Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry

Although there have been efforts to define, describe, and classify business models, current literature does not provide a structured method of comparing business models between companies within or between industries. This article outlines a conceptual business model and proposes 5 components that a business model for content delivery should include: the product, the consumer, the revenue, the price, and the delivery. By using the newspaper and magazine industry as an example, we empirically test the impact of these 5 components on profit. Furthermore, we address 2 key issues content providers are confronted with when selling digital content: First, how much of the digital content is available free or at cost, and second, is the digital product as complementary or a substitute to the physical product. Finally, we assess the risk of cannibalizing the physical product with the digital one by a multiple regression analysis.     

两岸电子杂志经营模式比较分析研究

网络时代来临,对平面媒体造成的冲击与日俱增,消费者的阅读体验也开始改变,加上不同的载体和素材的混搭,数字出版的形式愈来愈多元,连杂志出版也不得不转换全新经营思维来面对数字时代的媒体发展趋势。本研究从两岸电子杂志市场现况,分析经营模式之异同并进行对比,总结两岸电子杂志产业发展的问题。期许两岸的杂志出版业者打破传统思维,开始思考新的杂志出版形式,是否能有新的经营模式来突破现有产业困境。     

Digital Continues Upward Ascent in the American Consumer Magazine Industry

Consumer magazine publishers gathered at the Magazine Publishers of America 24|7 5th Digital Conference in New York on March 3, 2009. With print trending downwards, attendees heard about the continuing boom of digital in the magazine industry. Discussions included how to better monetize websites, bridge the division between editorial and business, trends in new products, and strategic planning, marketing and advertising on the Internet.     

Mobile and Digitally-Mediated Publishing Strategies in China: An Overview of Evolving Business Models

This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: (1) What are the recent trends and business models of digital publishing in China? (2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors.     

20世纪中期日本的周刊杂志创刊热及办刊思路

日本由出版社出版的周刊杂志是在电视出现后才出现的一种新的大众媒介,也是日本出版业界在力图把出版作为大众媒介来运营方面所做出的努力。周刊杂志在内容和编排手法上都不同于报纸和图书,易读、注重娱乐性和提供信息是周刊杂志的一大特征。     

How Niche Magazines Survive and Thrive Through an Industry in Turmoil

In recent years, many general-interest magazine publishers have had problems maintaining stability. What can these publications learn from smaller, niche titles that have  remained successful through the same industry changes? This paper will examine three major strengths for niche magazines that general-interest magazine publishers lack: their reader devotion, their careful approaches to digitalization, and their use of paid digital content. These strengths are analyzed in three case studies from different sub-genres of niche publishing: a city magazine, a luxury product magazine, and a hobby magazine. This paper offers practical suggestions general-interest magazines can implement. Looking at the successful practices suggests the potential to address industry-wide problems and to potentially yield more stable magazine publishing environments.     

Contracts and Common Standards for Digital License Deals

Who should control and exploit digital rights in the publishing industry? For a precise definition and a discussion the publishing industry needs basic knowledge of how to purchase and sell electronic rights and extended standard agreements. This article is covering a definition of digital rights, purchase, and sale of digital rights, business models to sell digital content and terms with related conditions.     

赫夫纳及花花公子出版帝国的缔造

休·赫夫纳是美国著名男性杂志《花花公子》的始办人,在过去的50多年里,他不仅使《花花公子》杂志成为美国和全世界范围内销量最好的男性杂志,成为世界色情杂志的代表,而且不断涉足图书出版、广播电视、网络服务及商标授权、娱乐业等领域,建立起了庞大的出版帝国。在巨大的成功背后,赫夫纳也为世界出版业带来了巨大的启示。     

科技期刊云平台构建:基于“内容即服务”核心理念的思考

从构建我国科技期刊云平台目标出发,基于“内容即服务”这一核心理念,结合中国光学期刊网、中国知网和SpringerLink等国内外数字期刊出版平台案例,从语义化、可视化、交互化和再生产化4个层面进行系统思考.在此基础上,提出当下科技期刊云平台基于内容资源优势,在构建新型平台服务产品体系时所面临的内容资源组织模式、利益分配机制、平台治理结构、内容产品化、商业模式和细分维度等问题及其对策.     

数字内容产业版权制度建设研究

当前出版产业的驱动力已经由印刷时代的复制件控制权转化到数字内容的传播控制权中.数字出版时代产业链、商业模式也相较于传统内容产业复杂得多,由此带来的版权问题会更多.鉴此,论文以数字出版产业区别于传统产业的最大不同为出发点,分析现有数字内容产业的商业模式,依此探究其涉及产权问题.最后对在数字网络环境下,国际和本土版权法必须得变革,以及产权制度建设等提出了一些建议,以期为我国数字内容产业健康发展提供一定的支持.     

Our Digital Future

This article introduces a selection of presentations from the 21st International Rights Directors Meeting held at the 2007 Frankfurt Book Fair It offers an overview of a variety of issues related to negotiating digital rights, in particular, and the development of digital publishing, in general. Topics covered include current business models, opportunities for licensing, and methods for negotiating contracts. Publishers are sanguine about the possibilities; though acknowledge that the digital rights business is still in its formative stages. Agents and author advocates are concerned that digital advances may lead to devaluation of writer’s works. Downloadable audiobooks have already created a new market, though e-books have yet to gain traction and are awaiting a device or software application that make them available to a wide audience.     

数字期刊的移动阅读发展趋势研究

移动互联网技术的成熟和智能手机、平板电脑等移动终端的普及,移动阅读已经成为数字阅读发展的新趋势,数字期刊的移动阅读也将呈现数字平台移动阅读开发力度加大、读图成iPad杂志重要卖点、手机阅读突显"情感"与"故事"、富媒体电子杂志成为未来重点等发展趋势。     

刊社管理的协同理论观

针对目前大多数高校都成立期刊社统一管理校办期刊的情况,引入协同理论的观点.认为刊社管理应遵循序参量协调发展、适度控序、抓主放次、善抓参量等原则,以利刊社顺利步入快速、健康发展的轨道.     

Trade magazine content and am stereo,part II: Am stereo editorials

In the second part of a study of trade magazine editorial content reported by Huff (1993–1994) in the Journal of Radio Studies, the author discovered discrepancies in trade magazine opinions about AM stereo. Editorial positions taken by Broadcasting and Radio World during the 11 years of the controversial AM stereo marketplace (1982–1993) are not necessarily reflective or representative of broadcast industry views. Some agreement of opinion between letter and editorial writers about AM stereo is apparent, but it is obvious that there is also a great deal of disagreement.     

基于数字中台构建科技期刊一体化学术服务平台的战略研究与实践

我们结合互联网行业对于中台应用以及中华医学会杂志社近些年数字中台建设实践,提出中台战略思维是学术期刊集群化平台建设路径的一次升华和跃迁。通过顶层设计,合理布局组织架构,将数据、业务、知识等基础服务进行抽象、沉淀,是出版机构科技期刊集约化发展的一个重要方向。建设数字中台是科技期刊出版资源整合和有效利用的重要模式;可降低出版机构数据建设和应用系统研发成本,提高知识服务转化效率;有利于激活出版数据商业价值,赋能科技出版的运营与决策;有助于改造科技期刊出版业务流程,实现从经验驱动型向大数据驱动型转变。目前数字中台的建设还存在诸如中台认知问题、数据标准化问题、技术与业务融合问题等各种挑战,但我们相信基于数字中台的一体化学术出版平台将为中国科技期刊数字出版注入新的势能,引领和推动中国科技期刊的快速转型升级。     

美国《商业周刊》:一扇眺望全球的商业之窗

美国《商业周刊》作为一份全球发行的商业期刊 ,始终对世界经济的风云变幻做出及时报道 ,对商业和经济领域发生的重大事件进行深入分析 ,对世界经济发展中的不确定因素和难题提出质疑并展开讨论 ,对世界经济的总体发展趋势做出具有前瞻性的预测。本文通过分析《商业周刊》的报道特色 ,为我们提供了启发性思路。     

数字出版:距离成熟还有长路要走

传统出版业与数字出版的距离,从面临的来自数字出版的威胁看,距离数字出版不远;从介入数字出版的深度和积极性看,距离数字出版还很远.数字出版距离成熟的数字出版产业链还有较长的发展路程.     

Publishing 2020

The article examines historical and recent trends in the consumer publishing industry in order to make predictions about the structure of that industry in 2020. The author anticipates the demise of the largest players in the industry, in both the publishing and retail sectors. Their decline he attributes to a focus on supply chain management and a lack of attention to innovation on the demand-side of the book business. In this respect he pays particular attention to studies of supply–demand matching in the DVD business.     

Europe’s information technology: Focus on Italy’s publishing industry

Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far exceeded original estimates or start-up budgets while sources of revenues remained elusive. On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating a digital content database. Traditional publishers are learning that their intellectual property and editorial content can be used for many different products and delivered in many different media. Probably in the next months one of the big strategic issues will be the integration between the traditional print on paper products as the viable revenue model with all the other digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different digital formats?