The informative speech as a television news package

Objective: To expand an informative speech into a television news package Type of speech: Informative Point value: 5% of course grade (Note: The original informative speech is worth 10% of the course grade) Requirements: (a) References: 3; (b) Length: 30 seconds; (c) Visual aid: 3; (d) Outline: Yes; (e) Prerequisite reading: Chapter 14 (Whitman & Foster, 1987), Chapter 15 (McKerrow, Gronbeck, Ehninger, & Monroe, 2000), Chapter 14 (Andrews, Andrews, & Williams, 2002), Chapter 13 (Zettl, 1985), Chapter 11 (Gibson, 1991), Chapter 9 (Berner, 1991); (f) Additional requirements: Need use of television camera and editing station This assignment demonstrates the interrelationship between speech communication and mass media. Having students take the components of an informative speech and placing the components into a “news package” teaches students how to effectively organize a television news package. Moreover, this assignment teaches students basic television production and news techniques (e.g., source attribution, editing techniques) and illustrates the value of effective visual aids to communicate the information.     

The impact of group viewing on patterns of television program choice

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.     

The local TV station as an organizational self: Promoting corporate image via Instagram

Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals coded as frontstage received more likes and comments than backstage visuals. Small market stations featured more promotion visuals than large and medium markets. Large market stations featured more lifestyle, community, and news posts than the other market sizes.     

Public television in 1976: A projection of station operation and costs

Periodically, technology develops what is touted as a new medium which makes all others obsolete. Television was going to erase radio, tape was going to do away with disc recordings, and quadrasonic sound will do away with stereo which in turn replaced monaural recording methods. Getting the most attention on these lines now is cable television and the competing methods of home video recording—cartridges, cassettes, videodiscs etc. In the following article, Mr. Christians, a Ph.D. candidate in communications at the University of Illinois, suggests that the so‐called home video “revolution” is really nothing of the kind—but rather more of the same content and controlling interests merely wrapped in different garb.     

The selectors of television programs

Difficulties in indexing the degree of motivation or attention to television by people in the same room with a “live” television set have long been recognized. One element of this problem has been the question of determining which member of the household actually makes the selection of specific program or channel, and whether there are differences between types of households or socio‐economic classes that are related to different patterns of channel or program selection.     

The words of children's television

The dialogue and nonverbal formal features of six children's television programs are described. The findings of this study have implications for models of young viewers' information processing when viewing, and possible effects of the medium on children's language development.     

图书馆镜像站点研究

从高校图书馆镜像站点建设的实践出发,讨论电子资源镜像站点的特点和优点,对镜像站点目前存在的问题进行分析并提出相应的解决方案.     

Literature use as a measure for funds allocation1

The library of the University of Constance in West Germany has developed a technique of using past circulation figures as a major factor in allocating its monograph acquisitions budget among the respective subjects. It has found that first-time circulation and repetitive circulation are important elements, but in-house use a minor one, when measuring future resources needs.The second major factor used for funds allocation is the proportionate purchases made in each subject field during the preceding three years. The third factor is the respective price per volume in each subject. The precise formula used is shown by means of text and tables.The author points out that this method seems to be fair to the various subject fields, that it provides a stable long-term measuring device, and that it adjusts automatically to changing needs. In a climate of shrinking funds the method has diffused much of the struggle among departments and bibliographers for a larger share of the available funds.     

The book availability study as an objective measure of performance in a health sciences library

In its search for an objective overall diagnostic evaluation, the University of Illinois Library of the Health Sciences' Program Evaluation Committee selected a book availability measure; it is easy to administer and repeat, results are reproducible, and comparable data exist for other academic and health sciences libraries. The study followed the standard methodology in the literature with minor modifications. Patrons searching for particular books were asked to record item(s) needed and the outcome of the search. Library staff members then determined the reasons for failures in obtaining desired items. The results of the study are five performance scores. The first four represent the percentage probability of a library's operating with ideal effectiveness; the last provides an overall performance score. The scores of the Library of the Health Sciences demonstrated no unusual availability problems. The study was easy to implement and provided meaningful, quantitative, and objective data.     

移动电视的生存空间

近年来移动电视以其蓬勃发展的态势引起人们关注。充分发挥它的传播优势和广告优势，解决困扰它健康发展的难题，移动电视必将获得更为广阔和长久的生存空间。     

The local television director: Part II of a continuing study

Leveling‐off of construction of new TV stations and transfer from live to film operations at both network and local station levels has occasioned considerable concern on the part of students and teachers of broadcasting. The question of the practical value of university broadcasting instruction can be answered best by studying station practice, and the market for the university‐trained product.     

电视纪录片的叙事节奏

节奏在电视纪录片中可以分为内部节奏和外部节奏，内部节奏是外部节奏变化的根据，外部节奏则是内部节奏的进一步表现。在电视纪录片的叙事过程中，赋予电视纪录片内容及形式以节奏，可以提高电视纪录片的美学价值，对实现纪录片的可视性和有效收视具有极大的现实意义。     

The promise and performance of low power television

This article reports a survey on the extent to which low power television (LPTV) stations have achieved their intended results of increased local programming, minority ownership, service to narrow audiences, and economic viability. The authors conclude that such stations produce some local programming but rely heavily on programming produced elsewhere, and that they are targeting underserved audiences. Ownerships of LPTV stations by minorities is low, according to the researchers, and economic viability of the stations has not yet been established.     

Transnational audience reception as a theater of struggle: young Filipino women's reception of Korean television dramas

This study examines the ‘theater of struggle’ in young Filipino women's reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci's concept of hegemony and Stuart Hall's encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall's sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women's discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women's dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these.     

The future of the dramatic writer in television

With nearly 200 colleges and universities offering coursework in radio‐tv, and almost all of these offering courses in radio‐tv writing, the professional opportunities for the would‐be writer have more than a passing interest to teachers and students of broadcasting.     

The changing market structure of local television news

Local television news markets have been defined in terms of oligopoly theory, in which the number of competitors is limited and firms must pay significant attention to pricing behavior and product differentiation. The author explores how the development of independent television stations, cable television, and video recorders is changing the market from oligopoly to monopolistic competition.     

The rules of viewing television in public places

Naturalistic methods were employed in studying television viewing in a variety of public places. The behavioral regularities that emerged included adjustment to the setting, to other viewers and to the television set, as well as an openness for television‐related interaction.