Determinants of repeat viewing to prime‐time public television programming

This study explores the relationship between several structural level variables and repeat viewing of prime‐time public television programming. A strong positive correlation was found between audience ratings and repeat viewing. Analyses of variance were performed on repeat viewing using program scheduling, presence/absence of continuing dramatic story line, and household cable status, and significant effects for repeat viewing occurred for all. A regression model utilizing these variables accounted for a moderate degree of variance in repeat viewing.     

Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices

This article investigates experimentally the effects of sensational content on viewing choices and satisfaction in television consumption. The authors found that the presence of verbal violence in one program causes subjects to watch more of that program. However, subjects do not experience higher satisfaction with the program. In addition, they report lower satisfaction with the overall viewing experience. These findings are robust to the use of different program types for the experimental manipulation. Overall, the results pose a challenge to the use of audience figures as a measure of enjoyment or satisfaction.     

VCR‐use and patterns of time shifting and selectivity

This article elaborates on research suggesting that the VCR is a time shifting device leading to more selectivity. It argues that time shifting can lead to time reduction or time filling and that selectivity can entail diversification or concentration of the TV diet. In both cases, however, no significant difference in TV viewing may occur as well. Data from a representative sample of 909 Flemish respondents showed no evidence of time‐reduction. The VCR is mainly used as a time‐filling device. VCR‐use does not seem to lead to concentration, but rather to diversification of the TV diet. Authors have claimed that the VCR is a device which allows better management of the viewing experience and which liberates viewers of the constraints of viewer or program availability. This article suggests instead that it may be more productive to look at the VCR as another channel (albeit it with peculiar characteristics). It influences the viewers’ TV consumption only to the extent that it is part of the viewers’ “channel repertoire” for selecting programs.     

The Power of Positive Action: Exploring the Role of Participatory Behaviors Through the Lens of the Tripartite Model of Media Enjoyment

Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed.     

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.     

Dynamics of Individual Television Viewing Behavior: Models,Empirical Evidence,and a Research Program

Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program.     

Affluenza Revisited: Casting Doubt on Cultivation Effects

The researchers use three secondary analyses to explore further the “affluenza” claims linking amount of television viewing with consumerist/materialist values and “affluenza symptoms” such as life dissatisfaction. Those links were generally supported by multiple regression analysis, though at low levels of explanatory power. Heavy news viewing ran in the opposite direction, with heavy TV news viewing correlated with less consumerist values. The authors also found that viewing by streaming on portable devices did not show affluenza correlations. These findings suggest that active audience program selectivity plays a broader role than that envisioned by cultivation theory.     

The Effects of Viewing Grey's Anatomy on Perceptions of Doctors and Patient Satisfaction

The present investigation applies cultivation theory to describe the role of viewing Grey's Anatomy on patients' predispositions. Results demonstrate that heavy viewers of Grey's Anatomy perceive this program to be credible. Credibility was positively associated with a perception that real-world doctors are courageous. A direct association did not emerge between Grey's Anatomy viewing and a perception that doctors are courageous, although an indirect effect emerged, mediated through credibility. A positive association emerged between perceptions that doctors are courageous and patient satisfaction. Results are discussed with an emphasis on the role of entertainment programs in cultivating patients' predispositions about medical doctors.     

Primacy Effects of The Daily Show and National TV News Viewing: Young Viewers,Political Gratifications,and Internal Political Self-Efficacy

This study examines program ordering effects derived from viewing CNN television news relative to The Daily Show on the political gratifications associated with both types of information sources. Internal political self-efficacy is assessed as an individual-difference moderator. Main primacy effects are found on the gratifications associated with both national television news viewing and The Daily Show viewing. However, The Daily Show primacy effect on the political gratifications associated with national television news viewing was isolated among those participants who retain low internal political self-efficacy. Ramifications for these findings are outlined and future lines of research are summarized.     

Milwaukee Television History: The Analog Years

This study tested the effects of an fducationaI/lnformationaI (VI) rating on children's responses to an educational program. Older boys liked programs with the E/I rating less, while older girls liked them more than the other children did. Older children attended less to programs with E/I ratings, especially when instruction preceded viewing. Recall did not differ significantly across the conditions for older children; however, a small, negative effect of the E/I rating was suggested.     

The Psychology of Marathon Television Viewing: Antecedents and Viewer Involvement

This study focuses on the expanding trend of marathon (“binge”) television viewing. It examines the personality antecedents of such media consumption (attachment style, depression, and self-regulation deficiency) as well as the psychological experiences of marathon viewers relative to the narrative (transportation, enjoyment) and its characters (parasocial relationship, identification). In a two-study design, theoretical models of media use and involvement, on one hand, and models of media addiction, on the other hand, are applied to predict the extent of marathon viewing and to compare it with “traditional” viewing. Results advance understanding of enjoyment and involvement theory and support cognitive theories of media addiction. At the same time, the study’s findings reveal that marathon television viewers are active both cognitively and emotionally during and after the media exposure, thus alleviating some concerns about the “problematic” nature of the “binge” viewing phenomenon.     

Feeling Connected via Television Viewing: Exploring the Scale and Its Correlates

Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing.     

The impact of group viewing on patterns of television program choice

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.     

Interactivity in Television: Use and Impact of an Interactive Program Guide

This study is designed to examine the uses and impact of interactive program guides (IPGs), a television technology that enables viewer inter- activity. Data were obtained from a television survey of 365 IPG users in a medium-sized Midwestern community. Results showed that age, premium channel subscribership, perceived IPG utility, and IPG complexity were significant predictors for IPG use. Further, the study found evidence that the IPG has influenced users' viewing behaviors. IPG use was related to watching more television, viewing enriched program types, and having a larger digital cable channel repertoire.     

Diversity of Network Prime-Time Program Formats During the 1980s

This study examines trends in prime-time network program diversity, factoring in viewing share trends, competition from new video media, and the assumptions of internetwork rivalry. Findings suggest that, even in the competitive video marketplace of the 1980s, shifts in program diversity were rather limited. The imposing specter of new media competition, then, has not forced the networks to fundamentally alter their programming "game plan."     

Realism Matters: The Role of Perceived Realism in The Biggest Loser

This study investigated implications of viewing The Biggest Loser, NBC’s popular reality television show. Using online survey data collected from 613 participants, results suggest that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control is positively associated with audience members’ exercise behavior, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. This study offers evidence that health-related reality television might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthy lifestyles.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

Predictors of Social Television Viewing: How Perceived Program,Media, and Audience Characteristics Affect Social Engagement With Television Programming

This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.     

The Relation Between Television Viewing and the Values Orientations of Japanese Students

Applying the postulates and methodology of the universal value structure theory articulated by Schwarrs and Bilsky (1987, 1990) to mass communication, this study employs value type analysis to investigate how respondents' cultural background and television viewing habits are related to their perceptions of the importance of value types and to individualistic or collectivistic value structures. In this study, we found significant relations between television program genres viewed and individualist, collectivist, and mixed value types. The findings indicate that-throughout individualist, collectivist, and mixed value types-television program genre usually serves as a stronger predictor of value type importance than do demographic variables.