Marital status in television drama: A case of reduced options

Married and single male and female prime‐time televison characters are presented very stereotypically and traditionally while formerly married female characters are presented less traditionally but somewhat more negatively.     

Evaluation of television drama: Interaction of acting styles and shot selection

That television is basically a low‐key and close‐up medium is demonstrated in the following research undertaken by two members of the Department of Communication Arts and Sciences of Queens College, City University of New York. Alan H. Wurtzel is an instructor at Queens while working on a doctorate at New York University. Dr. Joseph R. Dominick is assistant professor and holds the Ph.D. from Michigan State University. Both authors wish to acknowledge the assistance of their colleague, Dr. Gary Gumpert.     

元宇宙：具身传播的场景想象

元宇宙是用户以数字人形态进入虚拟空间活动的一种场景,是从小说想象延伸至产业的概念,正在被设想为互联网发展的新趋势。本文认为元宇宙是典型的具身传播,是基于VR应用基础上的游戏与社交深度融合的场景再造。基于此,本文进一步从具身传播视角分析了互联网三个演变阶段:感官的"看得见听得着"、触觉的"感受到"、意识与身体的"想得到摸得着",而元宇宙就是第三个阶段的大脑意识带动身体融入虚拟空间的场景想象;并进一步从空间、时间、规制等角度分析了元宇宙不是一个虚拟的伊甸园再造,以及如何看待人与元宇宙技术的关系。     

The television generation's relation to the mass media in Germany: Accounting for the impact of private television

This study extends earlier research on the television generation's media‐related behavior. Those who have grown up with TV are often said to be (therefore) more devoted to TV and less inclined to read than people born earlier. To provide evidence, data on TV and newspaper use and on attachment to both media in Germany, 1970–1995, were cohort‐analyzed, controlling for the age‐specific effect of the introduction of private TV in the mid‐eighties. While younger birth cohorts are less interested in the newspaper, the TV generation is not more devoted to TV than most of the preceding cohorts.     

Commercial television in Japan

Broadcasting trade papers in recent months have devoted an increasing amount of attention to the rapid strides being made by commercial television in various nations abroad. In this issue of the Journal, Richard Friedman presents an intensive analysis of commercial television in Japan, the result of several months' research in that country recently.     

大兴区地方戏曲——诗赋弦

"诗赋弦"是北京市大兴区独一无二的地方戏曲剧种,创始于清光绪六年(1880年),至今已有120多年的历史.据《中国曲艺志》、《北京百科全书》、《大兴县志》等记载,是原北直隶顺天府宛平县张家务村朱广达(1855-1912年)和朱家务村贾万全(1858-1935年)创建的.     

World of work on TV: Ethnic and sex representation in TV drama

On the pages which follow, authors Seggar and Wheeler explore the increasing use of minority group members in network television programming. They focus on a sample period in 1971 to show variances in dramatic portrayals of minority versus white American roles. Dr. Seggar received his Ph.D. from Kentucky in 1968 and has since taught at Brigham Young University where he is now associate professor of sociology. Ms. Wheeler received her MA in sociology at BYU in 1971. An earlier version of this paper was first presented at the 1972 convention of the Association for Education in Journalism.     

数字化存亡——台湾数字电视的发展概况

台湾有线电视的覆盖率为百分之八十,同时台湾电视全面数字化的时间订为2006年,有线电视挟着庞大的资金,在数字化的过程较无线电视有着先天的优势。(AC尼尔森收视率调查报告2003,在晚间17:00到22:59的黄金时段,有线台曩括平均62.3%的市场占有率)而数字化后频道增多,台湾有线电视有着庞大的收视户,在第二次电视革命的来临之际,如何利用此点优势来占稳数字电视的市场是本研究的焦点。     

Antisocial behaviors in television entertainment: Trends and profiles

This study replicates the content analysis of antisocial acts on entertainment programming conducted by Greenberg and his colleagues in the mid 1970s. Our purpose is to determine if the frequency of antisocial behavior has changed. We found an overall rate of 42.1 antisocial acts per hour which is very similar to Greenberg's rate of 40.8 acts per hour. However, we found that the rate of verbal aggression had increased, especially on situation comedies and action/adventures programs.     

Diversity in local television news

This study was designed to determine if VCR satisfaction, VCR use, and interpersonal communication about VCRs are related to three functions: home entertainment, displacement, and social utility. A survey of VCR households yielded 338 responses. Differential patterns were found across the three functions.     

Violence on television in Asia

Tan Yew Soon and Soh Yew Peng The Development of Singapore's Modern Media Industry Times Academic Press, Singapore 1994, pp. 263     

Underrepresented,positively portrayed: Older adults in television commercials

This paper reports a content analysis of 778 television commercials. Commercials were examined for the presence of older adults. Commercials featuring older adults were then examined more closely to describe the nature of the portrayals. Consistent with previous research, older adults were shown to be underrepresented in the commercials examined, as compared to their presence in the population. This effect was particularly strong for older women and for members of ethnic minorities. However, older adults were found to be presented in a relatively positive light—as active, happy, and strong. In addition, older adults were shown to be least underrepresented in advertisements for financial services and retail chains, and most underrepresented in advertisements for automobiles and travel services. The results are discussed in terms of the changing position of the older adult consumer in the marketplace. Suggestions for future research are provided.     

Violence in television news: A case study of audience response

On February 2, 1968, about 20,000,000 Americans watched South Vietnam's Gen. Nguyen Ngoc Loan shoot a suspected Viet Cong in the head on a Saigon street. Color film of that execution was shown on NBC's Huntley‐Brinkley Report. There was also a black and white still photograph by Eddie Adams of Associated Press. The impact of that single news story on public opinion about the war will be argued for some time. In an attempt to analyze the audience reaction to the NBC film report, a content analysis of audience mail to NBC was performed. Further, questionnaires were sent to the letter‐writers for additional information and to further explore their reasons for writing.     

Mental illness on television: A study of censorship

This study was part of a larger project directed by C. E. Osgood and J. C. Nunally of the University of Illinois, conducted under a grant from the National Institute of Mental Health. It is especially interesting, not only because of the current controversy over television program control, but for the light it throws on the operation of the network departments charged with the censorship function.     

Influences of television: Views from the next generation

This study examines sixth through tenth graders’ open‐ended responses to television's influences on their lives. Results suggest that there is little evidence of clearcut positive or negative interpretations of the medium's influences. Students identified a wide variety of both positive and negative effects of the medium, demonstrating a multifaceted understanding of the role of the medium.