Promoting Movies on Television

Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion.     

Television

PLAYING DOCTOR: TELEVISION, STORYTELLING, AND MEDICAL POWER by Joseph Turow (New York: Oxford University Press, 1989—$24.95, ISBN 0-19-504490-8)

COMIC VISIONS: TELEVISION COMEDY AND AMERICAN CULTURE by David Marc (Winchester, MA: Unwin Hyman [formerly Allen & Unwin], 1989—$10.95, paper, ISBN 0-04-445285-3)

NERVOUS LAUGHTER: TELEVISION SITUATION COMEDY AND LIBERAL DEMOCRATIC IDEOLOGY by Darrell Y. Hamamoto (New York: Praeger, 1989—$39.95, ISBN 0-275-92861-6)

INSIDE GILUGANS ISLAND: FROM CREATION TO SYNDICATION by Sherwood Schwartz (Jefferson, NC: McFarland & Co., 1988—$29.95, ISBN 0-89950-339-X)

THE CRITICS' CHOICE-THE BEST OF TV SITCOMS by John Javna (New York: Harmony Books, 1988—$8.95, paper, ISBN 0-517-56922-1)

TELEVISION STUDIES: TEXTUAL ANALYSIS edited by Gary Bums and Robert Thompson (New York: Praeger, 1989—$39.95, ISBN 0-275-92745-8)

THE USE AND ABUSE OF TELEVISION: A SOCIAL PSYCHOLOGICAL ANALYSIS OF THE CHANGING SCREEN by J. Mallory Wober (Hillsdale, NJ: Lawrence Erlbaum Associates, 1988—$34.50, ISBN 0-89859-662-9)

AMERICA'S WATCHING: 30TH ANNIVERSARY 1959-1989 actually issued by the now-defunct Television Information Office, but distributed through NAB)

TELEVISION IN TRANSITION: THE VALUE OF BROADCAST TELEVISION IN A CHANGING MARKETPLACE by Philip Jursek and Norman Hecht (1989—price not given, paper, ISBN 0-89-324-067-2)

NAB GUIDE TO ADVANCED TELEVISION SYSTEMS

TELEVISION STATION OPERATIONS AND MANAGEMENT edited by Robert Hilliard (Stoneham, MA: Focal Press, 1989—$24.95, paper, ISBN 0-240-80027-3)

THE BEST OF SCIENCE FICTION TV by John Javna (New York: Harmony Books, 1989—$8.95, paper, ISBN 0-517-56650-8)

CATALYST IN THE PUBLIC INTEREST is the name of the 1988 CPB annual report (Corporation for Public Broadcasting, 1111 Sixteenth St. NW, Washington DC 20036—free on request, paper)

EXPLORING CAREERS IN VIDEO by Paul Allman (New York: Rosen, 1989—price not given, ISBN 0-8239-1018-0)     

Television

Erik Barnouw's The Sponsor: Notes on a Modern Potentate (New York: Oxford University Press, 1978—$10.00)

Bert Randolph Sugar's “The Thrill of Victory”: The Inside Story of ABC Sports (New York: Hawthorn Books, 1978—$12.00)

David L. Wolper and Quincy Troupe's The Inside Story of TV's “Roots” (New York: Warner Books, 1978—$2.25, paper)

James Robert Parish and Mark Trost's Actors' Television Credits, Supplement 1 (Metuchen, N.J.: Scarecrow Press, 1978—$16.00)

Jerry Mender's Four Arguments for the Elimination of Television (New York: Wm. Morrow, 1978—$11.95/4.95)

Mary Lewis Coakley's Rated X: The Moral Case Against TV (New Rochelle, N.Y.: Arlington House, l978—$9.95)

TV and Elections: Proceedings of the Meeting (Prix Italia Secretariat, c/o RAI, Radiotelevisione Italiana, Viale Mazzini, 14, Rome—price not provided, paper)

FTC Staff Report on Television Advertising to Children (Federal Trade Commission, Washington D.C. 20580—free on request, paper)

The CoEvolution Quarterly (Winter 1977/78, Issue 16 available from Box 428, Sausalito, Calif. 94965—$3.50, paper)     

谈美国电视的深度报道节目

自从1951年美国出现电视深度报道节目以来，美国各大商业电视网(比如CBS、ABC、NBC、PBS、FOX)等都相继推出了电视深度报道节目。到目前为止，美国著名且有代表性的电视深度报道节目主要有《现在请看》、《60分钟》、《夜线》、《20／20》以及《麦克尼尔和莱赫尔新闻小时》等。     

Ritual Television

As in other southern European countries, television was introduced in Portugal in the second half of the 1950s through the founding of a public broadcasting station. Reception was implemented very gradually over the 1960s, by conspicuously developing collective ways of viewing. In this text, we draw on oral history in order to retrace relevant habits, events and content especially for women, a particular type of audience in the markedly patriarchal context of the Estado Novo dictatorship. Within the context of collective reception of early television in Portugal, we highlight a type of experience that was particularly significant for some female audiences: the reception of Catholic transmissions. The concepts of hegemony, ritual and everyday practices assist in the analysis of such memories. These conspicuous television rituals seemed to regulate female practices, but they could also offer women some opportunities for new experiences.     

Cable Television

CABLE PROGRAMMING RESOURCE DIRECTORY 1987 edited by Gregory Epler-Wood and Paul D'ari (Washington, DC: Broadcasting Publications, 1987—$34.95, paper)

SYMPOSIUM: CABLE TELEVISION by the editors of the Federal Communications Law Journal (UCLA School of Law, University of California, Los Angeles, 90024—price not given, paper)     

Television History

SATURDAY MIGHT: A BACKSTAGE HISTORY OF SATURDAY MIGHT LIVE by Doug Hill and Jeff Weingrad (New York: Beech Tree Books/Morrow, 1986—$17.95)

THE SOAP OPERA ENCYCLOPEDIA by Christopher Schemering (New York: Ballantine Books, 1985—$8.95, paper)

WARNER BROS. TELEVISION: EVERY SHOW OF THE FIFTIES AND SIXTIES EPISODE-BYEPISODE by Lynn Woolley, et al. (Jefferson, NC: McFarland & Co., 1985—$25.95)

THE HISTORY OF AMERICAN BANDSTAND by Michael Shore with Dick Clark (New York: Ballantine Books, 1985—$12.95, paper)

A COLLECTOR'S GUIDE TO TV MEMORABILIA by Anthony Slide (Wallace-Homestead Book Co., 580 Waters Edge, Lombard, IL 60148—$13.95, paper)     

Television Entertainment

Robert Metz' The Today Show: An Inside Look at 25 Tumultuous Years...and the Colorful and Controversial People Behind the Scenes (New York: Playboy Press, 1977—$10.00)

Jeff Rovin's The Great Television Series (South Brunswick, N.J.: A.S. Barnes, 1977—$17.50)

Gregg Lewis, Telegarbage: What You Can do about Sex and Violence on TV (Nashville, Tenn.: Thomas Nelson, 1977—$2.95, paper)

Richard Meyers, Super TV Stars (160 pp.)

Richard Meyers, The Illustrated Soap Opera Companion (159 pp.)     

也谈电视节目策划

策划是产生精品电视节目的首要环节;电视策划在中国的实践及其意义.     

2009:中国电视创新对话

胡智锋(以下简称"胡"):今年是<现代传播>年度对话的第六个年头,2004年我跟刘春一起做的"会诊中国电视"算是一个开端,其间做的一系列年度对话在业界和学界都产生了比较广泛的影响.今年我们又把凤凰卫视执行台长刘春先生请回来,同时还邀请了中国传媒大学教授、博士生导师徐舫州先生.刘春先生身在一线,但对中国电视的发展有很深的理论性思考,徐舫州教授身为知名电视学者,但对中国电视的前沿实践保持着敏锐的观察和体悟.本次对话一方面要对2008年中国电视取得的成绩和存在的问题作一简要的描述,另一方面还要对中国电视2009年新的发展作出前瞻性的预测,期待我们的对话能够对业界和学界提供有价值的观点与素材.     

电视媒体资源整合对策论

电视媒体的资源整合，一是中国电视发展的客观要求，二是解决中国电视目前许多共性问题的内在要求。如何进行整合，本文认为一、完善激励机制，整合人才资源；二、推动理论创新，整合智力资源；三、推动技术挖潜，整合设备资源；四、增强传播实效，整合宣传资源；五、实施项目制，整合节目资源；六、强化资本运营，整合社会资源。     

Multi-Platform Event Television: Reconceptualizing our Relationship with Television

The proliferation and success of popular factual formats, the process of digitalization, and the emergence of interactive technologies have transformed the global television landscape. Content is now being produced, delivered, and consumed in new ways. Capitalizing on these changes are a set of complex multi-platform media events that deliver a range of content across various platforms, utilizing television, the Internet, mobile phones, and digital and interactive screen services. This paper will explore the ways in which these examples have changed the way we think about television, live broadcasting, the relationship between various technologies and platforms, and, most importantly, about the way we conceptualize audiences.     

The Television Scene

Harlan Ellison and is titled The Glass Teat (Ace Paperbacks, $1.25)

Institute for Policy Study's Television Today: The End of Communication and the Death of Community (Washinpton D.C., the Institute, $10.00)

Ben Gross' I Looked and I Listened (Arlington House, $8.95)

Paul Michael and James Robert Parish's The Emmy Awards: A Pictorial History (Crown, $9.95)     

Radio and Television

Ralph M. Jennings and Pamela Richard's How to Protect Your Rights in Television and Radio (Office of Communication, United Church of Christ, 289 Park Ave. South, New York 10010—price not given, paper)

Ted C. Smythe and George A. Mastroianni's Issues in Broadcasting: Radio, Television, and Cable (Palo Alto, Calif.: Mayfield Publishing Co., 1975—price not given but around $7.00 we learned from editors, paper)

James D. Secrest's Electronic Industries Association: The First 50 Years (Washington: EIA, 1974—price not given)

Ann M. Velia's KOB: Goddard's Magic Mast, Fifty Years of Pioneer Broadcasting (Las Cruces, N.M.: New Mexico State University Press, 1972—$6.95)

Harold Niven's Broadcast Education 1975: 14th Report (Washington: National Association of Broadcasters, 1975—$5.00, paper)

Broadcast Programming and Production (bimonthly/$7.00 per year, with first three issues free on request)

Joel L. Efrein, Cablecasting Production Handbook (Blue Ridge Summit, Pa.: TAB Books, 1975—$12.95)

NCTA is Over the Cable (Washington: National Cable Television Association, 1975—free on request, paper)

Community Antenna Television Journal (4209 N.W. 23rd St., Suite 106, Oklahoma City 73107)     

Radio and Television

Television and Children: Priorities for Research (New York: Ford Foundation, 1976—free on request, paper),

Bob Shanks' The Cool Fire: Flow to Make it in Television (New York: Norton, 1976—$9.95).

Clas Zilliacus' Beckett and Broadcasting: A Study of the Works of Samuel Beckett for and in Radio and Television(Acta Academiae Aboensis, Library, 20500 Abo 50, Finland—priced at 40 FmK, paper),

Edward N. McNulty's Television: A Guide for Christians (Nashville, Tenn.: Abingdon, 1976—$3.50, paper).     

Television production training

For many years, there has been controversy between the so‐called “liberal arts”; and the “vocationsal”; approach to broadcasting instruction. In this article, Jack Warfield points out that the resulting compromise has been unsatisfactory, and offers a partial solution.