Literature of broadcasting: Books in review

BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c.

TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback).

TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50.

TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95.

TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95.

MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00.

CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp.

ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp.

TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75.

TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.)

FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50.     

Literature of broadcasting: Books in review

TELEVISION AND RADIO ANNOUNCING. By Stuart W. Hyde. Boston: Houghton Mifflin Company, 1959. 451 pp. $6.00.

TELEVISION ADVERTISING. By Clark Aknew and Neil O'Brien. New York: McGraw‐Hill Book Company, 1958. 330 pp. $9.50.

INTRODUCTION TO MASS COMMUNICATIONS RESEARCH. Edited by Ralph O. Nafziger and David Manning White. Baton Rouge, Louisiana: Louisiana State University Press, 1958. 244 pp. $5.00.

THE MERGER. By Sterling Quinlan. New York: Doubleday & Co., Inc., 1958. 331 pp.

SCREEN WRITING AND PRODUCTION TECHNIQUES. By Charles W. Curran, New York. Hastings House, 1958. 240 pp., illus. $4.95.     

Literature of broadcasting: Books in review

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.     

Literature of broadcasting: Books in review

This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.     

Literature of broadcasting: Book in review

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.     

Books on broadcasting in the library of congress: Programming and audience research

Because advertising is the bread‐and‐butter of broadcasting in the United States, any attempt to limit the number and length of commercials is, bound to meet with strong opposition. One such unsuccessful attempt was made by the FCC only four years ago, but already memories of the events and maneuverings that swirled around this proposal are fading. Lawrence D. Longley investigated this topic in connection with his doctoral dissertation on “The Politics of Broadcasting” which is nearing completion at Vanderbilt University. Mr. Longley is instructor in the Department of Government at Lawrence University, Appleton, Wisconsin.     

Books in review

TRAINING THE VOICE FOR SPEECH, By C. Raymond Van Dusen: Professor of Speech and Chairman of the Department of Speech, University of Miami … Director of Speech Clinic at the University. New second edition. 276 pages, 6 × 9, 27 illus., $4.00 .... McGraw‐Hill Book Company, Inc.

MASON'S MANUAL OF LEGISLATIVE PROCEDURE, by Paul Mason: Member of the California Bar, formerly Assistant Legislative Counsel in California … now parliamentarian of the California State Senate and the American Legion Department of California. 640 pages, 5 × 7½, $6.50 … McGraw‐Hill Book Company, Inc.

BEGINNING TELEVISION PRODUCTION, by Melvin Robert White: Brooklyn College. Ill pages, 8½ by 11, photo offset, spiral bound, $2.50 … Burgess Publishing Company.     

Books in review

DYNAMICS OF IDEALISM: WHITE ACTIVISTS IN A BLACK MOVEMENT. By N.J. Demerath, III, Gerald Marwell, and Michael T. Aiken. San Francisco: Jossey‐Bass Inc., Publishers, 1971. $9.75.

TOMS, COONS, MULATTOES, MAMMIES, AND BUCKS: AN INTERPRETIVE HISTORY OF BLACKS IN AMERICAN FILMS. By Donald Bogle. New York: The Viking Press, 1973. $12.50.

RADICALS AND MILITANTS: AN ANNOTATED BIBLIOGRAPHY OF EMPIRICAL RESEARCH ON CAMPUS UNREST. By Kenneth Keniston in collaboration with Mary‐Kay Duffield and Sharon Marti nek. Lexington, Mass: D.C. Heath and Company, 1973. $15.00     

Books in review

THROUGH NAVAJO EYES: AN EXPLORATION IN FILM COMMUNICATION AND ANTHROPOLOGY. By Sol Worth and John Adair. Bloomington: Indiana University Press, 1972; pp. 286. $12.50.

VAGINAL POLITICS. By Ellen Frankfort. New York: Quandrangle Books, Inc., 1973; pp. 250. $6.95.

POWER AND INTERPERSONAL RELATIONS. By Wally D. Jacobson. Belmont, California: Wadsworth Publishing Company, 1972; pp. 190. (paper) $3.50.     

Books in review

DOCUMENTS IN AMERICAN BROADCASTING. Edited by Frank J. Kahn. New York: Appleton‐Century‐Crofts, 1968. 598 pp. $4.95 (paper).

RADIO, TELEVISION AND AMERICAN POLITICS. By Edward W. Chester. New York: Sheed and Ward, 1969. 342 pp. $7.50/3.45.

THE REPORT OF THE COMMISSION ON OBSCENITY AND PORNOGRAPHY. New York: Bantam Books, 1970. 700 pp. $1.65 (paper).

HOW TO TALK BACK TO YOUR TELEVISION SET. By Nicholas Johnson. Boston: Little‐Brown, 1970. ix+228 pp. $5.75. [re‐issued with added bibliographies and an index by Bantam Books, 1970. 245 pp. 95¢.]

MEDIA SOCIOLOGY: A READER. Edited by Jeremy Tunstall. Urbana: University of Illinois Press, 1970. x+574 pp. $12.50.

TELEVISION: SELECTIONS FROM “TV GUIDE” MAGAZINE. Edited by Barry G. Cole. New York: Free Press, 1970. 605 pp. $12.50/5.95.

INTRODUCTION TO MASS COMMUNICATIONS. By Edwin Emery, Phillip H. Ault, and Warren K. Agee. New York: Dodd, Mead & Co., 1970 (third edition). 444 pp. $8.95.

THE MASS MEDIA AND MODERN SOCIETY. By William L. Rivers, Theodore Peterson, and Jay W. Jensen. San Francisco: Rinehart Press, 1971 (second edition). 342 pp. $8.95.

THE COMMUNICATIVE ARTS: AN INTRODUCTION TO MASS MEDIA. By Charles S. Steinberg. New York: Hastings House, 1970. 371 pp. $10.00/6.00.

TELECOMMUNICATIONS: THE BOOMING TECHNOLOGY. By Ronald Brown. New York: Doubleday, 1970. 191 pp. $5.95.

THE EMMY AWARDS: A PICTORIAL HISTORY. By Paul Michael and James Robert Parish. New York: Crown, 1970. 384 pp. $9.95.     

Books in review

ONE HUNDRED DOLLAR MISUNDERSTANDING. By Robert Gover. New York: Ballantine Books, 1963. 215 pp. 95 cents.     

Books in review

LIVING ROOM WAR. By Michael J. Arlen. New York: The Viking Press, 1969. xiv+ 242 pp. $5.95.

PROPAGANDA AND PROMOTIONAL ACTIVITIES, An Annotated Bibliography. Edited by Harold D. Lasswell, Ralph D. Casey and Bruce Lannes Smith. Chicago: University of Chicago Press, 1969. xxiii+ 450 pp. $10.00.

COLOR TELEVISION, The Business of Colorcasting. Edited by Howard W. Coleman. New York: Hastings House, Publishers, 1968. 287 pp. $8.95.     

Books in review

PRIME TIME: THE LIFE OF EDWARD R. MURROW. By Alexander Kendrick. Boston: Little, Brown, 1969. 548 pp. $8.95.

BROADCASTING AND THE PUBLIC INTEREST. Edited by John H. Pennybacker and Waldo W. Braden. New York: Random House, 1969. x +176 pp. $2.50 (paper).     

Books in review

PRACTICAL PUBLIC SPEAKING: A Guide to Effective Communication, by Eugene E. White, Associate Professor of Speech and C. R. Henderlider, Associate Professor and Head of Speech Department, Cleveland College, Western Reserve University . . . 385 pages, 5½ × 8½, $3.50 (college edition) . . . The Macmillan Company.

SPEECH: A Handbook of Voice Training, Diction and Public Speaking, by Dorothy Mulgrave, with chapters by Wilbur Gilman and Wilbert Pronovost . . . 270 pages, $1.50 . . . Barnes & Noble, Inc.     

论数字化图书文献的合理使用问题

数字化图书文献的合理使用问题是近年来学术界关于数字版权的激烈讨论中的热点。有人主张废除甚至限制合理使用以维护版权人在数字时代的利益 ;反对者则主张废除合理使用制度有可能损害公众利益。本文在分析传统合理使用制度价值特征已经各国关于数字化图书文献合理使用之立法的基础上 ,结合我国数字技术发展的现状探讨我国数字化图书文献合理使用制度的建构模式。     

Literature of Behavioral Economics,Part 1: Introduction and Books

Behavioral economics, a blend of cognitive psychology and economics, is a new field that has attracted much attention, both from economists and from the general public. Behavioral economists have won Nobel Prizes and written books that became New York Times bestsellers. Unlike traditional economists, whose models are based on a perfect “rational man,” behavioral economists study ways that people actually make decisions and incorporate those findings into economic theory. This article presents an overview and history of the development of behavioral economics and a selective annotated bibliography of books in the field.     

“图书公社”——高校文献资源共享的一种新形式

论文以华中科技大学图书馆"图书公社"活动为案例,对其产生背景、具体做法、基本情况等方面进行阐述和分析,与"图书漂流"活动和图书馆服务进行了比较,并对活动的可持续发展进行了深入思考.     

“最是书香能致远”——全民阅读推广名师徐雁的文学名著阅读观

在2018年中国全民阅读年会组委会所表彰的全民阅读十佳推广人中,徐雁教授是唯一一位来自高等学校的教授。多年来他以读书、评书、著书、编书和教书为主要生活方式,理论联系实际地传播书香理念,推广阅读方法。他所倡导的深入阅读文学名著内涵、深入思考作品人物言行、深入汲取作家人生智慧的人文阅读理念,对播撒读书种子、推动全民阅读,具有重要的现实意义。文章梳理了徐雁教授文学名著阅读观的形成过程,从阅读的价值、阅读的选择、阅读的方法以及大阅读观四个维度解读其内涵,并指出了其文学名著阅读观推广和传播的主要途径。