Missing the newscaster: Reactions to the 1967 AFTRA strike

The following study reports viewer reactions to missing network news anchormen, and concludes the strike and substitute newsmen had little effect on viewing habits. Dr. Lawrence W. Lichty is associate professor of communication arts at the University of Wisconsin in Madison while Dr. David J. LeRoy is assistant professor of speech at Florida State University. This study was accomplished with the aid of funds provided by the Computer Center and Graduate School at Wisconsin.     

Effects of music on source evaluations

Dr. Simpkins is an assistant professor in the department of advertising at Michigan State University, while Mr. Smith is a media analyst at Campbell‐Ewald, Inc. in Detroit. The research that follows offers some useful advice to producers of commercials and other material using a musical background.     

Political broadcast advertising and primary election voting

The following three part debate is in response to the article “Functionalism and the Mass Media,” which appeared in 19:11–22. Dr. Pryluck is associate professor in the Department of Radio, Television and Motion Pictures at the University of North Carolina at Chapel Hill. Dr. Anderson directs the Broadcast Research Center at Ohio University, and Dr. Meyer is a member of the communications faculty at the University of Massachusetts.     

Evaluation of television drama: Interaction of acting styles and shot selection

That television is basically a low‐key and close‐up medium is demonstrated in the following research undertaken by two members of the Department of Communication Arts and Sciences of Queens College, City University of New York. Alan H. Wurtzel is an instructor at Queens while working on a doctorate at New York University. Dr. Joseph R. Dominick is assistant professor and holds the Ph.D. from Michigan State University. Both authors wish to acknowledge the assistance of their colleague, Dr. Gary Gumpert.     

Evaluating carrascolendas: A television series for Mexican‐American children

Readers with young children may have noticed the occasional Spanish language vignettes appearing from time to time on Sesame Street, the popular public television program for pre‐schoolers. The following article describes the development and audience impact of a program designed to reach a Spanish‐American audience in a Texas city. The study is presented primarily as a guide for other programmers desiring to evaluate audience effects of such content. This article is a summary of a longer report done under an Office of Education subcontract to the Center for Communication Research at the University of Texas. Dr. Williams is Director of the Center and professor in the school of communications, while Diana Natalicio is now an assistant professor of linguistics at the University of Texas at El Paso after having completed her doctorate in linguistics at the Austin campus in 1970.     

Why adults do or do not watch educational television

The reasons given for watching or not watching educational television have a great deal of bearing upon why people attend to commercial television as well. The following study was the pilot for a series being conducted by the Institute for Communication Research at Stanford University for the National Educational Television and Radio Center. The study was planned by Dr. Wilbur Schramm and the author, with the. latter supervising the field work and analysis. Dr. Lyle is presently assistant professor of Journalism at the University of California, Los Angeles.     

Stereotype change following exposure to counter‐stereotypical media heroes

During his 1966–69 tenure as director of research for the Lutheran Council in the U.S.A., Ronald L. Johnstone helped plan and conduct the research reported here which is based on a sizable national sample. In the article, he constructs a profile of the typical religious radio program listener. Dr. Johnstone earned the Ph.D. from the University of Michigan in 1963 and is now associate professor of sociology at Central Michigan University in Mt. Pleasant.     

Color as an emotional factor in television

That women are still stereotyped despite the continuing activism of the women's liberation movement is clearly demonstrated in the following study of a sample of early 1971 network TV ads. Focusing on the advertising viewed in millions of homes during prime‐time, the authors conclude that women are most often seen as decorative (sex objects) or useful (housewives and mothers), but hardly ever as professionals or working wives. Dr. Dominick is an assistant professor in the Department of Communication Arts and Sciences of Queens University while Miss Rauch is a recent graduate of that department.     

Broadcasting‐film academic budgets: 1971–72

As a supplement to the standard “Niven list”; (which follows in this issue), the Journal offers here a look at the finances of many of the broadcasting‐film departments detailed by Niven. Based on budgets for the 1971–72 academic year, Bensman and Futrell provide data on four‐year colleges and universities offering broadcasting and/or film degrees. Dr. Marvin Bensman is assistant professor of speech at Memphis State University while James Futrell is a graduate assistant in the same department.     

The mass media of Latin America: Selected information sources

For the past three or jour years, the Department of Telecommunications at the University of Kentucky has been constructing an undergraduate curriculum unlike most others in the country. A key concept in that development has been a seemingly simple definition of terms—what it is the department should be concerned with—and from that, how best to approach the teaching function. That the starting point of defining terms is not so simple is shown here by Dr. James E. Fletcher, assistant professor of telecommunications at Kentucky. Fletcher earned his Ph.D. at the University of Utah in 1910, taught there for a year, and then joined the faculty at Kentucky where he has since been active in the process he discusses.     

The contribution of Herbert Hoover to broadcasting∗

For three years the Department of State has brought a group of foreign broadcasters to the United States to study American techniques and station operations. The program has, to some extent, gone unnoticed. It has received no public fanfare and, since few academic institutions had a direct contact with any part of the program, attracted little notice among students or teachers of broadcasting. Since the foreign broadcasters offer such an opportunity for American students to learn something of foreign . broadcasting systems, the Journal has invited the Project Coordinator to describe the program. Dr. J. B. Briscoe is assistant professor of Communication in the School of Public Relations and Communications at Boston University. He is a graduate of the Northwestern University School of Speech, with an Mjl. and PhD. in International Relations from the University of Chicago. From 1949–50 he was a Rotary Foundation Fellow at the University of London and since 1956 has been Project Coordinator for the International Seminars on Radio and Television held under the auspices of Boston University.     

Censorship of AFVN news in Vietnam

In this time of increasing pressure against incumbent licensees at renewal time, all aspects of the renewal process have come into sharper focus and importance. One topic of special interest has been the licensee's “Ascertainment of Community Needs”; section of his renewal form. Hoping to make the process more realistic, the FCC issued revised guidelines on the ascertainment process early in 1971. This issue of the Journal offers four articles exploring the present status of ascertainment, beginning with this overview of a sample of western television licensees which compares ascertainment filings in 1968 (before the FCC Primer) and 1971 (among the first filed afterwards) and demonstrates that the new FCC policy is having a telling effect. Dr. Joseph Foley is assistant professor of speech communications at Ohio State University.     

Single versus multiple‐system cable television

The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants.     

Radio production courses: A survey of current practice

With the domination of broadcasting by television in the 1950s and since, academics of both teaching and research persuasions have tended to ignore the older and larger (in number of stations) medium of radio. Courses in radio announcing and production, usually the oldest in most schools’ curricula, were summarily suspended or simply faded away for lack of student and faculty interest. Meanwhile, of course, radio continued to grow, and with the resurgence of FM and interest in high‐fidelity sound in the mid‐sixties, students in both film and broadcasting courses began to request more audio training and practice. In the following article, the author surveys current practices in radio production based on returns to a nationwide request for data. Throughout, comparison is made with the APBE composite course outline for such a course, published in 1970. Dr. Martin is associate professor in the department of radio‐TV at California State College—Long Beach.     

Review and criticism

An earlier version of this paper was presented to the AEJ convention at Boulder, Colorado in 1973 by Dr. Milan Meeske for the authors. Dr. O'Keefe is an associate professor of communication at Florida Technological University where Mr. Sheinkopf is a student.     

The Reference Librarian and the Business Professor

Abstract

Strategic alliances are proliferating in the corporate world. They offer the participants an opportunity to pool limited resources, skills and capabilities to achieve common objectives that the partners may well be unable to achieve working alone. Strategic alliances can exist among a variety of partners, but making them work requires an understanding of common objectives, a commitment to those objectives and flexibility. The development of a successful strategic alliance between a university reference librarian and a business school professor is described.     

Broadcasters’ attitudes toward public responsibility: An Ohio case study

Certainly one key to a licensee's response to community needs is the perception by top station executives of their station's role in the community. The following article is an adaptation of some research findings of a dissertation conducted under the supervision of Professor Walter B. Emery at Ohio State University in 1971. The author, now an assistant professor in the department of speech and dramatic art at the University of Iowa, received a research grant from the National Association of Broadcasters to help conduct the study.     

VCQ&A with Kim Komenich

Kim Komenich, 58, has worked as a photographer since he was a kid. He has traveled the world, making pictures—from Iraq to Vietnam, El Salvador, and the Philippines. He won the Pulitzer Prize for Spot News Photography in 1987. Now he is an assistant professor for multimedia at San Jose State University, his undergraduate alma mater.     

South Pacific Law Materials Bibliography

Abstract

The South Pacific is an area of emerging importance to lawyers in North America and throughout the world. Dr. Care's bibliography provides a comprehensive introduction to the legal materials of Melanesia, Micronesia, and Polynesia.