Entertainment-Oriented Gratifications of Sports Media: Contributors to Suspense,Hedonic Enjoyment,and Appreciation

This survey study investigated contributors to viewers' hedonic enjoyment, appreciation, and emotional responses to a televised baseball game. There was an indirect relationship between athlete affinity and hedonic enjoyment by way of suspense. This relationship was moderated by the game's outcome such that suspense was associated more strongly with enjoyment when the viewer's team lost. Interest and knowledge of a player was the form of affinity that had a stronger relationship to suspense, rather than the viewers' sense of having a virtual friendship. Virtual friendship and sport involvement were associated directly with appreciation. Enjoyment and appreciation were associated with different emotional responses. Whereas enjoyment was associated with stronger positive and weaker negative emotions, appreciation was associated with stronger positive, negative, and meaningful emotions.     

The Relation Between Media Content Evaluations and Political Disaffection

A probability sample of 592 Washington state voters during the month prior to the 1996presidential election was used to assess registered voters 'levels of involvement, confidence in the media's representations of reality, and political disaffection. Perceptions of incompleteness were associated with amplified feelings of cynicism. Perceptions of oversimplification were associated with increased negativism but were also associated with increased involvement. The results suggest that perceptions of oversimplification in the news contribute less to public disaffection than perceptions of unrepresentativeness. We argue that some skepticism of the news should be considered healthy rather than worrisome.     

The Impact of Viewer Perceptions of Media Personae and Viewer Characteristics on the Strength,Enjoyment, and Satisfaction of Parasocial Relationships

Using a cross-sectional survey design (N = 338), we measured the impact of viewer perceptions of media personae and viewer characteristics on the strength, enjoyment, and satisfaction of parasocial relationships. Strength, enjoyment, and satisfaction of parasocial relationships were strongest with characters that viewers like that are perceived to be similar to the viewer or someone they know in real life. However, the strength and enjoyment of parasocial relationships decreased when the persona was perceived to be similar to either the viewer or someone they know in real life and the viewer was high on attachment anxiety, attachment avoidance, or loneliness. Limitations and implications are discussed.     

Music Selection Behaviors in Everyday Listening

Data on everyday music listening obtained via the Experience Sampling Method indicated that selection method was related to liking for and emotional response to the music, attention paid to the music, and perceived consequences of hearing the music. Individual listener's characteristics (e.g., age and level of engagement with music) were associated with selection behaviors. Negative effects resulted when individuals perceived they did not have control over music selection. In contrast, possessing control led to positive consequences such as enjoyment and motivation. These results indicate that control is an important aspect of one's everyday music experiences.     

Parasocial Interaction With Liked,Neutral, and Disliked Characters on a Popular TV Series

In this study, 174 respondents completed an online questionnaire measuring their responses to a liked, neutral, or disliked character from the ABC drama Lost. Specifically, they reported their perceived similarity, identification while viewing, and parasocial interaction with the character, as well as the extent to which they had tried to change aspects of themselves to be more like the character (“change/influence”). Across the whole sample, perceived similarity was a significant positive predictor of both identification and parasocial interaction, and identification was associated with higher levels of parasocial interaction. Parasocial interaction, but not identification, was a significant positive predictor of reported change/influence. When the three types of characters were examined separately, all four responses were higher for liked and neutral characters than for disliked characters, and parasocial interaction was higher for liked than for neutral characters. Interpretations of the findings, and implications for understanding viewers' involvement with media characters, are discussed.     

Freshmen Engagement Through Communication: Predicting Friendship Formation Strategies and Perceived Availability of Network Resources From Communication Skills

First-time freshmen completed communication skills questionnaires at the beginning of a fall semester. Approximately 6 weeks later they completed another questionnaire regarding friendship formation strategies and the perceived availability of resources from their new social network. Results suggest that different profiles of communication skills predicted how much freshmen reported using group involvement, online social networking, disclosure, responsiveness, and invitations as friendship formation strategies. Communication skills and friendship formation strategies were also associated with the perceived availability of social, personal, and instrumental resources. Implications for freshmen's social integration into a new university environment are discussed.     

Watching TV Series with Horror Content: Audience Attributes,Motivations, Involvement and Enjoyment

This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency.     

Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment

Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.     

Antecedents and consequences of autonomous information seeking motivation

Autonomously motivated individuals tend to enjoy activities more than those who are extrinsically motivated, and they also tend to invest more effort. Grounded in basic psychological needs theory, the current study examines the motivation of students' autonomous information seeking and its relationship with the amount of effort invested in and enjoyment derived from information seeking. Autonomy support and perceived competence were found to explain 34.7% of the variance in autonomous motivation while autonomous motivation, in turn, explained 13.1% of variance in effort and 25.8% variance in enjoyment. The model indicates a positive relationship between basic psychological needs and autonomous motivation. Higher students' autonomy support and perceived competence levels lead to increases in autonomous motivation to seek information. Higher autonomous motivation levels, similarly, lead to higher levels of effort and enjoyment. Findings confirm that intrinsically motivated students enjoy information seeking more and invest more effort in the activity. This highlights the importance of encouraging students to engage in information seeking independently, while providing the necessary guidance that would increase their competence.     

Emotion and political cognition: A test of bipolar,two-dimensional,and discrete models of emotion in predicting involvement and learning

This study assesses the usefulness of voters' emotions toward presidential candidates in predicting voter attitudes toward, involvement with, and learning of the candidates' statements at a debate. Three different models of the effects of emotions, including the bipolar model, Marcus and MacKuen's (1993) two-dimensional model, and a discrete emotions model were tested for their efficacy in predicting the responses of 81 participants who watched the 2000 Presidential Debate at Wake Forest University. Overall, the bipolar model in which positive and negative emotion terms fall along one continuum of affective valence was most consistent with the data. With regard to both presidential candidates, the more positive the emotion felt toward the candidate, the more positive the voters' attitudes were toward that candidate. Likewise, attitudes predicted greater involvement with the candidates, which subsequently predicted greater learning from the candidate at the debate.     

From Admiration to Devotion? The Longitudinal Relation between Adolescents’ Involvement with and Viewing Frequency of Reality TV

ABSTRACT

Research indicates that reality TV viewing frequency and involvement with reality TV are linked. However, previous studies employed cross-sectional designs and were carried out among college students and general adult population, but not among the most frequent consumers of reality TV: adolescents. To better understand the causal link between this demographic segment’s reality TV viewing and involvement, we conducted a longitudinal study among 392 adolescents (ages 15 to 17). Frequency of reality TV viewing increased narrative engagement, parasocial interaction, emotional empathy, merging with the characters, wishful identification, perceived realism, and enjoyment of reality TV six months later. No reverse effects on viewing existed.     

Commercial Humor Enhancement of Program Enjoyment: Gender and Program Appeal As Mitigating Factors

Previous research has shown that if commercials showcase higher levels of humor, they can enhance the viewer's enjoyment of the program in which the commercials are contained. The theory of excitation transfer has been used to explain this phenomenon. This experimental research suggests some modifications to its application in this setting, suggesting that there must be an adequate level of TV program appeal initially for the appeal to be enhanced by commercials. In this study, men's enjoyment of a sitcom was enhanced when high humor commercials were included in the program.     

Effects of communication environment,immediacy, and communication apprehension on cognitive and affective learning

This study explores relationships among immediacy, communication apprehension, and learning outcomes between two class formats: mixed-size sections (i.e., large-lecture/break-out sections) versus self-contained sections. The results indicated that students' cognitive learning outcomes were slightly greater in the mixed-size sections versus self-contained sections. In addition, affective learning decreased for all students from the first day of class, though it decreased slightly more for students in the large-lecture/break-out sections. When the teacher was perceived as highly immediate, however, there was no difference in affective learning due to format.     

Factors affecting the continuation to use and e-WOM intention of online library resources by university students: A study in Indonesia

Online library resources can act as a trusted source to find various references for conducting research or writing research papers. With the increasing number of published papers, the use of online library resources becomes increasingly important for academics, including for university students. This study aims to investigate the factors that lead to the continued use of online library resources among university students in developing countries, especially Indonesia. We investigate the impact of resource quality, confirmation, satisfaction, perceived usefulness, perceived ease of use, and perceived enjoyment of users on their intention to continue using online library resources and the effect on e-WOM intention. This study will enhance the Post-Acceptance Model of Information System (IS) Continuance by adding several other constructs and tested using data from 215 university students in Indonesia who have used online library resources. The method used to analyze the data is Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that satisfaction and perceived enjoyment have a significant effect on the intention to continue using online library resources. In addition, it was also found that the continuation intention to use online library resources also affects the user's intention to convey it to others (e-WOM intention). This study provides insight to online library resources service providers in making improvements and formulating strategies to increase users' intentions to continue using their online library resources.     

Presence,Sex, and Bad News: Exploring the Responses of Men and Women to Tragic News Stories in Varying Media

This study explores the interplay of sex, presence, and enjoyment of nonfictional tragic news content; an experiment was conducted in which participants viewed a news story about Hurricane Katrina's devastation to the Gulf Coast on a standard definition television, high definition television, or a video iPod. The results indicate that women reported more sadness regardless of condition, though they seemed especially moved in the iPod condition. Women also reported more information seeking, and reported highest levels of presence in the iPod condition. The results are discussed both in terms of implications for crisis message practitioners, and in terms of what the results may mean for our understanding of the enjoyment of tragedy.     

Diaries of lifelong learners: Information seeking behaviors of older adults in peer-learning study groups at an academic institution

Although not much has been written about older adults' use of academic libraries, they experience challenges navigating these considerable physical and online library spaces. Members of a university lifelong learning community were recruited for a 10-week diary study. They were asked to record their real-time information seeking behaviors related to their study groups, and the challenges they faced looking for or using information. They were also asked to rate their enjoyment to determine whether the joy of engaging in community learning extends to the information seeking process. Findings from sixteen diarists show that they sought information primarily on a specific topic, person, or book. They used a variety of resources but found books and periodicals most useful. They struggled with trust, technology, time management, library anxiety, information overload and dissemination. With increased understanding, librarians can be better equipped to reach older adults that are doing scholarly research and contribute to their success.     

Learning in Children's Museums: Is It Really Happening?

This study examined what children learn while they are interacting with exhibits at a children's museum as well as the conditions that facilitate learning. Using naturalistic observations to get information on the kinds of observable learning that occurred in a variety of settings within the museum, the study found that much observable learning did occur and that different contexts supported different kinds and amounts of learning. Learning was more likely to occur with adult interaction than without, and certain types of exhibits invited more adult involvement than others. Examples of learning of relatively higher levels of cognitive complexity and higher degrees of generalizability were observed more rarely than examples of learning of lower complexity and less generalizability. Implications for children's museums and other settings of informal learning are discussed.     

Examining Perceived Violence in and Enjoyment of Televised Rivalry Sports Contests

The scholarly attention paid to the ways in which television viewers perceive sports action as violent, how perceptions may differ across games, and how perceptions might impact enjoyment is limited. The current project extends the literature by investigating perceived violence and enjoyment across different intercollegiate (American) football contests between two heated rivals. A total of 568 individuals viewed one of four televised contests featuring the same hometown team: two against heated rivals, two against nonrivals. Results reveal that viewers clearly perceived rivalry games to be more violent than nonrivalry games. Moreover, games won by the hometeam were seen as more violent than those lost. Also, those perceiving high levels of violence reported greater enjoyment than those who perceived low levels of violence in all games. Finally, hierarchical regression analyses revealed that perceived violence contributes differently to the enjoyment of games won than to games lost. Possible explanations for and implication of the findings are offered.     

Standpoint: Mapping a discipline—Broadcasting in America

This study used a 2 x 2 X 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docudrama. We also examined the individual difference variable of verbal aggressiveness to test for possible interactions. Overall, the warning labels increased enjoyment of the program containing profanity among college students. Bleeping had no effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the program's offensiveness, and increased viewers' perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive     

Effectiveness of Virtual Reference Services in Academic Libraries: A Qualitative Study Based on the 5E Learning Model

This study explores library users' perceptions and preferences of virtual reference services (VRS) in an academic library in Hong Kong and examines the impact of VRS on students' learning for the future improvement of the library's services. A qualitative semi-structured interview was conducted with ten students from different faculties of a comprehensive university in Hong Kong. Proceedings of the interviews were recorded using Zoom, transcribed, and analyzed into theme tables according to the 5E learning model. Results indicate that WhatsApp is the most preferred VRS due to its convenience, response immediacy, textual record, and minimal learning efforts. Phone, email, and Zoom are less preferred due to users' perceived embarrassment, formality, and time constraints. The findings demonstrate that VRS is vital in students' different learning stages. It arouses students' interest in learning and information search, allows the exploration of new learning resources, provides a good platform to solve learning problems, and offers efficient and instant help for learning. Unlike previous studies, this study identifies users' perceived impact of VRS on their learning process based on the 5E learning model. It provides important implications and suggestions to improve VRS and staff training to enhance the library's overall reference services.