Sex in primetime television: An analysis of content trends,context categories,and sampling considerations

This study provides a replication and extension of previous content analyses of sex in primetime television, following a five‐year period of increased consumer activism directed through advertiser influence on programming content. It also addressed the issue of sample size in analyses designed to track such trends. Results indicated distinct differences from trends reported in previous studies, with a substantial decrease in the quantity as well as changes in the quality of sexual behavior and references between the 1988–89 and 1993–94 television seasons. Although a minimum of one intact or constructed week of programming has been considered essential for such studies, comparative analyses of full and half‐sample data provided evidence that overall trends can be accurately mapped using a reasonably selected stratified subsample of a constructed week of programming.     

Measuring contextual partner importance in scientific collaboration networks

Scientific collaboration commonly takes place in a global and competitive environment. Coalitions and consortia are formed among universities, companies and research institutes to apply for research grants and to perform joint projects. In such a competitive environment, individual institutes may be strategic partners or competitors. Measures to determine partner importance have practical applications such as comparison and rating of competitors, reputation evaluation or performance evaluation of companies and institutes. Many network-centric metrics exist to measure the important of individuals or companies in social and collaborative networks. Here we present a novel context-based metric to measure the importance of partners in scientific collaboration networks. Well-established graph models such as the notion of hubs and authorities provide the basis for this work and are systematically extended to a flexible, context-aware network importance measure.     

The beginning television course

All too often, strong opinions are held without regard to detailed knowledge of the subject involved. Current controversies show that the question of course content in professional broadcasting education is no exception. Regardless of the viewpoint held, a supply of adequate data relevant to the question should be welcomed by all. The Journal undertakes to supply as much data as possible relevant to broadcasting education, the most recent example being Harold Niven's “Fourth Annual Survey of Colleges and Universities Offering Course Work in Radio and Television, 1958–1959”; published in the Fallissue.     

The quiz program: A network television staple

The quiz program has received considerable comment in recent weeks, so this article by Patrick E. Welch is particularly appropriate at this time. The article is based upon a chapter in Mr. Welch's PhD. dissertation, “The Development of Audience Participation Programs on Radio and Television Networks Through the Season of 1956–57.”;     

The television news interview: A field study

The participant observation technique and interviews provide the methodology for observing the television news interview process. The author provides a critical analysis.     

The selectors of television programs

Difficulties in indexing the degree of motivation or attention to television by people in the same room with a “live” television set have long been recognized. One element of this problem has been the question of determining which member of the household actually makes the selection of specific program or channel, and whether there are differences between types of households or socio‐economic classes that are related to different patterns of channel or program selection.     

The words of children's television

The dialogue and nonverbal formal features of six children's television programs are described. The findings of this study have implications for models of young viewers' information processing when viewing, and possible effects of the medium on children's language development.     

图书馆学发展观论纲

文章探讨了图书馆学发展的思维观、研究观、理论观以及整体发展观。批判了发展观中的一些不良倾向。强调要以科学的发展观指导图书馆学研究,实现图书馆学从前科学向常规科学的转化。     

信以为真:收受主体视角下的新闻真实建构

当代新闻传媒业呈现出媒介样态多样化、符号系统复杂化、事实呈现方式多元化等特征,但新闻真实实现的最终归宿依然是新闻收受主体。本文讨论了不同传播时期,由不同媒介形态和符号系统表现出的新闻真实特征,通常包括描述性真实、纪实性真实、过程真实和具象化真实。尤其是依靠新兴媒介技术进行事实表征的新闻样态,在对收受主体多元感官施以多样化符号刺激时,形成不同于传播主体视野下的新闻真实特征,具体表现为经验真实和主观感受真实。     

The television generation's relation to the mass media in Germany: Accounting for the impact of private television

This study extends earlier research on the television generation's media‐related behavior. Those who have grown up with TV are often said to be (therefore) more devoted to TV and less inclined to read than people born earlier. To provide evidence, data on TV and newspaper use and on attachment to both media in Germany, 1970–1995, were cohort‐analyzed, controlling for the age‐specific effect of the introduction of private TV in the mid‐eighties. While younger birth cohorts are less interested in the newspaper, the TV generation is not more devoted to TV than most of the preceding cohorts.     

Standpoint: Communication for the love of it

This study sought to determine how interpretations o f Teletubbies, a program designed for very young viewers and broadcast internationally, is contextualized within local frameworks. An analysis of interviews with 44 mothers and experts revealed themes that lend support to the claim that audiences actively employ interpretive processes in contending with foreign texts. The crucial role mothers may play in reconciling the global and the local is discussed within the framework o f parental mediation.     

移动电视的生存空间

近年来移动电视以其蓬勃发展的态势引起人们关注。充分发挥它的传播优势和广告优势，解决困扰它健康发展的难题，移动电视必将获得更为广阔和长久的生存空间。     

电视纪录片的叙事节奏

节奏在电视纪录片中可以分为内部节奏和外部节奏，内部节奏是外部节奏变化的根据，外部节奏则是内部节奏的进一步表现。在电视纪录片的叙事过程中，赋予电视纪录片内容及形式以节奏，可以提高电视纪录片的美学价值，对实现纪录片的可视性和有效收视具有极大的现实意义。     

The Richard Boone show: Repertory theatre on commercial television

In the following article based on his dissertation, the author explores the major reasons for decline of one of the few repertory dramatic series tried in commercial broadcasting—and, to date, the last. Dr. Jack G. Shaheen is a member of the mass communications faculty at Southern Illinois University, Edwardsville campus.     

The local television director: Part II of a continuing study

Leveling‐off of construction of new TV stations and transfer from live to film operations at both network and local station levels has occasioned considerable concern on the part of students and teachers of broadcasting. The question of the practical value of university broadcasting instruction can be answered best by studying station practice, and the market for the university‐trained product.     

Communicating deviance: The effects of television news coverage of social protest

Past research raises concern that media coverage may unfairly bias the audience against social protesters by portraying them as deviant. Furthermore, negative treatment of protest groups may discourage protest as a form of democratic participation. To examine whether such concerns are indeed warranted, an experiment was conducted exposing 266 subjects to one of two television news stories about the same protest. Results indicate that subtle differences in the news stories led to significant differences in subjects’ perceptions of the protesters and police, but no differences in perceptions of the utility of social protest in general.