论广播电视集团人力资源管理

人力资源管理已经成为制约我国广播电视集团增强竞争力、赢得进一步发展的关键。广播电视集团要想在激烈的市场竞争中立于不败之地．就必须在先进的人力资源管理理念的指导下形成一套与国际接轨的人力资源管理制度，并创建新的富有竞争力的人力资源开发和管理体系。     

broadcasting history

ON THE AIR: PIONEERS OF AMERICAN BROADCASTING by Amy Henderson (Washington: Smithsonian Institution Press, 1988—$24.95, paper, ISBN 0-87474-499-7)

EDWARD R. MURROW: AN AMERICAN ORIGINAL by Joseph E. Persico (New York: McGraw-Hill, 1988—$24.95, ISBN 0-07-049480-0)

THE CINEMA OF THE SEA: A CRITICAL SURVEY AND FILMOGRAPHY, by Tony Thomas (Jefferson, NC: McFarland, 1988—$24.95, ISBN 0-89950-342-X)     

Hostile takeovers in broadcasting

This article explores the vulnerability of publicly held broadcasting companies to hostile takeovers. It finds that such companies are more attractive to investors than typical corporations, but that broadcasters are better defended against unfriendly takeovers and not especially vulnerable to takeovers.     

Diverse techniques in international broadcasting

The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.”     

The Asian broadcasting union

Little is known in the United States of the various regional broadcasting associations. Even such basic volumes as Emery's National and International Systems of Broadcasting cover the major organizations—European Broadcasting Union, International Radio and Television Organization (OIRT), URTNA (Africa), Inter‐American Broadcast Association, and Asian Broadcasting Union (ABU)—in fewer than a dozen pages. The Journal of Broadcasting only has published materials on the first two of these. As global broadcasting over domestic channels becomes a satellite‐borne reality, this lack of information is bound to become more and more embarrassing.     

Literature of broadcasting: Books in review

Two books have recently crossed this desk which are deserving of comment. The first of these is My First 10,000,000 Sponsors,by Frank Edwards (New York: Ballantine Books, Inc. 1956. 185 pp. 35c). Edited by Bernard Rosenberg and David Manning White

One book, for which it is possible to predict an important future is Mass Culture, subtitle The Popular Arts in America. (Glencoe, Illinois: The Free Press, 1957. 561 pp. $6.50.)

Three from Hastings

HOW TO ANNOUNCE FOR RADIO AND TELEVISION. Edited by William I. Kaufman. New York. Hastings House, 1956. 95 pp. $2.50.

AN AD MAN AD‐LIBS ON TV. By Bob Foreman. New York. Hastings House, 1957. 173 pp. $4.50.

HOW TO USE A TAPE RECORDER. By Dick Hodgson and H. Jay Bullen. New York. Hastings House, 1957. 216 pp. $4.95.

THE FUNNY MEN. By Steve Allen. New York: Simon and Schuster, 1956. 280 pp. $3.95.     

Literature of broadcasting: Book in review

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.     

Literature of broadcasting: Books in review

BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c.

TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback).

TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50.

TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95.

TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95.

MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00.

CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp.

ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp.

TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75.

TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.)

FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50.     

Telecommunication (not broadcasting)

Jack M. Nilles, et al. The Telecommunications-Transportation Tradeoff (New York: Wiley-Interscience, 1976--$22.95)

Geoffrey Wilson's The Old Telegraphs [London: Phillimore (Totowa, N.J.: Rowman and Littlefield), 1976--£7.50 with U.S. price of $18.75]

Information Resources Policy, Annual Report 1975- 76 (two volumes, $23.50, paper, 36 and 49 pp.)

Information Logistics: Local Distribution (Delivery) of Information, by Wallace P. Wormley (August 1976, 89 pp., $10.90, paper)

Separations Procedures in the Telephone Industry: The Historical Origins of a Public Policy, by James W. Sichter (August 1976, 146 pp., $10.90, paper)     

Literature of broadcasting: Books in review

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.     

Literature of broadcasting: Books in review

TELEVISION AND RADIO ANNOUNCING. By Stuart W. Hyde. Boston: Houghton Mifflin Company, 1959. 451 pp. $6.00.

TELEVISION ADVERTISING. By Clark Aknew and Neil O'Brien. New York: McGraw‐Hill Book Company, 1958. 330 pp. $9.50.

INTRODUCTION TO MASS COMMUNICATIONS RESEARCH. Edited by Ralph O. Nafziger and David Manning White. Baton Rouge, Louisiana: Louisiana State University Press, 1958. 244 pp. $5.00.

THE MERGER. By Sterling Quinlan. New York: Doubleday & Co., Inc., 1958. 331 pp.

SCREEN WRITING AND PRODUCTION TECHNIQUES. By Charles W. Curran, New York. Hastings House, 1958. 240 pp., illus. $4.95.     

Literature of broadcasting: Books in review

This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.     

Community attitudes towards broadcasting standards in New Zealand

In this article we report on the findings of a 1999 research project conducted by New Zealand's Broadcasting Standards Authority (the Authority). The project was designed to survey the attitudes of New Zealand adults to several aspects of broadcasting standards, such as offensive language, screen violence, the portrayal of sex and nudity, discrimination and privacy issues. This article will examine the background to the research, the principal empirical findings, and in conclusion will identify five cluster profiles which emerged from a statistical analysis of the data.     

Telecommunications (other than broadcasting)

Judith M. and Douglas P. Brush's Private Television Communications: An Awakening Giant: An Industry Report and Planning Guide (Herman Publishing, 45 Newberry St., Boston, Mass. 02116— $40.00, paper)

Kenneth C. Laudon's Communications Technology and Democratic Participation (New York: Praeger Special Studies, 1977—$15.00)

John Sunier's The Handbook of Telephones and Accessories (Blue Ridge Summit, Pa.: TAB Books, 1978—$14.95/9.95)

James D. Scott's Bringing Premium Entertainment into the Home via Pay-Cable TV (Ann Arbor, Mich.: Graduate School of Business Administration (Division of Research), University of Michigan, 1977— $3.50, paper)

Robert E. Jacobson's Municipal Control of Cable Communications (New York: Praeger Special Studies, 1977—$16.95)     

Leviathan dreams: State and broadcasting in South America

This article examines different forms of state intervention in the history of broadcasting in South America. In contrast to “media imperialism”; positions, it is argued that the analysis of the evolution of broadcasting systems cannot be restricted to the role of international capital. Nor can the development of broadcasting in the region be understood as completely dominated by market mechanisms. On different occasions and for different reasons, domestic actors coalesced around the state to champion government‐run models against private broadcasting. Statist solutions, however, were ineffectual in changing the fundamental dynamics of the systems in place. Moreover, as they were often implemented by authoritarian governments, state models aggravated the problems for the existence of democratic broadcasting. Amid the hegemony of the private model and the globalization of media economies in the region, the discrediting of statist experiences makes it necessary to rethink alternatives to market‐dominated broadcasting.