共查询到20条相似文献,搜索用时 0 毫秒
1.
David H. Ostroff 《广播与电子媒介杂志》2013,57(3):367-380
This study examined the effects of television network affiliation switches that took place in the Miami market in January, 1989. Results indicate viewer loyalty to local news, especially early local news, although not necessarily to local stations, and probably little to network news. Network affiliation results in primetime audiences significantly larger than those of independent stations. The findings demonstrate that structural variables are stable and predictable indicators of audience behavior. 相似文献
2.
《Journal of Radio & Audio Media》2013,20(2):8-18
The change in radio ownership rules in 1992 had the greatest effect in markets ranked above 100. The Telecommunications Act could have similar effects. One such market was investigated for this study. A proposed station purchase in this market would give an ownership group four of seven stations in the market, depending on how a market is defined. Petitions to deny were filed. These statements and replies by station owners were analyzed and related to radio in a small market. The ultimate impact was found on the negotiation of advertising rates. Other effects could emerge over time. 相似文献
3.
Glo Rose Mitchell 《Communication Studies》2013,64(1):20-21
The hypothesis that a self‐contradictory communication is less persuasive than a non‐contradictory one was tested. The data supported the hypothesis only for those subjects who perceived the contradiction; neither open and closed‐mindedness nor initial attitude toward the policy advocated in the communication accurately distinguished the perceivers of the contradiction from the non‐perceivers. 相似文献
4.
Richard Friedman 《广播与电子媒介杂志》2013,57(1):37-44
Liking for military bands and march music is sometimes asserted as an indication of nationalist or militaristic feeling. In a postwar, demilitarized German, some researchers have become interested in current attitudes toward march music and to what extent liking for such music is affected by the militaristic connotation it may have for listeners. This study presents a penetrating insight into the conflict of emotional and rational behavior on the part of German audiences. 相似文献
5.
6.
7.
8.
Bureau of Labor Statistics 《广播与电子媒介杂志》2013,57(2):147-149
Excerpts from “Employment Outlook in Radio and Television Broadcasting Occupations,”; a 16‐page reprint extracted from the Occupational Outlook Handbook, 7957 Edition, of the United States Bureau of Labor Statistics, pp. 554–64. The reprint was issued as the Bureau of Labor Statistics Bulletin No. 1215, 1958, and is available upon request from the Superintendent of Documents, Washington, D.C. 相似文献
9.
Appraisal of a broadcasting station for the purpose of sale is an activity involving considerable risk and even more guesswork. It is very hard to determine value, particularly when the purchase price is determined more by intangible assets and prospects than real property, and a cursory examination of the public record of the purchase price yields insufficient information about these prospects, assets and attributes. Most of the important information desirable is available, however, in the public records of the Federal Communications Commission, on file in Washington. Obtaining the desired information from these records requires considerable effort, from first finding out just what is available and then performing the time‐consuming task of abstracting from the records. In this activity, knowledge of FCC procedures is a valuable asset. In the report that follows, data were gathered by Dr. Walter B. Emery, former FCC staff member and presently Professor in the Television and Radio Department of Michigan State University, while spending much of the summer of 1960 at the FCC under a research grant from Michigan State University. The correlational analyses and composition of the report were conducted by Dr. Paul J. Deutschmann, Director of the Communications Research Center at Michigan State University. 相似文献
10.
L. Erwin Atwood 《广播与电子媒介杂志》2013,57(4):377-383
The perceived social realism of television series featuring families with children and adolescents was studied. For the two family series they watched the most, 460 2nd, 6th, and 10th graders indicated the percentage of real‐life American families they believed were like the television family on 13 different characteristics. Findings suggest that perceived social realism judgments are sensitive to content, as are developmental patterns in judgment. They further suggest that disparate findings among previous studies of age changes in perceived social realism may be explained by age, the content judged, the realism criterion used for judgment, and familiarity with both the content and its real‐life referents. 相似文献
11.
Nancyanne Ohanlon 《Government Information Quarterly》1984,1(4):365-378
This article examines Executive agency fee waiver guidelines for public interest requesters, including scholars, the media, and public interest groups, within the larger context of F.O.I.A.'s costs and benefits to the public. Information transmitted to the public by these requesters enhances citizen oversight of government activities and assists Congress in formulating public policy. However, arbitrary interpretation of the statute's fee waiver provision and the lack of standard and consistent fee waiver guidelines clearly inhibit use of the Act by public interest requesters. Continuing efforts by some Members of Congress and Executive agency personnel to further limit certain types of information available under the F.O.I. A. prompted renewed consideration of the economic aspects of Federal information policy in general and, in particular, the Freedom of Information Act. 相似文献
12.
1927年后,国民政府意识到思想传播的无形性与难控性,开始对出版业实行严密监控.艰难的出版环境使得当时带有革命倾向的文学期刊不得不转变编辑策略,通过审慎选择期刊内容、不断调整栏目设置、频繁更换刊物名称的方式求得生存与发展,以便在特殊的传播环境下对革命文学进行有效的传播. 相似文献
13.
用户信息行为的研究,直接影响对档案信息资源开发利用的信息内容、信息资源管理、结构体系的研究。建构主义是继认知主义对信息行为研究产生重要影响的思想之一,本文从建构主义的三种流派,即认知建构主义、社会建构主义以及社会建构论探讨了它们在用户信息行为研究中的应用与发展。 相似文献
14.
Edward C. Dreyer 《广播与电子媒介杂志》2013,57(3):211-217
Although only about 1% of all broadcast revenues in 1960 could be attributed to time purchased for the Presidential election campaign, the total (close to $14 million) was enough to put a very‐large dent into political party treasuries. At the same time, broadcasting stations and networks reaped a quadrennial bonanza. The following article describes and discusses the trends in party expenditures for political broadcasting, as well as the regional distribution of the amount of broadcasting time purchased by the two major parties. It is primarily an analysis of the Federal Communications Commission's 1960 Survey of Political Broadcasting. 相似文献
15.
1923年7月至1927年8月的中共北方(京)区执行委员会①,是北方地区党组织最早的领导机关。北方(京)区委建立后,以中国的政治文化中心北京为基地,广泛传播马克思主义,在北方广大地区建立和发展中共党的基层组织;以国共合作的名义开展关税自主运动,国民会议运动,声援上海工人、学生反对帝国主义的五卅斗争,组织各界人民实行反对奉系军阀政府的三一八运动等斗争。在这一系列的斗争中,北方各级党组织加强对民众的宣传,提高广大民众的阶级觉悟,巩固党的基层组织,为后来的革命斗争作了准备。大革命时期北方(京)区委领导北方群众进… 相似文献
16.
民国时期小型报的出现具有重要的政治传播意义,特别是对于如何发挥大众报刊的政治传播功能具有很强的借鉴意义. 相似文献
17.
《Journal of Radio & Audio Media》2013,20(1):205-227
This essay investigates the relationship between media and society by applying three evaluative criteria: media ownership and control; professional practices; and social function of the medium. An historical study of Nicaraguan radio from 1930–1990 provides empirical grounds for theoretical claims. In particular, the practice and function of the community radio network Corporación de Radio Difusión del Pueblo (CORADEP) from 1980–1990 suggests that democracy in the public sphere depends on broad public access to and popular participation in media production and distribution. 相似文献
18.
G. Joseph Wolfe 《广播与电子媒介杂志》2013,57(3):305-314
Public files were examined at selected commercial broadcast stations to evaluate broadcasters' compliance with FCC rules and to measure public use of the files. 相似文献
19.
20.
随着近代商业的日益发达,医药广告的重要性日益凸现。广告一方面使得医、药可能通过媒介以致天下通晓,但另一方面,虚伪夸张的医药广告也对社会造成重大危害。因医药广告中存在着明显的虚伪夸张现象,南京国民政府时期,政府、媒介及医药界都试图对医药广告进行规范,并为规范医药广告采取了一系列措施,但因种种原因,民国医药卫生广告泛滥的问题并没有得到明显改善。 相似文献