Contrasts in presidential campaign commercials of 1976

This study examines the 1976 primary and general election television commercials of Jimmy Carter and Jerry Ford. Based principally on interviews with the creators of the advertising and on repeated viewings of the numerous commercials acquired by Professor L. Patrick Devlin, the study investigates what was shown and why. In the concluding section, analytic and evaluative observations are made.     

"信息网络传播权"解读

信息网络传播权是社会信息化的产物,国内外法律法规就信息网络传播权概念与内涵、技术措施、权利管理电子信息、“避风港”制度等进行了规制,加强网络信息传播权保护是我国知识产权保护战略的重要组成部分。     

A conceptual framework for understanding the content of advertising: Its application to the specific case of Chinese television commercials

The conceptual framework for explaining advertising content formulated in this paper begins with environmental factors such as culture and economic system, and ends with the ads themselves—with advertising industry factors, such as practices and views/values of its actors, and consumer factors, such as experience making up the middle two layers. An empirical application of this model, through variables derived from it, to Chinese television commercials suggests post‐hoc substantiation for the most part. Future studies could pose and test a priori hypotheses (for other countries, media, and variables) leading to the refinement, clarification, and elaboration of the model.     

Tattoo information creation: Towards a holistic understanding of tattoo information experience

The tattoo information experience reveals possibilities to explore how tattoo images are created as things, what actions lead to the creation of a tattoo image, who is considered a creator of a tattoo image, and how different personal, social and cultural contexts influence creation of information through the tattoo acquisition experience. Based on the findings from nine interviews, the process of tattoo information creation was conceptualized encompassing all stages of the tattoo experience: from the moment the first idea of getting a tattoo emerges to sharing of information about a tattoo. Participants' stories about their tattoo experiences were used to develop a framework of four key phases of tattoo information creation: conceptualizing, verbalizing, visualizing, and pluralizing. These phases occur between four anchors identified in the participants' stories: anticipation, identification, ideation, and creation. This framework can be used to assist future empirical and theoretical research on tattoo information experience.     

正确认识信息资源的开发利用价值

章就信息资源的开发利用以社会进步和经济发展的诸多影响，进行了分析研究，提出了网络环境下的开发利用策略，并就可行性做了深入探讨。     

Children's information seeking in coping with daily-life problems: An investigation of fifth- and sixth-grade students

Researchers have increasingly paid attention to the personal and emotional growth of youth. However, little research has examined how exactly young people use or seek information for their personal development and growth. The primary goal of this study, therefore, was to explore the students' use of “information seeking” to cope with their day-to-day personal stressors and problems. The sample consisted of 641 children in fifth- and sixth-grade classrooms from an urban public elementary school in Taiwan. Data were collected through semistructured, open-ended surveys. Both quantitative and qualitative methods were employed to analyze the data. This study found that in coping with daily-life problems, nearly two-thirds of the participating children would seek information; that sixth graders were more likely to do so; and that gender did not make information seeking more (or less) probable in this coping context. Findings also revealed some major reasons for children's information seeking in this coping context, for example, to solve problems, to escape, and to find a transition. Finally, five major different information seeking behaviors related to coping emerged from the findings: information seeking for problem solving, information seeking to escape, information seeking for a transition, information seeking to change mood, and information avoidance, which can be used as a platform to develop an explanatory and possibly predictive framework for future studies.     

Secondary teachers and information literacy (IL): Teacher understanding and perceptions of IL in the classroom

Secondary teachers have the opportunity and the curriculum mandates to teach information literacy skills, yet students enter post-secondary studies with low information literacy proficiency. In many cases, teachers present the only opportunity for students to develop information literacy proficiency. With semi-structured interviews, this study explored eight secondary teachers' perceptions of information literacy and their experiences with IL as educational professionals. Confusion around the phrase information literacy was a dominant theme as participants were unfamiliar with the term and were inconsistent in defining the scope of what it might mean. Although there are references to information literacy skills in the core curriculum and support documents, participants varied in their instruction and understanding of this skill set. Participants unanimously agreed that information literacy skills, as explained using the Association of College and Research Libraries Information Literacy Standards for Higher Education (ACRL, 2000), were important for their students. However, the extent of IL skills required varied by student. Pursuing post-secondary studies warranted advanced IL, and these students were more likely to be taught higher-level skills. IL skill development was also assumed to be the responsibility of the student, and passive acquisition was anticipated. Assumptions regarding student need and ability informed instruction. These results suggest that the current curricular mandates are insufficient to ensure IL is incorporated into instruction and that teachers are ill-prepared to instruct IL effectively.     

林业科技论文函数图横坐标标值的几种错误及正确表达

指出已出版的林业科技论文中函数曲线图存在的以非数值作为横坐标标值和以数值范围作为横坐标标值,以及横坐标标值间隔不相等3种错误,提出了正确的表达方式.     

温州市少年儿童图书馆泰顺分馆建设初探

温州市少年儿童图书馆泰顺分馆的建成开馆,效益显著,本文对建设背景、模式、特点等进行了全面阐述,并指出了今后的发展方向.     

日本"儿童读书推进运动"评析

论文阐述了日本儿童读书推进运动的产生和发展,介绍了日本在推进儿童阅读活动中实施的一些可行的方法和措施,着重分析了其运动开展的特点。并指出了数字化给其带来的挑战。     

少儿图书馆参与构建校外教育联盟开展少儿阅读服务研究——以重庆市为例

通过访谈和抽样调查,了解重庆市少儿校外教育现状和存在的问题,提出少儿图书馆参与构建少儿校外教育联盟作为解决问题的对策.     

少儿图书馆服务转型中的困难与机遇——以湖北省少年儿童图书馆“亲子阅读打卡”活动为例

图书馆服务转型是国内外图书馆界普遍关注的热点问题。湖北省少年儿童图书馆为了满足读者需求,借鉴美国"千本图书阅读计划",设计"为爱朗读100绘本打卡"活动。本文通过分析中、美两国阅读打卡活动的优势,结合湖北省少年儿童图书馆协助亲子家庭阅读打卡过程中的策划、组织和反馈环节,提出该活动存在馆员组织结构不优化、缺乏绘本排架管理、未充分考虑读者个性化需求、服务体系缺乏亮点等问题,提出创新的组织结构形式、利用RFID技术加强对绘本的排架管理、转变图书馆的服务角色等建议,以提升活动水平为契机,进行图书馆服务转型。     

少年儿童图书馆读书活动策划之思考

读书活动是少儿图书馆的一大特色,其组织策划凝聚了集体智慧。本文根据少儿图书馆职能和少年儿童的特点,阐明了有效组织、策划活动的重要性、特点以及要素,并对今后读书活动的策划进行了思考。     

少儿图书馆在儿童阅读推广中的使命与担当

论文通过对中国儿童阅读现状进行分析和中外儿童阅读推广状况进行对比,指出儿童阅读及阅读推广的重要性,提出了少儿图书馆在儿童阅读推广中的重要使命与工作措施。     

面向信息素质教育的信息检索教学改革

信息检索课在高等院校信息素质教育中发挥着重要的作用,提高信息素质教育水平也是该课程的教学目标。从构建新的教学目标、合理调整教学内容、整合多种现代教学方法、加强与学科专业课程的结合、建立有效的评价体系、提高教师队伍的综合素质6个方面对面向信息素质教育的信息检索课教学改革进行了探讨。     

公共图书馆少儿服务的法律规范问题研究

美国、英国等国家在已经出台的公共图书馆相关法律规范中均对少儿服务做以特别强调。在我国现已发布的图书馆相关文件中虽然也对少儿图书馆及其服务规范有所提及,但还没有形成正式的具有法律效力的文本。要实现公共图书馆的少儿服务规范的法律化,可以通过借鉴国外已经制定的公共图书馆面向少儿服务的标准/指南,结合我国公共图书馆少儿服务的具体情况,构建一套与我国基本法相结合的配套性文件。     

Children's in-library use of computers in an urban public library

This article describes children's use of networked technology in three branches of an urban public library. Direct observations of their use of computers and data gathered from brief interviews with them were recorded using personal digital assistants (PDAs). Findings suggest that (1) the largest proportion of children's use of computers is for access to games, (2) use of computers for communication purposes (e.g., chat, e-mail, and word processing) is minimal, and (3) repeat use of the computers varies by branch. Grade level analysis reveals that middle school students access games less than elementary students do at two branches and that middle school students use the computers more than elementary students do for communication purposes. Overall, girls and boys use games, chat, and e-mail in comparable proportions. In other categories of use, there are gender differences but no consistent pattern emerges across branches. This investigation provides a first view of children's unmediated use of technology in the public library, their reasons for using library computers, and provides baseline data for assessing the outcomes of technology programs and services developed by the library to serve the needs of this user group.