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AbstractDigital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility. 相似文献
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Reviewed by Carolann Lee Curry 《Medical reference services quarterly》2013,32(1):104-105
This article is a retrospective look at the changes in hospital libraries from 1970 to 2014 based on the author's experience and a survey of the literature related to hospital libraries indexed in PubMed from 1970 to the present. New roles for librarians and methods for conveying the value of libraries to administrators are described. 相似文献
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Emily Alford 《期刊图书馆员》2013,64(3):272-277
Marketing electronic resources is now a necessary task for librarians and libraries. In order for libraries to successfully market their e-resources, they must first understand what such an undertaking entails. This may include conducting user studies, working creatively and collaboratively, and using many lines of communication to disseminate the message. 相似文献
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Jane Bridges 《Medical reference services quarterly》2013,32(1):77-87
Many hospital libraries suffer from being poorly housed. This article describes a successful effort to find better space for a hospital library. Issues of planning, staff participation, and implementation are discussed, including constraints, what worked well, and what could have worked better. 相似文献
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Abstract Creating Web research guides is an effective way to distribute the research expertise and resource knowledge of reference librarians. Using a Web reference guide for Pittsburgh history resources, the author demonstrates that reference librarians can play an integral role not only in the promotion of community resources, but also in the teaching and research of local history. Examples of the Web pages are included, as well as the rationale for the arrangement and inclusion of particular resources and research tips. 相似文献
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《College & Undergraduate Libraries》2013,20(1-2):101-117
Abstract When the Coates Library received notification that the ALA Traveling Exhibition on Frankenstein would be visiting Trinity University, staff reacted with excitement but also with a twinge of fear about all the effort entailed in developing programs and creating a major publicity campaign. This article focuses on the challenges the exhibit presented: who to turn to for help; how to involve members of the campus community; what to use for effective publicity; how to balance education and entertainment in the programs and their advertising; where to seek funds; and how to present three weeks of programming without exhausting the planners or overwhelming potential audiences. 相似文献
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This article describes a study conducted in York County, Pennsylvania, on its countywide library system framed within the context of the statewide “Reimaging Libraries” Get Storied initiative, developed and marketed by organizational story consultant, Michael Margolis. Understood as an essential aspect of culture re-imaging and change, narratives were collected from library personnel by undergraduate students at Pennsylvania State University-York as part of a service-learning initiative (directed by the first author). Working closely with the library district consultant (second author), we assess the success of the initiative and make some recommendations for culture reimaging through the practice of storytelling. 相似文献
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Rogheyeh Eskrootchi Mohammad Ali Boroumand 《Journal of the Medical Library Association》2022,110(3):332
Objective:Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and the best strategies were determined using the analytical hierarchy process (AHP).Methods:Using an analytical survey of officials of medical libraries, the most common methods for marketing electronic resources in libraries were determined and divided into categories of strategies. Five important criteria for marketing strategies were also selected. Using the analytical hierarchy process, pairwise comparisons were performed between the alternatives (i.e., strategies), which were evaluated against the selected criteria. Data analysis was performed using Expert Choice 11 software.Results:A total of 44 electronic resource marketing methods were identified and categorized into 4 strategies. On average, 43.9% of these methods were used by the surveyed libraries. The analytical hierarchy process showed that simplicity was the most important criterion and that communication networks were the best electronic resource marketing strategy. Home/off-campus access, group training, library search stations, and marketing by individual librarians were the most preferred methods of marketing electronic resources.Conclusion:With the availability of a variety of different methods for marketing electronic resources, medical libraries must select strategies based on important criteria depending on the characteristics of the library, librarians, and users. Thus, the analytical hierarchy process can be an effective and practical solution to decision-making by mathematically prioritizing the selection of the best strategies from a set of alternatives based on differentially weighted criteria. 相似文献
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《Journal of Web Librarianship》2013,7(1):88-104
A survey was conducted between July and November 2012 to determine how academic libraries in the United States and Canada marketed and delivered information literacy on the Web. A random sample of 264 institutions was taken from Peterson's Four-Year Colleges 2012, and the authors checked each Web site of the academic libraries of the institutions in the sample for instruction-related activities. Only 65 percent of the libraries in the sample advertised library instruction as a service on the Web, while 64 percent of the libraries boasted research guides and tutorials. Sixteen percent of the libraries provided direct links to ACRL's Information Literacy Competency Standards for Higher Education, and 24 percent made an effort to explain and define the term “information literacy” to their users. The authors hope the findings can help determine how academic libraries are currently using the Internet to increase information literacy on the Web and set a new platform for better strategies for advocating information literacy. 相似文献
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ABSTRACT With a growing population of part-time and distance education students, changing technologies, and evolving user expectations, it is becoming increasingly challenging to reach users through traditional marketing approaches. This article will review previous trends in library marketing and promotion and explore new initiatives, including partnering with marketing courses, roving reference, and highlighting staff expertise to raise awareness among users. This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 291–300, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556945. 相似文献
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Carrie Girton 《Journal of Library & Information Services in Distance Learning》2018,12(3-4):209-218
Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library’s staff and services can help meet those needs. This article explores how using empathetic marketing in outreach efforts to distance students builds a connection between the library staff and distance students and can help alleviate library anxiety for distance students. 相似文献
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Gang Wan 《College & Undergraduate Libraries》2013,20(4):307-318
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc. 相似文献
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文章概述了高校图书馆服务营销的必要性,分析了高校图书馆服务营销的现状,并从打造创新型服务品牌、成立服务营销部门、构建服务营销评估体系、重视培养具有营销观念和营销知识的馆员等几个方面探讨了如何实现高校图书馆服务营销的对策。 相似文献
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分析了网络环境下医院图书馆的发展趋势和存在问题。结合河北省人民医院图书馆工作实践,介绍了网络环境下医院图书馆的管理与服务。 相似文献
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论高校图书馆系统的效益评价 总被引：3，自引：0，他引：3
指出图书馆系统的效益评价是图书馆工作科学化、计量化的基础和保证;阐述高校图书馆系统效益评价的概念及意义;论述图书馆系统效益评价的可能性和必要性;分析当前图书馆系统的效益评价模式;结合高校图书馆建筑和设备的投入成本和产出效益对图书馆系统的效益结构进行初步探索。 相似文献