Multi-Platform Event Television: Reconceptualizing our Relationship with Television

The proliferation and success of popular factual formats, the process of digitalization, and the emergence of interactive technologies have transformed the global television landscape. Content is now being produced, delivered, and consumed in new ways. Capitalizing on these changes are a set of complex multi-platform media events that deliver a range of content across various platforms, utilizing television, the Internet, mobile phones, and digital and interactive screen services. This paper will explore the ways in which these examples have changed the way we think about television, live broadcasting, the relationship between various technologies and platforms, and, most importantly, about the way we conceptualize audiences.     

Network Revenues and African American Broadcast Television Programs

This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias against African Americans on the part of viewers or television networks when adjusting for viewer income and age. Second, African Americans have lower incomes and show a strong intensity of preference for programming featuring African American cast members. Therefore, despite the absence of bias, the advertiser-supported broadcast market likely produces less than the socially optimal amount of African American programming. This article provides policy recommendations to increase viewer benefits.     

仪式直播中“表演”的传播价值选择——对“奥运开幕式‘假唱’”事件的思考

北京奥运开幕仪式中的假唱事件引起了国内外的关注,引发了人们从法律法规、道德操守、国家形象等多方面的议论。本文从大众媒介传播法则、规律和仪式表演内在规定的双重角度,分析了此次仪式中的假唱在大众传播语境下的不合理性,试图通过这一案例的剖析,探讨仪式直播中表演的定位及其依据,以积累更合理的共识,促进仪式直播的健康发展。     

Diversity in Broadcast Television: An Empirical Study of Local News

The relation between the structure of a market and the diversity of its product offering has been extensively explored by theorists. We develop 2 measures of diversity and explore the content of local news for 60 stations and 20 designated market areas (DMAs) in the United States. Using a relative station-level diversity metric, ordinary least squares (OLS) estimates imply that relative diversity of local news content decreases as market concentration increases. This result is not, however, robust to an instrumental variables specification. Using a total market diversity metric, the Herfindahl-Hirschman Index (Hirshman, 1964) is significant in OLS and robust to instrumental variable estimation. Because the total market diversity metric is arguably superior to the incremental metric as a measure of overall diversity, this result is useful-it suggests that the total diversity of local news content within a DMA is sensitive to the level of concentration.     

广播连线报道时记者的情感把控

本文对广播连线报道时记者的情感把控进行了分析。     

构建广播电视新闻学专业实践教学新体系

本文在充分考察全国高校同类专业实践教学体系的基础上。结合黑龙江省对广播电视新闻学人才的需求模式和要求,从全新的角度和视野认识和梳理了广播电视新闻学专业实践教学的思路,并最终确立了我校广播电视新闻学专业的实践教学模式。     

Context and Sources in Broadcast Television Coverage of the 2004 Democratic Primary

This study examined context variables (reporter speculation, multiple viewpoints, and story emphasis) and source variables (anonymous sources and source transparency) in broadcast television coverage of the 2004 Democratic presidential primaries. Primary coverage was compared with coverage of other major stories. Primary coverage was no more focused on conflict than were other major stories. Primary coverage was, however, more focused on winners and losers, and primary reporting was more likely to include reporter speculation. Primary stories were just as likely to include anonymous sources as were other major stories, but primary stories also were more likely than other major stories to fully identify sources.     

Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis

This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules.     

新时期广播电视新闻学专业实践教学模式的探索

本文拟通过对广播电视新闻学专业怎样建立一个以“学生实践拉动学习渴求“为基本出发点、以“全面提高学生的媒介素养和社会责任感“为基本原则的“有效的实战模式“的探索,就当前对新闻教育怎样实现新突破进行讨论.     

Extending the Television Brand: An Examination of Why Consumers Use Broadcast Network Web Sites

Framed by the technology acceptance and customer-based brand equity (CBBE) models, this study investigated how audiences intend to use broadcast television network Web sites. Drawing upon the results of a survey (N = 178), this research found that perceived ease of use and perceived enjoyment significantly influence intent to use broadcast Web sites. Findings also reveal that CBBE plays a significant role as a mediator between motivations and behavioral intention to use broadcast networks' Web sites. It is concluded that as the medium of television evolves, networks' Web sites should be conduits for sustained brand allegiance and broadcasters should make more strategic use of their Web sites.     

论中国广电在"三网融合"新阶段的战略方位

"三网融合"是当下业界学界乃至社会关注的一个热点,中国广电媒体在"三网融合"新阶段如何定位、如何发展是一个至关重要的战略性问题.本文阐述了中国广电在"三网整合"新阶段的战略方位、战略意义、战略优势和战略对策.     

论城市社会学对电视研究的空间拓展

城市与电视,都是重要的社会空间。通过这种空间属性的交互,城市社会学可以拓展电视研究的空间视野。对于城市现象与城市过程理解不同的四个流派(古典城市理论、人文主义城市理论、城市政治经济学理论、全球化城市理论),在研究态度、生态观念、生活方式、人文思考、时空观念、知识生产以及从社会功能等维度,对于电视研究的空间有所拓展。     

科技,为电视新闻构架新高度

高科技带来的现代电视传播形式 ,最具代表性的就是现场直播和多度空间并行结构的节目。空间局限的打破 ,事件进行的不可预知性 ,带来了良好的传播效果。但是 ,高科技的运用需要理由 ,需要与高科技匹配的节目制作观念 ,对节目中科技的投入 ,应当是行之有理的。     

视频直播在公共图书馆阅读推广中的创新实践

文章从活动内容设计、直播平台建设两个方面介绍了视频直播在省级公共图书馆阅读推广服务中的创新实践情况,分析了存在的问题,提出了相应的发展对策,以期推动公共图书馆阅读推广服务的持续开展。     

刷新战略刷新历史刷新观念--解读安徽经视《第一时间》

在中国电视的整体格局中 ,省级卫视如何突破成为近几年业界关注的一个热点 ;在“全球化”的语境中 ,“本土化”、“本地化”的道路究竟应当怎么走 ,对于中国电视的改革与发展至关重要 ,拉动中国电视的“发动机”到底是什么 ,不论是拉动社会效益 ,还是拉动经济效益 ,也都是颇为值得探讨的重要命题。安徽电视台经济生活频道《第一时间》一年来的实践 ,对于回答以上问题具有典型的个案价值。为此 ,我们约请有关专家 ,对此进行了较为深入的探讨