＂City of Museums＂： a New Brand for Qujiang,Xi＇an

Modern museums are striving to keep pace with the rapidly evolving modern art and the changing needs of audience. Accordingly, the concept of museum has developed and trans- formed. Imagine the future of Xi＇an as a city of museums. It will be a city immersed in a profound artistic atmo- sphere, embracing broader space for exchanges, exhibiting higher educa- tional value, thus truly demonstrating the cultural background required for an international city. This is exactly what we have been hoping for a city＇s cultural inheritance.