay outlines two approaches to Internet research as an area of scholarship, the disciplined and the “indisciplined.” The former approach involves departments and curricula and is more stable in the long term but the chances of success are low. The latter approach is more flexible, emphasizing interaction between scholars and innovation without classics and constraints.     

Beyond Access: Psychosocial Barriers to Computer Literacy

Research consistently indicates that Latinos and African-Americans are less likely to own and use computers than either Caucasians or Asians. While conventional wisdom holds that high computer costs and lack of access are the primary reasons for this discrepancy, my ethnographic research with 100 low-income adults reveals three non-cost-related psychosocial obstacles that significantly undermine motivation for acquiring computer skills: “relevance,” “fear,” and “self-concept.” My research thus suggests that a more complex relationship exists between ethnicity, identity, and attitudes associated with computers than previously examined; this relationship may better explain why some people are choosing not to use computers at this time. My research also indicates that while community technology centers (CTCs) play an important role in helping adults overcome their resistances and achieve computer literacy, they are presently an underutilized resource—less than 5% of San Diegans use them to meet their computing needs. Hence, my research also questions why more residents do not avail themselves of these community resources. I conclude that efforts to increase computer literacy in underserved communities must go beyond physical access and connectivity and consider the role of cultural factors.     

Who Wants to Be a Discipline?

In contemporary times, two primary motivations have driven academics to attempt to form new intellectual disciplines. The first motivation is intrinsic to the subject matter at issue: Either old disciplinary questions need to be examined in new ways (as in the creation of sociolinguistics out of linguistics and sociology) or the field itself is novel (for example, computer science). The second motivation is more political: Unlike “areas of inquiry,” “fields of study,” or “tools of research,” new disciplines (e.g., cognitive science) often command significant academic real estate and sizable budgets. This essay considers several case studies in which potential academic disciplines have emerged—or failed to do so. The author suggests that in their attempts to determine what formal status they wish their research to hold, Internet scholars must carefully differentiate between the nature of their intellectual enterprise and legitimate professional desire for academic turf.     

Searching for the Great Chain of Being Using Google Print

Luciano Floridi coined the term “ideometry” in 1995, as a new approach for analyzing large corpora of text and finding hidden patterns. However, the technology for implementing this approach was lacking until now. With the arrival of Google Print, we now have a large-scale online library for research. On another front, Lovejoy argued in 1933 that ideas evolve from each other in a “Chain of Being” and that there is a small number of “unit ideas” that compose all great ideas through history. Since then there has been much debate about the pros and cons of this theory. Ideometry, using Google Print, may provide clarifying insights.     

Is Korea a Strong Internet Nation?

The spectacular growth of the Internet in Korea has propelled her to the very top of the international rankings based on technology peneration statistics. The resulting international attention and national pride have fostered the notion of “Korea—a strong Internet nation.” The ready embrace of this idea by officials and the public at large has made a critical evaluation almost an anathema. This article reviews the published critiques, which have been rare and scattered, and opens up the “what next” question for an unbounded discussion.     

Public policies towards Research Joint Venture: Institutional design and participants’ characteristics

In this paper, we present several insights regarding the influence of institutional design on the process of Research Joint Venture (RJV) formation. Our results are obtained with a firm-level dataset on RJVs formed under the umbrella of the Eureka initiative and of the European Union’s Framework Programmes (EU-FPs) for science and technology. We focus on firms that are known to have a high probability of forming RJVs, with the latter identified as firms with a past experience in collaborative research. The results indicate that EU-FP RJVs are consistent with a “top-down” and “mission oriented” research policy. By contrast, Eureka RJVs appear as more market driven and “bottom-up”.     

Representing revolution: icons of industrialization

Appreciating pictures entails a consideration not only of the people, objects and landscape that their artists have chosen to portray, but also an imagining of what has been excluded. The term 'Industrial Revolution' has been given multiple meanings, and this article (part of the Science in the Industrial Revolution series) explores some of these by exposing the messages concealed inside some of the most enduring images of the Revolution.     

Organisational rules, codification and knowledge creation in inter-organisation cooperative agreements

The aim of our paper is to analyse the process of collaboration between independent firms linked by a technological agreement in the energy field, with a specific focus on the degree of codification of inter-organisational rules. Considering the agreement as a collection of different types of more or less codified rules, we show that their degree of codification and some other characteristics have an impact on the process of inter-firm cooperation.The paper first provides an analytical framework defining the concept and the types of rules relevant for our purpose. A rule is conceived to solve a problem of allocation or creation of resources; it serves a main function which can be of a cognitive, incentive or coordination nature; it is ambivalent, i.e. it entails side functions in addition to the main one. Two theoretical propositions are then developed and largely confirmed by our empirical research results based on two detailed case studies in the emerging field of fuel cell (FC) technology.     

Interactivity in Society: Locating an Elusive Concept

Interactivity has been identified as a core concept of new media, yet despite nearly three decades of study and analysis, we scarcely know what interactivity is, let alone what it does, and have scant insight into the conditions in which interactive processes are likely to be consequential for members of a social system. This article attempts to address this deficiency by critiquing three self-defeating tendencies and an erroneous assumption of interactivity research, then proposes four basic propositions around which systematic knowledge regarding interactivity in society may be built. In the spirit of bridging mass and interpersonal processes, a model of interactivity is proposed to initiate discussion about the concept as a cross-level and multivalent phenomenon—one with both positive and negative consequences—and to spur more socially relevant research. For interactivity to succeed as a concept, it must have some meaningful social and psychological relevance beyond its technical status as a property of media systems or message exchanges.     

Building Guanxi network in the mobile social platform: A social capital perspective

Mobile social platform such as WeChat Moments has gained great popularity in China in the past few years. However, there are still a lack of studies that focus on Guanxi network building in the virtual social community. Drawing upon social capital theory and technology affordance theory, this study develops a research model to examine the influences of platform media richness and interactivity on users’ social capital and participation behaviors in the WeChat Moments. An empirical survey was conducted in China and 287 valid data were collected from WeChat users. Structural equation modelling analysis was used to test the research model. The empirical results suggest that platform interactivity and media richness are significant technology affordances that promote users’ Guanxi network, and their influences are mediated by social interaction and shared understanding. Furthermore, Guanxi network is positively associated with users’ active participation in the WeChat Moments. Theoretical and practical implications are illustrated in the final section.     

The Digital Divide and Increasing Returns: Contradictions of Informational Capitalism

The far-reaching advances in information and communications technologies (ICTs) in tandem with the globalization of trade, investment, business regulation, production, and consumption have signaled the rise of “informational capitalism.” This article reflects on the social and economic inequalities of informational capitalism by examining two contradictions of ICTs-led economic development—increasing returns and the digital divide. Two main and interrelated strands of evidence are presented: First, contrary to expectations that rising income per capita will tend to reduce wealth and wage disparities, the distribution of income and wealth both between countries and individuals has sharply skewed in the information age; second, knowledge production is a self-reinforcing cycle that tends to disproportionately reward some and exclude others. The so-called digital divide is as much a symptom and a cause of these broader techno-economic phenomena, and regarding it as a simple issue of connectivity is simplistic and reductive.     

Interactivity in Society: Locating an Elusive Concept

Interactivity has been identified as a core concept of new media, yet despite nearly three decades of study and analysis, we scarcely know what interactivity is, let alone what it does, and have scant insight into the conditions in which interactive processes are likely to be consequential for members of a social system. This article attempts to address this deficiency by critiquing three self-defeating tendencies and an erroneous assumption of interactivity research, then proposes four basic propositions around which systematic knowledge regarding interactivity in society may be built. In the spirit of bridging mass and interpersonal processes, a model of interactivity is proposed to initiate discussion about the concept as a cross-level and multivalent phenomenon—one with both positive and negative consequences—and to spur more socially relevant research. For interactivity to succeed as a concept, it must have some meaningful social and psychological relevance beyond its technical status as a property of media systems or message exchanges.     

基于VRML和Java技术的三维虚拟场景漫游系统的研究

本文研究了基于VRML的虚拟现实技术和Java编程技术实现三维虚拟场景漫游系统的方案,系统采用3DS MAX建模工具建模,深入探索了基于VRML虚拟场景中虚拟对象与用户交互的实现方式以及Java技术在基于VRML虚拟场景中交互行为的实现方法。     

Intellectual property coordinators' cohorts: A study into the imprints in university technology transfer

The primary aim of Technology Transfer Offices (TTOs) is to enhance technology transfers, resulting in the commercialization of science. Technology transfer has typically been analyzed at the individual level of the core research staff or with the focus on the TTO as a whole, overlooking the fact that the university technology transfer is administered by intellectual property (IP) coordinators. This paper focuses on exposing a potentially crucial factor in technology transfer; the effects of cohorts based on imprinting. The imprinting theory implies that imprints are persistent and manifest themselves in the core activities of the IP coordinators' cohorts in the long term. We bring to light the effects of IP coordinators' cohorts on patenting and licensing, and test a conceptual model of inter-cohort variability. We analyze the patenting and licensing data of 18,393 patent cases and 845 licensed cases, handled by 63 IP coordinators. In combination with human resource data, we show that in the technology transfer process, IP coordinators’' cohorts matter. Using discriminant analysis, we demonstrate that some aspects of technology transfer activities are more typical for one cohort than the others. Variations between cohorts suggest that they are influenced by the prevailing practices inside the TTO at the time of hiring. Cohort patterns are also distinct in the two key technology transfer activities (patenting and licensing). Regression analysis shows that cohort effects remain resistant to erosion even when faced with subsequent changes as captured by organizational and individual time-period effects.     

A “Grand Challenge”: Measuring Information Societies

Even though there has been a proliferation of e-society measures in recent years, analyses of the metrics of the “information society” are still far from responsive to the needs of many stakeholders and continue to suffer from a number of serious limitations. Issues in eight critical areas are briefly presented. They include: definition of the universe to be measured; definition of the objects and phenomena to include in the universe; need to establish measurements based upon solid theories; units of measurements; data sources and collection; methods of analysis and construction of indicators; target audiences; and purpose and utilization of measurements. An organized collective effort, which could provide the impetus for the development of a coherent academic field of study, is called for to address this “grand challenge.”     

Technology and Copyright in 1735: The Engraver's Act

Without printing technology there would be no need for copyright. Anglo-American copyright has its roots in early booksellers' practices that in 1710 were incorporated into the Statute of Anne. Several decades later in 1735 the provisions of this statute were copied in a new piece of legislation for the protection of engravings. However, “Hogarth's Act” protected only those engravings that involved original designs and thus, implicitly, made a distinction between artists and mere craftsmen. Soon, however, Parliament was persuaded to extend protection to all engravings. The history of Hogarth's Act foreshadowed the logic whereby a century later protection was extended first to special and then to ordinary photographs. Together these instances of copyright extension raise the question of to what degree similar patterns are at work in the continuing expansion of copyright today.     

Participation, Remediation, Bricolage: Considering Principal Components of a Digital Culture

Within media theory the worldwide shift from a 19th-century print culture via a 20th-century electronic culture to a 21st-century digital culture is well documented. In this essay the emergence of a digital culture as amplified and accelerated by the popularity of networked computers, multiple-user software, and Internet is investigated in terms of its principal components. A digital culture as an underdetermined praxis is conceptualized as consisting of participation, remediation, and bricolage. Using the literature on presumably “typical” Internet phenomena such as the worldwide proliferation of independent media centers (indymedia) linked with (radical) online journalism practices and the popularity of (individual and group) weblogging, the various meanings and implications of this particular understanding of digital culture are explored. In the context of this essay, digital culture can be seen as an emerging set of values, practices, and expectations regarding the way people (should) act and interact within the contemporary network society. This digital culture has emergent properties with roots in both online and offline phenomena, with links to trends and developments predating the World Wide Web, yet having an immediate impact and particularly changing the ways in which we use and give meaning to living in an increasingly interconnected, always on(line) environment.     

IBM's Chess Players: On AI and Its Supplements

This article investigates the ways in which the reporting of technological developments in artificial intelligence (AI) can serve as occasions in which Occidental modernity's cultural antinomies are played out. It takes as its reference point the two chess tournaments (in 1996 and 1997) between the then world champion Gary Kasparov and the IBM dedicated chess computers Deep Blue and Deeper Blue and shows how these games of chess came to be seen as an arena where fundamental issues pertaining to human identity were contested. The article considers the dominant framing of these encounters in terms of a conflict between two opposed categories—“human” and “machine”—and argues the essential role of human agency, the human supplement, in the performances of machine intelligence.