Television as a medium of communication: Implications for how to regard the child viewer

Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge.     

Television reviewing: A search for criteria

New communication technologies have increased Europe's importation of foreign, especially U.S., broadcasting programs. This essay addresses the question and protection of cultural identity from a European perspective. Four subgoals of diversity are outlined as yardsticks for the appropriateness of protection. Various activities designed to deregulate European broadcasting may potentially increase or reduce diversity. The economic and political pressure to weaken the European trusteeship model of broadcasting is likely to be successful.     

Diversity of body types in network television programming: A content analysis

This study uses content analysis to examine the diversity of men and women's body types on primetime network television programs and afternoon soap operas in order to compare male and female portrayals and to determine if the portrayals of both genders reflect the real population. The results show females are portrayed in a smaller range of body types and are more slender than males; heavier body types are less likely to be in romantic situations, wear revealing clothing, and are older than thin body types; and television body types are generally thinner than the real population.     

中国电视节目创新问题之观察与思考——中国电视节目创新问题研究之一

电视节目创新问题是新世纪以来中国电视面临的若干重大基本命题之一.本文力图通过电视节目创新的"中国问题"研究,对当前中国电视节目创新在认识与实践层面存在的三个观念误区与四个突出表现进行了观察与分析,并对中国电视节目创新面临的四种客观需求与四种创新风险进行了阐释与思考.     

Multi-Platform Event Television: Reconceptualizing our Relationship with Television

The proliferation and success of popular factual formats, the process of digitalization, and the emergence of interactive technologies have transformed the global television landscape. Content is now being produced, delivered, and consumed in new ways. Capitalizing on these changes are a set of complex multi-platform media events that deliver a range of content across various platforms, utilizing television, the Internet, mobile phones, and digital and interactive screen services. This paper will explore the ways in which these examples have changed the way we think about television, live broadcasting, the relationship between various technologies and platforms, and, most importantly, about the way we conceptualize audiences.     

打造电视产业链完善电视产品市场

本文分析了目前中国电视节目产品市场面临的困境,提出了打造电视产业链的设想,并对产业链的理想模式进行了初步的建构,最后探讨了达到这种理想模式的路径选择.     

电视节目编排三论

电视节目编排在实践中已有了许多成功的探索,在理念上也得到了初步的梳理。然而,进一步厘清电视节目编排在电视生产与传播中的地位,分析影响电视节目编排的几个因素,探究富有建设性的编排策略,对我们的电视节目编排实践以及理论研究仍有十分重要的意义。     

Wired New Jersey: Q and A NJ

SUMMARY

Q and A NJ is New Jersey's virtual reference service. Available 24 hours a day, seven days a week, and free to all New Jersey residents, the service provides online reference assistance in real time from librarians across the state. New Jersey was the first state in the country to offer such service. This article looks at the history of the service, what it's like to be a virtual librarian, and presents a brief survey of the librarians participating in Q and A NJ.     

Tying Television Comedies to Information Literacy: A Mixed-Methods Investigation

Many components of Information Literacy (IL) are too massive to be addressed in a single instruction session, yet an introduction to these concepts is essential for students' academic careers and intellectual development. This study evaluates the impact of applying excerpts from television comedies that illustrate ACRL's Information Literacy Competency Standards for Higher Education to library instruction sessions for first-year students. Pre- and posttest results from 193 subjects and interview data from two focus groups indicate that television comedies can be integrated into one-shot instruction sessions to demonstrate IL concepts in an accessible and dialogue-provoking manner.     

也谈电视节目策划

策划是产生精品电视节目的首要环节;电视策划在中国的实践及其意义.     

电视批评：影响比较研究

影响比较研究是电视批评的重要手段。对影响者的比较研究，从影响的起点出发研究别国电视创作者、电视作品和电视文化思潮；对被影响者的比较研究，从影响的终点开始，对创作者、创作流派接受外国电视影响情况的研究。影响比较研究可以更为深刻而全面地评价电视作品的价，从而总结出借鉴、吸收别国电视的经验与规律。     

掌上电视：移动电视产业的新主角

掌上电视是一项移动电视新业务,和以前的移动电视业务手机电视、车载移动电视相比,具有技术成熟、信号接受质量好、收视费用低、产业链更容易完善等优势。由于掌上电视潜在的用户群体庞大,使掌上电视业务蕴涵巨大的商机,是移动电视产业新的经济增长点。     

Willingness to Pay for Public Television and the Advent of "Look-Alike" Cable Television Channels: A Case Study

In this case study we examine willingness to pay (WTP) for PBS using an open-ended, single-question contingent valuation method. Using data collected from 128 mail and 101 telephone surveys, we develop illustrative findings with respect to 'look-alike' cable television on WTP for PBS. Inverse demand equations were estimated. Statistically significant effects were found in models estimated with both biased and adjusted data using ordinary least squares, restricted least squares, and Tobit censored regression methods.     

对电视谈话节目的正本清源——以《实话实说》栏目为观察视点

《新闻大学》自1999年春季号起正式实行通讯评审制度以来,凡学术论文均需经专家进行匿名通讯评审,并获通过,才予发表。参与通讯评审的专家并不固定,编辑部根据每篇来稿的内容,临时聘定专家,尽可能让具有权威性的专家学者参与我们的评审工作。这样做,一方面体现了稿件选择的公正性,另一方面提高了稿件的质量。下面发表南昌大学新闻系一教师写的论文,并附上上海电视台某资深记者、专家对此的评审意见与看法。     

Television Doctors: An Analysis of Physicians in Fictional and Non-Fictional Television Programs

Although fictional television traditionally has portrayed doctors positively, recent fictional programming appears to portray physicians in a less positive manner. It has also been suggested that these images may conflict with depictions of doctors found on non-fictional television. A content analysis conducted here indicates that television's physician portrayals are less positive than they were in 1992, contemporary genres differ in their physician depictions, and television's doctor portrayals do not differ according to sex or race.     

电视新闻细节论

本文旨在创立电视新闻细节的全新概念,阐述其定义、特征、作用